The Nail Technicians Business Guide How To Outperform And Outlast Your Competition

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The Nail Technicians Business Guide - How to Outperform and Outlast Your Competition

Author : Trish Rock
Publisher : CreateSpace
ISBN 13 : 9781466293311
Total Pages : 112 pages
Book Rating : 4.2/5 (933 download)

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Book Synopsis The Nail Technicians Business Guide - How to Outperform and Outlast Your Competition by : Trish Rock

Download or read book The Nail Technicians Business Guide - How to Outperform and Outlast Your Competition written by Trish Rock and published by CreateSpace. This book was released on 2012-02-11 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Nail Salon that OUTPERFORMS and OUTLASTS your competition?As Nail Technicians this is what we all want right? To outperform and outlast, there has to be strategies in place and actions taken in your Nail Salon that are different to the others!To stand out from the competition takes more than just a beautiful looking salon with talented staff. There has to be that EDGE, that QUALITY that makes your salon a stand out that your clients will want to keep coming back to!A certain STAR QUALITY that the other salons don't have and that you can use wisely to set yourself apart.In The Nail Technicians Business Guide- How to Outperform and Outlast Your Competition you will discover:• The foundations in your Nail Salon that need to be working well• WHY clients will come to YOU• How to build a FULL CLIENT list in your Nail Salon• Getting your clients to STAY• Marketing your Nail Salon business for BEST SUCCESS• Salon Professionalism• Business Planning and Development• Financial MASTERY and FreedomThe ingredients for long lasting success also include YOU. Believing you can do it and taking the ACTION to move towards your goals.Knowing the steps to take makes it so simple and they are all here in this book for you to get the results you have been looking for.

Brand Rewired

Author : Anne H. Chasser
Publisher : John Wiley & Sons
ISBN 13 : 0470648848
Total Pages : 240 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Brand Rewired by : Anne H. Chasser

Download or read book Brand Rewired written by Anne H. Chasser and published by John Wiley & Sons. This book was released on 2010-06-17 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how the world's leading companies have added value to their company by rewiring the brand creation process Brand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity. Features interviews with executives from leading worldwide companies including: Kodak, Yahoo, Kraft, J.Walter Thompson, Kimberly Clark, Scripps Networks Interactive, the Kroger Company, GE, Procter & Gamble, LPK, Northlich and more Highlights how to maximize return on investment in creating a powerful brand and intellectual property portfolio that can be leveraged economically for many years to come Reveals how to reduce costs in the brand creation and legal process Illustrates how a brand strategy intersecting with an equally powerful intellectual property strategy produces a greater economic return and more rewards for the brand project leaders Innovative in its approach, Brand Rewired shows you how how leading companies are abandoning the old school research-and-development-driven innovation philosophy and evolving to a Brand Rewired approach of innovating at the consumer level, using multi-disciplinary teams to build a powerful brand and intellectual asset to maximize return on investment.

Seeing Like a State

Author : James C. Scott
Publisher : Yale University Press
ISBN 13 : 0300252986
Total Pages : 462 pages
Book Rating : 4.3/5 (2 download)

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Book Synopsis Seeing Like a State by : James C. Scott

Download or read book Seeing Like a State written by James C. Scott and published by Yale University Press. This book was released on 2020-03-17 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: “One of the most profound and illuminating studies of this century to have been published in recent decades.”—John Gray, New York Times Book Review Hailed as “a magisterial critique of top-down social planning” by the New York Times, this essential work analyzes disasters from Russia to Tanzania to uncover why states so often fail—sometimes catastrophically—in grand efforts to engineer their society or their environment, and uncovers the conditions common to all such planning disasters. “Beautifully written, this book calls into sharp relief the nature of the world we now inhabit.”—New Yorker “A tour de force.”— Charles Tilly, Columbia University

Social Media Marketing

Author : Dave Evans
Publisher : John Wiley & Sons
ISBN 13 : 0470944218
Total Pages : 401 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Social Media Marketing by : Dave Evans

Download or read book Social Media Marketing written by Dave Evans and published by John Wiley & Sons. This book was released on 2010-09-16 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth. The road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Collaboration and innovation, driven by social technology, are “what’s next.” Written by the author of the bestselling Social Media Marketing: An Hour a Day in collaboration with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement takes marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its application in business. In particular, this book explains how to successfully implement a variety tools, how to ensure higher levels of customer engagement, and how to build on the lessons learned and information gleaned from first-generation social media marketing efforts and to carry this across your organization. This book: Details how to develop, implement, monitor and measure successful social media activities, and how to successfully act on feedback from the social web Discusses conversation-monitoring tools and platforms to accelerate the business innovation cycle along with the metrics required to prove the success of social technology adoption Connects the social dots more deeply across the entire organization, moving beyond marketing and into product development, customer service and customer-driven innovation, and the benefits of encouraging employee collaboration. Social media has become a central component of marketing: Collaborative, social technology is now moving across the organization, into business functions ranging from HR and legal to product management and the supply chain. Social Media Marketing: The Next Generation of Business Engagement is the perfect book for marketers, business unit managers and owners, HR professionals and anyone else looking to better understand how to use social technologies and platforms to build loyalty in customers, employees, partners and suppliers to drive long term growth and profits.

The Little Book That Builds Wealth

Author : Pat Dorsey
Publisher : John Wiley & Sons
ISBN 13 : 1118045394
Total Pages : 234 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis The Little Book That Builds Wealth by : Pat Dorsey

Download or read book The Little Book That Builds Wealth written by Pat Dorsey and published by John Wiley & Sons. This book was released on 2010-12-28 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dieser praktische Leitfaden macht Anleger mit dem Economic Moat Konzept vertraut, der "Zauberformel" des Morningstar, mit der sich erstklassige Investmentchancen aufspüren lassen. Das Konzept ist keineswegs neu: Es wurde zunächst durch Benjamin Graham und Warren Buffett populär, wurde dann aber lange vernachlässigt. "The Little Book that Builds Wealth" erklärt ganz genau, wie man den Economic Moat, d.h. die Wettbewerbsbarriere bzw. den Wettbewerbsvorteil (wie z.B. geringe Produktionskosten, ausgebautes Vertriebsnetz, gutes Markenimage etc.) ermittelt, durch den sich ein Unternehmen deutlich von Konkurrenzunternehmen abgrenzt. Dabei geht es aber weder um reines Value Investing, noch um reines Growth Investing, sondern vielmehr darum, erstklassige Nischen-Wachstumswerte zu einem attraktiven Kurs zu kaufen. Das Buch demonstriert anschaulich Schritt für Schritt, was einen Economic Moat ausmacht, wie man ihn ermittelt, wie man verschiedene Moats gegeneinander abwägt, und wie man auf der Basis dieser Daten am besten eine Investmententscheidung trifft. Mit begleitender Website. Sie wird vom Morningstar betrieben und enthält eine Reihe von Tools und Features, mit deren Hilfe der Leser das Gelernte in der Praxis testen kann. Autor Pat Dorsey ist ein renommierter Finanzexperte. Er ist Chef der Morningstar Equity Research und Kolumnist bei Morningstar.com. Ein neuer Band aus der beliebten 'Little Book'-Reihe.

What They Don't Teach You at Harvard Business School

Author : Mark H. McCormack
Publisher : Bantam
ISBN 13 : 1101969024
Total Pages : 274 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis What They Don't Teach You at Harvard Business School by : Mark H. McCormack

Download or read book What They Don't Teach You at Harvard Business School written by Mark H. McCormack and published by Bantam. This book was released on 2016-02-17 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This business classic features straight-talking advice you’ll never hear in school. Featuring a new foreword by Ariel Emanuel and Patrick Whitesell Mark H. McCormack, one of the most successful entrepreneurs in American business, is widely credited as the founder of the modern-day sports marketing industry. On a handshake with Arnold Palmer and less than a thousand dollars, he started International Management Group and, over a four-decade period, built the company into a multimillion-dollar enterprise with offices in more than forty countries. To this day, McCormack’s business classic remains a must-read for executives and managers at every level. Relating his proven method of “applied people sense” in key chapters on sales, negotiation, reading others and yourself, and executive time management, McCormack presents powerful real-world guidance on • the secret life of a deal • management philosophies that don’t work (and one that does) • the key to running a meeting—and how to attend one • the positive use of negative reinforcement • proven ways to observe aggressively and take the edge • and much more Praise for What They Don’t Teach You at Harvard Business School “Incisive, intelligent, and witty, What They Don’t Teach You at Harvard Business School is a sure winner—like the author himself. Reading it has taught me a lot.”—Rupert Murdoch, executive chairman, News Corp, chairman and CEO, 21st Century Fox “Clear, concise, and informative . . . Like a good mentor, this book will be a valuable aid throughout your business career.”—Herbert J. Siegel, chairman, Chris-Craft Industries, Inc. “Mark McCormack describes the approach I have personally seen him adopt, which has not only contributed to the growth of his business, but mine as well.”—Arnold Palmer “There have been what we love to call dynasties in every sport. IMG has been different. What this one brilliant man, Mark McCormack, created is the only dynasty ever over all sport.”—Frank Deford, senior contributing writer, Sports Illustrated

Handbook of Model Rocketry

Author : George Harry Stine
Publisher : Prentice Hall
ISBN 13 : 9780668053600
Total Pages : 388 pages
Book Rating : 4.0/5 (536 download)

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Book Synopsis Handbook of Model Rocketry by : George Harry Stine

Download or read book Handbook of Model Rocketry written by George Harry Stine and published by Prentice Hall. This book was released on 1983 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: This National Association of Rocketry handbook covers designing and building your first model rocket to launching and recovery techniques, and setting up a launch area for competition.

Risk Issues and Crisis Management in Public Relations

Author : Michael Regester
Publisher : Kogan Page Publishers
ISBN 13 : 0749454431
Total Pages : 265 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Risk Issues and Crisis Management in Public Relations by : Michael Regester

Download or read book Risk Issues and Crisis Management in Public Relations written by Michael Regester and published by Kogan Page Publishers. This book was released on 2008-06-03 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune 500 and even more in the case of the FTSE 100. This fourth edition of Risk Issues and Crisis Management in Public Relations has been completely revised and aims to define reputation, explores how to value it and provides practical guidelines for effective reputation management. This latest edition features new sections on the effects of recent world events, Corporate Social Responsibility, climate change and sustainability, legal revisions and the use of the Internet in a crisis. Featuring new case studies on Oxfam V Starbucks, Sony, Dell, Ribena, BP, Bernard Matthews and the bird flu issue, Northern Rock, Walmart, Celebrity Big Brother 07, the Cadbury Salmonella outbreak, the Virgin train crash and the Buncefield Oil Explosion, the book charts how rapidly the reputation management agenda moves and yet how slowly business learns.

How Asia Works

Author : Joe Studwell
Publisher : Open Road + Grove/Atlantic
ISBN 13 : 0802193471
Total Pages : 434 pages
Book Rating : 4.8/5 (21 download)

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Book Synopsis How Asia Works by : Joe Studwell

Download or read book How Asia Works written by Joe Studwell and published by Open Road + Grove/Atlantic. This book was released on 2013-07-02 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A good read for anyone who wants to understand what actually determines whether a developing economy will succeed.” —Bill Gates, “Top 5 Books of the Year” An Economist Best Book of the Year from a reporter who has spent two decades in the region, and who the Financial Times said “should be named chief myth-buster for Asian business.” In How Asia Works, Joe Studwell distills his extensive research into the economies of nine countries—Japan, South Korea, Taiwan, Indonesia, Malaysia, Thailand, the Philippines, Vietnam, and China—into an accessible, readable narrative that debunks Western misconceptions, shows what really happened in Asia and why, and for once makes clear why some countries have boomed while others have languished. Studwell’s in-depth analysis focuses on three main areas: land policy, manufacturing, and finance. Land reform has been essential to the success of Asian economies, giving a kick-start to development by utilizing a large workforce and providing capital for growth. With manufacturing, industrial development alone is not sufficient, Studwell argues. Instead, countries need “export discipline,” a government that forces companies to compete on the global scale. And in finance, effective regulation is essential for fostering, and sustaining growth. To explore all of these subjects, Studwell journeys far and wide, drawing on fascinating examples from a Philippine sugar baron’s stifling of reform to the explosive growth at a Korean steel mill. “Provocative . . . How Asia Works is a striking and enlightening book . . . A lively mix of scholarship, reporting and polemic.” —The Economist

Made to Break

Author : Giles Slade
Publisher : Harvard University Press
ISBN 13 : 0674043758
Total Pages : 337 pages
Book Rating : 4.6/5 (74 download)

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Book Synopsis Made to Break by : Giles Slade

Download or read book Made to Break written by Giles Slade and published by Harvard University Press. This book was released on 2009-06-30 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Made to Break is a history of twentieth-century technology as seen through the prism of obsolescence. Giles Slade explains how disposability was a necessary condition for America's rejection of tradition and our acceptance of change and impermanence. This book gives us a detailed and harrowing picture of how, by choosing to support ever-shorter product lives, we may well be shortening the future of our way of life as well.

Negotiate to Win

Author : Jim Thomas
Publisher : Harper Collins
ISBN 13 : 0061750182
Total Pages : 324 pages
Book Rating : 4.0/5 (617 download)

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Book Synopsis Negotiate to Win by : Jim Thomas

Download or read book Negotiate to Win written by Jim Thomas and published by Harper Collins. This book was released on 2009-10-13 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the Power Of Better Negotiating Negotiation is one skill everyone needs in order to get more of what they want -- to sell more, to keep costs down, to manage better, to strengthen relationships -- to win! Thomas shows you exactly how the best negotiators reach long-lasting positive solutions that build profits, performance, and relationships. This indispensable guide covers all you'll ever need to know about negotiating, including: The 21 rules of successful negotiating -- and how to defend against them! "Quickies" -- specific tips on how to successfully negotiate with bosses, children, car dealers, contractors, auto mechanics, and many others Why Americans are among the worst negotiators on Earth How to overcome your natural reluctance to bargain Why win-win negotiating is so vital How to thoroughly prepare for your negotiations How to deal with counterparts who intimidate or harass you How to negotiate ethically -- and deal with those who don't How to negotiate more successfully across cultural lines Thomas's Truisms -- 50 memorable negotiating maxims The psychology of negotiating, historical illustrations, day-to-day applications, and much, much more!

Innovating Women

Author : Vivek Wadhwa
Publisher : Diversion Books
ISBN 13 : 1626813833
Total Pages : 280 pages
Book Rating : 4.6/5 (268 download)

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Book Synopsis Innovating Women by : Vivek Wadhwa

Download or read book Innovating Women written by Vivek Wadhwa and published by Diversion Books. This book was released on 2014-09-11 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: From one of Time Magazine's 40 Most Influential Minds in Technology: women across the globe share stories of closing the tech industry’s gender gap. Women in technology are on the rise in both power and numbers, but we need to accelerate that momentum if we want to "lean in" and close the gender gap. The future of technology depends on women and men working together at their full potential. For that to happen, it is vital that women feel welcomed, rewarded, and respected in tech sectors. Hailed by Foreign Policy Magazine as a “Top 100 Global Thinker,” professor, researcher, and entrepreneur Vivek Wadhwa, alongside award-winning journalist Farai Chideya, collect anecdotes and essays from female tech leaders around the world, sharing how their experiences in innovative industries frame the future of entrepreneurship. With interviews and essays from hundreds of women in STEM fields, including Anousheh Ansari, the first female private sector space explorer; former Google[X] VP and current CTO of the USA, Megan Smith; Ory Okolloh of the Omidyar Network; CEO of Nanobiosym Dr. Anita Goel, MD, PhD,; and venture capitalist Heidi Roizen, Innovating Women offers perspectives on the challenges that women face, the strategies that they employ in the workplace, and how organizations can support the career advancement of women.

The Intelligent Investor

Author : Benjamin Graham
Publisher : Harpercollins
ISBN 13 : 9780060155476
Total Pages : 340 pages
Book Rating : 4.1/5 (554 download)

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Book Synopsis The Intelligent Investor by : Benjamin Graham

Download or read book The Intelligent Investor written by Benjamin Graham and published by Harpercollins. This book was released on 1985 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzes the principles of stock selection and various approaches to investing, and compares the patterns and behavior of specific securities under diverse economic conditions

Results That Last

Author : Quint Studer
Publisher : Wiley + ORM
ISBN 13 : 1118040694
Total Pages : 322 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Results That Last by : Quint Studer

Download or read book Results That Last written by Quint Studer and published by Wiley + ORM. This book was released on 2010-12-09 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Results That Last"Quint Studer is a superb communicator with a deep belief in the power of relationships. His informal tone, sense of humor, and real-world stories bring his business principles to life. Results That Last has a vital, optimistic quality that will keep readers re-reading long after other leadership books have been relegated to a dark corner of the shelf."--Nido Qubein, author of How to Get Anything You Want; President, High Point University; Chairman, Great Harvest Bread Company; and founder, National Speakers Association Foundation"Results That Last is long overdue and fills a big gap in effective business management. There are legions of books that show us the way to achieve successful results in business, but very few that teach us how to institutionalize success. In reality, achieving success is the easy part. The real challenge is to achieve results that last. Quint Studer not only proves it is possible to hardwire a culture for lasting results, but lays out a simple, logical, and effective way to do so. Anyone who wants to make success a habit needs to read this book."--Bob MacDonald, former CEO, Allianz Life of North America and author of Beat the System: 11 Secrets to Building an Entrepreneurial Culture in a Bureaucratic World"I have always been fascinated by how the various parts of an organization work together to achieve strategic objectives. In Results That Last, Quint Studer explores the complex subject of performance improvement in a fresh, readable, and easy-to-grasp way. By standardizing certain business practices and leader behaviors, any company in any field can create an environment that allows it to achieve and sustain long-term results."--David F. Giannetto, coauthor of The Performance Power Grid: The Proven Method to Create and Sustain Superior Organizational Performance

Magnetic Marketing for Dentists

Author : Dan S Kennedy
Publisher : Forbesbooks
ISBN 13 : 9781950863693
Total Pages : 180 pages
Book Rating : 4.8/5 (636 download)

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Book Synopsis Magnetic Marketing for Dentists by : Dan S Kennedy

Download or read book Magnetic Marketing for Dentists written by Dan S Kennedy and published by Forbesbooks. This book was released on 2020-11-24 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Intimate Communities

Author : Nicole Elizabeth Barnes
Publisher : University of California Press
ISBN 13 : 0520300467
Total Pages : 324 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis Intimate Communities by : Nicole Elizabeth Barnes

Download or read book Intimate Communities written by Nicole Elizabeth Barnes and published by University of California Press. This book was released on 2018-10-23 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: A free ebook version of this title is available through Luminos, University of California Press’s Open Access publishing program. Visit www.luminosoa.org to learn more. When China’s War of Resistance against Japan began in July 1937, it sparked an immediate health crisis throughout China. In the end, China not only survived the war but emerged from the trauma with a more cohesive population. Intimate Communities argues that women who worked as military and civilian nurses, doctors, and midwives during this turbulent period built the national community, one relationship at a time. In a country with a majority illiterate, agricultural population that could not relate to urban elites’ conceptualization of nationalism, these women used their work of healing to create emotional bonds with soldiers and civilians from across the country. These bonds transcended the divides of social class, region, gender, and language.

The Homeowner's Guide to Renewable Energy

Author : Dan Chiras
Publisher : New Society Publishers
ISBN 13 : 0865716862
Total Pages : 353 pages
Book Rating : 4.8/5 (657 download)

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Book Synopsis The Homeowner's Guide to Renewable Energy by : Dan Chiras

Download or read book The Homeowner's Guide to Renewable Energy written by Dan Chiras and published by New Society Publishers. This book was released on 2011-07-05 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents information on how to improve a home's energy efficiency and switch to renewable energy resourses to provide electricity, hot water, heat, and cooling for a home.