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Author : Art Stevens
Publisher :
ISBN 13 :
Total Pages : 224 pages
Book Rating : 4.:/5 (692 download)
Download or read book Persuasion Explosion written by Art Stevens and published by . This book was released on 1985 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Art Stevens
Publisher : Acropolis Books (NY)
ISBN 13 :
Total Pages : 236 pages
Book Rating : 4.3/5 (9 download)
Download or read book The Persuasion Explosion written by Art Stevens and published by Acropolis Books (NY). This book was released on 1985 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Margaret Duffy
Publisher : Routledge
ISBN 13 : 1317309634
Total Pages : 413 pages
Book Rating : 4.3/5 (173 download)
Download or read book Persuasion Ethics Today written by Margaret Duffy and published by Routledge. This book was released on 2015-12-07 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula. Ethical questions have become increasingly important in today’s media landscape, and issues of regulation, privacy, and convenience are the subjects of heated debate among consumers, industry professional, policy makers, and interest groups. With the explosion of social media, mobile devices, tracking technologies, and behavioral targeting, the ethical issues about persuasion continue to increase in importance. This book’s goal is to offer a broad introduction to the ethical standards, challenges, understanding, and decision-making strategies involved in the practice of persuasion. Persuasion Ethics Today links real world persuasive communication activities to fundamental philosophies of ethics. It also offers tools for students and practitioners to engage with ethical dilemmas in a systematic way, and jumpstart debates about the right ethical choices in an increasingly complex media and social environment.
Author : John B. Judis
Publisher :
ISBN 13 : 9780997126440
Total Pages : 182 pages
Book Rating : 4.1/5 (264 download)
Download or read book The Populist Explosion written by John B. Judis and published by . This book was released on 2016 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: ""Far and away the most incisive examination of the central development in contemporary politics: the rise of populism on both the right and the left. Superb.""--Thomas Edsall, New York Times columnistWhat's happening in global politics? As if overnight, many Democrats revolted and passionately backed a socialist named Bernie Sanders; the United Kingdom voted to leave the European Union ; the vituperative billionaire Donald Trump became the presidential nominee of the Republican party; and a slew of rebellious parties continued to win elections in Switzerland, Norway, Italy, Austria, and Gre.
Author : Robert A. Pape
Publisher : University of Chicago Press
ISBN 13 : 0226645649
Total Pages : 361 pages
Book Rating : 4.2/5 (266 download)
Download or read book Cutting the Fuse written by Robert A. Pape and published by University of Chicago Press. This book was released on 2010-10-07 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cutting the Fuse offers a wealth of new knowledge about the origins of suicide terrorism and strategies to stop it. Robert A. Pape and James K. Feldman have examined every suicide terrorist attack worldwide from 1980 to 2009, and the insights they have gleaned from that data fundamentally challenge how we understand the root causes of terrorist campaigns today—and reveal why the War on Terror has been ultimately counterproductive. Through a close analysis of suicide campaigns by Al Qaeda and other terrorist organizations in Iraq, Afghanistan, Pakistan, Lebanon, Israel, Chechnya, and Sri Lanka, the authors provide powerful new evidence that, contrary to popular and dangerously mistaken belief, only a tiny minority of these attacks are motivated solely by religion. Instead, the root cause is foreign military occupation, which triggers secular and religious people alike to carry out suicide attacks.Cutting the Fuse calls for new, effective solutions that America and its allies can sustain for decades, relying less on ground troops in Muslim countries and more on offshore, over-the-horizon military forces along with political and economic strategies that empower local communities to stop terrorists in their midst.
Author : Walter K. Olson
Publisher : Plume Books
ISBN 13 :
Total Pages : 408 pages
Book Rating : 4.0/5 ( download)
Download or read book The Litigation Explosion written by Walter K. Olson and published by Plume Books. This book was released on 1992 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twenty years ago, Americans saw lawsuits as a last resort; now they're the world's most litigous people. One of the most discussed, debated, and widely reviewed books of 1991, The Litigation Explosion explains why today's laws encourage us to sue first and ask questions later.
Author : Angus Burgin
Publisher : Harvard University Press
ISBN 13 : 0674067436
Total Pages : 314 pages
Book Rating : 4.6/5 (74 download)
Download or read book The Great Persuasion written by Angus Burgin and published by Harvard University Press. This book was released on 2012-10-30 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just as economists struggle today to justify the free market after the global economic crisis, an earlier generation revisited their worldview after the Great Depression. In this intellectual history of that project, Burgin traces the evolution of postwar economic thought in order to reconsider the most basic assumptions of a market-centered world.
Author : Jason Cutter
Publisher :
ISBN 13 : 9781890427375
Total Pages : 264 pages
Book Rating : 4.4/5 (273 download)
Download or read book Selling with Authentic Persuasion written by Jason Cutter and published by . This book was released on 2020-08-31 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you in sales but struggling to make quota? Did you just take a sales job out of desperation but don't think it's the right career for you? Do you worry people will perceive you as pushy or dishonest? Selling With Authentic Persuasion will remove all the stress and anxiety you feel about selling so you can focus on what's really important‚"‚€‚"your customers and their needs. Jason Cutter will reveal how being honest with customers, overcoming our misconceptions about sales, and winning customers' trust will not only lead to happy and repeat customers but transform you from order taker to quota breaker. After years of managing and training salespeople, Jason found the fundamental problem people have in sales is acting only as order takers. Let him teach you how to transform yourself into a model salesperson who inspires trust through integrity and authenticity.
Author : Bob Burg
Publisher : Sound Wisdom
ISBN 13 : 0768487005
Total Pages : 175 pages
Book Rating : 4.7/5 (684 download)
Download or read book The Art of Persuasion written by Bob Burg and published by Sound Wisdom. This book was released on 2011-09-20 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right? After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have—and shares them all with you. One trait that stands above all the rest is their ability to win people over to their way of thinking—they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause. The Winning principles you will learn include: Making People Feel Important Everything is Negotiable Dealing with Difficult People Persuasion in Action What Sets You Apart from the Rest Nuggets of Wisdom Presented in everyday, clear, and often humorous language, The Art of Persuasion leaves an impression on you that will last a lifetime—filled with one success after another!
Author : Iris Johansen
Publisher : Hachette UK
ISBN 13 : 1538762951
Total Pages : 411 pages
Book Rating : 4.5/5 (387 download)
Download or read book The Persuasion written by Iris Johansen and published by Hachette UK. This book was released on 2020-06-02 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: When she becomes a madman's target, Eve Duncan's daughter Jane must team up with longtime love interest Seth Caleb in this suspense novel from the #1 bestselling author of Smokescreen. Forensic sculptor Eve Duncan and ex-Navy Seal Joe Quinn are about to give Seth Caleb their trust for the most important duty of his life: keeping their daughter, Jane, safe at any cost. Her talent as an artist has caught the attention of a brilliant psychopath with a violent past. Seth, Jane's strongest ally and fiercest protector, is determined to keep her out of danger, but that becomes nearly impossible when Jane is forced to take matters into her own hands and confronts the madman who wants her for himself . . . and wants Seth Caleb dead. As Jane and Seth chase down their bloodthirsty adversary, they finally commit to a life together -- in the culmination of the epic love story that fans have been eagerly anticipating. As the two come face to face with danger, one thing is made clear: it will take both of them working together to confront and defeat this evil.
Author : Elizabeth Suhay
Publisher : Oxford University Press
ISBN 13 : 0190860839
Total Pages : 912 pages
Book Rating : 4.1/5 (98 download)
Download or read book The Oxford Handbook of Electoral Persuasion written by Elizabeth Suhay and published by Oxford University Press. This book was released on 2020-04-01 with total page 912 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elections are the means by which democratic nations determine their leaders, and communication in the context of elections has the potential to shape people's beliefs, attitudes, and actions. Thus, electoral persuasion is one of the most important political processes in any nation that regularly holds elections. Moreover, electoral persuasion encompasses not only what happens in an election but also what happens before and after, involving candidates, parties, interest groups, the media, and the voters themselves. This volume surveys the vast political science literature on this subject, emphasizing contemporary research and topics and encouraging cross-fertilization among research strands. A global roster of authors provides a broad examination of electoral persuasion, with international perspectives complementing deep coverage of U.S. politics. Major areas of coverage include: general models of political persuasion; persuasion by parties, candidates, and outside groups; media influence; interpersonal influence; electoral persuasion across contexts; and empirical methodologies for understanding electoral persuasion.
Author : James P. Farwell
Publisher : Georgetown University Press
ISBN 13 : 1589019423
Total Pages : 306 pages
Book Rating : 4.5/5 (89 download)
Download or read book Persuasion and Power written by James P. Farwell and published by Georgetown University Press. This book was released on 2012-11-27 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now more than ever, in the arenas of national security, diplomacy, and military operations, effective communication strategy is of paramount importance. A 24/7 television, radio, and Internet news cycle paired with an explosion in social media demands it. According to James P. Farwell, a former political consultant, the US government's approach to strategic communication has been misguided. Persausion and Power stands apart for its critical evaluation of the concepts, doctrines, and activities that the US Department of Defense and Department of State employ for the art of strategic communication including psychological operations, military information support operations, propaganda, and public diplomacy. Farwell stresses that words, deeds, actions, and symbols may qualify as strategic communication and aim to mold or shape public opinion to influence behavior in order to attain specific objectives, advance interests, or—viewed from a military perspective—satisfy or create conditions that produce a desired end-state. He contends that a message that is true, consistent, and persuasive is more powerful than any deception. Persuasion and Power is a book about the art of strategic communication, how it is used, where, and why. Using historical examples, Farwell illustrates how its principles have made a critical difference throughout history in the outcomes of crises, conflicts, politics, and diplomacy across different cultures and societies. This insightful volume will help communications officers, policymakers, and students understand when, where, and how they can apply the principles of strategic communication to advance national security interests.
Author : Joel Bauer
Publisher : John Wiley & Sons
ISBN 13 : 1118040104
Total Pages : 258 pages
Book Rating : 4.1/5 (18 download)
Download or read book How to Persuade People Who Don't Want to be Persuaded written by Joel Bauer and published by John Wiley & Sons. This book was released on 2011-02-23 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The art of persuasion as taught by one of the world's most sought-after speakers and pitchmen In this daring book, Joel Bauer teaches you how to persuade by making your messages entertaining. Learn the secrets behind "The Fright Challenge," "The Transformation Mechanism," and other persuasion tactics used by pitchmen, carneys, and conjurors to convince people to their way of thinking. Along with coauthor Mark Levy, Bauer has taken these ethical, entertainment-based techniques, and has made them practical for everyday use-capable of influencing one person or a thousand, in business and in life. Joel Bauer (Los Angeles, CA) is an expert in performance-based live marketing who The Wall Street Journal online referred to as "undoubtedly the chairman of the board" of corporate tradeshow rain-making. Mark Levy (Chester, NJ) has written for the New York Times, has authored or coauthored three books, and is the founder of Levy Innovation, a consulting firm that makes individuals and companies memorable.
Author : Kevin Dutton
Publisher : Random House
ISBN 13 : 1446440990
Total Pages : 402 pages
Book Rating : 4.4/5 (464 download)
Download or read book Flipnosis written by Kevin Dutton and published by Random House. This book was released on 2011-01-11 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'What if I were to tell you that a psychopathic arsonist might also be the person most likely to save you from a burning building?' *This book is about a special kind of persuasion: 'flipnosis'. It has an incubation period of just seconds, and can instantly disarm even the most discerning mind. Flipnosis is black-belt mind control. It doesn't just turn the tables, it kicks them over. *From the malign but fascinating powers of psychopaths, serial killers and con men to the political genius of Winston Churchill - via the grandmasters of martial arts, Buddhist monks, magicians, advertisers, salesmen, CEOs and frogs that mug each other - Kevin Dutton's brilliantly original and revelatory book explores what cutting-edge science can teach us about the techniques of persuasion.
Author : Robert Pape
Publisher : Random House Trade Paperbacks
ISBN 13 : 0812973380
Total Pages : 370 pages
Book Rating : 4.8/5 (129 download)
Download or read book Dying to Win written by Robert Pape and published by Random House Trade Paperbacks. This book was released on 2006-07-25 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes a new Afterword Finalist for the Council on Foreign Relations Arthur Ross Book Award One of the world’s foremost authorities on the subject of suicide terrorism, the esteemed political scientist Robert Pape has created the first comprehensive database of every suicide terrorist attack in the world from 1980 until today. In Dying to Win, Pape provides a groundbreaking demographic profile of modern suicide terrorist attackers–and his findings offer a powerful counterpoint to what we now accept as conventional wisdom on the topic. He also examines the early practitioners of this guerrilla tactic, including the ancient Jewish Zealots, who in A.D. 66 wished to liberate themselves from Roman occupation; the Ismaili Assassins, a Shi’ite Muslim sect in northern Iran in the eleventh and twelfth centuries; World War II’s Japanese kamikaze pilots, three thousand of whom crashed into U.S. naval vessels; and the Tamil Tigers in Sri Lanka, a secular, Marxist-Leninist organization responsible for more suicide terrorist attacks than any other group in history. Dying to Win is a startling work of analysis grounded in fact, not politics, that recommends concrete ways for states to fight and prevent terrorist attacks now. Transcending speculation with systematic scholarship, this is one of the most important studies of the terrorist threat to the United States and its allies since 9/11. “Invaluable . . . gives Americans an urgently needed basis for devising a strategy to defeat Osama bin Laden and other Islamist militants.” –Michael Scheuer, author of Imperial Hubris “Provocative . . . Pape wants to change the way you think about suicide bombings and explain why they are on the rise.” –Henry Schuster, CNN.com “Enlightening . . . sheds interesting light on a phenomenon often mistakenly believed to be restricted to the Middle East.” –The Washington Post Book World “Brilliant.” –Peter Bergen, author of Holy War, Inc.
Author : Philippe AIMÉ
Publisher : Convertize
ISBN 13 :
Total Pages : 272 pages
Book Rating : 4./5 ( download)
Download or read book Smart Persuasion written by Philippe AIMÉ and published by Convertize. This book was released on 2019-03-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conversions begin in the brain. Every purchase starts with a decision, and every decision is shaped by consumer psychology. This book explains how mental shortcuts (cognitive biases) affect your customers' decision making and shows you how to be more persuasive online. Philippe Aimé and Jochen Grünbeck are optimisation addicts and have been at the forefront of digital marketing since the beginning. Inspired by behavioural economists like Daniel Kahneman, Dan Ariely and Richard Thaler, the techniques described in Smart Persuasion leverage powerful decision-making biases to make marketing more effective. Alongside these behavioural insights, Smart Persuasion incorporates research from marketing experts such as Jonah Berger, Robert Cialdini and Roger Dooley. Principles relating to attention and perception, as well as the cognitive effects that make consumers predictably irrational, are distilled into concrete website optimisation strategies. Drawing from hundreds of unique studies, Smart Persuasion lists proven effects such as Anchoring and Framing. Each one is illustrated with case-studies, examples and ideas that you can apply immediately. Using the persuasive strategies outlined in this book will allow you to influence consumers more effectively, unlocking your website's potential. All profits from the sale of this book help provide educational resources for children in Africa.
Author : David Welch
Publisher : Bloomsbury Publishing
ISBN 13 : 0857724819
Total Pages : 272 pages
Book Rating : 4.8/5 (577 download)
Download or read book Propaganda, Power and Persuasion written by David Welch and published by Bloomsbury Publishing. This book was released on 2013-11-27 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: As Philip Taylor has written, 'The challenge (of the modern information age) is to ensure that no single propaganda source gains monopoly over the information and images that shape our thoughts. If this happens, the war propagandists will be back in business again.' Propaganda came of age in the Twentieth Century. The development of mass- and multi-media offered a fertile ground for propaganda while global conflict provided the impetus needed for its growth. Propaganda has however become a portmanteau word, which can be interpreted in a number of different ways. What are the characteristic features of propaganda, and how can it be defined? The distinguished contributors to this book trace the development of techniques of 'opinion management' from the First World War to the current conflict in Afghanistan. They reveal how state leaders and spin-doctors operating at the behest of the state, sought to shape popular attitudes - at home and overseas - endeavouring to harness new media with the objective of winning hearts and minds. The book provides compelling evidence of how the study and practice of propaganda today is shaped by its history.
