Summary: The New Positioning

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Author :
Publisher : Primento
ISBN 13 : 2511016710
Total Pages : 28 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Summary: The New Positioning by : BusinessNews Publishing,

Download or read book Summary: The New Positioning written by BusinessNews Publishing, and published by Primento. This book was released on 2014-09-29 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Jack Trout and Steve Rivkin's book: "The New Positioning: The Latest on the World's #1 Business Strategy". This complete summary of the ideas from Jack Trout and Steve Rivkin's book "The New Positioning" shows that "positioning" means to concentrate on an idea that defines the company and its products in the minds of consumers, and to avoid the temptation to try and be all things to everybody. In their book, the authors explain that a company that is positioned will select an attribute that appeals to the marketplace and align everything it does behind delivering in that area. Over time, the consumer will begin to mentally associate that company with the attribute whenever that product is mentioned. This summary will teach you how to position your company so that you can gain a strong competitive advantage and be on your way to becoming the top-of-mind brand. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The New Positioning" and discover the key to positioning your company and gaining an edge in the marketplace.

The New Positioning: The Latest on the World's #1 Business Strategy

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071369198
Total Pages : 192 pages
Book Rating : 4.0/5 (713 download)

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Book Synopsis The New Positioning: The Latest on the World's #1 Business Strategy by : Jack Trout

Download or read book The New Positioning: The Latest on the World's #1 Business Strategy written by Jack Trout and published by McGraw Hill Professional. This book was released on 1997-05-22 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.

Obviously Awesome

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Publisher :
ISBN 13 : 9781999023003
Total Pages : 0 pages
Book Rating : 4.0/5 (23 download)

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Book Synopsis Obviously Awesome by : April Dunford

Download or read book Obviously Awesome written by April Dunford and published by . This book was released on 2019-05-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: You know your product is awesome-but does anybody else? Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base. So what is it? April Dunford, positioning guru and tech exec, is here to enlighten you.

The New Position of Women in American Industry

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Publisher :
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis The New Position of Women in American Industry by : United States. Women's Bureau

Download or read book The New Position of Women in American Industry written by United States. Women's Bureau and published by . This book was released on 1920 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The new position of East Africa’s Asians: Problems of a displaced minority

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Author :
Publisher : Minority Rights Group
ISBN 13 : 0946690200
Total Pages : 24 pages
Book Rating : 4.9/5 (466 download)

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Book Synopsis The new position of East Africa’s Asians: Problems of a displaced minority by : Yash Tandon

Download or read book The new position of East Africa’s Asians: Problems of a displaced minority written by Yash Tandon and published by Minority Rights Group. This book was released on 1984-11-01 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: While an extended discussion on the issue of minority rights is impossible in a report that deals with one specific casehistory, it is not out of place to raise a few important issues for theoretical debate occasioned by the events under consideration. Out of General Amin’s peremptory expulsion en masse of some 50,000 Asians from Uganda in August 1972 arises the obvious question of whether the General had overstepped the boundaries of human rights in this case. But in order to determine this we have to come to some agreement as to what these rights are, and whether these can be deemed to be inherent in minority groups just as they are deemed, in liberal theory at least, to be inherent in individuals. Indeed, is there anything called ‘minority rights’? Are not all rights, including protection against discrimination on account of race, colour, tribe, religion, language, region and class inherent only in the individual? Or is a minority’s right of protection against summary mass expulsion a special kind of minority right, so that it could be argued that while an alien individual of a certain race, etc., may at times have to be expelled for reasons of state (especially if he is involved in a criminal act) the same cannot be done to a whole minority community? This would lead to a discussion of a different order: can an entire community be charged with generalised criminal behaviour? And by what process of law may they be tried for that? Preceding the Asians’ expulsion from Uganda, General Amin had launched a protracted and vehement attack on the Asian community for their alleged malpractices involving corruption, overpricing and undercutting, breaches of tax and foreign exchange regulations, and so on, amounting to ‘economic sabotage’ of the country. Is there a court anywhere, one might ask, that can try a minority on such a charge? And if individual instances might be cited as evidence, could the crimes of a few be a sufficient basis for sanctions against a whole community? Is there a sense in which a whole minority community can be deemed to be responsible for the crime of a few? This presupposes that the community has the means by which to bring to order those of its members whose negligent or criminal behaviour could bring down the house on the entire community. Indeed, General Amin apparently had implicitly given credence to this supposition. In a conference of the Asians that he had called in December 1971, he had uttered his collective charges against them and had asked them to find their own means of correcting their behaviour. What did the General have in mind then? Did he think that the Asians had the means at their disposal (perhaps an informal court to try the culprits, and informal social sanctions to bring them to book) to correct the situation? Or did he then think that in his scheme of things the Asians were doomed anyway, no matter what they did? These are not speculative questions at all. They concern vital issues relating to a determination of criminal behaviour by a whole community that might then provide a reason for their mass expulsion. For if such reason for expulsion can be found, and be found to be justified, then it could still be maintained that a minority community does have a right of protection against mass expulsion, except where it may be collectively indicted on a criminal offence. The debate on minority rights would then shift its ground. Instead of discussing simply minority rights, we would then be discussing what constitutes a ‘criminal offence’ by a community, and by what processes of law or justice might this be determined. The Asians were accused not only of ‘economic sabotage’, but also of social exclusivism. For example, they refused to allow their daughters to marry Africans. It was a special or perhaps not so special kind of racial arrogance of the Asians. Was that also a crime suitable for punishment by mass expulsion? The discussion of minority rights and the legitimacy of mass expulsion in terms of crime and punishment would lead the discussion to the narrow confines of legalistic and jurisprudential concepts. Indeed, much of the discussion following the expulsion of the Asians from Uganda did take place in these juristic terms. But there is another angle to the problem. This is related to the whole realm of thought centering round the question of historical justice. It goes much beyond the contemporary concepts of collective crime and collective punishment. It ties an explanation of contemporary action to a past injustice. It would embrace, for example, the general anti-colonial reaction of the colonised peoples of the world against their European powers. It would explain, to give a particular instance, the recovery of Goa by India by means of a quick military victory over Portugal in 1962. The question of historical justice thus raises wider issues than those of contemporary legal norms. The overall point of the argument is that, whatever the merits of a juridical debate, there are, in addition, considerations of historical injustice that must enter into the discussions on the situation of the Asians in East Africa, and the decision by General Amin to expel them from Uganda. The situation is by no means as simple as will resolve itself by a resort to principles of ‘plain morality’. Quite apart from the question of rights and morals is the purely sociological question of whether the Asian minority has a better future in a state that has declared itself in favour of capitalism (like Kenya) or one that has opted for socialism (like Tanzania). In the case of Uganda, the issue is no longer worth discussing. Uganda, under Amin, seems to have opted not just for capitalism, but for black capitalism. By definition, then, its brown residents, whether citizen or not, had no future in Uganda. The question is still worth discussing with respect to the other states in East Africa. Please note that the terminology in the fields of minority rights and indigenous peoples’ rights has changed over time. MRG strives to reflect these changes as well as respect the right to self-identification on the part of minorities and indigenous peoples. At the same time, after over 50 years’ work, we know that our archive is of considerable interest to activists and researchers. Therefore, we make available as much of our back catalogue as possible, while being aware that the language used may not reflect current thinking on these issues.

Brand Positioning

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Author :
Publisher : Routledge
ISBN 13 : 1000025063
Total Pages : 320 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Brand Positioning by : Erik Kostelijk

Download or read book Brand Positioning written by Erik Kostelijk and published by Routledge. This book was released on 2020-01-23 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning strategy. Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required. Unlike other textbooks, it has a unique focus on the relationship between branding, marketing and communications, exploring brand values, brand identity and brand image, and analysing how these can be transformed into a successful positioning strategy, using international case studies, examples and practical exercises. This textbook will be core reading for advanced undergraduate and postgraduate students of marketing strategy, branding, marketing communications and consumer behaviour. It will also be of great value to marketing and communications professionals looking to develop and maintain their company’s brand.

Positioning Theory and Strategic Communication

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Publisher : Routledge
ISBN 13 : 1134615256
Total Pages : 242 pages
Book Rating : 4.1/5 (346 download)

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Book Synopsis Positioning Theory and Strategic Communication by : Melanie James

Download or read book Positioning Theory and Strategic Communication written by Melanie James and published by Routledge. This book was released on 2014-06-13 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology – but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail? Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it. This is the first in-depth exploration of the possibilities of Positioning Theory for the public relations field and it adds a new perspective to the growing body of multidisciplinary work in this rich theoretical area, moving the discussion away from the traditional communication plans of previous decades, which fail to accommodate the changing media and opinion landscapes. The author pulls together various strands of socio-cultural theory into an analytical framework, providing readers with a tool to analyse the organizational implications of public relations decisions, guiding strategic decision making through realistic scenario planning. This thought-provoking book provides an alternative path to studying communication in increasingly complex environments and as such, will be vital reading for researchers and educators, advanced communication and public relations students, and for senior public relations practitioners.

Pluralism in Mathematics: A New Position in Philosophy of Mathematics

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Publisher : Springer Science & Business Media
ISBN 13 : 9400770588
Total Pages : 297 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Pluralism in Mathematics: A New Position in Philosophy of Mathematics by : Michèle Friend

Download or read book Pluralism in Mathematics: A New Position in Philosophy of Mathematics written by Michèle Friend and published by Springer Science & Business Media. This book was released on 2013-11-20 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about philosophy, mathematics and logic, giving a philosophical account of Pluralism which is a family of positions in the philosophy of mathematics. There are four parts to this book, beginning with a look at motivations for Pluralism by way of Realism, Maddy’s Naturalism, Shapiro’s Structuralism and Formalism. In the second part of this book the author covers: the philosophical presentation of Pluralism; using a formal theory of logic metaphorically; rigour and proof for the Pluralist; and mathematical fixtures. In the third part the author goes on to focus on the transcendental presentation of Pluralism, and in part four looks at applications of Pluralism, such as a Pluralist approach to proof in mathematics and how Pluralism works in regard to together-inconsistent philosophies of mathematics. The book finishes with suggestions for further Pluralist enquiry. In this work the author takes a deeply radical approach in developing a new position that will either convert readers, or act as a strong warning to treat the word ‘pluralism’ with care.

The Position

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Publisher : Simon and Schuster
ISBN 13 : 1439103658
Total Pages : 320 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis The Position by : Meg Wolitzer

Download or read book The Position written by Meg Wolitzer and published by Simon and Schuster. This book was released on 2010-08-24 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling author of The Wife—Meg Wolitzer’s “hilariously moving, sharply written novel” (USA TODAY), hailed by critics and loved by readers worldwide, with its “dead-on observations about sex, marriage, and the family ties that strangle and bind” (Cleveland Plain Dealer). Crackling with intelligence and humor, The Position is the masterful story of one extraordinary family at the hilarious height of the sexual revolution—and through the thirty-year hangover that followed. In 1975, Paul and Roz Mellow write a bestselling Joy of Sex-type book that mortifies their four school-aged children and ultimately changes the shape of the family forever. Thirty years later, as the now dispersed family members argue over whether to reissue the book, we follow the complicated lives of each of the grown children and their conflicts in love, work, marriage, parenting, and, of course, sex—all shadowed by the indelible specter of their highly sexualized parents. Insightful, panoramic, and compulsively readable, The Position is an American original.

The New Marketing

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Publisher : SAGE
ISBN 13 : 152973830X
Total Pages : 317 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis The New Marketing by : Cheryl Burgess

Download or read book The New Marketing written by Cheryl Burgess and published by SAGE. This book was released on 2020-07-27 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results. From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age. The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. We can’t predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful.

Encyclopedia of New Venture Management

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Publisher : SAGE
ISBN 13 : 1412990815
Total Pages : 545 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Encyclopedia of New Venture Management by : Matthew R. Marvel

Download or read book Encyclopedia of New Venture Management written by Matthew R. Marvel and published by SAGE. This book was released on 2012-05-18 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Encyclopedia of New Venture Management explores the skills needed to succeed in business, along with the potential risks and rewards and environmental settings and characteristics.

Positioning: The Battle for Your Mind

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Publisher : McGraw Hill Professional
ISBN 13 : 0071705872
Total Pages : 224 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Positioning: The Battle for Your Mind by : Al Ries

Download or read book Positioning: The Battle for Your Mind written by Al Ries and published by McGraw Hill Professional. This book was released on 2001-01-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: • Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there • Position a follower so that it can occupy a niche not claimed by the leader • Avoid letting a second product ride on the coattails of an established one. Positioning also shows you how to: • Use leading ad agency techniques to capture the biggest market share and become a household name • Build your strategy around your competition's weaknesses • Reposition a strong competitor and create a weak spot • Use your present position to its best advantage • Choose the best name for your product • Determine when-and why-less is more • Analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

Problems in Marketing

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Publisher : SAGE
ISBN 13 : 1849202621
Total Pages : 337 pages
Book Rating : 4.8/5 (492 download)

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Book Synopsis Problems in Marketing by : Luiz Moutinho

Download or read book Problems in Marketing written by Luiz Moutinho and published by SAGE. This book was released on 2007-12-12 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.

Organizational Behaviour: A Modern Approach

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Author :
Publisher : Vikas Publishing House
ISBN 13 : 9788125930938
Total Pages : 582 pages
Book Rating : 4.9/5 (39 download)

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Book Synopsis Organizational Behaviour: A Modern Approach by : Kumar Arun & Meenakshi N.

Download or read book Organizational Behaviour: A Modern Approach written by Kumar Arun & Meenakshi N. and published by Vikas Publishing House. This book was released on 2009-11-01 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizational Behaviour As A Management Discipline Is A Fascinating Subject And Is Becoming Increasingly Important As People With Diverse Backgrounds And Cultural Values Have To Work Together Effectively And Efficiently. This Book Addresses All The Issues That Come In To Play In An Organization In Today S Global Economy. It Has A Novel Orientation And Its Primary Aim Is To Let Practitioners And Students Know The Latest And Best Trends In Organizational Behaviour. This Book Prescribes Methods To Manage Employees And Suggests That The Management Takes Responsibility For Everything That Might Adversely Affect An Employee S Capacity To Work Creatively And Intelligently, Irrespective Of The Place Inside The Organization Or Outside It. The Focus Of The Book Is On Holistic Development Of The Individual. Peeping Into The Human Mind, It Shows How Organizations Can Tap The Passions And Fears Of Their Employees To Make Them More Creative And Productive. The Book Prescribes A Democratic And Inclusive Management Stye. A Special Feature Of This Book Is That There Is An Innovative Integration Of Chapter Objectives And Summaries Leading To Analysis Through Caselets. Every Point In The Objectives Has Corresponding Text And Is Supplemented By A Case. Going Through This Book Will Be A Personally Fulfilling Experience And Maybe It Succeeds To Make The Readers Better Human Beings, Better Teachers, Better Friends And May Be Even Better Managers.

Ultra-wideband Positioning Systems

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Author :
Publisher : Cambridge University Press
ISBN 13 : 1139472313
Total Pages : 271 pages
Book Rating : 4.1/5 (394 download)

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Book Synopsis Ultra-wideband Positioning Systems by : Zafer Sahinoglu

Download or read book Ultra-wideband Positioning Systems written by Zafer Sahinoglu and published by Cambridge University Press. This book was released on 2008-09-04 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Position estimation of wireless devices has many applications in short-range networks. Ultra-wideband (UWB) signals provide accurate positioning capabilities that can be harnessed in wireless systems to realise these applications. This text provides detailed coverage of UWB positioning systems, offering comprehensive treatment of signal and receiver design for ranging, range estimation techniques, theoretical performance bounds, ranging algorithms and protocols. Beginning with a discussion of the potential applications of wireless positioning, and investigating UWB signals for such applications, later chapters establish a signal processing framework for analysing UWB positioning and ranging systems. The recent IEEE 802.15.4a standard related to UWB is also studied in detail. Each chapter contains examples, problems and Matlab scripts to help readers grasp key concepts. This is an ideal text for graduate students and researchers in electrical and computer engineering, and practitioners in the communications industry, particularly those in wireless communications. Further resources are available at www.cambridge.org/9780521873093.

Transactions of the New Hampshire Medical Society ...

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Author :
Publisher :
ISBN 13 :
Total Pages : 266 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Transactions of the New Hampshire Medical Society ... by : New-Hampshire Medical Society

Download or read book Transactions of the New Hampshire Medical Society ... written by New-Hampshire Medical Society and published by . This book was released on 1903 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: List of fellows in no. 92-114.

Annual Review

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Publisher :
ISBN 13 :
Total Pages : 572 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Annual Review by : United States. National Guard Bureau

Download or read book Annual Review written by United States. National Guard Bureau and published by . This book was released on with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: