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Author : Alexander Hiam
Publisher :
ISBN 13 :
Total Pages : 488 pages
Book Rating : 4.4/5 (91 download)
Download or read book The Portable MBA in Marketing written by Alexander Hiam and published by . This book was released on 1992-04-16 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes market research, sales forecasting, product development, and pricing.
Author : Kenneth M. Eades
Publisher : John Wiley & Sons
ISBN 13 : 0470627255
Total Pages : 381 pages
Book Rating : 4.4/5 (76 download)
Download or read book The Portable MBA written by Kenneth M. Eades and published by John Wiley & Sons. This book was released on 2010-04-06 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: A totally revised new edition of the bestselling guide to business school basics The bestselling book that invented the "MBA in a book" category, The Portable MBA Fifth Edition is a reliable and information-packed guide to the business school curriculum and experience. For years, professionals who need MBA-level information and insight-but don't need the hassle of business school-have turned to the Portable MBA series for the very best, most up-to-date coverage of the business basics. This new revised and expanded edition continues that long tradition with practical, real-world business insight from faculty members from the prestigious Darden School at the University of Virginia. With 50 percent new material, including new chapters on such topics as emerging economies, enterprise risk management, consumer behavior, managing teams, and up-to-date career advice, this is the best Portable MBA ever. Covers all the core topics you'd learn in business school, including finance, accounting, marketing, economics, ethics, operations management, management and leadership, and strategy. Every chapter is totally updated and seven new chapters have been added on vital business topics Includes case studies and interactive web-based examples Whether you own your own small business or work in a major corporate office, The Portable MBA gives you the comprehensive information and rich understanding of the business world that you need.
Author : Robert F. Bruner
Publisher : John Wiley & Sons
ISBN 13 : 9780471222842
Total Pages : 366 pages
Book Rating : 4.2/5 (228 download)
Download or read book The Portable MBA written by Robert F. Bruner and published by John Wiley & Sons. This book was released on 2003-02-07 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Table of contents
Author : Eliza G. C. Collins
Publisher : Wiley
ISBN 13 : 9780471548959
Total Pages : 406 pages
Book Rating : 4.5/5 (489 download)
Download or read book The Portable MBA written by Eliza G. C. Collins and published by Wiley. This book was released on 1991-10-24 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers the key topics taught in America's top MBA programs and provides concentrated seminars on everything from accounting to marketing to quantitative techniques. Taught by a team assembled from the nation's best business schools, including Harvard, Wharton, Columbia, Stanford and MIT. Designed to be the virtual equivalent of the first year in a leading MBA program. Covers managing people, quantitative tools, managerial economics, accounting, financial management, human resource management, marketing management, information technology, operations/production management, and strategic management.
Author : Eric Verzuh
Publisher : John Wiley & Sons
ISBN 13 : 0471448605
Total Pages : 456 pages
Book Rating : 4.4/5 (714 download)
Download or read book The Portable MBA in Project Management written by Eric Verzuh and published by John Wiley & Sons. This book was released on 2003-07-21 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dies ist der Nachfolgetitel des erfolgreichen "The Fast Forward MBA in Project Management", von dem bislang über 70.000 Exemplare verkauft wurden. "The Portable MBA in Project Management" diskutiert die aktuellsten Themen im Projektmanagement und enthält Beiträge von allen führenden Autoritäten auf diesem Gebiet. Die Beiträge dieser Experten verknüpfen wichtige Ideen mit Originalmaterial und decken alle Trends, alle Themen und alle Aspekte des modernen Projektmanagement ab. Autor Eric Verzuh präsentiert eine Vielzahl von erprobten Techniken für das Managen einzelner Projekte und projektbasierter Unternehmen. Hier erfahren Projektmanager, wie sie die Kraft einzelner Projekterfolge miteinander verbinden können, um das Unternehmen so zu einem höheren Maß an Produktivität und Reaktionsfreudigkeit im Kundenkontakt anzuspornen. "The Portable MBA in Project Management" - der umfassende Ratgeber für erfolgreiches Projektmanagement und ein Muss für jeden ambitionierten Projektmanager. Eric Verzuh ist als Consultant für führende internationale Unternehmen tätig, darunter u.a. Adobe, Boeing, GE und Nordstrom.
Author : Peter L. Bernstein
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 454 pages
Book Rating : 4.:/5 (318 download)
Download or read book The Portable MBA in Investment written by Peter L. Bernstein and published by John Wiley & Sons. This book was released on 1995-10-13 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling author of Capital Ideas presents a landmark investment book. The Portable MBA in Investment includes in-depth discussions on the nature of today's markets, setting objectives, asset valuation, investment strategies, managing risks, and performance measurement.
Author : Jo Owen
Publisher : Pearson UK
ISBN 13 : 0273750240
Total Pages : 177 pages
Book Rating : 4.2/5 (737 download)
Download or read book The Mobile MBA written by Jo Owen and published by Pearson UK. This book was released on 2012-09-07 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shortlisted for the CMI Management Book of the Year Competition 2011, Commuters' Read Category The Mobile MBA delivers all the knowledge you need to fast track your career – this is your portable business coach, explaining MBA skills, models and applications and showing you how to put the grand theory and big talk into practice. Packaged with 11 Skill-Pills, one for each chapter of the book, these can be downloaded to your smart phone, tablet or computer so you can get access to up-to-date advice on the move so you can apply your new skills where and when you need them.
Author : Liam Fahey
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 440 pages
Book Rating : 4.:/5 (318 download)
Download or read book The Portable MBA in Strategy written by Liam Fahey and published by John Wiley & Sons. This book was released on 2001 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 525,000 Copies of the Portable MBA Series Sold Learn the best new ideas in BUSINESS STRATEGY from the brightest lights in the field This Second Edition of the phenomenally successful Portable MBA in Strategy brings you the latest developments in strategic thought, analysis, and implementation from an all-star team of teachers, authors, and consultants. Harvard's Michael E. Porter shows you how to enhance competitive advantage through a global strategy. C. K. Prahalad explains how to create and leverage core competencies-a strategy that has led many organizations to overwhelming success. Jeffrey Sampler of the London Business School demonstrates how the Internet and the rapidly evolving e-business economy challenge many of our fundamental ideas about strategy. H. Kurt Christensen and Anil Gupta map strategy alternatives for the corporate organization and its business units. Irene Duhaime demonstrates the relevance of strategy for small businesses. And John F. Mahon, Barbara Bigelow, and Liam Fahey explore political strategy-the need to manage relationships with the concerned segments of the public, trade associations, governmental agencies, community groups, and other stakeholders. You'll find penetrating insights about strategy-making from David Collis of Yale, George Day of the Wharton School at the University of Pennsylvania, Ellen Hart of Gemini Consulting, and many others. To take advantage of the newest, most innovative, most effective ideas in business strategy from minds that thrive on the cutting edge, start reading The Portable MBA in Strategy, Second Edition today.
Author : William D. Bygrave
Publisher : John Wiley & Sons
ISBN 13 : 1118463803
Total Pages : 504 pages
Book Rating : 4.1/5 (184 download)
Download or read book The Portable MBA in Entrepreneurship written by William D. Bygrave and published by John Wiley & Sons. This book was released on 2015-07-24 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: A totally updated and revised new edition of the most comprehensive, reliable guide to modern entrepreneurship For years, the Portable MBA series has tracked the core curriculum of leading business schools to teach you everything you need to know about business-without the cost of earning a traditional MBA degree. The Portable MBA in Entrepreneurship covers all the ins and outs of entrepreneurship, using real-life examples and handy tools to deliver clear, honest, practical advice on starting a successful business. If you're planning to start your own business, you'd best start with the facts. This reliable, information-packed resource shows you how to identify good business opportunities, create a business plan, do financial projections, find financing, and manage taxes. Other topics include marketing, selling, legal issues, intellectual property, franchising, starting a social enterprise, and selling your business. Completely updated with new examples, new topics, and full coverage of topical issues in entrepreneurship Includes customizable, downloadable forms for launching your own business Comes with Portable MBA Online, a new web site that gives readers access to forms, study guides, videos, presentations, and other resources Teaches you virtually everything you'd learn on entrepreneurship in today's best business schools Whether you're thinking of starting your own business or you already have and just need to brush up on entrepreneurial basics, this is the only guide you need.
Author : William D. Bygrave
Publisher : John Wiley & Sons
ISBN 13 : 9780471182290
Total Pages : 340 pages
Book Rating : 4.1/5 (822 download)
Download or read book The Portable MBA in Entrepreneurship Case Studies written by William D. Bygrave and published by John Wiley & Sons. This book was released on 1997-06-23 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Der Traum vom eigenen Unternehmen - wie kann man ihn verwirklichen? Anhand zahlreicher Fallstudien zeigt dieses Lehrbuch, wie man Anfangsschwierigkeiten meistert, ein Geschäftskonzept entwickelt und den Geschäftsverlauf analysiert.
Author : Victor H. Prushan
Publisher : John Wiley & Sons
ISBN 13 : 9780471157076
Total Pages : 312 pages
Book Rating : 4.1/5 (57 download)
Download or read book No-Nonsense Marketing written by Victor H. Prushan and published by John Wiley & Sons. This book was released on 1997-04-25 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Vic Prushan does not just talk about how to give the customer more than is expected, he delivers. [No-Nonsense Marketing is] incisive and thought-provoking, yet hard-hitting and practical. I recommend this book highly to managers of all businesses, large and small." --Jack D. Lantz, President and CEO, Unitek Miyachi Corporation "Whether you have an MBA or learned about marketing from the school of hard knocks, Prushan's No-Nonsense Marketing will remind you of things you should not have forgotten and shows you things you wished you'd known." --Stewart A. Washburn, CMC, Consultant to Sales and Marketing Management "Prushan's book follows his own sound advice--to always give customers more than they expect! Readers will find this a trove of insights and inspiration for every aspect of business management. I recommend it highly." --Alexander Hiam, author of The Portable MBA in Marketing and The Vest-Pocket CEO and Professor in the Marketing Department at the University of Massachusetts, Amherst "This book is required reading for anyone who thinks they are a 'Street Fighter' in marketing. It's filled with great ideas that can help you build a stronger and more profitable customer base. Victor Prushan truly knows his stuff and freely shares it in this book." --Jeff Slutsky, author of Street Smart Marketing and The Toastmasters' Guide to Successful Speaking "Finally, a book of marketing principles that both reviews fundamentals long since forgotten and provides iconoclastic new concepts on gaining, keeping, and delighting your customers, all written with Vic Prushan's dry but sparkling humor! This will be required reading for every person in my company who interfaces with a customer!" -- Jeff Z. Amacker, President, Teledyne Controls
Author : John L. Livingstone
Publisher : John Wiley & Sons
ISBN 13 : 9780471575511
Total Pages : 1024 pages
Book Rating : 4.5/5 (755 download)
Download or read book The Portable MBA in Marketing and Portable MBA in Finance and Accounting Set written by John L. Livingstone and published by John Wiley & Sons. This book was released on 1992-08-01 with total page 1024 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Theodore Grossman
Publisher : John Wiley & Sons
ISBN 13 : 0470526327
Total Pages : 628 pages
Book Rating : 4.4/5 (75 download)
Download or read book The Portable MBA in Finance and Accounting written by Theodore Grossman and published by John Wiley & Sons. This book was released on 2009-10-08 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most comprehensive and authoritative review of B-School fundamentals—from top accounting and finance professors For years, the Portable MBA series has tracked the core curricula of leading business schools to teach you the fundamentals you need to know about business-without the extreme costs of earning an MBA degree. The Portable MBA in Finance and Accounting covers all the core methods and techniques you would learn in business school, using real-life examples to deliver clear, practical guidance on finance and accounting. The new edition also includes free downloadable spreadsheets and web resources. If you’re in charge of making decisions at your own or someone else’s business, you need the best information and insight on modern finance and accounting practice. This reliable, information-packed resource shows you how to understand the numbers, plan and forecast for the future, and make key strategic decisions. Plus, this new edition covers the effects of Sarbanes-Oxley, applying ethical accounting standards, and offers career advice. • Completely updated with new examples, new topics, and full coverage of topical issues in finance and accounting—fifty percent new material • The most comprehensive and authoritative book in its category • Teaches you virtually everything you'd learn about finance and accounting in today's best business schools Whether you’re thinking of starting your own business or you already have and just need to brush up on finance and accounting basics, this is the only guide you need.
Author :
Publisher :
ISBN 13 :
Total Pages : 386 pages
Book Rating : 4.:/5 (115 download)
Download or read book The Portable MBA written by and published by . This book was released on 1992 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ritesh Chaube
Publisher : Everything I Learned at $200,0
ISBN 13 : 9781796626346
Total Pages : 228 pages
Book Rating : 4.6/5 (263 download)
Download or read book Everything I Learned at $200,000 MBA about Marketing: Easy, Relaxed, Fun to Read. written by Ritesh Chaube and published by Everything I Learned at $200,0. This book was released on 2019-02-11 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did Norwegian mass murderer Anders Breivik get tangled with global clothier Lacoste? How did Mercedes cross paths with the movie 'Slumdog Millionaire'? That's right. Nobody teaches business management like I do. PERIOD. I combine intrigue, fascination and story telling with world class knowledge in a way that crucial business concepts stick in your memory. Hello, my name is Ritesh and I was fortunate to attend the #1 Business School in the World for Marketing. Sticker price: $200k. In this book, I unleash everything I learned. Read on. I promise to not take myself too seriously. Unlike most boring MBA books out there, this book is fun. Like watching episodes of 'MBA Professors Gone Wild'. Full of day-to-day conversational terms like 'shitty', 'sucks', and 'blows' to keep you entertained and awake. We will cover everything from vision formulation and marketing strategy to product-market fit, pricing, distribution, viral marketing, running digital ads, enterprise sales, and campaign effectiveness using analytics. Once you read this book, you will be able to understand very relevant industry speak used by business professionals. For example: Brand Positioning Statement. And how it is used by companies like Amazon and Coca Cola to design Ads that hook us. In case you were wondering, Brand Positioning Statement is a one-liner that reflects your marketing strategy, along with the brief rationale for choosing that strategy. This book answers the top questions that most professionals face today: What are the secrets of building Winning Businesses that grow vigorously on Minimal Marketing? How you I tune pricing, features, messaging & branding to dramatically improve profitability? How can I fix the business that is failing to signup customers even though you are spending big money on marketing? All of this with fun filled facts: Chinese armies in the 5th century were setting fire to the enemy camps late at night. Why? And, what fascinating lesson does it gives is about formulating corporate mission and strategies? Rock and roll song that failed miserably on debut in 1954 went on to become the second best selling number of all time. How? And, what surprising lesson does it teach us about viral marketing .. see more in Viral Digital Advertising. For just $20/day people are running Facebook marketing campaigns and using insider tricks to make their Ads go Viral. How are they doing it? Find out in Viral Digital Advertising. Enterprise prospect gone cold? How can you use Facebook/Linkedin sniper targeting to wake them up? Learn these pro tricks in Mastering Enterprise Sales. Ikea is making one major mistake in outlining their corporate vision. What is that mistake? Read more inside in Visionary Marketing. Master everything I am going to teach you here. Then, apply these kick-butt skills in your personal life and business. You will be able to make a huge difference. Rich rewards await. I wrote this book for people like us and I cannot wait to see what you will do with it. - Ritesh
Author : Milo Sobel
Publisher : McGraw Hill Professional
ISBN 13 : 0071745424
Total Pages : 336 pages
Book Rating : 4.0/5 (717 download)
Download or read book MBA in a Nutshell: The Classic Accelerated Learner Program written by Milo Sobel and published by McGraw Hill Professional. This book was released on 2010-03-05 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master MBA key concepts without stepping foot in a classroom Save yourself the thousands of dollars it cost for an MBA education. Dr. Milo Sobel presents core concepts taught in prestigious MBA programs such as Harvard, Wharton, and Stanford—without the heavy price tag and heavier classroom hours. With MBA in a Nutshell, you can quickly and easily implement essential MBA core curriculum into your professional life—stripping away useless theory and focusing on practical application, which is what you really need to be successful in business. In MBA in a Nutshell, you'll learn how to: Accelerate and increase incoming cash flow Assess and rank investment opportunities Evaluate company performance using financial statements Follow step-by-step instruction to draft strategic business plans Turn uncertain business forecasts into reliable estimates Find ways to increase revenue and profit while dramatically reducing costs Chock-full of practical examples, formulas, and concepts and skills that can be immediately used and implemented, MBA in a Nutshell is a must-read to build skills to enhance your career and help your company grow and succeed.
Author : Josh Kaufman
Publisher : Penguin
ISBN 13 : 1101446080
Total Pages : 464 pages
Book Rating : 4.1/5 (14 download)
Download or read book The Personal MBA written by Josh Kaufman and published by Penguin. This book was released on 2010-12-30 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the fundamentals, hone your business instincts, and save a fortune in tuition. The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works. Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more. True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.
