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The New Rules Of Entrepreneurship
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Book Synopsis The New Rules of Business by : Rajesh Srivastava
Download or read book The New Rules of Business written by Rajesh Srivastava and published by Portfolio. This book was released on 2022-05 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Treating your customers well is no longer enough. The new rule is: employees, too, have to be treated as well, if not better than the customers. Happy employees make happy customers, and happy customers tend to be loyal. Do you spend money in advertising to create awareness about your product? You don't need to do that any longer. The new rule is: invest in making your product so good that it does its own marketing. New-age companies, such as Amazon, Flipkart, Uber, Ola and Netflix, among others, are dismantling the old rules of business and installing new ones in their place. This book unfolds the mysteries of these new ways of doing business which most companies try to keep under wraps. Compellingly written with several anecdotes, this is a gripping book full of incredible insights.
Book Synopsis The Six New Rules of Business by : Judy Samuelson
Download or read book The Six New Rules of Business written by Judy Samuelson and published by Berrett-Koehler Publishers. This book was released on 2021-01-12 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rules of business are changing dramatically. The Aspen Institute's Judy Samuelson describes the profound shifts in attitudes and mindsets that are redefining our notions of what constitutes business success. Dynamic forces are conspiring to clarify the new rules of real value creation—and to put the old rules to rest. Internet-powered transparency, more powerful worker voice, the decline in importance of capital, and the complexity of global supply chains in the face of planetary limits all define the new landscape. As executive director of the Aspen Institute Business and Society Program, Judy Samuelson has a unique vantage point from which to engage business decision makers and identify the forces that are moving the needle in both boardrooms and business classrooms. Samuelson lays out how hard-to-measure intangibles like reputation, trust, and loyalty are imposing new ways to assess risk and opportunity in investment and asset management. She argues that “maximizing shareholder value” has never been the sole objective of effective businesses while observing that shareholder theory and the practices that keep it in place continue to lose power in both business and the public square. In our globalized era, she demonstrates how expectations of corporations are set far beyond the company gates—and why employees are both the best allies of the business and the new accountability mechanism, more so than consumers or investors. Samuelson's new rules offer a powerful guide to how businesses are changing today—and what is needed to succeed in tomorrow's economic and social landscape.
Book Synopsis The Truth About the New Rules of Business Writing by : Natalie Canavor
Download or read book The Truth About the New Rules of Business Writing written by Natalie Canavor and published by Pearson Education. This book was released on 2009-12-16 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Give yourself a powerful competitive advantage by becoming a better business writer. Better writers get better jobs and more promotions; they persuade people through emails, Web sites, presentations, proposals, resumes, grant proposals, you name it. Businesses know this: that's why they spend $3 billion a year helping their employees become more effective writers. The Truth About the New Rules of Business Writing shows you how to master the art of effective business communication replacing the old standards of jargon, pomposity, and grammar drills with a simple, quick and conversational writing style. Authors Natalie Canavor and Claire Meirowitz demonstrate how to plan and organize your content; make your point faster; tell your readers what's in it for them; construct winning documents of every kind, print and electronic, even blog entries and text messages! The Truth about the New Rules of Business Writing brings together the field's best knowledge, and shows exactly how to put it to work. With an "aha" on every page, it presents information in a clear, accessible style that's easy to understand and use. Written in short chapters, it covers the entire field, cuts to the heart of every topic, pulls back the curtain on expert secrets, and pops the bubble of commonly-held assumptions. Simply put, this book delivers easy, painless writing techniques that work.
Book Synopsis Disciplined Entrepreneurship by : Bill Aulet
Download or read book Disciplined Entrepreneurship written by Bill Aulet and published by John Wiley & Sons. This book was released on 2013-08-12 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: 24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the “F” word – focus – is crucial to a startup’s success Common obstacles that entrepreneurs face – and how to overcome them How to use innovation to stand out in the crowd – it’s not just about technology Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. For more please visit http://disciplinedentrepreneurship.com/
Book Synopsis Raising an Entrepreneur by : Margot Machol Bisnow
Download or read book Raising an Entrepreneur written by Margot Machol Bisnow and published by New Harbinger Publications. This book was released on 2016-09-01 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, a political powerhouse and mother of two thriving entrepreneurs interviews the moms of over fifty of today’s most successful innovators and—based on her findings—provides ten rules for raising confident, fearless, self-made individuals whose ideas and drive will change the world. Is your child passionate about something? Maybe it’s music, sports, theatre, writing, building things, or helping others—the kind of creative pursuits that create distinguished leaders and make change in the world. All parents want their kids to have success, but how do you help them cultivate their talent and vision for a personally fulfilling and financially successful life? Once you’ve recognized their drive and passion, how do you set your little trailblazers free? Raising an Entrepreneur presents seventy-six stories from the mothers of some of the most successful entrepreneurs today. Entrepreneurs are the new rock stars—they’re the ones who turn their passions into ingenious projects, because they’re willing to risk failure to make their dreams come true. Highlighting the various achievements of innovators from a wide range of cultural and socioeconomic backgrounds—such as Geek Squad’s Robert Stephens and Nantucket Nectars' Tom Scott, nonprofit founders like Mama Hope’s Nyla Rodgers and Pencils of Promise's Adam Braun, profit for purpose creators like TOMS Shoes' Blake Mycoskie and FEED Projects’ Ellen Gustafson, activists like Mike de la Rocha and Erica Ford, and artists like actress Emmanuelle Chriqui and songwriter Benny Blanco—and with photos of the entrepreneurs as children, these inspirational interviews will provide guidance and support on nurturing your own change maker. Not every kid will be an entrepreneur, but all kids have something that makes them unique. If you’re seeking a way to nurture your children’s passions and help them harness their talent, drive, and grit into a fulfilling life purpose, this book is for you. With these ten rules and numerous inspiring stories, you’ll gain confidence in raising your child into a creatively successful adult.
Book Synopsis The Entrepreneur by : William Heinecke
Download or read book The Entrepreneur written by William Heinecke and published by John Wiley & Sons. This book was released on 2012-01-30 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in a lively and practical style that will be of great interest to budding and blooming entrepreneurs. The rules covered in this book are applicable to any entrepreneur around the world.
Book Synopsis 90 Rules for Entrepreneurs by : Marnus Broodryk
Download or read book 90 Rules for Entrepreneurs written by Marnus Broodryk and published by Robinson. This book was released on 2020-03-26 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets that distinguish successful entrepreneurs from those who fail, and learn which rules to follow and which to break. This is not just another one of those books about 'rules'; this book may be the defining factor that will turn your dream into reality. Many have succeeded at being an entrepreneur, but many, many more have failed. Which side would you rather be on? Sure, entrepreneurship is often about breaking the rules. But there are also a number of them that you should follow if you want to survive long enough to see what happens when you do. A business should be more than just a venture - it should be an adventure! The difference between a successful journey, rather than a wasted one, is knowing when to do what. That is what this book is about. Not science, but experience. The rules of hustle. Marnus Broodryk, one of South Africa's best-known young entrepreneurs, shares the lessons he wishes he'd been taught before he started out.
Author :Rob Yeung Publisher :Marshall Cavendish International Asia Pte Ltd ISBN 13 :9814346977 Total Pages :162 pages Book Rating :4.8/5 (143 download)
Book Synopsis BSS: The New Rules of Entrepreneurship by : Rob Yeung
Download or read book BSS: The New Rules of Entrepreneurship written by Rob Yeung and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2011-08-15 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nearly everyone has thought about starting up their own business at one time or another. Working for other people is no longer the only option that we have these days. But what does it really take to become an entrepreneur? Combining genuinely practical advice with an easily digestible format, Rob Yeung guides you through the things you need to know in order to set up on your own. You don’t have to do something entirely new, you could just do it better, and this book shows you how to get motivated, make a business plan and sell your product quickly and effectively.
Book Synopsis Small Town Rules by : Barry J. Moltz
Download or read book Small Town Rules written by Barry J. Moltz and published by Que Publishing. This book was released on 2012 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teaches large businesses to use word-of-mouth and reputation-building to gain a loyal customer base in the way small businesses do.
Book Synopsis The Martha Rules by : Martha Stewart
Download or read book The Martha Rules written by Martha Stewart and published by Rodale Books. This book was released on 2006-10-03 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Martha Stewart is an undeniable force in the business world. One of the world's greatest entrepreneurs, she turned her personal passion into Martha Stewart Living Omnimedia, a billion dollar business. Now, for the first time, Martha Stewart shares her business knowledge and advice in this handbook for success. Tapping into her years of experience in building a thriving business, Martha will help readers identify their own entrepreneurial voice and channel their skills and passions into a successful business venture. Her advice and insight is applicable to anyone who is about to start or expand a venture of any size, whether it is a business or philanthropic endeavor, but also to individuals who want to apply the entrepreneurial spirit to a job or corporation to increase innovation and maintain a competitive edge. Featuring Martha's top principles for success, as well as stories and anecdotes from her own experiences, The Martha Rules is sure to appeal to business readers, fans, and anyone who admires her for her style, taste, and great advice-and who have great business ideas of their own.
Book Synopsis The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business by : Timothy R. Pearson
Download or read book The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business written by Timothy R. Pearson and published by McGraw Hill Professional. This book was released on 2011-04-29 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: 6 strategic principles for reinventing your products, your services—and your company's future The digital age has completely transformed business—and marketing has not kept up. From research frameworks and traditional concept development to planning to budgeting to distribution channels and media placement, marketing has not advanced—which may be why Chief Marketing Officers often don't get a seat at the table. In order to have a future, marketing must play a direct role in driving profitable sales and increasing revenues. The Old Rules of Marketing Are Dead offers the new rules for reinventing your brand, including: Defining the product's essence Creating metrics to ensure accountability Developing a core message Disseminating the brand Marketing needs to lead, not follow. The Old Rules of Marketing are Dead shows how to reinvent marketing and position it as a strategic business partner for any organization. Table of Contents Rule 1: The Core is Everything; Rule 2: You Have Nothing Without the Foundation; Rule 3: There are Many Choices But Only One Customer; Rule 4: Do the Right Things for the Right Reasons; Rule 5: Infrastructure is More Than Just Pipes; Rule 6: Lead and Others Will Follow
Book Synopsis How to Write a Great Business Plan by : William A. Sahlman
Download or read book How to Write a Great Business Plan written by William A. Sahlman and published by Harvard Business Review Press. This book was released on 2008-03-01 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: Judging by all the hoopla surrounding business plans, you'd think the only things standing between would-be entrepreneurs and spectacular success are glossy five-color charts, bundles of meticulous-looking spreadsheets, and decades of month-by-month financial projections. Yet nothing could be further from the truth. In fact, often the more elaborately crafted a business plan, the more likely the venture is to flop. Why? Most plans waste too much ink on numbers and devote too little to information that really matters to investors. The result? Investors discount them. In How to Write a Great Business Plan, William A. Sahlman shows how to avoid this all-too-common mistake by ensuring that your plan assesses the factors critical to every new venture: The people—the individuals launching and leading the venture and outside parties providing key services or important resources The opportunity—what the business will sell and to whom, and whether the venture can grow and how fast The context—the regulatory environment, interest rates, demographic trends, and other forces shaping the venture's fate Risk and reward—what can go wrong and right, and how the entrepreneurial team will respond Timely in this age of innovation, How to Write a Great Business Plan helps you give your new venture the best possible chances for success.
Download or read book Money Hunt written by Miles Spencer and published by HarperBusiness. This book was released on 1999-09-22 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thinking about starting a business?Taking the entrepreneurial path to financial independence and perhaps even wealth? Or maybe you already run a business and want to learn how to take it to the next level? If so, please read on... MoneyHunt, by Miles Spencer and Cliff Ennico, cohosts of the popular television series of the same name, is your guide to business success. Their twenty-seven rules for creating and growing a breakaway busi-ness make for some of the most brutally honest advice you are ever likely to hear in your business life. Each chapter presents a powerful lesson in the art and science of building a business. Each lesson is brought home forcefully using the story of a real-life entrepreneur who has been there, done that. You will encounter the lives of small-business owners from a wide variety of industries and backgrounds, providing you with a rich fabric of trials and triumphs. The book is divided into seven parts, covering the most vital issues facing the small-business owner--or the individual thinking about going into business. You'll find answers to these questions and more: What does it take to succeed in the rough-and--tumble world of entrepreneurship? Where do the best ideas come from? How do you discern what the marketplace is really looking for? People--you can't work with them, you can't succeed without them. What do you do? Money is the lifeblood of a business. How do you I keep it flowing? How do you deal with the legal issues that can make you or break you? When is it time to "take the money and run"? Most entrepreneurs are flying without a map, and most eventually crash and burn. But this witty and wise book, filled with advice, lessons, and tips from guests, mentors, and friends of the MoneyHunt television show, can quickly show you how to avoid disaster as you work to create and grow a dynamic business. All the realities of going it alone in business are here, in all their harsh but splendid glory. Whether it's just an idea that you've been tossing around with friends or a carefully researched and structured plan that you've been developing for years, MoneyHunt helps you learn from the experiences of others and provides you with the real realities of the business world, the facts and the truths that are left out of the textbooks.
Book Synopsis How to Succeed in Business by Breaking All the Rules by : Dan S. Kennedy
Download or read book How to Succeed in Business by Breaking All the Rules written by Dan S. Kennedy and published by Dutton Adult. This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In How to Succeed in Business by Breaking All the Rules, Dan S. Kennedy debunks twenty treasured maxims to show would-be millionaires that the techniques they thought were helping them are actually holding them back.A successful entrepreneur and highly sought-after motivational speaker, Kennedy writes in a brisk, no-nonsense style to show how the advice of so-called ?experts? run against the experience of most successful people. The first rule of success, he argues, is to throw out all the other rules.For instance:? Forget just about everything you were ever told about positive thinking. Optimism is helpful, but blind optimism is just plain stupid. Identify and plan for every possible objection or setback that could come your way or be prepared to be thrown for some real loops.? The customer is not always right. Make an effort to understand people?s dissatisfaction, but a pain in the neck is a waste of time. Be prepared to ?fire? customers who are never satisfied and concentrate on those you can make happy.? Forget about creativity. Plain, ordinary ideas make people rich every day, as long as they are willing to work very, very hard at the run-of-the-mill things they do.Full of anecdotes about people who defied convention, this energetic, plain-talking guide offers practical, hands-on advice to help you become a successful entrepreneur.
Download or read book Rework written by Jason Fried and published by Crown Currency. This book was released on 2010-03-09 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rework shows you a better, faster, easier way to succeed in business. Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf. Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The truth is, you need less than you think. You don't need to be a workaholic. You don't need to staff up. You don't need to waste time on paperwork or meetings. You don't even need an office. Those are all just excuses. What you really need to do is stop talking and start working. This book shows you the way. You'll learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you. With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who’s ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs they hate, victims of "downsizing," and artists who don’t want to starve anymore will all find valuable guidance in these pages.
Book Synopsis The Monocle Book of Entrepreneurs by : Tyler Brule
Download or read book The Monocle Book of Entrepreneurs written by Tyler Brule and published by National Geographic Books. This book was released on 2022-03-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a time of unprecedented change in the way we work, the editors of Monocle are here to help us envision, create, and make a success of a new business or reboot an existing one. As we face a world that is undergoing unparalleled change, no area is more dynamic than business. To help us understand, navigate, and succeed in this new world, the team at Monocle brings together its unique knowledge of culture, politics, economics, and business. Featuring stories of people running enterprises on every scale, the inspirational tales in this book provide readers with insights into the challenges and joys of creativity and entrepreneurship. These unmatched case studies reveal, among many success stories, how leaders choose branding, hire teams, and design workspaces for today’s needs. Whether you are planning to make a life change, start a new business, or reinvigorate an existing one, The Monocle Book of Entrepreneurs is a resource for anyone who wants to make a difference in their work and life.
Book Synopsis Bootstrap to Billions by : Dileep Rao
Download or read book Bootstrap to Billions written by Dileep Rao and published by Wanamaker Press. This book was released on 2010-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the stories of entrepreneurs who have built some of the world's great companies (such as the world's largest medical device company and the world's largest consumer electronics retailer), Bootstrap to Billions shows entrepreneurs how they too can control and build a huge business from scratch to create wealth and keep it.
