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The Moral Compass Of Public Relations
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Book Synopsis The Moral Compass of Public Relations by : Brigitta R. Brunner
Download or read book The Moral Compass of Public Relations written by Brigitta R. Brunner and published by Taylor & Francis. This book was released on 2016-10-04 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: The civic and moral responsibilities of public relations are hotly contested topics. While many researchers call for focusing on ethics in public relations, they concentrate on ethics in relation to how people do their jobs. In actuality, emphasis should move beyond professional codes of ethics to include general morality and citizenship. Currently, as the profession receives greater scrutiny, it is important to be aware of the value of public relations in the community. This book centers on four areas of public relations’ conscience in order to examine its role in morality and citizenship: civic professionalism, corporate social responsibility, ethics, and public communication. This approach will help to answer the question of what is public relations’ responsibility to the public good.
Book Synopsis The Moral Compass of Public Relations by : Brigitta R. Brunner
Download or read book The Moral Compass of Public Relations written by Brigitta R. Brunner and published by Routledge. This book was released on 2016-10-04 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: The civic and moral responsibilities of public relations are hotly contested topics. While many researchers call for focusing on ethics in public relations, they concentrate on ethics in relation to how people do their jobs. In actuality, emphasis should move beyond professional codes of ethics to include general morality and citizenship. Currently, as the profession receives greater scrutiny, it is important to be aware of the value of public relations in the community. This book centers on four areas of public relations’ conscience in order to examine its role in morality and citizenship: civic professionalism, corporate social responsibility, ethics, and public communication. This approach will help to answer the question of what is public relations’ responsibility to the public good.
Book Synopsis The Ethics of PR: Navigating the Moral Dilemmas of Public Relations by : Christine Marie Haas
Download or read book The Ethics of PR: Navigating the Moral Dilemmas of Public Relations written by Christine Marie Haas and published by Raw Marketer. This book was released on with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: In "The Ethics of PR," explore the ethical compass that guides Public Relations. This book delves into truth, transparency, data ethics, media relations, and crisis communication. It equips PR practitioners and students to make principled decisions in a rapidly evolving field. Join us on a journey to ethical excellence in the world of PR.
Book Synopsis Corporate Social Responsibility, Sustainability, and Ethical Public Relations by : Donnalyn Pompper
Download or read book Corporate Social Responsibility, Sustainability, and Ethical Public Relations written by Donnalyn Pompper and published by Emerald Group Publishing. This book was released on 2017-11-30 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers practical advice for building organizations with social responsibility and sustainability organically built in – based on two-way communication between human resources (HR) and public relations (PR) departments working together as an organizational conscience touchstone benefiting People, Planet, and Profit.
Book Synopsis Depth Public Relations by : Johanna Fawkes
Download or read book Depth Public Relations written by Johanna Fawkes and published by Taylor & Francis. This book was released on 2022-12-23 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary global culture, rooted in neoliberalism and free market forces, increasingly emphasises appearance over substance. People and organisations are judged by image and reputation while social media encourages and enables us to develop our own public persona. This book explores the rise of promotional communication with a particular focus on public relations (PR) and its role. Organisations, from local charities to multinational corporations, employ professional PR staff to manage promotional communication, and even public institutions must position themselves in the marketplace to secure funding and approval. To what extent has PR contributed to this culture of display, this masquerade of emptiness? This book argues that the climate crisis demands not more performance but a new approach, one of ‘depth public relations’. This concerpt builds on ideas not only from public relations, but also psychology, sociology and philosophy, as well as introducing the voices of climate activists and others seeking a deeper relationship with the human and non- human worlds. The proposed principles of depth public relations offer suggestions for theory and practice, with profound implications for PR and related fields, and will interest all scholars of the changing communication environment.
Book Synopsis The Global Foundations of Public Relations by : Robert E. Brown
Download or read book The Global Foundations of Public Relations written by Robert E. Brown and published by Routledge. This book was released on 2021-09-27 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies. As the leader of growth and power across the Pacific Rim, public relations in China is not developing in isolation from the West, but via mutual accommodations and culturally complex interactions. By collecting cases and reflections on PR practices from both Chinese and Western scholars, the chapters propose that Chinese philosophies are playing a role in the development of modern Chinese PR practices, and – focusing less on the obvious differences and contracts – seek to highlight their spiritual, philosophical and political confluences. The conclusions drawn enhance and advance our understanding of public relations globally. This innovative work is of interest to educators and researchers in the fields of public relations, strategic communications, and public diplomacy.
Book Synopsis Ethics in Public Relations by : Patricia J Parsons
Download or read book Ethics in Public Relations written by Patricia J Parsons and published by Kogan Page Publishers. This book was released on 2008-11-03 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices in particular are constantly changing, and so are the ethical questions faced by practitioners in the field. Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to both the professionalism and credibility of the field. Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world today by way of practical tips and guidance to support those in PR and corporate communications. It covers topics including the roles which lies, truth and honesty play; utilitarianism; practising respect and morality; authorship; conflicts of interest; PR and the corporate ethics programme; moonlighting; the impact of whistleblowing and more. Written by a leading academic in the field, this fully updated third edition of Ethics in Public Relations includes an entirely new chapter on the uses of ethics in social media, covering topical issues such as blogger engagement and the relationship between employee social media activity and organizational reputation.
Book Synopsis Public Relations by : Chiara Valentini
Download or read book Public Relations written by Chiara Valentini and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-02-08 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.
Book Synopsis Public Relations Ethics by : Marlene S. Neill
Download or read book Public Relations Ethics written by Marlene S. Neill and published by Business Expert Press. This book was released on 2017-12-05 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many senior public relations executives consider ethics counsel to be one of their core responsibilities. Raising ethical concerns to more senior leaders can be quite intimidating as “speaking truth to power” can have serious consequences for someone’s career, so senior public relations executives have mastered the art of using less confrontational strategies. This book ranks and describes these various strategies with specific examples of how public relations executives have used them. The insights are based on nearly 150 in-depth interviews as well as survey research. Learn about the process of gaining influence and the mistakes to avoid when navigating internal politics. Many of the lessons are applicable to public relations counsel generally.
Book Synopsis The Routledge Companion to Public Relations by : Donnalyn Pompper
Download or read book The Routledge Companion to Public Relations written by Donnalyn Pompper and published by Taylor & Francis. This book was released on 2022-11-01 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from the personal to the political. This comprehensive volume provides an expert overview of current scholarship, reflecting the impact of technology, society, and demographic shifts in a complex global environment. The last century saw the emergence of the public relations discipline. This expertly curated collection explores the dynamic growth in thinking about public relations’ role in our changing global society, now and into the future. It reflects the challenges and perspectives of postcolonial, postmodern, feminist, critical race theory, social responsibility, sustainability, activist standpoints, as well as the profound and unpredictable impact of technological change and social media. Each chapter provides an overview of current knowledge and its roots, while engaging with emerging new directions and old debates – and advocates for where the research agenda is likely to advance in the future. This unique Companion will be an essential resource for students and researchers in public relations, communication, marketing, media, and cultural studies. It provides an authoritative reference for educators and a one-stop repository of public relations knowledge, scholarship, and debates for the enquiring professional.
Book Synopsis Protest Public Relations by : Ana Adi
Download or read book Protest Public Relations written by Ana Adi and published by Routledge. This book was released on 2018-10-09 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global movements and protests from the Arab Spring to the Occupy Movement have been attributed to growing access to social media, while without it, local causes like #bringbackourgirls and the ice bucket challenge may have otherwise remained unheard and unseen. Regardless of their nature – advocacy, activism, protest or dissent – and beyond the technological ability of digital and social media to connect support, these major events have all been the results of excellent communication and public relations. But PR remains seen only as the defender of corporate and capitalist interests, and therefore resistant to outside voices such as activists, NGOs, union members, protesters and whistle-blowers. Drawing on contributions from around the world to examine the concepts and practice of "activist," "protest" and "dissent" public relations, this book challenges this view. Using a range of international examples, it explores the changing nature of protest and its relationship with PR and provides a radical analysis of the communication strategies and tactics of social movements and activist groups and their campaigns. This thought-provoking collection will be of interest to researchers and advanced students of public relations, strategic communication, political science, politics, journalism, marketing, and advertising, and also to PR professionals in think tanks and NGOs.
Book Synopsis Relationship Building in Public Relations by : Petra Theunissen
Download or read book Relationship Building in Public Relations written by Petra Theunissen and published by Routledge. This book was released on 2017-09-22 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the organization-public relationships but also into interpersonal relationships within the industry in order to offer new, empirical insights into the impact and formation of such relationships. Theunissen and Sissons theorize that public relations cannot exist without interpersonal relationships and the ability to create and maintain such relationships. Taking a critical stance, the book will move beyond mere rhetoric and conjecture by providing solid evidence-based research results to inform their theories about the impact of relationships and dialogue on public relations thinking. Rather than following contemporary thinking, it aims to embrace current changes, look ahead and prepare a new generation for the challenges of 21st century public relations practice.
Book Synopsis Public Relations Theory by : Brigitta R. Brunner
Download or read book Public Relations Theory written by Brigitta R. Brunner and published by John Wiley & Sons. This book was released on 2019-01-31 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and theoretical components of public relations and their practical applications in actual situations. This informative text helps readers to understand the concepts, approaches, and perspectives of PR theory and learn development methods, implementation strategies, management techniques, and more. Chapters written by recognized experts on each topic provide readers with knowledge on how, when, and why appropriate theories are applied. Focusing on how organizations and individuals integrate theory in a public relations framework, each chapter explains one function, explores its potential challenges and opportunities, provides an example of the function in practice, and offers discussion questions and additional reading suggestions. Unique in structure, this text arranges chapters by function, rather than theory, allowing readers to see how multiple theories can be applied to each public relations function and how theories can be used in different professional settings. Comprehensive treatment of topics including social and emerging media, globalization, public diplomacy, corporate and investor relations, and others ensures relevant and timely coverage of contemporary PR issues. Demonstrates how public relations theory is applied in real-world practice Illustrates how successfully applied public relations theories lead to positive outcomes Discusses the relevance of public relations with accessible and engaging language Offers multiple perspectives from leading international public relations scholars Includes pedagogical tools including chapter discussion questions, practical examples, tables, and suggested reading lists Public Relations Theory: Application and Understanding is suitable for instructors and graduate and advanced undergraduate students in courses on public relations theory, as well as practitioners seeking further knowledge on the most current developments in the field.
Book Synopsis Community Building and Early Public Relations by : Donnalyn Pompper
Download or read book Community Building and Early Public Relations written by Donnalyn Pompper and published by Routledge. This book was released on 2020-12-30 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the start, women were central to a century of westward migration in the U.S. Community Building and Early Public Relations: Pioneer Women’s Role on and after the Oregon Trail offers a path forward in broadening PR's Caucasian/White male-gendered history in the U.S. Undergirded by humanist, communitarian, critical race theory, social constructionist perspectives, and a feminist communicology lens, this book analyzes U.S. pioneer women's lived experiences, drawing parallels with PR's most basic functions – relationship-building, networking, community building, boundary spanning, and advocacy. Using narrative analysis of diaries and reminiscences of women who travelled 2,000+ miles on the Oregon Trail in the mid-to-late 1800s, Pompper uncovers how these women filled roles of Caretaker/Advocate, Community Builder of Meeting Houses and Schools, served a Civilizing Function, offered Agency and Leadership, and provided Emotional Connection for Social Cohesion. Revealed also is an inevitable paradox as Caucasian/White pioneer women’s interactional qualities made them complicit as colonizers, forever altering indigenous peoples’ way of life. This book will be of interest to undergraduate and graduate PR students, PR practitioners, and researchers of PR history and social identity intersectionalities. It encourages us to expand the definition of PR to include community building, and to revise linear timeline and evolutionary models to accommodate voices of women and people of color prior to the twentieth century.
Book Synopsis Public Relations Writing by : Valerie Fields
Download or read book Public Relations Writing written by Valerie Fields and published by SAGE Publications. This book was released on 2024-09-17 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a focus on storytelling, social media, and socially-conscious content, Public Relations Writing: Essential Skills for Effective Storytelling is a step-by-step "how-to" guide that helps students develop and hone the skills they need to become strong writers and versatile storytellers within the Public Relations field.
Book Synopsis Public Relations Ethics by : Trevor Morris
Download or read book Public Relations Ethics written by Trevor Morris and published by Routledge. This book was released on 2020-12-29 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a pragmatic, case-rich guide to how current and future public relations practitioners can apply ethical principles and the industry’s codes of ethics to their day-to-day work. Authors Trevor Morris and Simon Goldsworthy draw on their years of industry and academic experience to illustrate key ethical issues and ground them in reality, all within an international frame of reference. Public Relations Ethics incorporates interviews with industry practitioners, offering contrasting perspectives as well as recent examples of real-life complaints and disciplinary issues. Provocative questions and exercises help readers grapple with ethical dilemmas and review the key scenarios and challenges that PR people face. The book is ideal at the undergraduate, postgraduate and continuing education levels as a core text for public relations ethics courses and a supplementary text for general public relations survey courses. Accompanying the text are online resources for both students and instructors, including lecture slides and links to further resources.
Book Synopsis Leadership Development in Public Relations by : Marlene S. Neill
Download or read book Leadership Development in Public Relations written by Marlene S. Neill and published by Taylor & Francis. This book was released on 2024-01-19 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through interviews with members of the Public Relations Society of America College of Fellows, this book provides lessons on public relations leadership for the next generation. Often, our focus on high profile leaders is centered on success stories, but so much can be learned from the trials, or “crucibles,” they have faced and how leaders overcame and were shaped by these challenges. The Fellows interviewed represent a diverse group of accomplished professionals with specializations ranging from military public affairs and government, corporate, education, agency, and nonprofit organizations. A focus on ethical values, virtues, and ethical leadership will inspire readers to themselves confidently lead. This book will be of interest to advanced students in public relations programs or young professionals looking to forge their careers in public relations leadership.
