The New Formula For Cool

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The New Formula For Cool

Author : Judith Kohlenberger
Publisher : transcript Verlag
ISBN 13 : 3839430925
Total Pages : 347 pages
Book Rating : 4.8/5 (394 download)

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Book Synopsis The New Formula For Cool by : Judith Kohlenberger

Download or read book The New Formula For Cool written by Judith Kohlenberger and published by transcript Verlag. This book was released on 2015-08-31 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: »Our society has undergone a paradigm shift. In the information age, you and I are the alpha males,« Dr Leonard Hofstadter, experimental physicist and protagonist of the hit sitcom »The Big Bang Theory«, assures himself and his fellow scientists. The success of this and similar formats in American popular culture proves his point: Science has finally discovered the formula for cool. This interdisciplinary study examines how »cool«, a key aesthetic and affective category in the American imagination, informs contemporary representations of technoscience. Analyzing selected audiovisual productions, Judith Kohlenberger sheds light on current processes of interaction between science and popular culture, two pivotal sources for change in post-industrial America.

Autogenic Training

Author : Micah R. Sadigh
Publisher : CRC Press
ISBN 13 : 9780585484655
Total Pages : 246 pages
Book Rating : 4.4/5 (846 download)

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Book Synopsis Autogenic Training by : Micah R. Sadigh

Download or read book Autogenic Training written by Micah R. Sadigh and published by CRC Press. This book was released on 2001-06-06 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover a scientifically supported method to reduce chronic pain! Autogenic Training: A Mind-Body Approach to the Treatment of Fibromyalgia and Chronic Pain Syndrome is the most comprehensive book ever written on autogenic training and its uses in the treatment of chronic pain, fibromyalgia, CFS, and other chronic conditions. Autogenic training is one of the most well-established, well-researched methods of enhancing the body's natural, self-recuperative mechanisms. It is the only mind-body technique with an origin in sound medical research, and as a result, it benefits from a solid theoretical foundation that explains how and why it works. This unique book effectively combines research, theory, and practice perspectives so that practitioners, instructors, and students can benefit from its content without having to rely on other texts and treatment manuals for clarification and guidance. Autogenic Training: A Mind-Body Approach to the Treatment of Fibromyalgia and Chronic Pain Syndrome is divided into three sections. The first brings you: an exploration of the connection between stress and chronic pain a comprehensive overview of the literature on fibromyalgia scientifically supported stress management techniques The second section: reviews the history of autogenic training discusses the requirements that must be fulfilled for the effective use of autogenic techniques in clinical practice The third section of Autogenic Training: A Mind-Body Approach to the Treatment of Fibromyalgia and Chronic Pain Syndrome consists of a detailed, step-by-step manual for autogenic training. Each “training session” concludes with an actual case presentation that illustrates the use of autogenic training in the treatment of a variety of psychophysiological (mind-body) conditions. This section also features a chapter dedicated to the most commonly asked questions about autogenic training and their answers. In addition to providing excellent reading material for clinical treatment, Autogenic Training: A Mind-Body Approach to the Treatment of Fibromyalgia and Chronic Pain Syndrome can be effectively used as a textbook for teaching graduate and undergraduate courses in psychology, nursing, and medicine.

Cool Food

Author : Tracy Stewart
Publisher : Dog Ear Publishing
ISBN 13 : 145750474X
Total Pages : 336 pages
Book Rating : 4.4/5 (575 download)

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Book Synopsis Cool Food by : Tracy Stewart

Download or read book Cool Food written by Tracy Stewart and published by Dog Ear Publishing. This book was released on 2012-02 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A New Wine-cooling Machine

Author : Frederic Theodore Bioletti
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.3/5 (117 download)

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Book Synopsis A New Wine-cooling Machine by : Frederic Theodore Bioletti

Download or read book A New Wine-cooling Machine written by Frederic Theodore Bioletti and published by . This book was released on 1906 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Roof Cooling Techniques

Author : Evyatar Erell
Publisher : Routledge
ISBN 13 : 1136557849
Total Pages : 172 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis Roof Cooling Techniques by : Evyatar Erell

Download or read book Roof Cooling Techniques written by Evyatar Erell and published by Routledge. This book was released on 2013-04-03 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Natural heating and cooling of buildings helps to improve energy efficiency in the built environment. This book considers the principles of roof design and specific systems and cooling techniques. The authors explain the fundamental principles of roof cooling and describe in detail the relevant components, applications, built precedents, recent experimental work and key design considerations. Specific systems and techniques are examined, including the main advantages and disadvantages of each strategy. Environmental functions are considered in terms of protective strategies and selective strategies. Protective strategies include solar control, thermal insulation, heat storage and thermal inertia. Selective strategies include radiative, evaporative and convective cooling and planting of roofs. Traditional and current roof construction practices are described, exemplified by case studies from across Europe. Including a free CD-ROM with software that enables readers to evaluate their own designs, this book will be invaluable for architects and engineers who wish to create buildings that are more energy-efficient.

The 2.5%

Author : Lida Hujić
Publisher : Bubble Publishing
ISBN 13 : 0956625819
Total Pages : 340 pages
Book Rating : 4.9/5 (566 download)

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Book Synopsis The 2.5% by : Lida Hujić

Download or read book The 2.5% written by Lida Hujić and published by Bubble Publishing . This book was released on 2021-02-01 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2.5% (small group – big influence) introduces a ground-breaking model for cool’s cyclical reinvention, which explains how idiosyncratic ideas become the norm. A fresh interpretation of Everett Rogers’ widely applied 'innovations diffusion', the novelty is its focus on the Innovator (the first type on the innovations diffusion curve, preceding the Early Adopter). Innovators only constitute 2.5% of the population but this globally scattered minority of rule breakers is influential. They are the creators of new trends and new consumption patterns that will shape the mainstream. Based on insider knowledge of cutting-edge cultures, academic rigour and marketing agility, this robust model is designed to inspire future-proof ideas for market research, innovation and communications professionals but also anyone interested in where trends come from and how and why people adopt them. Very insightful, sure to be a success - Marcelo Amstalden Möller (formerly Global Director, International Brands & Craft Portfolio, HEINEKEN Group B. V; Vice President, Global Brand & Corporate Marketing Communications · Wolters Kluwer) Extraordinarily engaging - Peter Nash (Chair of Programme Committee, inaugural ESOMAR FUSION Conference) A fantastic new analytical narrative […] fun, thought-provoking [and] well worth a read Dr Nick Baker, Chief Research Officer, SAVANTA; Non-exec Chair of the MARKET RESEARCH SOCIETY (MRS) Very inspiring [and] groundbreaking - Akiko Hoshi (Head of Qualitative Research Advancement, INTAGE QUALIS, Japan) Fully illustrated with original images (not stock photography!), the story features truly inspiring characters and connects the dots between the seemingly unconnected. Readers will be globe trotting: from Detroit, where fascinating communities of makers have taken matters into their own hands (following the city’s bankruptcy), to London’s uber gentrified neighbourhood of Shoreditch where generations of artists and creative types have acted as its advance troops, from underground market gardeners using left over coffee beans to grow mushrooms in Paris to roof top urban farmers in Hong Kong, from raves in St Petersburg to citizenship protests in New York City, from fashion parties to fashionable clubs and many more. What all the protagonists have in common is their vision to generate (economic) value whilst also creating value for society and their ability to influence brands and corporate businesses to follow suit. This generation of Innovators drove the climate and social inclusivity that started to dominate the corporate and societal agenda in the years following the COVID pandemic. The ideas for the model were developed over three decades, which we call 'cool cycles of reinvention'. The first two decades (1987 – 2007) were presented in The First to Know (how hipsters and mavericks shape the zeitgeist - see here: www.thefirsttoknow.info). Ideas were then put to test in real time over a third (2007 – 2017). The cultural framework proved reliable and The 2.5% was born, introducing the-first-to-know innovation diffusion model. Like the visionary characters it celebrates, The 2.5% is breaking new grounds. It doesn’t fit categories. It doesn’t lend itself to ticking boxes. The story goes on...It doesn't stop with the book! #the2point5percent https://www.tftk.info/the-2-5

Work in Progress

Author : Rieke Jordan
Publisher : Bloomsbury Publishing USA
ISBN 13 : 150134773X
Total Pages : 219 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis Work in Progress by : Rieke Jordan

Download or read book Work in Progress written by Rieke Jordan and published by Bloomsbury Publishing USA. This book was released on 2019-05-02 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Work in Progress: Curatorial Labor in Twenty-First Century American Fiction interrogates contemporary texts that showcase forms of reading practices that feel anachronistic and laborious in times of instantaneity and short buffering times. Objects of analysis include the graphic narrative Building Stories by Chris Ware, the music album Song Reader by the indie rock artist Beck Hansen, and the computer game Kentucky Route Zero by the programming team Cardboard Computer. These texts stage their fragmentary nature and alleged “unfinishedness” as a quintessential part of both their narrative and material modus operandi. These works in and of progress feel both contemporary and retro in the 21st century. They draw upon and work against our expectations of interactive art in the digital age, incorporating and likewise rejecting digital forms and practices. This underlines the material and narrative flexibilities of the objects, for no outcome or reading experience is the same or can be replicated. It becomes apparent that the texts presuppose a reader who invests her spare time in figuring these texts out, diagnosing a contorted work-leisure dichotomy: “working these stories out” is a significant part of the reading experience for the reader–curatorial labor. This conjures up a reader, who, as the author argues, is turned into a curator and creative entity of and in these texts, for she implements and reassembles the options made available.

Good Is the New Cool

Author : Afdhel Aziz
Publisher : Simon and Schuster
ISBN 13 : 1682450473
Total Pages : 304 pages
Book Rating : 4.6/5 (824 download)

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Book Synopsis Good Is the New Cool by : Afdhel Aziz

Download or read book Good Is the New Cool written by Afdhel Aziz and published by Simon and Schuster. This book was released on 2016-10-25 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: “We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.

Food and Nutrition Throughout Life

Author : Sue Shepherd
Publisher : Routledge
ISBN 13 : 1000249530
Total Pages : 393 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Food and Nutrition Throughout Life by : Sue Shepherd

Download or read book Food and Nutrition Throughout Life written by Sue Shepherd and published by Routledge. This book was released on 2020-07-16 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nutritional requirements vary greatly according to age and lifestyle. This evidence-based, comprehensive text is a complete guide to eating habits across age and population groups. It provides the recommendations for intakes of nutrients and foods, and diet to achieve optimum health. Chapters systematically examine the nutritional issues for individuals from preconception, pregnancy and breastfeeding through to adulthood and old age. The text features an overview of dietary patterns by age group based on national scientific survey data together with the latest recommendations for optimum nutrition to maintain well-being and address specific health concerns. The final section examines nutrition issues for specific populations including indigenous groups, athletes and the disadvantaged. Throughout the text, key points are illustrated by case studies and the reader's knowledge is tested via quizzes and study questions. With chapters from leading nutrition researchers and educators in Australia, New Zealand and Asia, this is an excellent introduction to nutrition through the lifespan. 'A comprehensive overview and detailed discussion of food and nutrition topics for all ages and stages of life.' - Robynne Snell, Curtin University

Cool

Author : Salvatore Basile
Publisher : Fordham University Press
ISBN 13 : 0823261786
Total Pages : 288 pages
Book Rating : 4.8/5 (232 download)

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Book Synopsis Cool by : Salvatore Basile

Download or read book Cool written by Salvatore Basile and published by Fordham University Press. This book was released on 2014-09-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s a contraption that makes the lists of “Greatest Inventions Ever”; at the same time, it’s accused of causing global disaster. It has changed everything from architecture to people’s food habits to their voting patterns, to even the way big business washes its windows. It has saved countless lives . . . while causing countless deaths. Most of us are glad it’s there. But we don’t know how, or when, it got there. It’s air conditioning. For thousands of years, humankind attempted to do something about the slow torture of hot weather. Everything was tried: water power, slave power, electric power, ice made from steam engines and cold air made from deadly chemicals, “zephyrifers,” refrigerated beds, ventilation amateurs and professional air-sniffers. It wasn’t until 1902 when an engineer barely out of college developed the “Apparatus for Treating Air”—a machine that could actually cool the indoors—and everyone assumed it would instantly change the world. That wasn’t the case. There was a time when people “ignored” hot weather while reading each day’s list of heat-related deaths, women wore furs in the summertime, heatstroke victims were treated with bloodletting . . . and the notion of a machine to cool the air was considered preposterous, even sinful. The story of air conditioning is actually two stories: the struggle to perfect a cooling device, and the effort to convince people that they actually needed such a thing. With a cast of characters ranging from Leonardo da Vinci and Richard Nixon to Felix the Cat, Cool showcases the myriad reactions to air conditioning— some of them dramatic, many others comical and wonderfully inconsistent—as it was developed and presented to the world. Here is a unique perspective on air conditioning’s fascinating history: how we rely so completely on it today, and how it might change radically tomorrow.

The Little Book Of Life

Author :
Publisher : alan macmillan orr
ISBN 13 :
Total Pages : 1021 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Little Book Of Life by :

Download or read book The Little Book Of Life written by and published by alan macmillan orr. This book was released on with total page 1021 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Key Marketing Metrics

Author : Neil Bendle
Publisher : Pearson UK
ISBN 13 : 1292360887
Total Pages : 404 pages
Book Rating : 4.2/5 (923 download)

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Book Synopsis Key Marketing Metrics by : Neil Bendle

Download or read book Key Marketing Metrics written by Neil Bendle and published by Pearson UK. This book was released on 2021-02-12 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Measure, manage and get the most out of your marketing. Key Marketing Metrics is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics, and know exactly how to choose the right one for every challenge. With leading experts, discover how to build your reputation by: Using marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and “triangulate” to optimal solutions Applying high-value metrics for virtually every facet of marketing to maximise the return on your investment and identify the best new opportunities for profit Building models to assist with planning to give you the best tools for decision-making In its third edition, this award-winning book now includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity.

The Journal of Industrial Hygiene and Toxicology. V.1-31

Author :
Publisher :
ISBN 13 :
Total Pages : 804 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis The Journal of Industrial Hygiene and Toxicology. V.1-31 by :

Download or read book The Journal of Industrial Hygiene and Toxicology. V.1-31 written by and published by . This book was released on 1923 with total page 804 pages. Available in PDF, EPUB and Kindle. Book excerpt:

How Cool Brands Stay Hot

Author : Joeri Van Den Bergh
Publisher : Kogan Page Publishers
ISBN 13 : 0749477210
Total Pages : 312 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis How Cool Brands Stay Hot by : Joeri Van Den Bergh

Download or read book How Cool Brands Stay Hot written by Joeri Van Den Bergh and published by Kogan Page Publishers. This book was released on 2016-04-03 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: Berry-AMA Book Award 2012 (1st edition) WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition) How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals how millennials think, feel and behave, offering proven strategies to market to these groups more effectively and remain a relevant, appealing brand. Featuring interviews with global marketing executives of successful brands such as the BBC, Converse, Coca-Cola, eBay and MasterCard along with case studies from companies including H&M, MTV and Diesel, it guides readers in developing the right strategies to leave a lasting business impact. This fully revised 3rd edition of How Cool Brands Stay Hot goes beyond the discussion of Generation Y, expanding its reach with an entirely new chapter on Generation Z and a detailed analysis of the impact that issues such as recession, social media and mobile marketing have had on these consumers. Based on new figures, case studies and interviews, it provides a fresh take on what remain critical issues for anyone hoping to market to those who come after Generation X.

The Journal of Industrial Hygiene and Abstract of the Literature

Author :
Publisher :
ISBN 13 :
Total Pages : 904 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Journal of Industrial Hygiene and Abstract of the Literature by :

Download or read book The Journal of Industrial Hygiene and Abstract of the Literature written by and published by . This book was released on 1923 with total page 904 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Failure Is Obsolete

Author : Benji Rabhan
Publisher : Morgan James Publishing
ISBN 13 : 1614485089
Total Pages : 156 pages
Book Rating : 4.6/5 (144 download)

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Book Synopsis Failure Is Obsolete by : Benji Rabhan

Download or read book Failure Is Obsolete written by Benji Rabhan and published by Morgan James Publishing. This book was released on 2013-01-01 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: A data-driven way to make smarter decisions every day: “One of the smartest conversion guys I know” (Perry Marshall, author of The Ultimate Guide to Google AdWords). Failure Is Obsolete reveals an easy-to-use formula for testing high-risk ideas in a low-risk environment, providing increased likelihood of success before you waste a lot of time and money moving in the wrong direction. Be more confident in your business decisions—from creating new products to hiring employees and launching new marketing campaigns—as well as personal decisions like dating or choosing a retirement home. This useful strategy evolves from the author’s years of experience in conversion rate optimization, helping companies improve their websites and marketing funnels so they make more money. In addition, Failure Is Obsolete reveals some of Benji Rabhan’s best conversion techniques that readers can use on their own websites.

Cool Tech

Author : DK
Publisher : Penguin
ISBN 13 : 0756688345
Total Pages : 146 pages
Book Rating : 4.7/5 (566 download)

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Book Synopsis Cool Tech by : DK

Download or read book Cool Tech written by DK and published by Penguin. This book was released on 2011-07-18 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connected is a thrilling journey through the physical side of the virtual world. Everyone is familiar with the internet and will check their email without a second thought, but who knows how the messages get from one place to another and what processes the data goes through during the trip? Imagine yourself as a digital bit-the basic unit of information-and join the other billions of bits as they race through cyberspace. Trace their routes under seas, across continents, and through space, zooming through beaches, buildings, roads, and pipelines as information crosses the globe. Marvel at the technology that keeps you connected, from the ships installing lines deep in the ocean, to the robots locating wire breaks, the satellites beaming signals across the earth, the teams retrieving and splicing lines together, and the servers directing and feeding internet traffic around the world. The book also takes a look back at the history of the internet, exploring the people and inventions that led to its creation. In this section, you'll tour a virtual museum to see how the technology has progressed over the years, changing the lives of ordinary people everywhere.