The Passionate Entrepreneurs Strategies

Download The Passionate Entrepreneurs Strategies full books in PDF, epub, and Kindle. Read online The Passionate Entrepreneurs Strategies ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

The Passionate Entrepreneur

Author : Steve Adams
Publisher :
ISBN 13 : 9781599323589
Total Pages : 0 pages
Book Rating : 4.3/5 (235 download)

DOWNLOAD NOW!

Book Synopsis The Passionate Entrepreneur by : Steve Adams

Download or read book The Passionate Entrepreneur written by Steve Adams and published by . This book was released on 2013-05-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meet Steve Adams, who at age 32 was a banking executive and flying high. Everyone was proud of him. And he was dying inside. Adams had long yearned for something else - a dream that you, too, may harbor in your heart. He had a passion waiting to blossom. He wanted to make it as an entrepreneur in his own business. He wanted to do something meaningful. "Win or lose," he writes, "I knew my only real anguish would be regretting in twenty or thirty years why that young man never just took that chance." Today, Adams operates successful Pet Supplies Plus stores across the country. His was a journey of severe challenges overcome, and in The Passionate Entrepreneur he shares his mistakes and heartaches and what he learned from them in his pursuit of success. He imparts the lessons about the systems and strategies essential to running a successful business. Among them: how to treat employees, appeal to customers, and establish your brand, all the while paying meticulous attention to the bottom line. Above all, however, an entrepreneur must understand the true bottom line - the meaning of success itself. Adams knows that business without passion is a mere exercise in numbers. Profit without purpose can drain the soul. He wanted to be an entrepreneur so that he could lead others to a better life - his family, his employees, his clients, and his community. An entrepreneur needs a mission and absolute clarity about what he or she wants to accomplish. The Passionate Entrepreneur is a book of encouragement for those who are ready to pursue their dreams and for those who fear, in their frustration, that they have forgotten them. Steve Adams gets to the heart of the matter, and he is waiting to speak to you. Foreword by Lee Milteer

The Passionate Entrepreneur's Strategies

Author : Buzzer Joseph
Publisher :
ISBN 13 :
Total Pages : 109 pages
Book Rating : 4.6/5 (528 download)

DOWNLOAD NOW!

Book Synopsis The Passionate Entrepreneur's Strategies by : Buzzer Joseph

Download or read book The Passionate Entrepreneur's Strategies written by Buzzer Joseph and published by . This book was released on 2020-06-10 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to discover business ideas that will be successful, grow multiple online income streams, make money from home, attract new & retain customers, applications of SWOT analysis in any business, skills that will help you succeed as an entrepreneur, self-discipline, etc. Entrepreneurship is a lifestyle! The life of an entrepreneur has never been a bed of roses and will never be - A hard truth which you will not hear from many successful entrepreneur! Only those who know the challenges they will meet on the entrepreneurship journey and are determined to face these challenges, without having the give up mindset as an option succeed. You also need self-discipline because it will help you avoid distractions and focus on your goals. But how can you know the type of challenges to expect in the journey? The easiest way is to learn from those who have passed through the process. I started my entrepreneurship journey right back in 2014 and today, am happy with the success I have made so far as an author, blogger and digital marketer. Am also happy for the number of times I failed because they taught me lessons that made me a successful entrepreneur. Although no two entrepreneurs can have the same life and business challenges, but they may have similar challenges. How can you learn from failure if you don't expect and plan for it right from the onset? This book The Passionate Entrepreneur's Strategies by Buzzer Joseph will answer the following questions and more that most beginners ask about entrepreneurship: What signs will I see and know that a business idea will succeed or fail? How can I discover a business idea that will be successful? Why do 99% of young entrepreneurs fail? How can I be among the 1% successful young entrepreneurs? What business advice do successful entrepreneurs have for a beginner like me? Which skills will give me the greater chance to succeed as an entrepreneur? How can I make effective business planning with SWOT analysis? What are the best ways to overcome these main startup business challenges: capital and running funds? How do I write a professional business plan? What does it mean to be self-disciplined and why is it important in entrepreneurship? I want to start making money online from home. How do I start? What are the secrets to successful wealth management? What are the best investing strategies and ideas for entrepreneurs? How do I know the best time to quit my business as young entrepreneur? How do I start real estate investment? How can I successfully create and manage multiple online businesses that will yield multiple incomes streams? How can I attract new customers and retain existing customers in my business? You will also discover books and movies for entrepreneurs, especially beginners. Unlike most entrepreneurship and business books, I gave you as a bonus, some free resources to help you start putting to practice all that you have learnt in this book because I believe that only actions can yield the desired results, not just reading.Now scroll up and Buy this business and entrepreneurship beginners book start successful businesses that will yield multiple income streams.

Pursuit of Passionate Purpose

Author : Theresa M. Szczurek
Publisher : John Wiley & Sons
ISBN 13 : 0471714143
Total Pages : 304 pages
Book Rating : 4.4/5 (717 download)

DOWNLOAD NOW!

Book Synopsis Pursuit of Passionate Purpose by : Theresa M. Szczurek

Download or read book Pursuit of Passionate Purpose written by Theresa M. Szczurek and published by John Wiley & Sons. This book was released on 2005-01-21 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Pursuit of Passionate Purpose, self-help guru Theresa Szczurek reveals that the real key to a successful and happy life is in knowing what it is that you truly desire and pursuing it with determination. Based on the everyday wisdom of eighty successful people from all walks of life, along with the practical strategies she used to pursue her own passion, Szczurek presents a proven, step-by-step plan for effectively pursuing whatever your passionate purpose is. By emulating the six strategies/characteristics that almost all truly successful people share, you?ll discover who you really are, what you really want from life, and how to achieve it.

Entrepreneurial Strategy

Author : Dean A. Shepherd
Publisher : Springer Nature
ISBN 13 : 3030789357
Total Pages : 142 pages
Book Rating : 4.0/5 (37 download)

DOWNLOAD NOW!

Book Synopsis Entrepreneurial Strategy by : Dean A. Shepherd

Download or read book Entrepreneurial Strategy written by Dean A. Shepherd and published by Springer Nature. This book was released on 2021-07-19 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book focuses on explaining differences amongst organizations regarding various attributes, forms, and outcomes. By focusing on the “how” of new venture creation and management to produce well-established organizations, the authors aim to increase our understanding of the antecedents of most management research assumptions. New ventures are the source of most newly created jobs generated in an economy, new industries and markets, innovative products and services, and new solutions to economic, social, and environmental problems. However, most management research assumes a well-established organization as the starting point of their theorizing. Building on the notion of guided attention, it details how entrepreneurs can allocate their transient attention to identify potential opportunities from environmental change and how entrepreneurs allocate their sustained attention to form beliefs about radical and incremental opportunities requiring entrepreneurial action. The authors explain how entrepreneurs build such communities and engage community members over time to co-construct potential opportunities for new venture progress. Using the lean startup framework, they connect the dots between the theorizing on identifying and co-constructing potential opportunities and the startup of new ventures. This leads to a new overarching framework based on are (1) co-creating a startup, (2) organizing a startup, and (3) performing a startup to bring together the many disparate threads of research on new ventures. The authors then theorize on the importance of knowledge in organizational scaling. Based on cutting-edge research from the leading entrepreneurship journals, this book expands knowledge on the cognitive aspect of the new venture creation process.

Strategies for the Creation and Maintenance of Entrepreneurial Universities

Author : Bárbara Filipa Casqueira Coelh Gabriel
Publisher :
ISBN 13 : 9781799874560
Total Pages : 344 pages
Book Rating : 4.8/5 (745 download)

DOWNLOAD NOW!

Book Synopsis Strategies for the Creation and Maintenance of Entrepreneurial Universities by : Bárbara Filipa Casqueira Coelh Gabriel

Download or read book Strategies for the Creation and Maintenance of Entrepreneurial Universities written by Bárbara Filipa Casqueira Coelh Gabriel and published by . This book was released on 2021 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book will help readers gain a better understand of the many challenges and opportunities facing universities and higher education institutions as they endeavour to create and maintain the entrepreneurial university gaining some valuable strategies to help them become more entrepreneurial, especially in the current Covid and post-Covid environment"--

The Passion Paradox

Author : Brad Stulberg
Publisher : Rodale Books
ISBN 13 : 1635653444
Total Pages : 192 pages
Book Rating : 4.6/5 (356 download)

DOWNLOAD NOW!

Book Synopsis The Passion Paradox by : Brad Stulberg

Download or read book The Passion Paradox written by Brad Stulberg and published by Rodale Books. This book was released on 2019-03-19 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The coauthors of the bestselling Peak Performance dive into the fascinating science behind passion, showing how it can lead to a rich and meaningful life while also illuminating the ways in which it is a double-edged sword. Here’s how to cultivate a passion that will take you to great heights—while minimizing the risk of an equally great fall. Common advice is to find and follow your passion. A life of passion is a good life, or so we are told. But it's not that simple. Rarely is passion something that you just stumble upon, and the same drive that fuels breakthroughs—whether they're athletic, scientific, entrepreneurial, or artistic—can be every bit as destructive as it is productive. Yes, passion can be a wonderful gift, but only if you know how to channel it. If you're not careful, passion can become an awful curse, leading to endless seeking, suffering, and burnout. Brad Stulberg and Steve Magness once again team up, this time to demystify passion, showing readers how they can find and cultivate their passion, sustainably harness its power, and avoid its dangers. They ultimately argue that passion and balance--that other virtue touted by our culture--are incompatible, and that to find your passion, you must lose balance. And that's not always a bad thing. They show readers how to develop the right kind of passion, the kind that lets you achieve great things without ruining your life. Swift, compact, and powerful, this thought-provoking book combines captivating stories of extraordinarily passionate individuals with the latest science on the biological and psychological factors that give rise to—and every bit as important, sustain—passion.

Live Big

Author : Ajit Nawalkha
Publisher : BenBella Books
ISBN 13 : 1946885673
Total Pages : 154 pages
Book Rating : 4.9/5 (468 download)

DOWNLOAD NOW!

Book Synopsis Live Big by : Ajit Nawalkha

Download or read book Live Big written by Ajit Nawalkha and published by BenBella Books. This book was released on 2018-12-11 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: You have the power to accomplish goals, create an impact, and live the life you want. The key to achieving what you set out for--in business and in life--doesn't lie in perfectly executed strategy. The greatest tool you have is your own mindset—it determines your ability to adapt and persevere. And, like any other tool, you can employ it to your advantage. While most aspiring entrepreneurs think the next business strategy will manifest the life they desire, successful entrepreneurs know it's the emotional and mental "shifts" that will bring you closer to your goals. No one is better equipped to explore these shifts than Ajit Nawalkha, cofounder of Mindvalley and one of the world's leading entrepreneurs and business coaches. In Live Big: A Guide to Passion, Practicality, and Purpose, Nawalkha shares 25 shifts—changes in your mental, physical, emotional, or even spiritual state—that will propel you on your road to success. Through Nawalkha's expertise, discover how this book will: • Bring you out of any funk or stagnant revenue cycle • Give you the emotional, spiritual, and mental power to fight the ups and downs of business • Show you ways to deal with everyday challenges, find comfort in them, and get past them in 20 minutes or less • Help you cope with ‘entrepreneurial anxiety' and find purpose, passion, and bliss in your business Live Big is the go-to guide for business owners and entrepreneurs who want to be in a state of flow and creativity, to ensure your passion is backed by purpose and practicality. With principles and foundational thinking habits that allow you to move from a place of defeat and anxiety to one of joy and contribution to humanity, this book will serve as a compass that you can pick up and find direction to keep moving forward in today's world of entrepreneurship.

6 Secrets to Startup Success

Author : John BRADBERRY
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814416063
Total Pages : 256 pages
Book Rating : 4.8/5 (144 download)

DOWNLOAD NOW!

Book Synopsis 6 Secrets to Startup Success by : John BRADBERRY

Download or read book 6 Secrets to Startup Success written by John BRADBERRY and published by AMACOM Div American Mgmt Assn. This book was released on 2011-03-20 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: It takes passion to start a new business. But that same entrepreneurial enthusiasm can also lead you astray.Over six million Americans start businesses every year. That's 11 startups a minute launched by passionate dreamers hoping to transform their lives for the better. But a huge gap exists between the skyrocketing levels of desire and what entrepreneurs actually achieve. The harsh reality is that most new businesses fail within a few years of launch. Why do so few startups make it? And what distinguishes those that do succeed? Entrepreneur, consultant, and investor John Bradberry set out to discover the answer and came to a surprising conclusionùthat the passion that drives and energizes so many founders is also the very thing that leads many of them astray. Filled with compelling real-life stories of both success and failure, this groundbreaking book reveals the key principles entrepreneurs must follow to ensure their big idea is on the right track. In 6 Secrets to Startup Success, readers will learn how to: Convert their passion into economic value with a moneymaking business model ò Improve their readiness to launch and lead a new venture ò Manage funding and cash flows ò Chart a path to breakeven and beyond ò Avoid the pitfalls that often accompany unfettered passion ò Build the stamina needed to persevere over time Complete with indispensable tools including an assessment to gauge a venture's strengths and weaknesses, 6 Secrets to Startup Success will help entrepreneurs everywhere turn their dreams into reality.

Love as a Business Strategy

Author : Mohammad F Anwar
Publisher : Lioncrest Publishing
ISBN 13 : 9781544520278
Total Pages : 332 pages
Book Rating : 4.5/5 (22 download)

DOWNLOAD NOW!

Book Synopsis Love as a Business Strategy by : Mohammad F Anwar

Download or read book Love as a Business Strategy written by Mohammad F Anwar and published by Lioncrest Publishing. This book was released on 2021-04-09 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: To increase revenue, improve customer experience, and develop higher-performing teams, it's time for leaders to stop looking for quick fixes to complex business problems and start building a culture of love. Yes, love. Anchored by Softway's own transformational journey, Love as a Business Strategy offers a new, people-first framework for achieving any business outcome-written by folks that aren't fans of run-of-the-mill business books. As a matter of fact, Love as a Business Strategy is so chock-full of real-world examples of mistakes, heartbreak, and redemption that it reads more like a juicy exposé than a business book. Love as a Business Strategy steers clear from piety and theoretical concepts and instead shares grounded stories of resilient people running a real business. A business, as you'll come to find out, that was on the brink of disaster before 'love' took hold. Love As A Business Strategy doesn't preach or mislead, rather it lays out the blueprints for better business outcomes-like better employee engagement, enhanced patient experiences, and increased efficiency-then walks you through it step-by-step. A better way of doing business is possible. The workplace revolution has arrived. Love as a Business Strategy will help you ditch the status quo, embrace humanity, and achieve lasting success.

Passion for Work

Author : Robert J. Vallerand
Publisher : Oxford University Press, USA
ISBN 13 : 0190648627
Total Pages : 585 pages
Book Rating : 4.1/5 (96 download)

DOWNLOAD NOW!

Book Synopsis Passion for Work by : Robert J. Vallerand

Download or read book Passion for Work written by Robert J. Vallerand and published by Oxford University Press, USA. This book was released on 2019-07 with total page 585 pages. Available in PDF, EPUB and Kindle. Book excerpt: Passion is a pervasive concept in the work domain. Workers aspire to be passionate in the hope of finding meaning and satisfaction from their professional life, while employers dream of passionate employees who will ensure organizational performance. Does passion for work matter ? Does passion invariably bring about the anticipated positive outcomes or is there a darker side to passion for work that can also lead to negative outcomes for individuals and organizations? The goal of this book is to address these issues. This volume reviews major theories of work passion, focusing specifically on the dominant theory: the Dualistic Model of Passion. This theory distinguishes between two types of passion-harmonious and obsessive- and their associated determinants and consequences. This volume provides a comprehensive understanding of passion for work by addressing the origin of the concept and its theoretical issues: how can passion for work be developed, what are the consequences to be expected at the individual and organizational levels, and how can passion for work shed new light on contemporary issues in the workplace. Passion for Work: Theory, Research, and Applications synthesizes a vast body of existing research in the area, provides insights into new and exciting research avenues, and explores how passion for work can be cultivated in work settings in order to fulfill both workers' and employers' hopes for a productive and satisfying work life.

The Passion Entrepreneur

Author : Adela Alonso Alonso
Publisher :
ISBN 13 :
Total Pages : 144 pages
Book Rating : 4.7/5 (145 download)

DOWNLOAD NOW!

Book Synopsis The Passion Entrepreneur by : Adela Alonso Alonso

Download or read book The Passion Entrepreneur written by Adela Alonso Alonso and published by . This book was released on 2021-03-12 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: You were probably told: "Find a job you love, and you won ́t have to work a day in your life".This is a big fat LIE.The truth is that most passion-driven entrepreneurs end up working 24/7, and still struggle to get results.Turning passion into a profession is a very widespread dream. Gurus, influencers, and good old motivational posters alike are telling us that all you need to succeed in this life is being passionate about what you do. However, just as love is blind, passion can be blinding too. Turning something so personal, so intimate, into a successful business is no easy feat. But don ́t fear. It can be done. You can beat the imposter syndrome, play to your strengths, and build a business that works for you and not the other way around. In this book, you ́ll learn to understand your true motivations, align your mindset to those goals, and use them to build a brand that makes sense for your customer, the market, and most importantly: your life.About the author :Adela Alonso Alonso is a Spanish-born strategic branding and innovation consultant with over 15 years of experience in fashion, marketing, and entrepreneurship. She has worked with brands going from retail giants to aspiring designers or tech start-ups helping them build brands and products that attract, interest and convince. After over 10 years working for international fashion labels, she changed her apartment in Dubai for a suitcase and now works 100% remotely while traveling the world.In this, her first book, she introduces the reader to her tried-and-tested strategic brand-building methods, based both on creative thinking and learnings from consumer-applied psychology and neuroscience. Filled with fun anecdotes and actionable exercises, this book is an easy-to-read guide for anyone trying to turn a passion into a profession.

Entrepreneurship

Author : Marc J. Dollinger
Publisher :
ISBN 13 : 9780130909954
Total Pages : 0 pages
Book Rating : 4.9/5 (99 download)

DOWNLOAD NOW!

Book Synopsis Entrepreneurship by : Marc J. Dollinger

Download or read book Entrepreneurship written by Marc J. Dollinger and published by . This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For junior/senior/graduate-level courses in Entrepreneurship, New Venture Creation, and Small Business Strategy. Based on the premise that entrepreneurship can be studied systematically, this text offers a comprehensive presentation of the best current theory and practice. It takes a resource-based point-of-view, showing how to acquire and use resources and assets for competitive advantage. FOCUS ON THE NEW ECONOMY * NEW-Use of the Internet-Integrated throughout with special treatment in Ch. 6. * Demonstrates to students how the new economy still follows many of the rigorous rules of economics, and gives them examples of business-to-business and business-to-customer firms so that they can build better business models. * NEW-2 added chapters on e-entrepreneurship-Covers value pricing; market segmentation; lock-in; protection of intellectual property; and network externalities. * Examines the new economy and the types of resources, capabilities, and strategies that are needed for success in the Internet world. * Resource-based theory-Introduced in Ch. 2 and revisited in each subsequent chapter to help tie concepts together. * Presents an overarching framework, and helps students focu

Go-to-Market Strategies for Women Entrepreneurs

Author : Victoria L. Crittenden
Publisher : Emerald Group Publishing
ISBN 13 : 1789732891
Total Pages : 312 pages
Book Rating : 4.7/5 (897 download)

DOWNLOAD NOW!

Book Synopsis Go-to-Market Strategies for Women Entrepreneurs by : Victoria L. Crittenden

Download or read book Go-to-Market Strategies for Women Entrepreneurs written by Victoria L. Crittenden and published by Emerald Group Publishing. This book was released on 2019-09-06 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.

Introduction to Business

Author : Lawrence J. Gitman
Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!

Book Synopsis Introduction to Business by : Lawrence J. Gitman

Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Conscious Entrepreneurs

Author : Christine Kloser
Publisher :
ISBN 13 : 9780979855474
Total Pages : 306 pages
Book Rating : 4.8/5 (554 download)

DOWNLOAD NOW!

Book Synopsis Conscious Entrepreneurs by : Christine Kloser

Download or read book Conscious Entrepreneurs written by Christine Kloser and published by . This book was released on 2008-07 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you among the millions of entrepreneurs who are awakening to the new, conscious model for business success? This new model is about you finding the sweet spot in your business (and your life) that blends purpose and passion with profit. I'm sure you'll agree your business should thrive in the spiritual realm, and makes nuts-and-bolts sense in the physical realm]] by being profitable while helping to serve the positive transformation of our world. Conscious Entrepreneurs is the answer you've been looking for. Inside this book, 47 conscious entrepreneurs reveal their personal stories, strategies and successes so you can experience your highest and best success, too!

Emotions in the Workplace

Author : Neal M. Ashkanasy
Publisher : Praeger
ISBN 13 : 1567203647
Total Pages : 0 pages
Book Rating : 4.5/5 (672 download)

DOWNLOAD NOW!

Book Synopsis Emotions in the Workplace by : Neal M. Ashkanasy

Download or read book Emotions in the Workplace written by Neal M. Ashkanasy and published by Praeger. This book was released on 2000-07-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comunicates the research presented at the first bi-annual International Conference on Emotions and Organizational Life, held August 6-8, 1998 in San Diego, Calif.

Strategies To Be Great Entrepreneur

Author : Sharyn Veness
Publisher : Independently Published
ISBN 13 :
Total Pages : 68 pages
Book Rating : 4.4/5 (576 download)

DOWNLOAD NOW!

Book Synopsis Strategies To Be Great Entrepreneur by : Sharyn Veness

Download or read book Strategies To Be Great Entrepreneur written by Sharyn Veness and published by Independently Published. This book was released on 2021-08-16 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone knows that perseverance is important. You've probably heard the quote "If at first, you don't succeed, try again" or seen the commercial that talks about falling down 7 times and standing up 8. The lesson, of course, is that few people achieve anything great without first overcoming a few obstacles. In this book, the author tells the story of his life and proves that we are as successful as we want to be. Growing up poor, bullied, and in a neighborhood flooded with crime, he could have easily become a statistic, but instead, he learned to fight against all odds. As a result, his life elevated year after year. In this easy-read, you'll learn not to settle for negative surroundings and to channel your energy into becoming a focused dreamer who moves forward with fearless determination. "The answer to elevation is always in front of you," the author says. "It's staring at you in the mirror."