Author : Patrick Tucker
Publisher : Penguin
ISBN 13 : 1101599464
Total Pages : 264 pages
Book Rating : 4.1/5 (15 download)
Book Synopsis The Naked Future by : Patrick Tucker
Download or read book The Naked Future written by Patrick Tucker and published by Penguin. This book was released on 2014-03-06 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A thorough yet thoroughly digestible book on the ubiquity of data gathering and the unraveling of personal privacy.” —Daniel Pink, author of Drive Thanks to recent advances in technology, prediction models for individual behavior grow more sophisticated by the day. Whether you’ll marry, commit a crime or fall victim to one, or contract a disease are becoming easily accessible facts. The naked future is upon us, and the implications are staggering. Patrick Tucker draws on fascinating stories from health care to urban planning to online dating. He shows how scientists can predict your behavior based on your friends’ Twitter updates, anticipate the weather a year from now, figure out the time of day you’re most likely to slip back into a bad habit, and guess how well you’ll do on a test before you take it. Tucker knows that the rise of Big Data is not always a good thing. But he also shows how we’ve gained tremendous benefits that we have yet to fully realize.