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Hellenic Common

Author : Philip Zapkin
Publisher : Routledge
ISBN 13 : 1000431355
Total Pages : 153 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Hellenic Common by : Philip Zapkin

Download or read book Hellenic Common written by Philip Zapkin and published by Routledge. This book was released on 2021-08-20 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hellenic Common argues that theatrical adaptations of Greek tragedy exemplify the functioning of a cosmopolitan cultural commonwealth. Analyzing plays by Femi Osofisan, Moira Buffini, Marina Carr, Colin Teevan, and Yael Farber, this book shows how contemporary adapters draw tragic and mythic material from a cultural common and remake those stories for modern audiences. Phillip Zapkin theorizes a political economy of adaptation, combining both a formal reading of adaptation as an aesthetic practice and a political reading of adaptation as a form of resistance. Drawing an ethical centre from Kwame Anthony Appiah’s work on cosmopolitanism and Michael Hardt and Antonio Negri’s theory of the common, Hellenic Common argues that Attic tragedy forms a cultural commonwealth from which dramatists the world over can rework, reimagine, and restage materials to envision aspirational new worlds through the arts. This study will be of great interest to students and scholars of drama, adaptation studies, literature, and neoliberalism.

Barrio America

Author : A. K. Sandoval-Strausz
Publisher : Basic Books
ISBN 13 : 1541644433
Total Pages : 408 pages
Book Rating : 4.5/5 (416 download)

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Book Synopsis Barrio America by : A. K. Sandoval-Strausz

Download or read book Barrio America written by A. K. Sandoval-Strausz and published by Basic Books. This book was released on 2019-11-12 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: The compelling history of how Latino immigrants revitalized the nation's cities after decades of disinvestment and white flight Thirty years ago, most people were ready to give up on American cities. We are commonly told that it was a "creative class" of young professionals who revived a moribund urban America in the 1990s and 2000s. But this stunning reversal owes much more to another, far less visible group: Latino and Latina newcomers. Award-winning historian A. K. Sandoval-Strausz reveals this history by focusing on two barrios: Chicago's Little Village and Dallas's Oak Cliff. These neighborhoods lost residents and jobs for decades before Latin American immigration turned them around beginning in the 1970s. As Sandoval-Strausz shows, Latinos made cities dynamic, stable, and safe by purchasing homes, opening businesses, and reviving street life. Barrio America uses vivid oral histories and detailed statistics to show how the great Latino migrations transformed America for the better.

Lives in Limbo

Author : Roberto G. Gonzales
Publisher : Univ of California Press
ISBN 13 : 0520287266
Total Pages : 318 pages
Book Rating : 4.5/5 (22 download)

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Book Synopsis Lives in Limbo by : Roberto G. Gonzales

Download or read book Lives in Limbo written by Roberto G. Gonzales and published by Univ of California Press. This book was released on 2016 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Over two million of the nation's eleven million undocumented immigrants have lived in the United States since childhood. Due to a broken immigration system, they grow up to uncertain futures. In Lives in Limbo, Roberto G. Gonzales introduces us to two groups: the college-goers, like Ricardo, whose good grades and strong network of community support propelled him into higher education, only to land in a factory job a few years after graduation, and the early-exiters, like Gabriel, who failed to make meaningful connections in high school and started navigating dead-end jobs, immigration checkpoints, and a world narrowly circumscribed by legal limitations. This ethnography asks why highly educated undocumented youth ultimately share similar work and life outcomes with their less-educated peers, even as higher education is touted as the path to integration and success in America. Gonzales bookends his study with discussions of how the prospect of immigration reform, especially the Deferred Action for Childhood Arrivals (DACA) program, could impact the lives of these young Americans"--Provided by publisher.

A Shrinking Island

Author : Joshua Esty
Publisher : Princeton University Press
ISBN 13 : 1400825741
Total Pages : 303 pages
Book Rating : 4.4/5 (8 download)

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Book Synopsis A Shrinking Island by : Joshua Esty

Download or read book A Shrinking Island written by Joshua Esty and published by Princeton University Press. This book was released on 2009-01-10 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes a major literary culture caught in the act of becoming minor. In 1939, Virginia Woolf wrote in her diary, "Civilisation has shrunk." Her words captured not only the onset of World War II, but also a longer-term reversal of national fortune. The first comprehensive account of modernism and imperialism in England, A Shrinking Island tracks the joint eclipse of modernist aesthetics and British power from the literary experiments of the 1930s through the rise of cultural studies in the 1950s. Jed Esty explores the effects of declining empire on modernist form--and on the very meaning of Englishness. He ranges from canonical figures (T. S. Eliot and Virginia Woolf) to influential midcentury intellectuals (J. M. Keynes and J.R.R. Tolkien), from cultural studies pioneers (Raymond Williams and E. P. Thompson) to postwar migrant writers (George Lamming and Doris Lessing). Focusing on writing that converts the potential energy of the contracting British state into the language of insular integrity, he argues that an anthropological ethos of cultural holism came home to roost in late-imperial England. Esty's interpretation challenges popular myths about the death of English literature. It portrays the survivors of the modernist generation not as aesthetic dinosaurs, but as participants in the transition from empire to welfare state, from metropolitan art to national culture. Mixing literary criticism with postcolonial theory, his account of London modernism's end-stages and after-lives provides a fresh take on major works while redrawing the lines between modernism and postmodernism.

Facing East from Indian Country

Author : Daniel K. Richter
Publisher : Harvard University Press
ISBN 13 : 0674042727
Total Pages : 329 pages
Book Rating : 4.6/5 (74 download)

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Book Synopsis Facing East from Indian Country by : Daniel K. Richter

Download or read book Facing East from Indian Country written by Daniel K. Richter and published by Harvard University Press. This book was released on 2009-06-01 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the beginning, North America was Indian country. But only in the beginning. After the opening act of the great national drama, Native Americans yielded to the westward rush of European settlers. Or so the story usually goes. Yet, for three centuries after Columbus, Native people controlled most of eastern North America and profoundly shaped its destiny. In Facing East from Indian Country, Daniel K. Richter keeps Native people center-stage throughout the story of the origins of the United States. Viewed from Indian country, the sixteenth century was an era in which Native people discovered Europeans and struggled to make sense of a new world. Well into the seventeenth century, the most profound challenges to Indian life came less from the arrival of a relative handful of European colonists than from the biological, economic, and environmental forces the newcomers unleashed. Drawing upon their own traditions, Indian communities reinvented themselves and carved out a place in a world dominated by transatlantic European empires. In 1776, however, when some of Britain's colonists rebelled against that imperial world, they overturned the system that had made Euro-American and Native coexistence possible. Eastern North America only ceased to be an Indian country because the revolutionaries denied the continent's first peoples a place in the nation they were creating. In rediscovering early America as Indian country, Richter employs the historian's craft to challenge cherished assumptions about times and places we thought we knew well, revealing Native American experiences at the core of the nation's birth and identity.

The Unicorn's Shadow

Author : Ethan Mollick
Publisher : University of Pennsylvania Press
ISBN 13 : 1613630972
Total Pages : 117 pages
Book Rating : 4.6/5 (136 download)

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Book Synopsis The Unicorn's Shadow by : Ethan Mollick

Download or read book The Unicorn's Shadow written by Ethan Mollick and published by University of Pennsylvania Press. This book was released on 2020-06-23 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing hard data to the way we think about entrepreneurial success, this bold call to action draws on the latest scientific evidence to dispel the most pervasive startup myths and light a path to entrepreneurship for those eclipsed by the hype. When you think of a successful entrepreneur, who comes to mind? Bill Gates? Mark Zuckerberg? Or maybe even Jesse Eisenberg, the man who played Zuckerberg in The Social Network? It may surprise you that most successful founders look very different from Zuckerberg or Gates. In fact, most startup origin stories are very different from the famous "unicorns" that have achieved valuations of over $1 billion, from Facebook to Google to Uber. In The Unicorn's Shadow: Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors, Wharton School professor Ethan Mollick takes us to the forefront of an empirical revolution in entrepreneurship. New data and better research methods have overturned the conventional wisdom behind what a successful founder looks like, how they succeed, and how the startup ecosystem works. Among the issues he examines: Which founders are most likely to succeed?Where do the best startup ideas come from?What's the most foolproof way of securing the funding needed to take a company to the next level?Should your sales pitch really be something out of Hollywood?What's the best way to grow and scale your company and create a thriving culture that won't hinder expansion? Mollick argues that entrepreneurship is too important, both for society and for the individuals who start companies, to be eclipsed by the shadows of unicorns. He shows we can democratize entrepreneurship—but only by following an evidence-based approach that puts to rest the false narratives that surround it.

The Workplace Constitution from the New Deal to the New Right

Author : Sophia Z. Lee
Publisher : Cambridge University Press
ISBN 13 : 1316061191
Total Pages : 429 pages
Book Rating : 4.3/5 (16 download)

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Book Synopsis The Workplace Constitution from the New Deal to the New Right by : Sophia Z. Lee

Download or read book The Workplace Constitution from the New Deal to the New Right written by Sophia Z. Lee and published by Cambridge University Press. This book was released on 2014-10-31 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, most Americans lack constitutional rights on the job. Instead of enjoying free speech or privacy, they can be fired for almost any reason or no reason at all. This book uses history to explain why. It takes readers back to the 1930s and 1940s when advocates across the political spectrum - labor leaders, civil rights advocates and conservatives opposed to government regulation - set out to enshrine constitutional rights in the workplace. The book tells their interlocking stories of fighting for constitutional protections for American workers, recovers their surprising successes, explains their ultimate failure, and helps readers assess this outcome.

Grit

Author : Angela Duckworth
Publisher : Simon and Schuster
ISBN 13 : 1501111124
Total Pages : 350 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Grit by : Angela Duckworth

Download or read book Grit written by Angela Duckworth and published by Simon and Schuster. This book was released on 2016-05-03 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this instant New York Times bestseller, Angela Duckworth shows anyone striving to succeed that the secret to outstanding achievement is not talent, but a special blend of passion and persistence she calls “grit.” “Inspiration for non-geniuses everywhere” (People). The daughter of a scientist who frequently noted her lack of “genius,” Angela Duckworth is now a celebrated researcher and professor. It was her early eye-opening stints in teaching, business consulting, and neuroscience that led to her hypothesis about what really drives success: not genius, but a unique combination of passion and long-term perseverance. In Grit, she takes us into the field to visit cadets struggling through their first days at West Point, teachers working in some of the toughest schools, and young finalists in the National Spelling Bee. She also mines fascinating insights from history and shows what can be gleaned from modern experiments in peak performance. Finally, she shares what she’s learned from interviewing dozens of high achievers—from JP Morgan CEO Jamie Dimon to New Yorker cartoon editor Bob Mankoff to Seattle Seahawks Coach Pete Carroll. “Duckworth’s ideas about the cultivation of tenacity have clearly changed some lives for the better” (The New York Times Book Review). Among Grit’s most valuable insights: any effort you make ultimately counts twice toward your goal; grit can be learned, regardless of IQ or circumstances; when it comes to child-rearing, neither a warm embrace nor high standards will work by themselves; how to trigger lifelong interest; the magic of the Hard Thing Rule; and so much more. Winningly personal, insightful, and even life-changing, Grit is a book about what goes through your head when you fall down, and how that—not talent or luck—makes all the difference. This is “a fascinating tour of the psychological research on success” (The Wall Street Journal).

The Last Lecture

Author : Randy Pausch
Publisher :
ISBN 13 : 9780340978504
Total Pages : 0 pages
Book Rating : 4.9/5 (785 download)

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Book Synopsis The Last Lecture by : Randy Pausch

Download or read book The Last Lecture written by Randy Pausch and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author, a computer science professor diagnosed with terminal cancer, explores his life, the lessons that he has learned, how he has worked to achieve his childhood dreams, and the effect of his diagnosis on him and his family.

You Work Tomorrow

Author : John Marsh
Publisher : University of Michigan Press
ISBN 13 : 9780472050000
Total Pages : 248 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis You Work Tomorrow by : John Marsh

Download or read book You Work Tomorrow written by John Marsh and published by University of Michigan Press. This book was released on 2007 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first-ever anthology of American labor poetry of the Great Depression

White Evangelical Racism

Author : Anthea Butler
Publisher : UNC Press Books
ISBN 13 : 1469661187
Total Pages : 175 pages
Book Rating : 4.4/5 (696 download)

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Book Synopsis White Evangelical Racism by : Anthea Butler

Download or read book White Evangelical Racism written by Anthea Butler and published by UNC Press Books. This book was released on 2021-02-23 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: The American political scene today is poisonously divided, and the vast majority of white evangelicals play a strikingly unified, powerful role in the disunion. These evangelicals raise a starkly consequential question for electoral politics: Why do they claim morality while supporting politicians who act immorally by most Christian measures? In this clear-eyed, hard-hitting chronicle of American religion and politics, Anthea Butler answers that racism is at the core of conservative evangelical activism and power. Butler reveals how evangelical racism, propelled by the benefits of whiteness, has since the nation's founding played a provocative role in severely fracturing the electorate. During the buildup to the Civil War, white evangelicals used scripture to defend slavery and nurture the Confederacy. During Reconstruction, they used it to deny the vote to newly emancipated blacks. In the twentieth century, they sided with segregationists in avidly opposing movements for racial equality and civil rights. Most recently, evangelicals supported the Tea Party, a Muslim ban, and border policies allowing family separation. White evangelicals today, cloaked in a vision of Christian patriarchy and nationhood, form a staunch voting bloc in support of white leadership. Evangelicalism's racial history festers, splits America, and needs a reckoning now.

The Amateur Hour

Author : Jonathan Zimmerman
Publisher : JHU Press
ISBN 13 : 1421439107
Total Pages : 309 pages
Book Rating : 4.4/5 (214 download)

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Book Synopsis The Amateur Hour by : Jonathan Zimmerman

Download or read book The Amateur Hour written by Jonathan Zimmerman and published by JHU Press. This book was released on 2020-10-27 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first full-length history of college teaching in the United States from the nineteenth century to the present, this book sheds new light on the ongoing tension between the modern scholarly ideal—scientific, objective, and dispassionate—and the inevitably subjective nature of day-to-day instruction. American college teaching is in crisis, or so we are told. But we've heard that complaint for the past 150 years, as critics have denounced the poor quality of instruction in undergraduate classrooms. Students daydream in gigantic lecture halls while a professor drones on, or they meet with a teaching assistant for an hour of aimless discussion. The modern university does not reward teaching, so faculty members at every level neglect it in favor of research and publication. In the first book-length history of American college teaching, Jonathan Zimmerman confirms but also contradicts these perennial complaints. Drawing upon a wide range of previously unexamined sources, The Amateur Hour shows how generations of undergraduates indicted the weak instruction they received. But Zimmerman also chronicles institutional efforts to improve it, especially by making teaching more "personal." As higher education grew into a gigantic industry, he writes, American colleges and universities introduced small-group activities and other reforms designed to counter the anonymity of mass instruction. They also experimented with new technologies like television and computers, which promised to "personalize" teaching by tailoring it to the individual interests and abilities of each student. But, Zimmerman reveals, the emphasis on the personal inhibited the professionalization of college teaching, which remains, ultimately, an amateur enterprise. The more that Americans treated teaching as a highly personal endeavor, dependent on the idiosyncrasies of the instructor, the less they could develop shared standards for it. Nor have they rigorously documented college instruction, a highly public activity which has taken place mostly in private. Pushing open the classroom door, The Amateur Hour illuminates American college teaching and frames a fresh case for restoring intimate learning communities, especially for America's least privileged students. Anyone who wants to change college teaching will have to start here.

The Case for Contention

Author : Jonathan Zimmerman
Publisher : University of Chicago Press
ISBN 13 : 022645634X
Total Pages : 129 pages
Book Rating : 4.2/5 (264 download)

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Book Synopsis The Case for Contention by : Jonathan Zimmerman

Download or read book The Case for Contention written by Jonathan Zimmerman and published by University of Chicago Press. This book was released on 2017-04-24 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the fights about the teaching of evolution to the details of sex education, it may seem like American schools are hotbeds of controversy. But as Jonathan Zimmerman and Emily Robertson show in this insightful book, it is precisely because such topics are so inflammatory outside school walls that they are so commonly avoided within them. And this, they argue, is a tremendous disservice to our students. Armed with a detailed history of the development of American educational policy and norms and a clear philosophical analysis of the value of contention in public discourse, they show that one of the best things American schools should do is face controversial topics dead on, right in their classrooms. Zimmerman and Robertson highlight an aspect of American politics that we know all too well: We are terrible at having informed, reasonable debates. We opt instead to hurl insults and accusations at one another or, worse, sit in silence and privately ridicule the other side. Wouldn’t an educational system that focuses on how to have such debates in civil and mutually respectful ways improve our public culture and help us overcome the political impasses that plague us today? To realize such a system, the authors argue that we need to not only better prepare our educators for the teaching of hot-button issues, but also provide them the professional autonomy and legal protection to do so. And we need to know exactly what constitutes a controversy, which is itself a controversial issue. The existence of climate change, for instance, should not be subject to discussion in schools: scientists overwhelmingly agree that it exists. How we prioritize it against other needs, such as economic growth, however—that is worth a debate. With clarity and common-sense wisdom, Zimmerman and Robertson show that our squeamishness over controversy in the classroom has left our students woefully underserved as future citizens. But they also show that we can fix it: if we all just agree to disagree, in an atmosphere of mutual respect.

Fatal Invention

Author : Dorothy Roberts
Publisher : New Press/ORIM
ISBN 13 : 1595586911
Total Pages : 485 pages
Book Rating : 4.5/5 (955 download)

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Book Synopsis Fatal Invention by : Dorothy Roberts

Download or read book Fatal Invention written by Dorothy Roberts and published by New Press/ORIM. This book was released on 2011-06-14 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: An incisive, groundbreaking book that examines how a biological concept of race is a myth that promotes inequality in a supposedly “post-racial” era. Though the Human Genome Project proved that human beings are not naturally divided by race, the emerging fields of personalized medicine, reproductive technologies, genetic genealogy, and DNA databanks are attempting to resuscitate race as a biological category written in our genes. This groundbreaking book by legal scholar and social critic Dorothy Roberts examines how the myth of race as a biological concept—revived by purportedly cutting-edge science, race-specific drugs, genetic testing, and DNA databases—continues to undermine a just society and promote inequality in a supposedly “post-racial” era. Named one of the ten best black nonfiction books 2011 by AFRO.com, Fatal Invention offers a timely and “provocative analysis” (Nature) of race, science, and politics that “is consistently lucid . . . alarming but not alarmist, controversial but evidential, impassioned but rational” (Publishers Weekly, starred review). “Everyone concerned about social justice in America should read this powerful book.” —Anthony D. Romero, executive director, American Civil Liberties Union “A terribly important book on how the ‘fatal invention’ has terrifying effects in the post-genomic, ‘post-racial’ era.” —Eduardo Bonilla-Silva, professor of sociology, Duke University, and author of Racism Without Racists: Color-Blind Racism and the Persistence of Racial Inequality in the United States “Fatal Invention is a triumph! Race has always been an ill-defined amalgam of medical and cultural bias, thinly overlaid with the trappings of contemporary scientific thought. And no one has peeled back the layers of assumption and deception as lucidly as Dorothy Roberts.” —Harriet A. Washington, author of and Deadly Monopolies: The Shocking Corporate Takeover of Life Itself

The Professor Is In

Author : Karen Kelsky
Publisher : Crown
ISBN 13 : 0553419420
Total Pages : 450 pages
Book Rating : 4.5/5 (534 download)

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Book Synopsis The Professor Is In by : Karen Kelsky

Download or read book The Professor Is In written by Karen Kelsky and published by Crown. This book was released on 2015-08-04 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive career guide for grad students, adjuncts, post-docs and anyone else eager to get tenure or turn their Ph.D. into their ideal job Each year tens of thousands of students will, after years of hard work and enormous amounts of money, earn their Ph.D. And each year only a small percentage of them will land a job that justifies and rewards their investment. For every comfortably tenured professor or well-paid former academic, there are countless underpaid and overworked adjuncts, and many more who simply give up in frustration. Those who do make it share an important asset that separates them from the pack: they have a plan. They understand exactly what they need to do to set themselves up for success. They know what really moves the needle in academic job searches, how to avoid the all-too-common mistakes that sink so many of their peers, and how to decide when to point their Ph.D. toward other, non-academic options. Karen Kelsky has made it her mission to help readers join the select few who get the most out of their Ph.D. As a former tenured professor and department head who oversaw numerous academic job searches, she knows from experience exactly what gets an academic applicant a job. And as the creator of the popular and widely respected advice site The Professor is In, she has helped countless Ph.D.’s turn themselves into stronger applicants and land their dream careers. Now, for the first time ever, Karen has poured all her best advice into a single handy guide that addresses the most important issues facing any Ph.D., including: -When, where, and what to publish -Writing a foolproof grant application -Cultivating references and crafting the perfect CV -Acing the job talk and campus interview -Avoiding the adjunct trap -Making the leap to nonacademic work, when the time is right The Professor Is In addresses all of these issues, and many more.

Authentic Happiness

Author : Martin Seligman
Publisher : Hachette UK
ISBN 13 : 1857884132
Total Pages : 306 pages
Book Rating : 4.8/5 (578 download)

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Book Synopsis Authentic Happiness by : Martin Seligman

Download or read book Authentic Happiness written by Martin Seligman and published by Hachette UK. This book was released on 2011-01-11 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this important, entertaining book, one of the world's most celebrated psychologists, Martin Seligman, asserts that happiness can be learned and cultivated, and that everyone has the power to inject real joy into their lives. In Authentic Happiness, he describes the 24 strengths and virtues unique to the human psyche. Each of us, it seems, has at least five of these attributes, and can build on them to identify and develop to our maximum potential. By incorporating these strengths - which include kindness, originality, humour, optimism, curiosity, enthusiasm and generosity -- into our everyday lives, he tells us, we can reach new levels of optimism, happiness and productivity. Authentic Happiness provides a variety of tests and unique assessment tools to enable readers to discover and deploy those strengths at work, in love and in raising children. By accessing the very best in ourselves, we can improve the world around us and achieve new and lasting levels of authentic contentment and joy.

Indigo Plantations and Science in Colonial India

Author : Prakash Kumar
Publisher : Cambridge University Press
ISBN 13 : 1139576968
Total Pages : 355 pages
Book Rating : 4.1/5 (395 download)

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Book Synopsis Indigo Plantations and Science in Colonial India by : Prakash Kumar

Download or read book Indigo Plantations and Science in Colonial India written by Prakash Kumar and published by Cambridge University Press. This book was released on 2012-08-27 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prakash Kumar documents the history of agricultural indigo, exploring the effects of nineteenth-century globalisation on this colonial industry. Charting the indigo culture from the early modern period to the twentieth century, Kumar discusses how knowledge of indigo culture thrived among peasant traditions on the Indian subcontinent in the early modern period and was then developed by Caribbean planters and French naturalists who codified this knowledge into widely disseminated texts. European planters who settled in Bengal with the establishment of British rule in the late eighteenth century drew on this information. From the nineteenth century, indigo culture became more modern, science-based and expert driven, and with the advent of a cheaper, purer synthetic indigo in 1897, indigo science crossed paths with the colonial state's effort to develop a science for agricultural development. Only at the end of the First World War, when the industrial use of synthetic indigo for textile dyeing and printing became almost universal, did the indigo industry's optimism fade away.