Optimization of market entry strategies focused on market entry barriers in China

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Publisher : GRIN Verlag
ISBN 13 : 3656475539
Total Pages : 89 pages
Book Rating : 4.6/5 (564 download)

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Book Synopsis Optimization of market entry strategies focused on market entry barriers in China by : Elisabeth Bilewicz

Download or read book Optimization of market entry strategies focused on market entry barriers in China written by Elisabeth Bilewicz and published by GRIN Verlag. This book was released on 2013-08-06 with total page 89 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2006 in the subject Business economics - General, grade: 1,7, University of Applied Sciences Essen, 126 entries in the bibliography, language: English, abstract: Which possibilities does a company have to go abroad? What kinds of barriers have to be taken into consideration when entering foreign markets? These are major questions that affect enterprises when they plan the expansion of their business into a foreign environment. This present bachelor thesis is concerned with market entry barriers that have an impact on the chosen market entry strategy of a company. It wants to help sensitizing for potential problems that can occur when entering a foreign market and show which barriers have to be heeded even if the chosen market offers respectable growth as the chosen Chinese economy does. From this examination of potential market barriers it is the objective of this thesis to help identify improvements for market entry strategies and thereby increase the likelihood of a successful venture.

International Market Entry Strategies of Multinational Enterprises in China

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Publisher : Grin Publishing
ISBN 13 : 9783668435650
Total Pages : 32 pages
Book Rating : 4.4/5 (356 download)

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Book Synopsis International Market Entry Strategies of Multinational Enterprises in China by : Anonym

Download or read book International Market Entry Strategies of Multinational Enterprises in China written by Anonym and published by Grin Publishing. This book was released on 2017-05-30 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2015 in the subject Business economics - Trade and Distribution, grade: 1,0, Edinburgh Napier University, language: English, abstract: While, in the United Kingdom the grocery market is saturated and growth is only achievable by gaining market share of a competitor, the People's Republic of China (PRC) has significant growth opportunities due to a large population and an increasing middle class with a growing disposable income. However, time pressure is high, as many companies seeking to exploit the high growth rates, accordingly investments will become more expensive. Although, China has strong growth potential, it is still a relatively poor and state-controlled country with a multitude of regulations and risks. Hence, this report will assess risks and opportunities associated with a market entry in order to facilitate Sainsbury's decision whether or not to expand its retail business to the Chinese market, as well as provide recommendations concerning an appropriate market entry strategy.

International Market Entry Strategies of Multinational Enterprises in China

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Publisher : GRIN Verlag
ISBN 13 : 3668435642
Total Pages : 33 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis International Market Entry Strategies of Multinational Enterprises in China by :

Download or read book International Market Entry Strategies of Multinational Enterprises in China written by and published by GRIN Verlag. This book was released on 2017-04-21 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2015 in the subject Business economics - Trade and Distribution, grade: 1,0, Edinburgh Napier University, language: English, abstract: While, in the United Kingdom the grocery market is saturated and growth is only achievable by gaining market share of a competitor, the People’s Republic of China (PRC) has significant growth opportunities due to a large population and an increasing middle class with a growing disposable income. However, time pressure is high, as many companies seeking to exploit the high growth rates, accordingly investments will become more expensive. Although, China has strong growth potential, it is still a relatively poor and state-controlled country with a multitude of regulations and risks. Hence, this report will assess risks and opportunities associated with a market entry in order to facilitate Sainsbury’s decision whether or not to expand its retail business to the Chinese market, as well as provide recommendations concerning an appropriate market entry strategy.

Market entry strategies in China

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Publisher :
ISBN 13 :
Total Pages : 106 pages
Book Rating : 4.:/5 (634 download)

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Book Synopsis Market entry strategies in China by : Simone Ring

Download or read book Market entry strategies in China written by Simone Ring and published by . This book was released on 2008 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Critically evaluate the hypothesis "Joint ventures are the ideal entry strategy to use when entering the Chinese market for the first time; it is a win-win situation"

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Publisher : GRIN Verlag
ISBN 13 : 363830552X
Total Pages : 15 pages
Book Rating : 4.6/5 (383 download)

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Book Synopsis Critically evaluate the hypothesis "Joint ventures are the ideal entry strategy to use when entering the Chinese market for the first time; it is a win-win situation" by : Isabell Keil

Download or read book Critically evaluate the hypothesis "Joint ventures are the ideal entry strategy to use when entering the Chinese market for the first time; it is a win-win situation" written by Isabell Keil and published by GRIN Verlag. This book was released on 2004-09-08 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2003 in the subject Business economics - Trade and Distribution, grade: 1,7 (A-), University of Glamorgan, course: International Business and Export Management, language: English, abstract: The People’s Republic of China (PRC) is the last Communist State in the world (Roberts and Kynge, 2003). Mao Zedong, the leader from 1949 until 1976, pursued a radical politicsorientated and self-sustained policy, which “had China’s door closed in front of the foreign countries” (Yahoo! Inc., 2003). Deng Xiaoping succeeded Mao Zedong and launched his economic reform programme, called the “Open Door” policy, in 1978, which encouraged foreign investment (Yahoo! Inc., 2003). This was the beginning of a new era for China. A great deal of international investors tried to gain a foothold in China’s fast growing markets in the form of joint ventures or direct investment. This paper is devoted to the joint venture (JV), and investigates whether or not this form of enterprise is the ideal strategy to enter the Chinese market. After a short survey of the Chinese economy, JV’s will be defined. The explanation of JV’s is made under consideration of the distinctive features of the Chinese culture. A lot of enterprises and JV’s as well failed because it is not easy to deal with the Chinese. This essay reports about failures of a Western JV and tries to examine the causes. Examples of successful JV’s are described as well before concluding whether or not “Joint ventures are the ideal entry strategy to use when entering the Chinese market for the first time; it is a win-win situation”.

Entering China - Which aspects should a transnational organization consider when entering the Chinese market

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Publisher : GRIN Verlag
ISBN 13 : 3656034478
Total Pages : 37 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis Entering China - Which aspects should a transnational organization consider when entering the Chinese market by : Simon Hecker

Download or read book Entering China - Which aspects should a transnational organization consider when entering the Chinese market written by Simon Hecker and published by GRIN Verlag. This book was released on 2011-10-21 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2008 in the subject Economics - International Economic Relations, grade: 1.2, Fontys University of Applied Sciences Venlo, language: English, abstract: Globalization presents risk and opportunities today and in the future. Transnational Organizations (TNOs) were the beneficiaries of the globalization; they expanded their activities aboard, created an international mentality and adapted their strategies for substantial growths. Many domestic markets of TNOs are already saturated and through the process of expanding abroad TNOs have been looking for new markets with a high growth potential. Nowadays, China represents a promising target for nearly every TNO. However, many TNOs fail to enter the Chinese market successfully or are not able to capitalize their potential. The purpose of this report is to conclude why China is attractive for TNOs, what the specific risks and challenges are, when operating in the Chinese market and on which aspects a TNO should focus when entering China. In order to answer these questions, the present economic situation, including the influences by the economic crisis, is analysed to demonstrate the relevance of the Chinese market. The current situation of TNOs in China is explored to provide an understanding of the different strategies to cope with the various challenges and risks in China. As a result an outline of the key success factors and most relevant strategic decision will give advice for the implementation of an efficient strategy. Transnational organizations have to target the Chinese market in order to remain competitive in the process of globalization. Poor infrastructures, different cultural behavior, copyright violations, fierce competition or concerns on the legal systems are risks that TNOs have to face in China. Therefore, transnational organizations need to implement efficient strategies in order to exploit their full potential in the Chinese market. Entering the Chinese market can be done by four major entry modes: Exporting, Licensing (Franchising), Joint Ventures or Foreign Direct Investment. It can be concluded that TNOs have to focus on an efficient innovation strategy and incorporate local responsiveness in their culture in order to adapt their company to the market environment of China. One global strategy for all countries, as in the past, is not possible anymore. TNOs have to implement a “Think Global – Act Local” strategy. The prospects for the Chinese economy are still promising and will continue to offer TNOs enormous competitive advantages.

Market Entry Strategies in China

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Publisher :
ISBN 13 :
Total Pages : 140 pages
Book Rating : 4.:/5 (66 download)

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Book Synopsis Market Entry Strategies in China by : Shuk-Hing Hau

Download or read book Market Entry Strategies in China written by Shuk-Hing Hau and published by . This book was released on 2004 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Entry Strategies Study of Foreign Market for the Business Company

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Publisher :
ISBN 13 :
Total Pages : 154 pages
Book Rating : 4.:/5 (664 download)

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Book Synopsis Entry Strategies Study of Foreign Market for the Business Company by : Lei Hao

Download or read book Entry Strategies Study of Foreign Market for the Business Company written by Lei Hao and published by . This book was released on 2005 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Market entry strategy for the Chinese market on the example of Volkswagen

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Publisher : GRIN Verlag
ISBN 13 : 3656310025
Total Pages : 28 pages
Book Rating : 4.6/5 (563 download)

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Book Synopsis Market entry strategy for the Chinese market on the example of Volkswagen by : Laura Parlabene

Download or read book Market entry strategy for the Chinese market on the example of Volkswagen written by Laura Parlabene and published by GRIN Verlag. This book was released on 2012-11-14 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Zhejiang University Of Science and Technology, language: English, abstract: During the last years the globalisation has increased the competition amongst the companies and made them more willing to enter foreign markets. Developing a market entry strategy is very complex and has long-term consequences for a company. Thus, choosing an adequate market entry strategy has an enormous importance. The present term paper is concerned with international market entry strategies especially for the Chinese market on the example of Volkswagen. In chapter two some theoretical basics of international market entry strategies are provided. In this sense, the term of international market entry strategy is defined and the motives for companies to enter foreign markets are analyzed. In chapter three the development of a market entry strategy for the Chinese market is examined. Therefore, the significance of the Chinese market will be shown at the beginning. Afterwards, the timing and the location of market entry will be explained. Finally, three forms of market entry will be presented. The fourth chapter creates a practical connection of the topic by explaining the market entry strategy of Volkswagen.

Strategies of Multinational corporations in the emerging markets China and India

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Publisher : diplom.de
ISBN 13 : 3836621541
Total Pages : 102 pages
Book Rating : 4.8/5 (366 download)

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Book Synopsis Strategies of Multinational corporations in the emerging markets China and India by : Andreas van de Kuil

Download or read book Strategies of Multinational corporations in the emerging markets China and India written by Andreas van de Kuil and published by diplom.de. This book was released on 2008-10-29 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: In recent years, China and India have become two of the most important markets in terms of sales, low-cost manufacturing and R&D operations. The future progress will increase the competitive advantage for both countries and attract MNC s from all over the world to invest. Nevertheless, success is not guaranteed, even with the large business opportunities that China and India provide. A MNC has to be aware of various challenges that both countries pose, such as government interventions, underdeveloped infrastructures or copyright violations. Hence, MNC s need efficient strategies in order to compete and improve their position in these markets. Particularly the implementation of an efficient innovation and knowledge strategy has become a crucial aspect. Effectiveness in local product adjustments, globalizing R&D, tailoring talent management, mastering the complexity of global value chains, and managing risks are success factors that have to be considered. This, however, is not an easy task. Multiple failures of MNC s in China and India demonstrate that it is important to adapt a company s strategy to the local customer needs and to obtain a competitive advantage in the field of innovation. The purpose of this master thesis is to discuss all these aspects and present crucial factors for the implementation of an efficient strategy for the two markets China and India, with a focus on innovation and knowledge. Obviously, there are limits to the scope of this dissertation. Some aspects as for example the cultural background of both countries, governmental restrictions, the role of outsourcing or the availability of financial resources have either not been considered or are only discussed briefly. Moreover, this dissertation will only provide a general overview as the business environment of MNC s in each market will differ. Introduction: In the last 10 to 20 years the term emerging market has become very important in the international business context because countries such as China or India grew heavily and created new, enormous market segments. Companies from all over the world are seeking to do business in economically developing countries because of their great potential. Gross domestic product (GDP) per capita figures exceeding 10 per cent a year, a business environment of over five billion people (approximately 80 per cent of the global population), a growing domestic customer group of wealthy people, excellently educated [...]

Chinese market entry strategies analysis

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ISBN 13 :
Total Pages : 127 pages
Book Rating : 4.:/5 (474 download)

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Book Synopsis Chinese market entry strategies analysis by : Chang Zhi

Download or read book Chinese market entry strategies analysis written by Chang Zhi and published by . This book was released on 2004 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sainsbury’s in China. Risks, Opportunities and Strategy

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Publisher : GRIN Verlag
ISBN 13 : 366845521X
Total Pages : 29 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Sainsbury’s in China. Risks, Opportunities and Strategy by :

Download or read book Sainsbury’s in China. Risks, Opportunities and Strategy written by and published by GRIN Verlag. This book was released on 2017-05-29 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2015 in the subject Business economics - Trade and Distribution, grade: 1,7, Edinburgh Napier University, language: English, abstract: Globalisation increases the pressure for companies to expand in foreign markets in order to stay competitive in the market. Due to the fact that expansions represent high stakes strategic decisions with far reaching consequences for Sainsbury's, a detailed analysis of the market is essential in order to a) decide whether to invest in the market and, if appropriate, b) which market entry strategy is most convenient for a successful investment in China. Comparing the business potentials of a range of countries leads to the conclusion to analyse the Chinese market in more detail in order to conclude whether the opportunities outweighs the risks. China, which is the second largest economy in the world, is due to its high population, a potentially lucrative market for retailers. The booming middle class, the increasing disposable income and the extremely positive GDP development are only a few factors, which indicates the potential of the Chinese market. A PEST analysis is a common approach to analyse the general business environment and should be informative about the environmental factors, which could threaten Sainsbury’s business development. Therefore this report will examine political and economic conditions as well as cultural and social aspects for Sainsbury's in the Chinese market. It should be noted that some aspects are not directly related risks but should also be considered in order to successfully operate in China.

Joint Ventures & Other Market Entry Strategies in China

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ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (223 download)

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Book Synopsis Joint Ventures & Other Market Entry Strategies in China by :

Download or read book Joint Ventures & Other Market Entry Strategies in China written by and published by . This book was released on 1994 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Born Global Firms

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Publisher : Business Expert Press
ISBN 13 : 9781606490136
Total Pages : 125 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis Born Global Firms by : S. Tamer Cavusgil

Download or read book Born Global Firms written by S. Tamer Cavusgil and published by Business Expert Press. This book was released on 2009-08-01 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon - international entrepreneurship.

International Market Entry Strategy and Performance

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ISBN 13 :
Total Pages : 692 pages
Book Rating : 4.:/5 (223 download)

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Book Synopsis International Market Entry Strategy and Performance by : Lily Lin Qiu

Download or read book International Market Entry Strategy and Performance written by Lily Lin Qiu and published by . This book was released on 2000 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt:

China Market and Entry Strategies for U.S. Firms

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ISBN 13 :
Total Pages : 88 pages
Book Rating : 4.:/5 (238 download)

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Book Synopsis China Market and Entry Strategies for U.S. Firms by : Jia-min Chen

Download or read book China Market and Entry Strategies for U.S. Firms written by Jia-min Chen and published by . This book was released on 1989 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Market Entry Into China

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ISBN 13 :
Total Pages : 502 pages
Book Rating : 4.:/5 (889 download)

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Book Synopsis Market Entry Into China by : Lee Hang Check

Download or read book Market Entry Into China written by Lee Hang Check and published by . This book was released on 2003 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study investigates the influences of the internal and external factors on SMEs and how these factors affect market entry and entry mode selection into the China market to address the research problem in this research: How do Singapore companies develop their market entry modes into China?