Sales Force Management

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Publisher : Routledge
ISBN 13 : 1317359992
Total Pages : 495 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Sales Force Management by : Mark W. Johnston

Download or read book Sales Force Management written by Mark W. Johnston and published by Routledge. This book was released on 2016-04-14 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book’s reputation globally as the leading textbook in the field. The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics. It’s a contemporary classic, fully updated for modern sales management practice. Pedagogical features include: Engaging breakout questions designed to spark lively discussion Leadership challenge assignments and mini-cases to help students understand and apply the principles they have learned in the classroom Leadership, Innovation, and Technology boxes that simulate real-world challenges faced by salespeople and their managers New Ethical Moment boxes in each chapter put students on the firing line of making ethical choices in sales Role Plays that enable students to learn by doing A selection of comprehensive sales management cases on the companion website A companion website features an instructor’s manual, PowerPoints, and other tools to provide additional support for students and instructors.

Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference

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Publisher : Springer
ISBN 13 : 3319131419
Total Pages : 381 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference by : Elizabeth J. Wilson

Download or read book Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference written by Elizabeth J. Wilson and published by Springer. This book was released on 2015-01-20 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1997 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, global marketing, advertising, branding, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

International Business Review

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Publisher :
ISBN 13 :
Total Pages : 854 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis International Business Review by :

Download or read book International Business Review written by and published by . This book was released on 2001 with total page 854 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Dissertation Abstracts International

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Publisher :
ISBN 13 :
Total Pages : 548 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Dissertation Abstracts International by :

Download or read book Dissertation Abstracts International written by and published by . This book was released on 2004 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstracts of dissertations available on microfilm or as xerographic reproductions.

Sales Management

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Publisher : M.E. Sharpe
ISBN 13 : 0765628708
Total Pages : 426 pages
Book Rating : 4.7/5 (656 download)

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Book Synopsis Sales Management by : Thomas N. Ingram

Download or read book Sales Management written by Thomas N. Ingram and published by M.E. Sharpe. This book was released on 2021 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Journal of Marketing

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Publisher :
ISBN 13 :
Total Pages : 820 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Journal of Marketing by :

Download or read book Journal of Marketing written by and published by . This book was released on 1999 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41.

Business Marketing Management

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Publisher :
ISBN 13 : 9780844229645
Total Pages : 664 pages
Book Rating : 4.2/5 (296 download)

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Book Synopsis Business Marketing Management by : Frank G. Bingham

Download or read book Business Marketing Management written by Frank G. Bingham and published by . This book was released on 1998 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategic Customer Relationship Management in the Age of Social Media

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Publisher : IGI Global
ISBN 13 : 1466685875
Total Pages : 357 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Strategic Customer Relationship Management in the Age of Social Media by : Khanlari, Amir

Download or read book Strategic Customer Relationship Management in the Age of Social Media written by Khanlari, Amir and published by IGI Global. This book was released on 2015-07-16 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's society, organizations are looking to optimize potential social interactions and increase familiarity with customers by developing relationships with various stakeholders through social media platforms. Strategic Customer Relationship Management in the Age of Social Media provides a variety of strategies, applications, tools, and techniques for corporate success in social media in a coherent and conceptual framework. In this book, upper-level students, interdisciplinary researchers, academicians, professionals, practitioners, scientists, executive managers, and consultants of marketing and CRM in profit and non-profit organizations will find the resources necessary to adopt and implement social CRM strategies within their organizations. This publication provides an advanced and categorized variety of strategies, applications, and tools for successful Customer Relationship Management including, but not limited to, social CRM strategies and technologies, creation and management of customers' networks, customer dynamics, social media analytics, customer intelligence, word of mouth advertising, customer value models, and social media channel management.

Network World

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Publisher :
ISBN 13 :
Total Pages : 54 pages
Book Rating : 4./5 ( download)

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Book Synopsis Network World by :

Download or read book Network World written by and published by . This book was released on 2003-07-28 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce.

Business to Business Marketing Management

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Publisher : Routledge
ISBN 13 : 1317190084
Total Pages : 453 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Business to Business Marketing Management by : Alan Zimmerman

Download or read book Business to Business Marketing Management written by Alan Zimmerman and published by Routledge. This book was released on 2017-09-25 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business to business markets are considerably more challenging than consumer markets and as such demand a more specific skillset from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. Given that the products themselves may be highly complex, this often requires a sophisticated buyer to understand them. Increasingly, B2B relationships are conducted within a global context. However all textbooks are region-specific despite this growing move towards global business relationships – except this one. This textbook takes a global viewpoint, with the help of an international author team and cases from across the globe. Other unique features of this insightful study include: placement of B2B in a strategic marketing setting; full discussion of strategy in a global setting including hypercompetition; full chapter on ethics and CSR early in the text; and detailed review of global B2B services marketing, trade shows, and market research. This new edition has been fully revised and updated with a full set of brand new case studies and features expanded sections on digital issues, CRM, and social media as well as personal selling. More selective, shorter, and easier to read than other B2B textbooks, this is ideal for introduction to B2B and shorter courses. Yet, it is comprehensive enough to cover all the aspects of B2B marketing any marketer needs, be they students or practitioners looking to improve their knowledge.

Managing Multiple Organizational Goals in Turbulent Environments

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Publisher : Springer Nature
ISBN 13 : 9811953198
Total Pages : 241 pages
Book Rating : 4.8/5 (119 download)

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Book Synopsis Managing Multiple Organizational Goals in Turbulent Environments by : Feifei Yang

Download or read book Managing Multiple Organizational Goals in Turbulent Environments written by Feifei Yang and published by Springer Nature. This book was released on 2022-08-31 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the management of multiple goals in organizations especially in today's increasingly turbulent business environment. In this book, authors develop a novel concept of goal polychronicity, wherein organizations may attend to multiple goals simultaneously, rather than mono-chronically through sequential attention. This book further investigates the impact of internal organizational control systems and external environmental turbulence on multiple goals management. Empirical evidence is drawn from in-depth interviews of top executives and large-scale survey of top executives from four countries (US, Australia, China, and Israel). The book enriches the understanding of multiple goals and provides evidence-based recommendations to researchers and practitioners in managing multiple goals.

Marketing Decision Making and the Management of Pricing

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Publisher : IGI Global
ISBN 13 : 1466640952
Total Pages : 274 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Marketing Decision Making and the Management of Pricing by : Rajagopal

Download or read book Marketing Decision Making and the Management of Pricing written by Rajagopal and published by IGI Global. This book was released on 2013-05-31 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership"--Provided by publisher.

Advances in Experimental Social Psychology

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Publisher : Academic Press
ISBN 13 : 0128155094
Total Pages : 325 pages
Book Rating : 4.1/5 (281 download)

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Book Synopsis Advances in Experimental Social Psychology by : James M. Olson

Download or read book Advances in Experimental Social Psychology written by James M. Olson and published by Academic Press. This book was released on 2018-06-29 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in Experimental Social Psychology, Volume 58, the latest release in this highly cited series in the field, contains contributions of major empirical and theoretical interest that represent the best and brightest in new research, theory and practice in social psychology. This serial is part of the Social Sciences package on ScienceDirect, and is available online beginning with Volume 32. Updated sections in this release include chapters that cover Intergroup Emotions: Twenty Years of Theory and Research, The Dynamics of Belonging Regulation, an Evolutionary Theory of Loneliness, Attentional Processes in Social Perception, and the Assessment and Locomotion Conjunction. - Provides one of the most cited series in the field of experimental social psychology - Contains contributions of major empirical and theoretical interest - Represents the best and brightest in new research, theory and practice in social psychology

The Mechanical World

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Publisher :
ISBN 13 :
Total Pages : 548 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis The Mechanical World by :

Download or read book The Mechanical World written by and published by . This book was released on 1915 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Computerworld

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Publisher :
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4./5 ( download)

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Book Synopsis Computerworld by :

Download or read book Computerworld written by and published by . This book was released on 1973-03-14 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.

Foreign assistance and related programs appropriations for 1982

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Publisher :
ISBN 13 :
Total Pages : 1288 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Foreign assistance and related programs appropriations for 1982 by : United States. Congress. House. Committee on Appropriations. Subcommittee on Foreign Operations and Related Programs

Download or read book Foreign assistance and related programs appropriations for 1982 written by United States. Congress. House. Committee on Appropriations. Subcommittee on Foreign Operations and Related Programs and published by . This book was released on 1981 with total page 1288 pages. Available in PDF, EPUB and Kindle. Book excerpt:

International Journal of Research in Marketing

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Publisher :
ISBN 13 :
Total Pages : 318 pages
Book Rating : 4.8/5 (116 download)

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Book Synopsis International Journal of Research in Marketing by : European Marketing Academy

Download or read book International Journal of Research in Marketing written by European Marketing Academy and published by . This book was released on 1996 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: