The Mobile Internet Handbook

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The Mobile Internet Handbook - US RVer Edition

Author : Chris Dunphy
Publisher :
ISBN 13 : 9781490327532
Total Pages : 84 pages
Book Rating : 4.3/5 (275 download)

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Book Synopsis The Mobile Internet Handbook - US RVer Edition by : Chris Dunphy

Download or read book The Mobile Internet Handbook - US RVer Edition written by Chris Dunphy and published by . This book was released on 2013-06-01 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The Mobile Internet Handbook' is a guide to mobile internet options for RVers in the USA. Cellular data, WiFi, satellite, HAM and more. Set your expectations to realistic, and enjoy the open roads!This book is written by full time RVing 'technomads' Chris and Cherie of Technomadia. As we work online running our software development business remotely,internet is essential to allow us to travel full time. In this handbook, we share everything we've learned about assembling a mobile internet arsenal that is balanced for your budget and needs for connectivity. We base this off our extensive real world experience of navigating the varying options and frustrations as full time RVers since 2006.The book covers cellular, WiFi, satellite, HAM, cable/DSL, boosting, hints & tricks, managing bandwidth and most importantly - setting your expectations for what life on the road with mobile internet is like. Information you need to know to help understand your options and build your own arsenal to suit your needs.This handbook is geared specifically towards US based internet options, and does not specifically cover international travel. And more precisely, it is geared towards frequent or full-time RVers and road warriors, although frequent US travelers will probably find plenty of useful information too. Our aim with the book is not to provide a shopping list of gear to go purchase, but rather give you enough information to build your own unique mobile internet arsenal. While we do cover specific products, we do not have financial interest in any of the devices, services or products mentioned. We are frequently referred to as 'tech-Switzerland', and simply share our opinions and experiences. This book is written to help those with minimal tech backgrounds to geeks like us; and for folks who just need a little e-mail & surfing, to fellow bandwidth junkies.Chris and Cherie each have decades of combined technology experience. Chris has worked in the mobile technology industry for over a decade and holds degrees in computer engineering and science. Cherie has been a location independent software developer since the mid-90s. And together we have been on the road working remotely full time since 2006. Our home on wheels is a living laboratory for mobile technology, and we are delighted to share our experience with you.

The Mobile Internet Handbook - for US Based RVers, Cruisers and Nomads

Author : Chris Dunphy
Publisher :
ISBN 13 : 9781984062154
Total Pages : 112 pages
Book Rating : 4.0/5 (621 download)

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Book Synopsis The Mobile Internet Handbook - for US Based RVers, Cruisers and Nomads by : Chris Dunphy

Download or read book The Mobile Internet Handbook - for US Based RVers, Cruisers and Nomads written by Chris Dunphy and published by . This book was released on 2018-02-10 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: For anyone thinking of exploring a mobile lifestyle, figuring out how to best keep online while exploring the world offline becomes critically important. In this handbook, we help you assess your internet needs, set your expectations to realistic, explain the challenges of mobile connectivity and overview the options of cellular, Wi-Fi and satellite.The book is written for the non-technical internet surfer to the high-tech geek - we strive to balance using every day language and examples to explain complex topics, while keeping things technically accurate. This book is meant to be a primer to the foundation of mobile internet as a US based nomad, and complements the more in-depth guides, product overviews and constantly updated resources on our accompanying website (much of which is free, but we do have member exclusive content too which is not included with the purchase of this book.)Our goal is to make this stuff comprehensible so you can enjoy a thrivable life on the road with a minimal of technical frustrations, and still able to afford the fuel that propels your adventures! This stuff is constantly changing, and we keep it up to date on our accompanying website and provide additional services, such as our premium membership group with more in-depth content, reviews, tutorials, webinars and Q&A forums. We highly recommend at least joining our free e-mail newsletter or subscribing to our RSS feed to keep in the know. Details are in the book on doing that. Also check our free annual update guides that overview all of the major developments each year that will update this book - there is a link in the beginning of the book to that page. (Have a previous edition? It has been 2 years since the last edition of this book was released - and a lot has changed. If you're still in your research phase, then we definitely recommend starting out with the 5th Edition. However, the 5th Edition is also a brand new approach to the topic, focused more on the foundations of mobile internet. It does not go into details on the specifics - and is more focused on what to keep an eye out for when shopping. If you already have a solid foundation on your needs and the basics of the options and are ready to dive into the specifics, then you might prefer to skip ahead to our more in-depth guides online.)We have no affiliation or financial ties with any of the products we mention throughout the book or website... we strive to provide unbiased information for nomads, by nomads. And we can only do that through the support of our premium members.

The Mobile Internet Handbook

Author : Chris Dunphy
Publisher :
ISBN 13 :
Total Pages : 243 pages
Book Rating : 4.:/5 (13 download)

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Book Synopsis The Mobile Internet Handbook by : Chris Dunphy

Download or read book The Mobile Internet Handbook written by Chris Dunphy and published by . This book was released on 2016 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The comprehensive guide to mobile internet options for US based RVers by full time RVing 'technomads' Chris and Cherie of Technomadia, with guest author & mobile internet guru Jack Mayer. The book covers cellular data, public WiFi, satellite, ham, cable/DSL, enhancing signals, installation, managing bandwidth, traveling to Canada & Mexico, entertainment options, cellular phone plans and most importantly -- setting your expectations for what life on the road with mobile internet is like. In this handbook, we help you assess your internet needs, set your expectations to realistic, explain your options and overview the challenges of mobile connectivity. The book is written for the non-technical internet surfer to the high-tech geek -- we strive to balance using every day language and examples to explain complex topics, while keeping things technically accurate. All so you can best assemble a solution that is balanced between your desires and your budget. Our goal is to make this stuff comprehensible so you can enjoy a thrivable life on the road with a minimal of technical frustrations, and still able to afford the fuel that propels your adventures!"--Amazon.com.

The Mobile Internet Handbook

Author : Chris Dunphy
Publisher :
ISBN 13 : 9781530237500
Total Pages : 252 pages
Book Rating : 4.2/5 (375 download)

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Book Synopsis The Mobile Internet Handbook by : Chris Dunphy

Download or read book The Mobile Internet Handbook written by Chris Dunphy and published by . This book was released on 2016-03-08 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The comprehensive guide to mobile internet options for US based RVers by full time RVing 'technomads' Chris and Cherie of Technomadia, with guest author & mobile internet guru Jack Mayer. The book covers cellular data, public WiFi, satellite, ham, cable/DSL, enhancing signals, installation, managing bandwidth, traveling to Canada & Mexico, entertainment options, cellular phone plans and most importantly - setting your expectations for what life on the road with mobile internet is like. In this handbook, we help you assess your internet needs, set your expectations to realistic, explain your options and overview the challenges of mobile connectivity. The book is written for the non-technical internet surfer to the high-tech geek - we strive to balance using every day language and examples to explain complex topics, while keeping things technically accurate. All so you can best assemble a solution that is balanced between your desires and your budget. Our goal is to make this stuff comprehensible so you can enjoy a thrivable life on the road with a minimal of technical frustrations, and still able to afford the fuel that propels your adventures! We have no affiliation or financial ties with any of the products we mention throughout the book... we strive to provide unbiased information for RVers, by RVers. This stuff is constantly changing, and we keep it up to date on our accompanying website and provide additional services, such as our premium membership group with more in-depth content and Q&A forums. We highly recommend at least joining our free e-mail newsletter or subscribing to our RSS feed to keep in the know. Details are in the book on doing that. (Have the 2015 Edition? Do you need this one too? - This is a pretty major re-write updating all of the changes in the past year, and a complete re-organization of the content to make it more accessible. It also has a bunch of new content covering unlimited data, managing back-ups, upcoming 5G cellular technology, MIMO antennas and more. If you're actively researching your mobile internet options, we highly recommend getting this edition.If you have the 2014 or 2013 Edition of the book- If mobile internet is on your mind, then yes we absolutely recommend it's time to update the book. Both those editions are pretty out of date.)Our Mobile Internet Aficionados now get updates for free to the PDF version, as well as updated chapters online throughout the year. If keeping current is important to you, we invite you to join us too. It's like having a subscription to the book.

The Mobile Internet Handbook

Author : Chris Dunphy
Publisher :
ISBN 13 : 9781500506742
Total Pages : 234 pages
Book Rating : 4.5/5 (67 download)

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Book Synopsis The Mobile Internet Handbook by : Chris Dunphy

Download or read book The Mobile Internet Handbook written by Chris Dunphy and published by . This book was released on 2014-07-11 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: The comprehensive guide to mobile internet options for US based RVers.The book covers cellular data, public WiFi, satellite, ham, cable/DSL, enhancing signals, installation, managing bandwidth, traveling to Canada & Mexico, entertainment options, cellular phone plans and most importantly - setting your expectations for what life on the road with mobile internet is like.In this handbook, we help you assess your internet needs, set your expectations to realistic, explain your options and overview the challenges of mobile connectivity.The book is written for the non-technical internet surfer to the high-tech geek - we strive to balance using every day language and examples to explain complex topics, while keeping things technically accurate.All so you can best assemble a solution that is balanced between your desires and your budget.Our goal is to make this stuff comprehensible so you can enjoy a thrivable life on the road with a minimal of technical frustrations, and still able to afford the fuel that propels your adventures!We are frequently referred to as 'tech-Switzerland' and share our opinions, research and experiences. We have no affiliation or financial ties with any of the products we mention throughout the book.

The Mobile Internet Handbook

Author : Chris Dunphy
Publisher :
ISBN 13 : 9781508484493
Total Pages : 236 pages
Book Rating : 4.4/5 (844 download)

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Book Synopsis The Mobile Internet Handbook by : Chris Dunphy

Download or read book The Mobile Internet Handbook written by Chris Dunphy and published by . This book was released on 2015-02-19 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Wireless Internet Handbook

Author : Borko Furht
Publisher : CRC Press
ISBN 13 : 1135505845
Total Pages : 626 pages
Book Rating : 4.1/5 (355 download)

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Book Synopsis Wireless Internet Handbook by : Borko Furht

Download or read book Wireless Internet Handbook written by Borko Furht and published by CRC Press. This book was released on 2003-03-28 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wireless applications are definitely the next big thing in communications. Millions of people around the world use the Internet every day - to stay in touch with remote locations, follow the stock market, keep up with the news, check the weather, make travel plans, conduct business, shop, entertain themselves, and learn. The logical next step is the development of the wireless Internet, where cell phones, PDAs, and laptops let us receive and send e-mails, and perform all the activities that we are currently performing over the wireline Internet. Filled with contributions from international experts, Wireless Internet Handbook: Technologies, Standards, and Applications describes basic concepts, current developments, and future trends in designing modern architectures. The book covers: Wireless local access techniques to the mobile Internet User mobility in IP networks Multimedia streaming over wireless Internet Quality of service issues Location management techniques and clustering architectures Wireless Internet security issues Bluetooth, CDMA, TDMA, Wireless Application Protocol, 802.11x, and more Different mobile and wireless Internet services Wireless Internet enterprise applications Mobile multimedia and graphics applications Mobile video telephony Wireless video surveillance Wireless applications in medicine The scope of the information covered and the expertise of leading researchers and industry professionals combine to make Wireless Internet Handbook: Technologies, Standards, and Applications the definitive resource on current and future trends in designing modern architectures for the wireless Internet.

Mobile Internet For Dummies

Author : Michael J. O'Farrell
Publisher : For Dummies
ISBN 13 : 9780470239537
Total Pages : 296 pages
Book Rating : 4.2/5 (395 download)

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Book Synopsis Mobile Internet For Dummies by : Michael J. O'Farrell

Download or read book Mobile Internet For Dummies written by Michael J. O'Farrell and published by For Dummies. This book was released on 2008-07-08 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: You’re on the go all the time — maybe for business, maybe because it’s a byproduct of your busy lifestyle. But either way, your life would be easier if you had Internet access wherever you are. Well, when it comes to the Internet, you CAN take it with you! You just need the right stuff, and Mobile Internet For Dummies tells you what that is, how to find it, and how to use it. This easy-to-follow guide is packed with tips on choosing the best mobile device, software, and service provider for your needs, but that’s not all. You’ll see how to use your mobile Web browser, find made-for-mobile content (and create your own) and much more. Mobile Internet For Dummies explains how the Mobile Internet differs from the garden-variety Internet, and shows you how to: Find your mobile phone browser Use the Mobile Internet to surf, shop, blog, watch movies, and more — on the go Send and receive e-mail from your mobile device Locate other mobile applications Watch TV on your mobile phone Manage your kids’ access to the Mobile Internet Secure and name a mobile Internet site and acquire mobile Web development tools Build your own made-for-mobile Web site Use your Mobile Internet site to promote your business and generate revenue With the help of Mobile Internet For Dummies, you’ll be able to stay connected wherever you happen to be, and maybe even make it pay off with a bit of income.

After Access

Author : Jonathan Donner
Publisher : MIT Press
ISBN 13 : 0262029928
Total Pages : 307 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis After Access by : Jonathan Donner

Download or read book After Access written by Jonathan Donner and published by MIT Press. This book was released on 2015-11-20 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: An expert considers the effects of a more mobile Internet on socioeconomic development and digital inclusion, examining both potentialities and constraints. Almost anyone with a $40 mobile phone and a nearby cell tower can get online with an ease unimaginable just twenty years ago. An optimistic narrative has proclaimed the mobile phone as the device that will finally close the digital divide. Yet access and effective use are not the same thing, and the digital world does not run on mobile handsets alone. In After Access, Jonathan Donner examines the implications of the shift to a more mobile, more available Internet for the global South, particularly as it relates to efforts to promote socioeconomic development and broad-based inclusion in the global information society. Drawing on his own research in South Africa and India, as well as the burgeoning literature from the ICT4D (Internet and Communication Technologies for Development) and mobile communication communities, Donner introduces the “After Access Lens,” a conceptual framework for understanding effective use of the Internet by those whose “digital repertoires” contain exclusively mobile devices. Donner argues that both the potentialities and constraints of the shift to a more mobile Internet are important considerations for scholars and practitioners interested in Internet use in the global South.

Mobile Internet

Author : Gerardus Blokdyk
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781986965781
Total Pages : 136 pages
Book Rating : 4.9/5 (657 download)

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Book Synopsis Mobile Internet by : Gerardus Blokdyk

Download or read book Mobile Internet written by Gerardus Blokdyk and published by Createspace Independent Publishing Platform. This book was released on 2018-05-03 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Where do ideas that reach policy makers and planners as proposals for Mobile Internet strengthening and reform actually originate? What are the short and long-term Mobile Internet goals? in other words, can we track that any Mobile Internet project is implemented as planned, and is it working? How did the Mobile Internet manager receive input to the development of a Mobile Internet improvement plan and the estimated completion dates/times of each activity? Are there any specific expectations or concerns about the Mobile Internet team, Mobile Internet itself? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Mobile Internet investments work better. This Mobile Internet All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Mobile Internet Self-Assessment. Featuring 725 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Mobile Internet improvements can be made. In using the questions you will be better able to: - diagnose Mobile Internet projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Mobile Internet and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Mobile Internet Scorecard, you will develop a clear picture of which Mobile Internet areas need attention. Your purchase includes access details to the Mobile Internet self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.

Mobile Internet For Dummies

Author : Michael J. O'Farrell
Publisher : John Wiley & Sons
ISBN 13 : 0470414243
Total Pages : 314 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Mobile Internet For Dummies by : Michael J. O'Farrell

Download or read book Mobile Internet For Dummies written by Michael J. O'Farrell and published by John Wiley & Sons. This book was released on 2008-06-23 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: You're on the go all the time -- maybe for business, maybe because it's a byproduct of your busy lifestyle. But either way, your life would be easier if you had Internet access wherever you are. Well, when it comes to the Internet, you CAN take it with you! You just need the right stuff, and Mobile Internet For Dummies tells you what that is, how to find it, and how to use it. This easy-to-follow guide is packed with tips on choosing the best mobile device, software, and service provider for your needs, but that's not all. You'll see how to use your mobile Web browser, find made-for-mobile content (and create your own) and much more. Mobile Internet For Dummies explains how the Mobile Internet differs from the garden-variety Internet, and shows you how to: Find your mobile phone browser Use the Mobile Internet to surf, shop, blog, watch movies, and more -- on the go Send and receive e-mail from your mobile device Locate other mobile applications Watch TV on your mobile phone Manage your kids' access to the Mobile Internet Secure and name a mobile Internet site and acquire mobile Web development tools Build your own made-for-mobile Web site Use your Mobile Internet site to promote your business and generate revenue With the help of Mobile Internet For Dummies, you'll be able to stay connected wherever you happen to be, and maybe even make it pay off with a bit of income.

Asia Unplugged

Author : Madanmohan Rao
Publisher : SAGE Publications India
ISBN 13 : 0761932720
Total Pages : 459 pages
Book Rating : 4.7/5 (619 download)

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Book Synopsis Asia Unplugged by : Madanmohan Rao

Download or read book Asia Unplugged written by Madanmohan Rao and published by SAGE Publications India. This book was released on 2005-02-17 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A compact and comprehensive introduction to the epicentre of the world's wireless revolution, this volume will be required reading for scholars, professionals and entrepreneurs involved in the foundations and frontiers of the wireless ecosystem in Asia and around the world."--BOOK JACKET.

Internet of Things (IoT) in 5G Mobile Technologies

Author : Constandinos X. Mavromoustakis
Publisher : Springer
ISBN 13 : 3319309137
Total Pages : 493 pages
Book Rating : 4.3/5 (193 download)

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Book Synopsis Internet of Things (IoT) in 5G Mobile Technologies by : Constandinos X. Mavromoustakis

Download or read book Internet of Things (IoT) in 5G Mobile Technologies written by Constandinos X. Mavromoustakis and published by Springer. This book was released on 2016-04-20 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reports on the latest advances in the modeling, analysis and efficient management of information in Internet of Things (IoT) applications in the context of 5G access technologies. It presents cutting-edge applications made possible by the implementation of femtocell networks and millimeter wave communications solutions, examining them from the perspective of the universally and constantly connected IoT. Moreover, it describes novel architectural approaches to the IoT and presents the new framework possibilities offered by 5G mobile networks, including middleware requirements, node-centrality and the location of extensive functionalities at the edge. By providing researchers and professionals with a timely snapshot of emerging mobile communication systems, and highlighting the main pitfalls and potential solutions, the book fills an important gap in the literature and will foster the further developments of 5G hosting IoT devices.

Mobile Internet Complete Self-Assessment Guide

Author : Gerardus Blokdyk
Publisher : 5starcooks
ISBN 13 : 9781489147479
Total Pages : pages
Book Rating : 4.1/5 (474 download)

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Book Synopsis Mobile Internet Complete Self-Assessment Guide by : Gerardus Blokdyk

Download or read book Mobile Internet Complete Self-Assessment Guide written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2018-01-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Is the Mobile Internet process severely broken such that a re-design is necessary? What sources do you use to gather information for a Mobile Internet study? What are the key elements of your Mobile Internet performance improvement system, including your evaluation, organizational learning, and innovation processes? How likely is the current Mobile Internet plan to come in on schedule or on budget? How does the organization define, manage, and improve its Mobile Internet processes? This extraordinary Mobile Internet self-assessment will make you the assured Mobile Internet domain visionary by revealing just what you need to know to be fluent and ready for any Mobile Internet challenge. How do I reduce the effort in the Mobile Internet work to be done to get problems solved? How can I ensure that plans of action include every Mobile Internet task and that every Mobile Internet outcome is in place? How will I save time investigating strategic and tactical options and ensuring Mobile Internet opportunity costs are low? How can I deliver tailored Mobile Internet advise instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Mobile Internet essentials are covered, from every angle: the Mobile Internet self-assessment shows succinctly and clearly that what needs to be clarified to organize the business/project activities and processes so that Mobile Internet outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Mobile Internet practitioners. Their mastery, combined with the uncommon elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Mobile Internet are maximized with professional results. Your purchase includes access details to the Mobile Internet self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.

The Oxford Handbook of Internet Studies

Author : William H. Dutton
Publisher : OUP Oxford
ISBN 13 : 0191641189
Total Pages : 632 pages
Book Rating : 4.1/5 (916 download)

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Book Synopsis The Oxford Handbook of Internet Studies by : William H. Dutton

Download or read book The Oxford Handbook of Internet Studies written by William H. Dutton and published by OUP Oxford. This book was released on 2013-01-10 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internet Studies has been one of the most dynamic and rapidly expanding interdisciplinary fields to emerge over the last decade. The Oxford Handbook of Internet Studies has been designed to provide a valuable resource for academics and students in this area, bringing together leading scholarly perspectives on how the Internet has been studied and how the research agenda should be pursued in the future. The Handbook aims to focus on Internet Studies as an emerging field, each chapter seeking to provide a synthesis and critical assessment of the research in a particular area. Topics covered include social perspectives on the technology of the Internet, its role in everyday life and work, implications for communication, power, and influence, and the governance and regulation of the Internet. The Handbook is a landmark in this new interdisciplinary field, not only helping to strengthen research on the key questions, but also shape research, policy, and practice across many disciplines that are finding the Internet and its political, economic, cultural, and other societal implications increasingly central to their own key areas of inquiry.

The Internet of Things

Author : Mercedes Bunz
Publisher : John Wiley & Sons
ISBN 13 : 1509517499
Total Pages : 192 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis The Internet of Things by : Mercedes Bunz

Download or read book The Internet of Things written by Mercedes Bunz and published by John Wiley & Sons. This book was released on 2017-11-27 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: More objects and devices are connected to digital networks than ever before. Things - from your phone to your car, from the heating to the lights in your house - have gathered the ability to sense their environments and create information about what is happening. Things have become media, able to both generate and communicate information. This has become known as 'the internet of things'. In this accessible introduction, Graham Meikle and Mercedes Bunz observe its promises of convenience and the breaking of new frontiers in communication. They also raise urgent questions regarding ubiquitous surveillance and information security, as well as the transformation of intimate personal information into commercial data. Discussing the internet of things from a media and communication perspective, this book is an important resource for courses analysing the internet and society, and essential reading for anyone who wants to better understand the rapidly changing roles of our networked lives.

Tap

Author : Anindya Ghose
Publisher : MIT Press
ISBN 13 : 0262340410
Total Pages : 242 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis Tap by : Anindya Ghose

Download or read book Tap written by Anindya Ghose and published by MIT Press. This book was released on 2017-04-14 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers. Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefónica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge—a butler, not a stalker. Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines these how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless.