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The New Positioning
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Book Synopsis Summary: The New Positioning by : BusinessNews Publishing,
Download or read book Summary: The New Positioning written by BusinessNews Publishing, and published by Primento. This book was released on 2014-09-29 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Jack Trout and Steve Rivkin's book: "The New Positioning: The Latest on the World's #1 Business Strategy". This complete summary of the ideas from Jack Trout and Steve Rivkin's book "The New Positioning" shows that "positioning" means to concentrate on an idea that defines the company and its products in the minds of consumers, and to avoid the temptation to try and be all things to everybody. In their book, the authors explain that a company that is positioned will select an attribute that appeals to the marketplace and align everything it does behind delivering in that area. Over time, the consumer will begin to mentally associate that company with the attribute whenever that product is mentioned. This summary will teach you how to position your company so that you can gain a strong competitive advantage and be on your way to becoming the top-of-mind brand. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The New Positioning" and discover the key to positioning your company and gaining an edge in the marketplace.
Book Synopsis The New Positioning: The Latest on the World's #1 Business Strategy by : Jack Trout
Download or read book The New Positioning: The Latest on the World's #1 Business Strategy written by Jack Trout and published by McGraw Hill Professional. This book was released on 1997-05-22 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.
Book Synopsis Obviously Awesome by : April Dunford
Download or read book Obviously Awesome written by April Dunford and published by . This book was released on 2019-05-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: You know your product is awesome-but does anybody else? Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base. So what is it? April Dunford, positioning guru and tech exec, is here to enlighten you.
Book Synopsis The New Position of Women in American Industry by : United States. Women's Bureau
Download or read book The New Position of Women in American Industry written by United States. Women's Bureau and published by . This book was released on 1920 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The new position of East Africa’s Asians: Problems of a displaced minority by : Yash Tandon
Download or read book The new position of East Africa’s Asians: Problems of a displaced minority written by Yash Tandon and published by Minority Rights Group. This book was released on 1984-11-01 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: While an extended discussion on the issue of minority rights is impossible in a report that deals with one specific casehistory, it is not out of place to raise a few important issues for theoretical debate occasioned by the events under consideration. Out of General Amin’s peremptory expulsion en masse of some 50,000 Asians from Uganda in August 1972 arises the obvious question of whether the General had overstepped the boundaries of human rights in this case. But in order to determine this we have to come to some agreement as to what these rights are, and whether these can be deemed to be inherent in minority groups just as they are deemed, in liberal theory at least, to be inherent in individuals. Indeed, is there anything called ‘minority rights’? Are not all rights, including protection against discrimination on account of race, colour, tribe, religion, language, region and class inherent only in the individual? Or is a minority’s right of protection against summary mass expulsion a special kind of minority right, so that it could be argued that while an alien individual of a certain race, etc., may at times have to be expelled for reasons of state (especially if he is involved in a criminal act) the same cannot be done to a whole minority community? This would lead to a discussion of a different order: can an entire community be charged with generalised criminal behaviour? And by what process of law may they be tried for that? Preceding the Asians’ expulsion from Uganda, General Amin had launched a protracted and vehement attack on the Asian community for their alleged malpractices involving corruption, overpricing and undercutting, breaches of tax and foreign exchange regulations, and so on, amounting to ‘economic sabotage’ of the country. Is there a court anywhere, one might ask, that can try a minority on such a charge? And if individual instances might be cited as evidence, could the crimes of a few be a sufficient basis for sanctions against a whole community? Is there a sense in which a whole minority community can be deemed to be responsible for the crime of a few? This presupposes that the community has the means by which to bring to order those of its members whose negligent or criminal behaviour could bring down the house on the entire community. Indeed, General Amin apparently had implicitly given credence to this supposition. In a conference of the Asians that he had called in December 1971, he had uttered his collective charges against them and had asked them to find their own means of correcting their behaviour. What did the General have in mind then? Did he think that the Asians had the means at their disposal (perhaps an informal court to try the culprits, and informal social sanctions to bring them to book) to correct the situation? Or did he then think that in his scheme of things the Asians were doomed anyway, no matter what they did? These are not speculative questions at all. They concern vital issues relating to a determination of criminal behaviour by a whole community that might then provide a reason for their mass expulsion. For if such reason for expulsion can be found, and be found to be justified, then it could still be maintained that a minority community does have a right of protection against mass expulsion, except where it may be collectively indicted on a criminal offence. The debate on minority rights would then shift its ground. Instead of discussing simply minority rights, we would then be discussing what constitutes a ‘criminal offence’ by a community, and by what processes of law or justice might this be determined. The Asians were accused not only of ‘economic sabotage’, but also of social exclusivism. For example, they refused to allow their daughters to marry Africans. It was a special or perhaps not so special kind of racial arrogance of the Asians. Was that also a crime suitable for punishment by mass expulsion? The discussion of minority rights and the legitimacy of mass expulsion in terms of crime and punishment would lead the discussion to the narrow confines of legalistic and jurisprudential concepts. Indeed, much of the discussion following the expulsion of the Asians from Uganda did take place in these juristic terms. But there is another angle to the problem. This is related to the whole realm of thought centering round the question of historical justice. It goes much beyond the contemporary concepts of collective crime and collective punishment. It ties an explanation of contemporary action to a past injustice. It would embrace, for example, the general anti-colonial reaction of the colonised peoples of the world against their European powers. It would explain, to give a particular instance, the recovery of Goa by India by means of a quick military victory over Portugal in 1962. The question of historical justice thus raises wider issues than those of contemporary legal norms. The overall point of the argument is that, whatever the merits of a juridical debate, there are, in addition, considerations of historical injustice that must enter into the discussions on the situation of the Asians in East Africa, and the decision by General Amin to expel them from Uganda. The situation is by no means as simple as will resolve itself by a resort to principles of ‘plain morality’. Quite apart from the question of rights and morals is the purely sociological question of whether the Asian minority has a better future in a state that has declared itself in favour of capitalism (like Kenya) or one that has opted for socialism (like Tanzania). In the case of Uganda, the issue is no longer worth discussing. Uganda, under Amin, seems to have opted not just for capitalism, but for black capitalism. By definition, then, its brown residents, whether citizen or not, had no future in Uganda. The question is still worth discussing with respect to the other states in East Africa. Please note that the terminology in the fields of minority rights and indigenous peoples’ rights has changed over time. MRG strives to reflect these changes as well as respect the right to self-identification on the part of minorities and indigenous peoples. At the same time, after over 50 years’ work, we know that our archive is of considerable interest to activists and researchers. Therefore, we make available as much of our back catalogue as possible, while being aware that the language used may not reflect current thinking on these issues.
Book Synopsis Pluralism in Mathematics: A New Position in Philosophy of Mathematics by : Michèle Friend
Download or read book Pluralism in Mathematics: A New Position in Philosophy of Mathematics written by Michèle Friend and published by Springer Science & Business Media. This book was released on 2013-11-20 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about philosophy, mathematics and logic, giving a philosophical account of Pluralism which is a family of positions in the philosophy of mathematics. There are four parts to this book, beginning with a look at motivations for Pluralism by way of Realism, Maddy’s Naturalism, Shapiro’s Structuralism and Formalism. In the second part of this book the author covers: the philosophical presentation of Pluralism; using a formal theory of logic metaphorically; rigour and proof for the Pluralist; and mathematical fixtures. In the third part the author goes on to focus on the transcendental presentation of Pluralism, and in part four looks at applications of Pluralism, such as a Pluralist approach to proof in mathematics and how Pluralism works in regard to together-inconsistent philosophies of mathematics. The book finishes with suggestions for further Pluralist enquiry. In this work the author takes a deeply radical approach in developing a new position that will either convert readers, or act as a strong warning to treat the word ‘pluralism’ with care.
Book Synopsis Service is Front Stage by : J. Teboul
Download or read book Service is Front Stage written by J. Teboul and published by Palgrave Macmillan. This book was released on 2006-09-29 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.
Book Synopsis Positioning: The Battle for Your Mind by : Al Ries
Download or read book Positioning: The Battle for Your Mind written by Al Ries and published by McGraw Hill Professional. This book was released on 2001-01-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: • Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there • Position a follower so that it can occupy a niche not claimed by the leader • Avoid letting a second product ride on the coattails of an established one. Positioning also shows you how to: • Use leading ad agency techniques to capture the biggest market share and become a household name • Build your strategy around your competition's weaknesses • Reposition a strong competitor and create a weak spot • Use your present position to its best advantage • Choose the best name for your product • Determine when-and why-less is more • Analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.
Book Synopsis Brand Positioning by : Erik Kostelijk
Download or read book Brand Positioning written by Erik Kostelijk and published by Routledge. This book was released on 2020-01-23 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning strategy. Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required. Unlike other textbooks, it has a unique focus on the relationship between branding, marketing and communications, exploring brand values, brand identity and brand image, and analysing how these can be transformed into a successful positioning strategy, using international case studies, examples and practical exercises. This textbook will be core reading for advanced undergraduate and postgraduate students of marketing strategy, branding, marketing communications and consumer behaviour. It will also be of great value to marketing and communications professionals looking to develop and maintain their company’s brand.
Book Synopsis The Functional Fire Company by : J. Scott Thompson
Download or read book The Functional Fire Company written by J. Scott Thompson and published by Fire Engineering Books. This book was released on 2019-01-14 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scott Thompson, author of The Functional Fire Company, says the functional fire company concept was not created but realized: “I realized, after many attempts at trying to view success in the organization from the top down, that it wasn’t possible. Real indicators of success in the fire service come from the bottom up. A fire department’s success is best judged at the company level.” “Many leaders and senior members have been taught the how but not the why, and they don’t understand the reasons for doing what they do,” Thompson says. “Because firefighting is such a technical activity, we must ensure that we are explaining why we do things while we demonstrate the how. It is essential that we develop critical thinking for solving fire suppression, rescue, and EMS problems.” WHAT OTHERS ARE SAYING: “Chief Scott Thompson combines his decades of experience and years of observation with today’s leadership skills and provides a path for the successful fire department to follow. The Functional Fire Company will take you step by step from being an ordinary fire department to one which defines excellence. --Rick Lasky, Fire Chief (ret.) Texas “I found both motivation and a guide to implementation in this book. Chief Thompson has provided a deep resource for all ranks from creating culture to setting up training structure. I highly recommend this book to anyone with aspirations of making an organizational impact.” --Brian Brush “Chief Thompson has spent his entire career focusing on training and organizational effectiveness. The Functional Fire Company is his life’s work wrapped up into a playbook which offers insight into how to make your organization perform at maximum proficiency. Experience, perspective and a never quit mentality are evident as Chief Thompson provides a unique view to solving problems in the modern-day fire service.” --Terry McGrath, Assistant Chief, Lewisville (TX) Fire Department “This book offers a living, breathing example that Chief Thompson’s principles truly work. I hope you get as much value from this book as we have received from Chief Thompson’s lessons, and that you take what you learn back to your organization.” --Garrett Rice, The Colony Fire Department (TX) Battalion Chief, A Shift
Download or read book INSPIRED written by Marty Cagan and published by John Wiley & Sons. This book was released on 2017-11-17 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.
Download or read book The Island Position written by John Lehr and published by . This book was released on 2019-02-13 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "The 'island position' is an advertising term that describes the premium position of an advertisement surrounded solely by editorial content. In 'The Island Position', John Lehr explores the facades of American commercial spaces that are threatened by the emergence of e-commerce. In a rush to remain relevant, storeowners emblazon their windows and walls with anything that will grab attention: tessellations of quick-fading ads, floor-to-ceiling decals of fanned money or flowing hair, haphazard product displays, and desperate, hand-scrawled invitations. They repaint, renovate, rebrand, and rearrange, gestures which point to the desires and anxieties of people who are being left behind as our thumbs lead us into the new economy. The work presents a turning point in our cultural landscape: the transition from a physical culture to a virtual one. Masquerading as a typology of storefronts, the surfaces in 'The Island Position' embody something unseen: the people who constructed them. The signage is not simply an appeal to consumption, but a typography of emotion: vulnerability, ingenuity, distress, and hope--the language of capitalism as a form of public address. Lehr is not interested in what is for sale. He is interested in what is at stake" -- Publisher's website
Download or read book Rich and Pretty written by Rumaan Alam and published by HarperCollins. This book was released on 2016-06-07 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: This irresistible debut, set in contemporary New York, provides a sharp, insightful look into how the relationship between two best friends changes when they are no longer coming of age but learning how to live adult lives. As close as sisters for twenty years, Sarah and Lauren have been together through high school and college, first jobs and first loves, the uncertainties of their twenties and the realities of their thirties. Sarah, the only child of a prominent intellectual and a socialite, works at a charity and is methodically planning her wedding. Lauren—beautiful, independent, and unpredictable—is single and working in publishing, deflecting her parents’ worries and questions about her life and future by trying not to think about it herself. Each woman envies—and is horrified by—particular aspects of the other’s life, topics of conversation they avoid with masterful linguistic pirouettes. Once, Sarah and Lauren were inseparable; for a long a time now, they’ve been apart. Can two women who rarely see one other, selectively share secrets, and lead different lives still call themselves best friends? Is it their abiding connection—or just force of habit—that keeps them together? With impeccable style, biting humor, and a keen sense of detail, Rumaan Alam deftly explores how the attachments we form in childhood shift as we adapt to our adult lives—and how the bonds of friendship endure, even when our paths diverge.
Book Synopsis Ultra-wideband Positioning Systems by : Zafer Sahinoglu
Download or read book Ultra-wideband Positioning Systems written by Zafer Sahinoglu and published by Cambridge University Press. This book was released on 2008-09-04 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Position estimation of wireless devices has many applications in short-range networks. Ultra-wideband (UWB) signals provide accurate positioning capabilities that can be harnessed in wireless systems to realise these applications. This text provides detailed coverage of UWB positioning systems, offering comprehensive treatment of signal and receiver design for ranging, range estimation techniques, theoretical performance bounds, ranging algorithms and protocols. Beginning with a discussion of the potential applications of wireless positioning, and investigating UWB signals for such applications, later chapters establish a signal processing framework for analysing UWB positioning and ranging systems. The recent IEEE 802.15.4a standard related to UWB is also studied in detail. Each chapter contains examples, problems and Matlab scripts to help readers grasp key concepts. This is an ideal text for graduate students and researchers in electrical and computer engineering, and practitioners in the communications industry, particularly those in wireless communications. Further resources are available at www.cambridge.org/9780521873093.
Book Synopsis Fundamentals of Inertial Navigation, Satellite-based Positioning and their Integration by : Aboelmagd Noureldin
Download or read book Fundamentals of Inertial Navigation, Satellite-based Positioning and their Integration written by Aboelmagd Noureldin and published by Springer Science & Business Media. This book was released on 2012-10-26 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundamentals of Inertial Navigation, Satellite-based Positioning and their Integration is an introduction to the field of Integrated Navigation Systems. It serves as an excellent reference for working engineers as well as textbook for beginners and students new to the area. The book is easy to read and understand with minimum background knowledge. The authors explain the derivations in great detail. The intermediate steps are thoroughly explained so that a beginner can easily follow the material. The book shows a step-by-step implementation of navigation algorithms and provides all the necessary details. It provides detailed illustrations for an easy comprehension. The book also demonstrates real field experiments and in-vehicle road test results with professional discussions and analysis. This work is unique in discussing the different INS/GPS integration schemes in an easy to understand and straightforward way. Those schemes include loosely vs tightly coupled, open loop vs closed loop, and many more.
Book Synopsis Clark's Positioning in Radiography 13E by : A. Stewart Whitley
Download or read book Clark's Positioning in Radiography 13E written by A. Stewart Whitley and published by CRC Press. This book was released on 2015-07-28 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1939, Clark's Positioning in Radiography is the preeminent text on positioning technique for diagnostic radiographers.Whilst retaining the clear and easy-to-follow structure of the previous edition, the thirteenth edition includes a number of changes and innovations in radiographic technique. The text has been extensively updated
Book Synopsis Global Positioning System by : Bradford W. Parkinson
Download or read book Global Positioning System written by Bradford W. Parkinson and published by AIAA. This book was released on 1996 with total page 830 pages. Available in PDF, EPUB and Kindle. Book excerpt: