The Music Business for Artist Managers & Self-managed Artists

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781537119908
Total Pages : 112 pages
Book Rating : 4.1/5 (199 download)

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Book Synopsis The Music Business for Artist Managers & Self-managed Artists by : Jamie Johnson

Download or read book The Music Business for Artist Managers & Self-managed Artists written by Jamie Johnson and published by Createspace Independent Publishing Platform. This book was released on 2016-04-07 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find out all you need to know to get started, get noticed, and get signed in the music business from the advice of over 30 music industry experts spanning from radio promoters to A&R reps to tour managers. Artists & Managers, are you... Wishing to get your music heard by booking agents, record labels, music supervisors, and radio programmers but have no idea how? Wondering what the heck it is that they look for in the artists they sign and/or work with? Tired of feeling like everyone in the music business is ignoring you? Not sure how to contact music business people? Worried that you'll make a bad first impression? Stressed out over trying to book shows with no clue how to negotiate fees? Sick of music business people telling you to do the work on your own first, without giving advice on HOW? Feel like you're not learning fast enough about the music business in general? Get overwhelmed at the thought of releasing your album because you have no idea how? Wow, talk about someone doing all the work for you! Jamie has done some amazing research of all facets of the music industry. Radio is only part of the equation and I was grateful to read about some areas of the music business I was unfamiliar with! - Peter Michael, On-Air Talent and Program Director, 106.7 The Drive This book is a thorough look at the players involved in todays music industry and offers managers and self-managed artists the information they will need to establish and expand their career. A must for anyone looking to build a career in the music industry! - Tim Des Islets, Noisemaker Management Jamie has spent the past 5 years of her career working in the artist management world through managing artists, working with music associations, and working with artist managers of Juno and Grammy Award winning artists. She has independently co-managed internationally touring artists as well as launched a Canadian female pop artist into national success resulting in a Gold single and radio chart-topping single in Canada. Who are the music business expert contributors? Adam Kreeft, United Talent Agency Adam Oppenheim, Stampede Entertainment Alexa Shoenfeld, Live Nation Entertainment Chris McCrone, Partner Craig Laskey, The Horseshoe Tavern Denny Carr, Open Road Recordings Dondrea Erauw, Instinct Entertainment Geoff Clodd, Editor Graham Tait, 93 The Peak Grant Paley, Paquin Artists Agency Janet Trecarten, 101 The Farm Jason Manning, Z95 Jesse Mitchell, Kim Mitchell Tour Manager Jodi Ferneyhough, CCS Rights Management Joel Baskin, The Feldman Agency Mallory Boutilier, Editor Michael Donley, Streaming Caf� Mike Campbell, The Carlton Mike Rice, RPM Promotion Paul Hinrichs, Spirit Bar Paul Parhar, Flow 93.5 Peter Michael, 106 The Drive Rob Murray, Jack FM Ron Lopata, Warner Music Canada Sam Pickard, Strut Entertainment Sari Delmar, AB Co. Stephanie Mudgett, Editor Steve, The Railway Club Tim Des Islet, Noisemaker Management Troy Arseneault, Talent Buyer Along with a handful of contributors who chose to remain nameless from additional booking agencies, Universal, Sony, radio stations, and venues. Thanks to the help of the above music business experts this book will show you how to: **Develop your craft into a commercially viable business **Start earning money from your music **Get signed by a booking agent **Get a record label deal **Get your music placed in television and film **Get your music on the radio **Book on profitable tours And MUCH, much more smartbandmanagement.com

Artist Management for the Music Business

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1136123172
Total Pages : 290 pages
Book Rating : 4.1/5 (361 download)

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Book Synopsis Artist Management for the Music Business by : Paul Allen

Download or read book Artist Management for the Music Business written by Paul Allen and published by Taylor & Francis. This book was released on 2012-11-12 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Allen prepares you for the realities of successfully directing the careers of talented performers in the high-risk, high-reward music business. You will learn to prepare yourself for a career in artist management - and then learn the tools to coach, lead, organize time, manage finances, market an artist, and carve out a successful career path for both yourself and your clients. The book features profiles of artist managers, an exclusive and detailed template for an artist career plan, and samples of major contract sections for artist management and record deals. Updated information including a directory of artist management companies is available at the book's companion website. A peer reviewer for Artist Management for the Music Business proclaimed ".this is going to be an excellent text. It contains many unique insights and lots of valuable information. This is essential reading for managers, students, and artists in the music business.

Artist Management for the Music Business

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Author :
Publisher : CRC Press
ISBN 13 : 1000549585
Total Pages : 400 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Artist Management for the Music Business by : Paul Allen

Download or read book Artist Management for the Music Business written by Paul Allen and published by CRC Press. This book was released on 2022-03-20 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anyone managing an artist’s career needs to be well versed and have a savvy understanding of the moving parts of the music business. Learn how and why those moving parts "move," as well as how to manage and navigate a music-based career. Artist Management for the Music Business gives a comprehensive view of how to generate income through music and how to strategically plan for future growth. The book is full of valuable practical insights. It includes interviews and case studies with examples of real-world management issues and outcomes. Updates to this new edition include a new chapter for independent, self-managing artists, expanded and updated sections on networking, social media, and streaming, and a basic introduction to data analytics for the music business. This book gives access to resources about artist management and the music business at its companion website, www.artistmanagementonline.com.

This Business of Artist Management

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Author :
Publisher : Billboard Books
ISBN 13 : 9780823076888
Total Pages : 312 pages
Book Rating : 4.0/5 (768 download)

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Book Synopsis This Business of Artist Management by : Xavier M. Frascogna, Jr.

Download or read book This Business of Artist Management written by Xavier M. Frascogna, Jr. and published by Billboard Books. This book was released on 2004-11-01 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This authoritative reference on artist management in the music industry is the standard for all phases of managing a musician's career from both the artist's and manager's point of view. This substantially updated edition covers the major changes that have transformed the business world and music industry over the past six years. Particular emphasis is given to the impact of the Internet, including the MP3 controversy and its lingering ramifications, copyright licensing on the Web, navigating trade identity issues on the Net, domain names, and the high-tech fight against cyberpiracy. Included are real-world examples-as well as new interviews with top booking agents, personal managers, concert promoters, record company executives, road managers, and artists. • For aspiring and professional managers in the music/entertainment field as well as musicians, music publishers, and record company personnel • Winner of the presigious ASCAP Deems Taylor Award for excellence in music publishing • This replaces 0-8230-7705-5, which sold more than 25,000 copies

The Art of Music Business Management

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Author :
Publisher : Mika Karhumaa
ISBN 13 : 9526502949
Total Pages : 132 pages
Book Rating : 4.5/5 (265 download)

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Book Synopsis The Art of Music Business Management by : Mika Karhumaa

Download or read book The Art of Music Business Management written by Mika Karhumaa and published by Mika Karhumaa. This book was released on 2024-03-27 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE NEXT GENERATION OF MUSIC BUSINESS BOOKS IS HERE! Karhumaa's seventh book introduces artist management from an unprecedented perspective. Modern artist management can be divided into three compartments. When these are presented to you and reflected onto a transparent wall, you see things from a manager's point of view. Through this, you'll see the four audiences of the music industry. This is the scene, the areas of action, where all of this takes place. This framework has been developed for today's rapidly evolving world. It travels with you everywhere. Whatever you need to do, invest in understanding this framework and start taking action. This book teaches you how to utilize it. Modern artist management is increasingly taking place in the digital realm and resembles screenwriting. As technology evolves, introducing new features almost daily, the management needs to adapt swiftly. This book discusses how success can be achieved in navigating this task. The book is intended for all professionals in the industry. Management is a topic that touches all of us in one way or another. The book is particularly well-suited for educational purposes. A manager needed to write this book. The author has three decades of experience in multiple capacities. Mika Karhumaa is a music business manager - specializing in artist management and contracts & copyright. He lectures on the subject and acts as a strategist in many industrial operations.

Artist Management for the Music Business 2e

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Author :
Publisher : CRC Press
ISBN 13 : 1136114785
Total Pages : 296 pages
Book Rating : 4.1/5 (361 download)

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Book Synopsis Artist Management for the Music Business 2e by : Paul Allen

Download or read book Artist Management for the Music Business 2e written by Paul Allen and published by CRC Press. This book was released on 2012-10-12 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artist Management for the Music Business provides clear, in-depth information on what to do as an artist manager and how to do it, preparing the reader for the realities of directing the careers of performers in the risky but rewarding music business. The book prepares the reader for a successful career looking at the application of classic management theory to artist management, featuring profiles of artist managers, an exclusive and detailed template for an artist career plan, and samples of major contract sections for artist management and record deals. Updated information including a directory of artist management companies is available on the companion website. Artist Management for the Music Business is written for record industry employees who want to know both what to do as a professional artist manager and how to do it as well as for all students studying music business or industry programs. *Key industry insight for both the new and experienced artist managers *Exclusive planning and management tools *Successful career strategies for managers and the artists they manage *Fully cited text from literature, personal interviews, and personal experience of the author. *Career and business planning for the artist manager including fully detailed and exclusive career plan template for an artist.

This Business of Artist Management

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Author :
Publisher : Billboard Books
ISBN 13 : 0307874990
Total Pages : 312 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis This Business of Artist Management by : Xavier M. Frascogna, Jr.

Download or read book This Business of Artist Management written by Xavier M. Frascogna, Jr. and published by Billboard Books. This book was released on 2011-11-09 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This authoritative reference on artist management in the music industry is the standard for all phases of managing a musician's career from both the artist's and manager's point of view. This substantially updated edition covers the major changes that have transformed the business world and music industry over the past six years. Particular emphasis is given to the impact of the Internet, including the MP3 controversy and its lingering ramifications, copyright licensing on the Web, navigating trade identity issues on the Net, domain names, and the high-tech fight against cyberpiracy. Included are real-world examples-as well as new interviews with top booking agents, personal managers, concert promoters, record company executives, road managers, and artists. • For aspiring and professional managers in the music/entertainment field as well as musicians, music publishers, and record company personnel • Winner of the presigious ASCAP Deems Taylor Award for excellence in music publishing • This replaces 0-8230-7705-5, which sold more than 25,000 copies

Artist Management

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Author :
Publisher : Routledge
ISBN 13 : 1315520877
Total Pages : 132 pages
Book Rating : 4.3/5 (155 download)

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Book Synopsis Artist Management by : Guy Morrow

Download or read book Artist Management written by Guy Morrow and published by Routledge. This book was released on 2018-04-17 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artists are creative workers who drive growth in the creative and cultural industries. Managing artistic talent is a unique challenge, and this concise book introduces and analyses its key characteristics. Artist Management: Agility in the Creative and Cultural Industries makes a major contribution to our understanding of the creative and cultural industries, of artistic and managerial creativities, and of social and cultural change in this sector. The book undertakes an extensive exploration of the increasingly pivotal role of artist managers in the creative and cultural industries and argues that agile management strategies are useful in this context. This book provides a comprehensive and accessible account of the artist–artist manager relationship in the twenty-first century. Drawing from research interviews conducted with artist managers and self-managed artists in five cities (New York, London, Toronto, Sydney and Melbourne), this book makes an original contribution to knowledge. Nation-specific case studies are highlighted as a means of illuminating various thematic concerns. This unique book is a major piece of research and a valuable study aid for both undergraduate and postgraduate students of subjects including arts management, creative and cultural industries studies, arts entrepreneurship, business and management studies and media and communications.

Managing Your Band

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 1538155966
Total Pages : 309 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Managing Your Band by : Steve Marcone

Download or read book Managing Your Band written by Steve Marcone and published by Rowman & Littlefield. This book was released on 2021-06-24 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Your Band: A Guide to Artist Management is your go-to guide for artist management in the new music industry, especially independent artists taking the DIY route. Industry insiders Steve Marcone and Dave Philp tackle the work and knowledge required of an artist manager and band member, focusing on earning revenue from an artist’s three major revenue streams: songwriting and publishing, live performance, and recording. The book investigates the roles of the many industry intermediaries, illustrating how many of today’s artists, including DIY artists, function as their own entertainment companies. This seventh edition includes updated information for the twenty-first-century artist and manager, including key information on the impacts of COVID-19 on the industry. New sections and chapters include: The twenty-first-century DIY manager The live ecosystem Music publishing Social media Analytics offered by streaming services Each chapter includes learning objectives, a summary, and suggested projects for course usage. For access to the free instructor’s manual which includes a sample syllabus and test questions, please email [email protected].

The Art of Music Business Management

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Author :
Publisher :
ISBN 13 : 9789526502915
Total Pages : 0 pages
Book Rating : 4.5/5 (29 download)

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Book Synopsis The Art of Music Business Management by : Mika Karhumaa

Download or read book The Art of Music Business Management written by Mika Karhumaa and published by . This book was released on 2024 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The next generation of music business books is here! Karhumaa's seventh book introduces artist management from an unprecedented perspective. Modern artist management can be divided into three compartments. When these are presented to you and reflected onto a transparent wall, you see things from a manager's point of view. Through this, you'll see the four audiences of the music industry. This is the scene, the areas of action, where all of this takes place. This framework has been developed for today's rapidly evolving world. It travels with you everywhere. Whatever you need to do, invest in understanding this framework and start taking action. This book teaches you how to utilize it. Modern artist management is increasingly taking place in the digital realm and resembles screenwriting. As technology evolves, introducing new features almost daily, the management needs to adapt swiftly. This book discusses how success can be achieved in navigating this task. The book is intended for all professionals in the industry. Management is a topic that touches all of us in one way or another. The book is particularly well-suited for educational purposes. A manager needed to write this book. The author has three decades of experience in multiple capacities. Mika Karhumaa is a music business manager - specializing in artist management and contracts & copyright. He lectures on the subject and acts as a strategist in many industrial operations.

Managing Your Band - Sixth Edition

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Author :
Publisher : Hal Leonard Corporation
ISBN 13 : 1540013308
Total Pages : 416 pages
Book Rating : 4.5/5 (4 download)

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Book Synopsis Managing Your Band - Sixth Edition by : Stephen Marcone

Download or read book Managing Your Band - Sixth Edition written by Stephen Marcone and published by Hal Leonard Corporation. This book was released on 2017-06-01 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Book). Making it in music has never been easy, but today it's harder than ever before. The digital age has dawned and, with it, the music biz has wholly merged with the entertainment industry. Up-and-comers are immediately faced with a dire choice: alter your art to appease the powers that be or learn to navigate the notoriously grimy underside of the most glamorous profession in the world. Whether you're a self-reliant DIY musician or an aspiring personal manager, Stephen Marcone and David Philp's Managing Your Band Artist Management: The Ultimate Responsibility can help you keep your shirt and maybe just maybe make a buck, all for less than the price of a decent dinner. Now in its sixth edition, Managing Your Band has long since been the standard bearer for aspirants and hardened vets alike. From dive bars to festivals, from branding and merchandising to marketing and publicity, from publishing and licensing to rights and contracts, Marcone and Philp leave no stone unturned in this comprehensive guide to artist management. A lofty claim, eh? No need to take our word for it luminaries in every corner of the industry are willing to testify. To put it mildly, the book has a reputation with record labels. John Butler, Vice President of Promotion at Curb, believes that "Marcone and Philp take on our ever-changing business with a fresh and complete approach. The breadth of information here is as important to veterans as it is to the new entrepreneurs that will power the current and next versions of the music industry." Paul Sinclair, the EVP of Digital Strategy & Innovation at Atlantic, attests that "the 6th edition of Managing Your Band provides an excellent blueprint to follow paths of flexibility and specificity toward a successful career in music. In this book, you find the framework. Implement it well and you have a better shot of finding success with your musical art." Joe Riccitelli, the EVP/GM of RCA, considers the book "a must for new and established managers who may need a brush-up on topics they have forgotten," as "Stephen's & David's vast experience pays off in the 6th edition." Hell, this is "the only book" music mogul Harvey Leeds "took to Israel to teach the Israelis about the international music and entertainment business!" In the end, we think Doc McGhee, the man who whisked Bon Jovi and Motley Crue to superstardom, says it best: "I wish I had something like this when I was starting out!" What more can we say? Pick up the latest edition of Managing Your Band and chase that wild dream!

Music Management for the Indie Artist

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781533680884
Total Pages : 0 pages
Book Rating : 4.6/5 (88 download)

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Book Synopsis Music Management for the Indie Artist by : John Macallister

Download or read book Music Management for the Indie Artist written by John Macallister and published by Createspace Independent Publishing Platform. This book was released on 2016-06-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you struggling to get your music heard? Have you ever felt lost or directionless on how to manage your career? Inside "Music Management for the Indie Artist", you'll discover: How to gain a crystal-clear vision of your future in music. The single most important thing you can do to start getting calls from music managers. Why you need a business and marketing plan and how to write it. How to protect yourself from falling victim to unscrupulous managers. What music management is all about and why it pays to self-manage your career. Whether you just released your first song or are a seasoned musician ready to take your music career to the next level, this book is for you. You should already know how to manage your music career before you decide to get a manager. Because only then will you be perceived as desirable to work with. But the sad thing is... most artists have no clue when it comes to the most important aspects of managing a music career. Many artists think they just have to get their music heard to be successful. Believe it or not, that's really just the tip of the iceberg. If you believe you can carve out a successful music career all on your own - without any help, you are basically committing career suicide. You need to find others who have made it and follow in their footsteps. But if you don't know how to get (and deal) with a manager, you might find yourself getting ripped off. Simply put... Most indie artists don't have a real strategy for building a successful music career. Many struggle for years going nowhere, achieving nothing... and end up returning to (or staying stuck at) an unfulfilling day job barely earning enough money to support themselves and their family living a life of quiet desperation with their hopes and dreams crushed. It's a terrible thing to see! But we've got good news for you... You do not have to end up like most struggling artists because for the first time ever, we've together the ultimate roadmap to help you take control of your own music career. And guess what? It's going to help you look INFINITELY more attractive to any potential manager. This is a complete, step-by-step 228 page blueprint which contains a "treasure trove" of the best kept marketing & business secrets for indie musicians, artists and bands who want to start managing their music career like a pro, become a music phenomenon and attract a top music manager.

ARTIST MANAGERS ANONYMOUS

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Author :
Publisher : Digital Currency Inc.
ISBN 13 :
Total Pages : 122 pages
Book Rating : 4.9/5 (896 download)

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Book Synopsis ARTIST MANAGERS ANONYMOUS by : Adrian Swish

Download or read book ARTIST MANAGERS ANONYMOUS written by Adrian Swish and published by Digital Currency Inc.. This book was released on 2023-11-30 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: ARTIST MANAGERS ANONYMOUS - THE COMPLETE GUIDE TO ARTIST MANAGEMENT is a revolutionary exploration to master the art of artist management penned by the esteemed Adrian Swish. With years of unparalleled experience in the hip hop and rap industry trenches, Swish imparts invaluable insights on innovative strategies, and cutting-edge music technologies, that elevate this book beyond just a mere guide to conquering the fierce battleground of music's most dynamic genre. Dive into this masterclass of music artist mastery tailored for both aspiring and seasoned professionals, including artists, producers, and songwriters, it also reveals the nuances of artist development, strategic industry maneuvering, exclusive industry knowledge, leading pathways to tangible success. Lauded by experts and readers, this book can give you the confidence to make it in the ever-evolving world of music management. This book gives you exclusive access to upcoming resources and access to music consultation, airdrops, artist management, AI tools, artist and label services at our companion websites, https://www.digitalcurrensy.xyz and https://www.adrianswish.xyz

All You Need to Know about the Music Business

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Author :
Publisher : Simon and Schuster
ISBN 13 : 0743293185
Total Pages : 465 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis All You Need to Know about the Music Business by : Donald S. Passman

Download or read book All You Need to Know about the Music Business written by Donald S. Passman and published by Simon and Schuster. This book was released on 2006 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to the music business and its legal issues provides real-world coverage of a wide range of topics, including teams of advisors, record deals, songwriting and music publishing, touring, and merchandising.

The Artist's Guide to Success in the Music Business

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Author :
Publisher :
ISBN 13 : 9781608325788
Total Pages : 0 pages
Book Rating : 4.3/5 (257 download)

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Book Synopsis The Artist's Guide to Success in the Music Business by : Loren Weisman

Download or read book The Artist's Guide to Success in the Music Business written by Loren Weisman and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The music industry and you - Your band: working with other musicians - Defining and refining your sound - Managing, performing, and booking gigs - Solo or band touring - The music business plan - In the recording studio - Fundraising and investors - Your band is the brand - Music marketing and promotions - Your career in the music business of today.

Artist Management for the Music Business

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Author :
Publisher : CRC Press
ISBN 13 : 1134640668
Total Pages : 275 pages
Book Rating : 4.1/5 (346 download)

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Book Synopsis Artist Management for the Music Business by : Paul Allen

Download or read book Artist Management for the Music Business written by Paul Allen and published by CRC Press. This book was released on 2014-07-17 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the evolution of the music business and the shifting influence of large record labels, the artist manager is now – more than ever – at the center of an artist’s career. Artist managers are tasked with keeping abreast of the music industry and supporting the artists under their management while simultaneously managing their own careers. Including key industry insights, exclusive planning guidance, management tools, and strategies for a successful career, Artist Management for the Music Business has the tools to support any new or experienced artist manager. Through its analysis of over a dozen case studies, lessons, and contract examples, author Paul Allen provides a focused look at managing artists’ careers. This follow-up to the best-selling second edition features a new chapter on entrepreneurship including detailed information on how to run an artist management enterprise as a business and includes coverage of anticipating risks, reacting to challenges, and basic money management. The chapter also contains additional sections on the effective use of social media, the Web, and handling online promotion. For additional resources, visit the book’s website at www.artistmanagementonline.com.

Music Business For Dummies

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119049652
Total Pages : 443 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Music Business For Dummies by : Loren Weisman

Download or read book Music Business For Dummies written by Loren Weisman and published by John Wiley & Sons. This book was released on 2015-06-29 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start your music career off right with this fun guide to the music industry Music Business For Dummies explains the ins and outs of the music industry for artists and business people just starting out. You'll learn how file-sharing, streaming, and iTunes have transformed the industry, and how to navigate your way through the new distribution models to capitalize on your work. It all begins with the right team, and this practical guide explains who you need to have on your side as you begin to grow and get more exposure. Coverage includes rehearsing, performing, recording, publishing, copyrights, royalties, and much more, giving you the information you need to start your career off smart. Music industry success has never been easy to achieve, and recent transformations and disruptions to the business side have made the whole idea even more daunting than before. This guide gives you a roadmap around the landmines, and provides expert advice for starting out on the right foot. Find the right players, agents, and business managers Make more money from your work with smart distribution Build your brand and get people talking about you Get gigs, go on tour, and keep on growing If music is your calling, you need to plan your career in a way that sets you up for success from the very beginning. Put the right people in place, get the most out of your investments, and learn how to work the crowd both virtually and in person. Music Business For Dummies is your companion on your journey to the music career you want.