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The Penn State College Of Communications And The Graduate Students In Communications Present The Aejmc Geig Mid Year Conference Proceedings
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Book Synopsis The Penn State College of Communications and the Graduate Students in Communications Present the AEJMC GEIG Mid-Year Conference Proceedings by :
Download or read book The Penn State College of Communications and the Graduate Students in Communications Present the AEJMC GEIG Mid-Year Conference Proceedings written by and published by . This book was released on 2000 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book AEJMC News written by and published by . This book was released on 1998 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis 2005 IEEE Infocom by : IEEE Communications Society Staff
Download or read book 2005 IEEE Infocom written by IEEE Communications Society Staff and published by . This book was released on 2005 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertising Theory by : Shelly Rodgers
Download or read book Advertising Theory written by Shelly Rodgers and published by Routledge. This book was released on 2019-04-15 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. With new chapters on forms of advertising, theories, and concepts, and an emphasis on the role of new technology, this new edition is uniquely positioned to provide detailed overviews of advertising theory. Utilizing McGuire’s persuasion matrix as the structural model for each chapter, the text offers a wider lens through which to view the phenomenon of advertising as it operates within various environments. Within each area of advertising theory—and across advertising contexts—both traditional and non-traditional approaches are addressed, including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts. This new edition includes a balance of theory and practice that will help provide a working knowledge of the primary theoretical approaches and will help readers synthesize the vast literature on advertising with the in-depth understanding of practical case studies and examples within every chapter. It also looks at mobile advertising in a broader context beyond the classroom and explores new areas such as native advertising, political advertising, mobile advertising, and digital video gaming.
Book Synopsis Encyclopedia of Children, Adolescents, and the Media by : Jeffrey Jensen Arnett
Download or read book Encyclopedia of Children, Adolescents, and the Media written by Jeffrey Jensen Arnett and published by SAGE. This book was released on 2007 with total page 1105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description
Download or read book All Talk written by Wayne Munson and published by Temple University Press. This book was released on 2010-06-29 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: The postmodern phenomenon of the talkshow and its place in American culture.
Book Synopsis Advertising Theory and Practice by : Charles Harold Sandage
Download or read book Advertising Theory and Practice written by Charles Harold Sandage and published by . This book was released on 2012-04-01 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Pantsuit Nation by : Libby Chamberlain
Download or read book Pantsuit Nation written by Libby Chamberlain and published by Flatiron Books. This book was released on 2017-05-09 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inspiring collection of stories and photographs that capture what it means to live, work, love, and resist in America—from the Facebook group with millions of engaged and impassioned members. In October 2016, Maine resident Libby Chamberlain created a “secret” Facebook group encouraging a handful of friends to wear pantsuits to the polls. Overnight, the group of thirty exploded to 24,000 members. By November 8, the group was three million strong. Since Pantsuit Nation’s inception, its members have shared personal stories that illustrate the complexities of living in a vibrant, oftentimes contentious democracy. Members turn to Pantsuit Nation as a place of refuge and inspiration, where marginalized voices are amplified, faces are put to political decisions, resources are shared, and activism is ignited. It is a dynamic, diverse community united by an unwavering commitment to building a more just, inclusive world. Now, hundreds of Pantsuit Nation members have contributed their stories and photographs to form this extraordinary book. An indelible testament to the idea that change comes first from the heart, and that the surest way to move a heart is to tell a story, Pantsuit Nation is a portrait of a moment in history and a rallying cry for our time.
Book Synopsis Urban Communication by : Timothy A. Gibson
Download or read book Urban Communication written by Timothy A. Gibson and published by Rowman & Littlefield. This book was released on 2007 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: City leaders now confront a global competition for economic investment, and urban elites are casting about for strategies that promise to secure a share of this future of global economic growth. However, many of these strategies are largely symbolic in nature. City leaders, for example, compete for the Olympics so they can broadcast spectacular urban vistas to global television audiences. Officials pour public funds into tourist amenities to cultivate an image of vitality and renewal. But how are the local politics of urban redevelopment intertwined with the global politics of circulating vital urban images? Urban Communication brings together scholars from communication, cultural studies, and urban sociology to explore the symbolic dimensions of contemporary city-building, drawing on case studies from around the world.
Book Synopsis Mediation, Information, and Communication by : Brent David Ruben
Download or read book Mediation, Information, and Communication written by Brent David Ruben and published by Transaction Publishers. This book was released on with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third volume of "Information and Behavior "shows broad continuities with previous volumes in this series, but it also represents an important evolution. In emphasizing theoretical advances in mediation, information, and communication processes, this volume has unifying themes at the cutting edge of communication research, linking communication with areas as far-ranging as cognitive psychology, intellectual history, social psychology, policy, and macroeconomics. A sampling of the contents indicates both continuities and discontinuities of communication research embodied in this volume. Contributions include Joseph Turow, "Mass Communication as Concept"; Gary Grumpert and Robert Cathcart, "A Theory of Mediation;" Leah Lievrouw and T. Andrew Finn, "Common Dimensions of Communication"; Joshua Meyrowitz, "Mediated and Unmediated Behavior"; Kathleen Reardon, "Teaching Children About AIDS"; Sari Thomas, "The Death of Intellectual History and the Birth of the Transient Past"; Sheizaf Rafaeli, "Interacting with Media." The second part of the work, emphasizing research and policy in specific information societies and regions, includes an opening essay by Everett M. Rogers, and follow-up studies by Judith K. Larsen on "Silicon Valley"; Quentin W. Lindsey on "The North Carolina Research Triangle"; Luis Fonseca, "High Technology in Brazil"; Ruyzo Ogasawara, "High Technology in Japan"; and Mitchell Moss, "Telecommunications and Financial Centers." The final two portions of the book cover social theory and cultural processes. They include articles by Jerry Salvaggio and Richard Nelson, "Models for Developing Telecommunications and Information Industries"; Everett M. Rogers and James Dearing, "University-Industry Technology Transfer"; Frederick Williams, "The Communications Revolution Revisited"; Rolf Wigand, "Recurring Questions about the Information Society"; Lee Thayer, "Tropes and Things"; Gordon L. Miller, "The Energy of Intelligence"; David Carr, "Thinking in Museums;" Benjamin J. Bates, "Information as an Economic Good"; Jorge Schement and Daniel Stout, "A Time-Line of Information Technology."
Book Synopsis Communication and Sport by : Andrew C. Billings
Download or read book Communication and Sport written by Andrew C. Billings and published by SAGE Publications. This book was released on 2014-03-24 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of Communication and Sport: Surveying the Field offers the most comprehensive and diverse approach to the study of communication and sport available at the undergraduate level. Newly expanded to incorporate the latest topics and perspectives in the field, the New Edition examines a wide array of topics to help readers understand important issues such as sports media, rhetoric, culture, and organizations from both micro- and macro- perspectives. Everything from youth to amateur to professional sports is addressed in terms of mythology, community, and identity; issues such as fan cultures, racial identity and gender in sports media, politics and nationality in sports, and sports and religion are explored in depth, and provide useful, applied insight for readers. Practical and relevant, epistemologically diverse, and theoretically grounded, the Second Edition of Billings, Butterworth, and Turman’s text keeps readers on the cutting-edge.
Download or read book Inter/media written by Gary Gumpert and published by Oxford University Press, USA. This book was released on 1986 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated and substantially revised, the third edition of Intermedia unravels the intricate entanglements of media, society, and the individual. Including contributions by Anthony Smith, Sari Thomas, Michael Arlen, and Susan Sontag, this edition also provides eighteen new essays on timely subjects such as how and what children learn from television, and the impact and role of computers on the home, the school, and the workplace.
Book Synopsis Engaging Privacy and Information Technology in a Digital Age by : National Research Council
Download or read book Engaging Privacy and Information Technology in a Digital Age written by National Research Council and published by National Academies Press. This book was released on 2007-06-28 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Privacy is a growing concern in the United States and around the world. The spread of the Internet and the seemingly boundaryless options for collecting, saving, sharing, and comparing information trigger consumer worries. Online practices of business and government agencies may present new ways to compromise privacy, and e-commerce and technologies that make a wide range of personal information available to anyone with a Web browser only begin to hint at the possibilities for inappropriate or unwarranted intrusion into our personal lives. Engaging Privacy and Information Technology in a Digital Age presents a comprehensive and multidisciplinary examination of privacy in the information age. It explores such important concepts as how the threats to privacy evolving, how can privacy be protected and how society can balance the interests of individuals, businesses and government in ways that promote privacy reasonably and effectively? This book seeks to raise awareness of the web of connectedness among the actions one takes and the privacy policies that are enacted, and provides a variety of tools and concepts with which debates over privacy can be more fruitfully engaged. Engaging Privacy and Information Technology in a Digital Age focuses on three major components affecting notions, perceptions, and expectations of privacy: technological change, societal shifts, and circumstantial discontinuities. This book will be of special interest to anyone interested in understanding why privacy issues are often so intractable.
Book Synopsis Arts & Humanities Citation Index by :
Download or read book Arts & Humanities Citation Index written by and published by . This book was released on 1996 with total page 1614 pages. Available in PDF, EPUB and Kindle. Book excerpt: A multidisciplinary index covering the journal literature of the arts and humanities. It fully covers 1,144 of the world's leading arts and humanities journals, and it indexes individually selected, relevant items from over 6,800 major science and social science journals.
Book Synopsis The Future of the Mass Audience by : W. Russell Neuman
Download or read book The Future of the Mass Audience written by W. Russell Neuman and published by Cambridge University Press. This book was released on 1991-11-29 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on how the changing technology and economics of the mass media in post-industrial society will influence public communication.
Book Synopsis Digital Advertising by : Shelly Rodgers
Download or read book Digital Advertising written by Shelly Rodgers and published by Taylor & Francis. This book was released on 2017-02-17 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners.
Book Synopsis Communication Yearbook 24 by : William Gudykunst
Download or read book Communication Yearbook 24 written by William Gudykunst and published by Routledge. This book was released on 2012-03-22 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Communication Yearbook annuals publish diverse, state-of-the-discipline literature reviews that advance knowledge and understanding of communication systems, processes, and impacts across the discipline. Sponsored by the International Communication Association, each volume provides a forum for the exchange of interdisciplinary and internationally diverse scholarship relating to communication in its many forms. This volume re-issues the yearbook from 2001.
