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The Pivotal Role Of Nation Branding And Public Diplomacy To Build Omans Soft Power
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Book Synopsis THE PLVOTAL ROLE OF NATION BRANDING AND PUBLIC DIPLOMACY TO BUILD OMAN’S SOFT POWER: INSIGHTS FROM THE UNITED ARAB EMIRATES AND QATAR by : Saba Al Rawas ($e author)
Download or read book THE PLVOTAL ROLE OF NATION BRANDING AND PUBLIC DIPLOMACY TO BUILD OMAN’S SOFT POWER: INSIGHTS FROM THE UNITED ARAB EMIRATES AND QATAR written by Saba Al Rawas ($e author) and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis European Public Diplomacy by : Mai'a K. Davis Cross
Download or read book European Public Diplomacy written by Mai'a K. Davis Cross and published by Springer. This book was released on 2015-12-11 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do the various aspects of Europe's multi-leveled public diplomacy form a coherent overall image, or do they work against each other to some extent? European Public Diplomacy pushes the literature on public diplomacy forward through a multifaceted exploration of the European case.
Book Synopsis The Digitalization of Public Diplomacy by : Ilan Manor
Download or read book The Digitalization of Public Diplomacy written by Ilan Manor and published by Springer. This book was released on 2019-01-14 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses how digitalization has influenced the institutions, practitioners and audiences of diplomacy. Throughout, the author argues that terms such as ‘digitalized public diplomacy’ or ‘digital public diplomacy’ are misleading, as they suggest that Ministries of Foreign Affairs (MFAs) are either digital or non-digital, when in fact digitalization should be conceptualized as a long-term process in which the values, norms, working procedures and goals of public diplomacy are challenged and re-defined. Subsequently, through case study examination, this book also argues that different MFAs are at different stages of the digitalization process. By adopting the term ‘the digitalization of public diplomacy’, this book will offer a new conceptual framework for investigating the impact of digitalization on the practice of public diplomacy.
Download or read book Brand New Justice written by Simon Anholt and published by Routledge. This book was released on 2006-08-11 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.
Book Synopsis How to Brand Nations, Cities and Destinations by : T. Moilanen
Download or read book How to Brand Nations, Cities and Destinations written by T. Moilanen and published by Springer. This book was released on 2008-12-14 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.
Download or read book Soft Power written by Joseph S Nye Jr and published by PublicAffairs. This book was released on 2009-04-28 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently—and often incorrectly—by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power—the ability to coerce—grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies. Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush administration's new national security strategy. But according to Nye, the neo-conservatives who advise the president are making a major miscalculation: They focus too heavily on using America's military power to force other nations to do our will, and they pay too little heed to our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help us deal with critical global issues that require multilateral cooperation among states. That is why it is so essential that America better understands and applies our soft power. This book is our guide.
Book Synopsis Marketing Countries, Places, and Place-associated Brands by : Papadopoulos, Nicolas
Download or read book Marketing Countries, Places, and Place-associated Brands written by Papadopoulos, Nicolas and published by Edward Elgar Publishing. This book was released on 2021-09-14 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the ‘country’ and ‘place’ silos in place-related research and practice. Insightful contributions from top scholars reflect fresh theorizing and provide a critical appraisal of conventional wisdom by juxtaposing intriguing contexts, questioning commonplace practices, and challenging methodologies and theoretical assumptions.
Book Synopsis Qatar and the Arab Spring by : Kristian Ulrichsen
Download or read book Qatar and the Arab Spring written by Kristian Ulrichsen and published by Oxford University Press. This book was released on 2014 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Qatar and the Arab Spring offers a frank examination of Qatar's startling rise to regional and international prominence, describing how its distinctive policy stance toward the Arab Spring emerged. In only a decade, Qatari policy-makers - led by the Emir, Sheikh Hamad bin Khalifa Al-Thani, and his prime minister Sheikh Hamad bin Jassim Al-Thani - catapulted Qatar from a sleepy backwater to a regional power with truly international reach. In addition to pursuing an aggressive state-branding strategy with its successful bid for the 2022 FIFA World Cup, Qatar forged a reputation for diplomatic mediation that combined intensely personalized engagement with financial backing and favorable media coverage through the Al-Jazeera. These factors converged in early 2011 with the outbreak of the Arab Spring revolts in North Africa, Syria, and Yemen, which Qatari leaders saw as an opportunity to seal their regional and international influence, rather than as a challenge to their authority, and this guided their support of the rebellions against the Gaddafi and Assad regimes in Libya and Syria. From the high watermark of Qatari influence after the toppling of Gaddafi in 2011, that rapidly gave way to policy overreach in Syria in 2012, Coates Ulrichsen analyses Qatari ambition and capabilities as the tiny emirate sought to shape the transitions in the Arab world.
Download or read book Nation Branding written by Keith Dinnie and published by Routledge. This book was released on 2015-08-27 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment. This new edition has been comprehensively revised and its influential original framework modified to reflect the very latest changes to this still-developing field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New international cases of countries as diverse as China, United Arab Emirates, Ghana, Cuba, India, Great Britain and many more; New contributions from distinguished scholars, diplomats and businesspeople providing a range of case studies, practitioner insights and academic perspectives; New Companion Website to support the book featuring instructor aids such as PowerPoint presentations for each chapter and an instructor manual; This much-anticipated update to an influential book is an essential introduction to nation branding for students and policy makers.
Book Synopsis Battles to Bridges by : R. S Zaharna
Download or read book Battles to Bridges written by R. S Zaharna and published by Springer. This book was released on 2010-02-19 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book tackles the pressing need to expand the vision of strategic US public diplomacy. It explores the interplay of power politics, culture, identity, and communication and explains how the underlying communication and political dynamics have redefined what 'strategic communication' means in today's international arena.
Book Synopsis The Constitution of Society by : Anthony Giddens
Download or read book The Constitution of Society written by Anthony Giddens and published by John Wiley & Sons. This book was released on 2013-06-28 with total page 585 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anthony Giddens has been in the forefront of developments in social theory for the past decade. In The Constitution of Society he outlines the distinctive position he has evolved during that period and offers a full statement of a major new perspective in social thought, a synthesis and elaboration of ideas touched on in previous works but described here for the first time in an integrated and comprehensive form. A particular feature is Giddens's concern to connect abstract problems of theory to an interpretation of the nature of empirical method in the social sciences. In presenting his own ideas, Giddens mounts a critical attack on some of the more orthodox sociological views. The Constitution of Society is an invaluable reference book for all those concerned with the basic issues in contemporary social theory.
Download or read book Engagement written by and published by . This book was released on 2008 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Public Diplomacy Reader by : J. Michael Waller
Download or read book The Public Diplomacy Reader written by J. Michael Waller and published by Lulu.com. This book was released on 2007 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Public Diplomacy Reader is a 500-page compendium of intellectual and practical tools for the cross-cultural communicator. Designed for students, diplomats, military officers, intelligence professionals and other practitioners, the Reader is meant to be used as an instrument and guide in waging the war of ideas. Naval War College Professor of Strategy Carnes Lord describes The Public Diplomacy Reader as "a unique and outstanding compilation of materials on public diplomacy." Former Voice of America Director Robert R. Reilly says the book "brings the wealth of experience and knowledge" of an experienced public diplomacy practitioner to "both students and anyone wishing to win 'the war of ideas.'" The Public Diplomacy Reader is edited by J. Michael Waller, the Walter and Leonore Annenberg Professor of International Communication at The Institute of World Politics in Washington, D.C., and author of the ground-breaking 2007 book, Fighting the War of Ideas like a Real War.
Book Synopsis Global Trends 2040 by : National Intelligence Council
Download or read book Global Trends 2040 written by National Intelligence Council and published by Cosimo Reports. This book was released on 2021-03 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The ongoing COVID-19 pandemic marks the most significant, singular global disruption since World War II, with health, economic, political, and security implications that will ripple for years to come." -Global Trends 2040 (2021) Global Trends 2040-A More Contested World (2021), released by the US National Intelligence Council, is the latest report in its series of reports starting in 1997 about megatrends and the world's future. This report, strongly influenced by the COVID-19 pandemic, paints a bleak picture of the future and describes a contested, fragmented and turbulent world. It specifically discusses the four main trends that will shape tomorrow's world: - Demographics-by 2040, 1.4 billion people will be added mostly in Africa and South Asia. - Economics-increased government debt and concentrated economic power will escalate problems for the poor and middleclass. - Climate-a hotter world will increase water, food, and health insecurity. - Technology-the emergence of new technologies could both solve and cause problems for human life. Students of trends, policymakers, entrepreneurs, academics, journalists and anyone eager for a glimpse into the next decades, will find this report, with colored graphs, essential reading.
Book Synopsis FCO public diplomacy by : Great Britain: Parliament: House of Commons: Foreign Affairs Committee
Download or read book FCO public diplomacy written by Great Britain: Parliament: House of Commons: Foreign Affairs Committee and published by The Stationery Office. This book was released on 2011-02-06 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2012 London Olympic and Paralympic Games is likely to be a 'once in a generation' opportunity for the UK to attract the attention and interest of the entire global community. The report reviews other countries' experience of using major sporting events for public diplomacy purposes. The Games offer an unparalleled opportunity to promote UK business, trade and inward investment. The Committee recommends holding a major trade event close to or during the Games to secure the maximum commercial benefit to the national economy. The FCO should also make more of the claim that the 2012 Games will be "the world's first sustainable Games", publicising around the world the many examples of environmental good practice in the planning and building of the event. And it should continue to use the Games to promote British culture and values at home and abroad, emphasising that London is an open and welcoming city, and that the UK is a diverse, inclusive and friendly country. The Committee is worried that budget cuts may result in the FCO's work related to the Olympics becoming a matter solely of individual initiatives by embassies and High Commissions, without adequate central co-ordination. The Committee recommends that the FCO should form a 'rapid response unit', set up well before the Games, which can rebut or challenge negative stories appearing in the world media.
Author :Hüseyin Işıksal Publisher :Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften ISBN 13 :9783631664025 Total Pages :0 pages Book Rating :4.6/5 (64 download)
Book Synopsis Turkish Foreign Policy in the New Millennium by : Hüseyin Işıksal
Download or read book Turkish Foreign Policy in the New Millennium written by Hüseyin Işıksal and published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents a new conceptualization on Turkish Foreign Policy. It includes over forty chapters covering ten area-based analyses including Turkey's relations with the EU, the Middle East, Cyprus and the US, the Balkans, the Mediterranean, Central Asia, Latin America, the Far East and International Organizations.
Book Synopsis Influence and Attraction by : John Holden
Download or read book Influence and Attraction written by John Holden and published by . This book was released on 2013 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This publication examines the latest data and research in the field of international cultural relations and cultural diplomacy."--
