The Oreo Cookie Counting Book

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Publisher :
ISBN 13 : 9780689834899
Total Pages : 0 pages
Book Rating : 4.8/5 (348 download)

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Book Synopsis The Oreo Cookie Counting Book by : Sarah Albee

Download or read book The Oreo Cookie Counting Book written by Sarah Albee and published by . This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readers can learn to count from one to ten as each little Oreo cookie is dunked in milk, twisted, stacked, and shared on every page in this sturdy shaped board book. Full-color illustrations.

Engaging Consumers through Branded Entertainment and Convergent Media

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Publisher : IGI Global
ISBN 13 : 1466683430
Total Pages : 374 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Engaging Consumers through Branded Entertainment and Convergent Media by : Parreno, Jose Marti

Download or read book Engaging Consumers through Branded Entertainment and Convergent Media written by Parreno, Jose Marti and published by IGI Global. This book was released on 2015-04-30 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. Engaging Consumers through Branded Entertainment and Convergent Media provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields. Featuring information regarding emergent research and techniques, this publication is a critical reference source for academics, university teachers, researchers and post-graduate students, as well as universities, advertising agencies, marketing directors, brand managers, and professionals interested in the usage and benefits of branded entertainment.

The Use and Misuse of Children

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Publisher : Sekoala Publishing Company (Pty) Ltd
ISBN 13 : 0994721226
Total Pages : 149 pages
Book Rating : 4.9/5 (947 download)

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Book Synopsis The Use and Misuse of Children by : Mokokoma Mokhonoana

Download or read book The Use and Misuse of Children written by Mokokoma Mokhonoana and published by Sekoala Publishing Company (Pty) Ltd. This book was released on 2017-07-28 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using his wit, his rare ability to see through the lies that we sane human beings tell each other in order to hide our selfishness, and his courage to call a spade a spade, which is without a doubt rarely found in someone who makes a living from speaking or writing, Mokokoma Mokhonoana, author of Divided & Conquered and writer of not a few worldview-altering aphorisms, lucidly explores the use and misuse of children by human beings and things such as Mother Nature, religions and churches, countries, and companies. Among other things, Mokokoma, using brief and potent sentences, touches on the real reason or reasons why you were intentionally brought into this troubled world. Or why your mother, if you were conceived unintentionally, did not order, ask, or beg someone to end your life way before you had to be pushed or pulled out of her womb.

Math Work Stations

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Publisher : Taylor & Francis
ISBN 13 : 100383888X
Total Pages : 310 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Math Work Stations by : Debbie Diller

Download or read book Math Work Stations written by Debbie Diller and published by Taylor & Francis. This book was released on 2023-10-10 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you' ve ever questioned how to make math stations work, you' ll find this photo-filled, idea-packed resource invaluable. This book extends Debbie Diller' s best-selling work on literacy work stations and classroom design to the field of mathematics. In Math Work Stations you' ll find ideas to help children develop conceptual understanding and skills, use math vocabulary as they talk about their mathematical thinking, and connect big ideas to meaningful independent exploration and practice. This book details how to set up, manage, and keep math stations going throughout the year. There' s even a chapter devoted solely to organizing and using math manipulatives. Each chapter includes: key concepts based on NCTM and state math standards; math vocabulary resources and literature links; suggested materials to include at each station for the corresponding math content strand; ideas for modeling, troubleshooting, differentiating, and assessment; and reflection questions for professional development.Throughout the book, Debbie has included hundreds of color photos showing math work stations in action from a variety of classrooms in which she has worked. Charts, reproducible forms, and math work stations icons are included to provide everything you' ll need to get started with stations in your classroom right away.

Food Politics

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Publisher : Univ of California Press
ISBN 13 : 0520275969
Total Pages : 536 pages
Book Rating : 4.5/5 (22 download)

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Book Synopsis Food Politics by : Marion Nestle

Download or read book Food Politics written by Marion Nestle and published by Univ of California Press. This book was released on 2013-05-14 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: We all witness, in advertising and on supermarket shelves, the fierce competition for our food dollars. In this title, the author reveals how the competition really works and how it affects our health. It illustrates food politics in action: watered-down government dietary advice, diet supplements promoted as if they were First Amendment rights.

Big Media, Big Money

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Publisher : Rowman & Littlefield Publishers
ISBN 13 : 144220429X
Total Pages : 385 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis Big Media, Big Money by : Ronald V. Bettig

Download or read book Big Media, Big Money written by Ronald V. Bettig and published by Rowman & Littlefield Publishers. This book was released on 2012-05-04 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big Media, Big Money is a lively and scathing critique of the contemporary communications industry, examining how media ownership and the profit-making motive affect the messages we receive in alarming ways. Through close readings of recent news events and critical examination of corporate influence, Bettig and Hall conclude that current interconnections among media, big business, government, and education pose a serious threat to democratic communications. The second edition includes three new chapters, covering the contemporary Hollywood film industry; the changing landscape of the music industry; and “ad creep,” the proliferation of advertising into previously ad-free venues such as schools and children’s television programming.

Advertising, Society, and Consumer Culture

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Publisher : Routledge
ISBN 13 : 1317477537
Total Pages : 209 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Advertising, Society, and Consumer Culture by : Roxanne Hovland

Download or read book Advertising, Society, and Consumer Culture written by Roxanne Hovland and published by Routledge. This book was released on 2014-12-18 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The many social issues addressed include advertising and gender stereotyping, advertising to vulnerable audiences, and the distribution of wealth in consumer society. "Advertising, Society, and Consumer Culture" intertwines the development of the consumer culture with its coverage of the historical, political, regulatory, and ethical issues of advertising. It includes clear, comprehensive tables that chronicle historical developments and key legal cases. The text is readable for undergraduates but provides enough depth to serve as a graduate-level text. Including extensive notes and a bibliography, it can be adopted independently, or alongside its companion volume, "Readings in Advertising, Society, and Consumer Culture".

Switch

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Publisher : Crown Currency
ISBN 13 : 030759016X
Total Pages : 322 pages
Book Rating : 4.3/5 (75 download)

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Book Synopsis Switch by : Chip Heath

Download or read book Switch written by Chip Heath and published by Crown Currency. This book was released on 2010-02-16 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

The Political Economy of Media

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Publisher : NYU Press
ISBN 13 : 1583671617
Total Pages : 587 pages
Book Rating : 4.5/5 (836 download)

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Book Synopsis The Political Economy of Media by : Robert W. McChesney

Download or read book The Political Economy of Media written by Robert W. McChesney and published by NYU Press. This book was released on 2008-05 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the foremost media critics provides a comprehensive analysis of the economic and political powers that are being mobilized to consolidate private control of media with increasing profit--all at the expense of democracy.

Reducing Childhood Obesity

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Publisher :
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4.:/5 (327 download)

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Book Synopsis Reducing Childhood Obesity by : United States. Congress. Senate. Committee on Health, Education, Labor, and Pensions

Download or read book Reducing Childhood Obesity written by United States. Congress. Senate. Committee on Health, Education, Labor, and Pensions and published by . This book was released on 2005 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Problem of the Media

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Publisher : NYU Press
ISBN 13 : 1583673768
Total Pages : 369 pages
Book Rating : 4.5/5 (836 download)

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Book Synopsis The Problem of the Media by : Robert D. McChesney

Download or read book The Problem of the Media written by Robert D. McChesney and published by NYU Press. This book was released on 2004-03-01 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: The symptoms of the crisis of the U.S. media are well-known—a decline in hard news, the growth of info-tainment and advertorials, staff cuts and concentration of ownership, increasing conformity of viewpoint and suppression of genuine debate. McChesney's new book, The Problem of the Media, gets to the roots of this crisis, explains it, and points a way forward for the growing media reform movement. Moving consistently from critique to action, the book explores the political economy of the media, illuminating its major flashpoints and controversies by locating them in the political economy of U.S. capitalism. It deals with issues such as the declining quality of journalism, the question of bias, the weakness of the public broadcasting sector, and the limits and possibilities of antitrust legislation in regulating the media. It points out the ways in which the existing media system has become a threat to democracy, and shows how it could be made to serve the interests of the majority. McChesney's Rich Media, Poor Democracy was hailed as a pioneering analysis of the way in which media had come to serve the interests of corporate profit rather than public enlightenment and debate. Bill Moyers commented, "If Thomas Paine were around, he would have written this book." The Problem of the Media is certain to be a landmark in media studies, a vital resource for media activism, and essential reading for concerned scholars and citizens everywhere.

The Problem of the Media

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Publisher : NYU Press
ISBN 13 : 1583671056
Total Pages : 368 pages
Book Rating : 4.5/5 (836 download)

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Book Synopsis The Problem of the Media by : Robert Waterman McChesney

Download or read book The Problem of the Media written by Robert Waterman McChesney and published by NYU Press. This book was released on 2004-03 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of media criticism by a well-known voice in the field.

Preventing Chronic Disease Through Healthy Lifestyles

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Publisher :
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4.:/5 (51 download)

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Book Synopsis Preventing Chronic Disease Through Healthy Lifestyles by : United States. Congress. Senate. Committee on Appropriations. Subcommittee on Departments of Labor, Health and Human Services, Education, and Related Agencies

Download or read book Preventing Chronic Disease Through Healthy Lifestyles written by United States. Congress. Senate. Committee on Appropriations. Subcommittee on Departments of Labor, Health and Human Services, Education, and Related Agencies and published by . This book was released on 2005 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Betty Crocker's Cooky Book

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Publisher : Betty Crocker
ISBN 13 : 9780764566370
Total Pages : 0 pages
Book Rating : 4.5/5 (663 download)

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Book Synopsis Betty Crocker's Cooky Book by : Betty Crocker Editors

Download or read book Betty Crocker's Cooky Book written by Betty Crocker Editors and published by Betty Crocker. This book was released on 2002-08-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the complete cooky book-more than 450 recipes, dozens of appetizing full-color photographs, and many how-to-do-it sketches. This treasury of cooky baking embraces all tastes-from the old-fashioned and traditional to the new and sophisticated. Plus a large section devoted entirely to holiday cookies. Fun to use. . .perfect to give. Here's the classic treasury of cookie baking that so many people grew up with: the beloved 1963 edition of Betty Crocker's Cooky Book, now in a brand-new, authentic facsimile of the original book. Remember baking cookies with Mom or Grandma when you were a kid? The wonderful smell, the spatulas to lick and, best of all, delicious cookies you'd helped to make yourself? If you grew up baking with Betty Crocker, then you probably had this book, filled with all your favorites-from Chewy Molasses Cookies to Chocolate Crinkles to Toffee Squares and many more! Now, with this authentic reproduction of the original 1963 edition, you can relive those moments, taste the cookies you grew up with and share them with your loved ones. All the charm of the original and all the great recipes are here. Turn to Betty Crocker's Cooky Book to find: * An authentic facsimile of the classic 1963 edition packed with all your favorite cookie recipes * Over 450 recipes, dozens of nostalgic color photographs and charming how-to sketches * Scrumptious recipes for Holiday Cookies (dozens of Christmas specialties), Family Favorites (for lunchtime, snacktime, anytime), Company Best Cookies (fancy enough for company) and much more This book is a great gift for new and experienced bakers alike. Only one family copy of this favorite cookbook? Now everyone can have a copy of this classic book!

Mmm, Cookies!

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Publisher : Scholastic Canada
ISBN 13 : 1443148474
Total Pages : 30 pages
Book Rating : 4.4/5 (431 download)

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Book Synopsis Mmm, Cookies! by : Robert Munsch

Download or read book Mmm, Cookies! written by Robert Munsch and published by Scholastic Canada. This book was released on 2021-05-04 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: A playful, clayful Munsch classic--now available in a sturdy board book edition! Christopher LOVES to play with play clay, and has great time fashioning a delicious-looking cookie out of it. But when he goes looking for someone to take a bite (YUCK!), the real fun begins! This fun, whimsical Munsch classic about a boy whose innocent prank leads to a whole lot of delicious fun, has now been revised and redesigned for the toddler set.

The Creative Writer's Companion

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Publisher : St. Martin's Griffin
ISBN 13 : 1466840714
Total Pages : 131 pages
Book Rating : 4.4/5 (668 download)

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Book Synopsis The Creative Writer's Companion by : Stanley J. Corwin

Download or read book The Creative Writer's Companion written by Stanley J. Corwin and published by St. Martin's Griffin. This book was released on 2001-04-09 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're sitting on one blockbuster idea or half a dozen bright possibilities, The Creative Writer's Companion will help you parlay what you've created into the widest number of outlets. You'll learn how your plot and characters can become a book, a movie, a television show, or even a cartoon strip, and how limiting your queries to just one of those industries can hamper your project's ultimate success. Corwin will show you how to get your ideas into the hands of decision makers, explain how proposals get noticed, and divulge tips on presentation and packaging both ideas and written material. The world of media is hungry for content, and there are more opportunities than ever to place your work. The Creative Writer's Companion will give you the inspiration and the strategies you need to turn your ideas into product.

Controversies in Contemporary Advertising

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Publisher : SAGE Publications
ISBN 13 : 1483309991
Total Pages : 337 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis Controversies in Contemporary Advertising by : Kim Bartel Sheehan

Download or read book Controversies in Contemporary Advertising written by Kim Bartel Sheehan and published by SAGE Publications. This book was released on 2013-07-18 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.