The Metrics Manifesto

Download The Metrics Manifesto PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 111951536X
Total Pages : 326 pages
Book Rating : 4.1/5 (195 download)

DOWNLOAD NOW!


Book Synopsis The Metrics Manifesto by : Richard Seiersen

Download or read book The Metrics Manifesto written by Richard Seiersen and published by John Wiley & Sons. This book was released on 2022-05-10 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Security professionals are trained skeptics. They poke and prod at other people’s digital creations, expecting them to fail in unexpected ways. Shouldn’t that same skeptical power be turned inward? Shouldn’t practitioners ask: “How do I know that my enterprise security capabilities work? Are they scaling, accelerating, or slowing as the business exposes more value to more people and through more channels at higher velocities?” This is the start of the modern measurement mindset—the mindset that seeks to confront security with data. The Metrics Manifesto: Confronting Security with Data delivers an examination of security metrics with R, the popular open-source programming language and software development environment for statistical computing. This insightful and up-to-date guide offers readers a practical focus on applied measurement that can prove or disprove the efficacy of information security measures taken by a firm. The book’s detailed chapters combine topics like security, predictive analytics, and R programming to present an authoritative and innovative approach to security metrics. The author and security professional examines historical and modern methods of measurement with a particular emphasis on Bayesian Data Analysis to shed light on measuring security operations. Readers will learn how processing data with R can help measure security improvements and changes as well as help technology security teams identify and fix gaps in security. The book also includes downloadable code for people who are new to the R programming language. Perfect for security engineers, risk engineers, IT security managers, CISOs, and data scientists comfortable with a bit of code, The Metrics Manifesto offers readers an invaluable collection of information to help professionals prove the efficacy of security measures within their company.

The Metrics Manifesto

Download The Metrics Manifesto PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119515416
Total Pages : 326 pages
Book Rating : 4.1/5 (195 download)

DOWNLOAD NOW!


Book Synopsis The Metrics Manifesto by : Richard Seiersen

Download or read book The Metrics Manifesto written by Richard Seiersen and published by John Wiley & Sons. This book was released on 2022-05-03 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Security professionals are trained skeptics. They poke and prod at other people’s digital creations, expecting them to fail in unexpected ways. Shouldn’t that same skeptical power be turned inward? Shouldn’t practitioners ask: “How do I know that my enterprise security capabilities work? Are they scaling, accelerating, or slowing as the business exposes more value to more people and through more channels at higher velocities?” This is the start of the modern measurement mindset—the mindset that seeks to confront security with data. The Metrics Manifesto: Confronting Security with Data delivers an examination of security metrics with R, the popular open-source programming language and software development environment for statistical computing. This insightful and up-to-date guide offers readers a practical focus on applied measurement that can prove or disprove the efficacy of information security measures taken by a firm. The book’s detailed chapters combine topics like security, predictive analytics, and R programming to present an authoritative and innovative approach to security metrics. The author and security professional examines historical and modern methods of measurement with a particular emphasis on Bayesian Data Analysis to shed light on measuring security operations. Readers will learn how processing data with R can help measure security improvements and changes as well as help technology security teams identify and fix gaps in security. The book also includes downloadable code for people who are new to the R programming language. Perfect for security engineers, risk engineers, IT security managers, CISOs, and data scientists comfortable with a bit of code, The Metrics Manifesto offers readers an invaluable collection of information to help professionals prove the efficacy of security measures within their company.

Security Metrics

Download Security Metrics PDF Online Free

Author :
Publisher : Pearson Education
ISBN 13 : 0132715775
Total Pages : 356 pages
Book Rating : 4.1/5 (327 download)

DOWNLOAD NOW!


Book Synopsis Security Metrics by : Andrew Jaquith

Download or read book Security Metrics written by Andrew Jaquith and published by Pearson Education. This book was released on 2007-03-26 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Definitive Guide to Quantifying, Classifying, and Measuring Enterprise IT Security Operations Security Metrics is the first comprehensive best-practice guide to defining, creating, and utilizing security metrics in the enterprise. Using sample charts, graphics, case studies, and war stories, Yankee Group Security Expert Andrew Jaquith demonstrates exactly how to establish effective metrics based on your organization’s unique requirements. You’ll discover how to quantify hard-to-measure security activities, compile and analyze all relevant data, identify strengths and weaknesses, set cost-effective priorities for improvement, and craft compelling messages for senior management. Security Metrics successfully bridges management’s quantitative viewpoint with the nuts-and-bolts approach typically taken by security professionals. It brings together expert solutions drawn from Jaquith’s extensive consulting work in the software, aerospace, and financial services industries, including new metrics presented nowhere else. You’ll learn how to: • Replace nonstop crisis response with a systematic approach to security improvement • Understand the differences between “good” and “bad” metrics • Measure coverage and control, vulnerability management, password quality, patch latency, benchmark scoring, and business-adjusted risk • Quantify the effectiveness of security acquisition, implementation, and other program activities • Organize, aggregate, and analyze your data to bring out key insights • Use visualization to understand and communicate security issues more clearly • Capture valuable data from firewalls and antivirus logs, third-party auditor reports, and other resources • Implement balanced scorecards that present compact, holistic views of organizational security effectiveness

How to Measure Anything in Cybersecurity Risk

Download How to Measure Anything in Cybersecurity Risk PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119085292
Total Pages : 304 pages
Book Rating : 4.1/5 (19 download)

DOWNLOAD NOW!


Book Synopsis How to Measure Anything in Cybersecurity Risk by : Douglas W. Hubbard

Download or read book How to Measure Anything in Cybersecurity Risk written by Douglas W. Hubbard and published by John Wiley & Sons. This book was released on 2016-07-25 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A ground shaking exposé on the failure of popular cyber risk management methods How to Measure Anything in Cybersecurity Risk exposes the shortcomings of current "risk management" practices, and offers a series of improvement techniques that help you fill the holes and ramp up security. In his bestselling book How to Measure Anything, author Douglas W. Hubbard opened the business world's eyes to the critical need for better measurement. This book expands upon that premise and draws from The Failure of Risk Management to sound the alarm in the cybersecurity realm. Some of the field's premier risk management approaches actually create more risk than they mitigate, and questionable methods have been duplicated across industries and embedded in the products accepted as gospel. This book sheds light on these blatant risks, and provides alternate techniques that can help improve your current situation. You'll also learn which approaches are too risky to save, and are actually more damaging than a total lack of any security. Dangerous risk management methods abound; there is no industry more critically in need of solutions than cybersecurity. This book provides solutions where they exist, and advises when to change tracks entirely. Discover the shortcomings of cybersecurity's "best practices" Learn which risk management approaches actually create risk Improve your current practices with practical alterations Learn which methods are beyond saving, and worse than doing nothing Insightful and enlightening, this book will inspire a closer examination of your company's own risk management practices in the context of cybersecurity. The end goal is airtight data protection, so finding cracks in the vault is a positive thing—as long as you get there before the bad guys do. How to Measure Anything in Cybersecurity Risk is your guide to more robust protection through better quantitative processes, approaches, and techniques.

The Tyranny of Metrics

Download The Tyranny of Metrics PDF Online Free

Author :
Publisher : Princeton University Press
ISBN 13 : 0691191263
Total Pages : 245 pages
Book Rating : 4.6/5 (911 download)

DOWNLOAD NOW!


Book Synopsis The Tyranny of Metrics by : Jerry Z. Muller

Download or read book The Tyranny of Metrics written by Jerry Z. Muller and published by Princeton University Press. This book was released on 2019-04-30 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the obsession with quantifying human performance threatens business, medicine, education, government—and the quality of our lives Today, organizations of all kinds are ruled by the belief that the path to success is quantifying human performance, publicizing the results, and dividing up the rewards based on the numbers. But in our zeal to instill the evaluation process with scientific rigor, we've gone from measuring performance to fixating on measuring itself—and this tyranny of metrics now threatens the quality of our organizations and lives. In this brief, accessible, and powerful book, Jerry Muller uncovers the damage metrics are causing and shows how we can begin to fix the problem. Filled with examples from business, medicine, education, government, and other fields, the book explains why paying for measured performance doesn't work, why surgical scorecards may increase deaths, and much more. But Muller also shows that, when used as a complement to judgment based on personal experience, metrics can be beneficial, and he includes an invaluable checklist of when and how to use them. The result is an essential corrective to a harmful trend that increasingly affects us all.

Measuring and Managing Information Risk

Download Measuring and Managing Information Risk PDF Online Free

Author :
Publisher : Butterworth-Heinemann
ISBN 13 : 0127999329
Total Pages : 411 pages
Book Rating : 4.1/5 (279 download)

DOWNLOAD NOW!


Book Synopsis Measuring and Managing Information Risk by : Jack Freund

Download or read book Measuring and Managing Information Risk written by Jack Freund and published by Butterworth-Heinemann. This book was released on 2014-08-23 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using the factor analysis of information risk (FAIR) methodology developed over ten years and adopted by corporations worldwide, Measuring and Managing Information Risk provides a proven and credible framework for understanding, measuring, and analyzing information risk of any size or complexity. Intended for organizations that need to either build a risk management program from the ground up or strengthen an existing one, this book provides a unique and fresh perspective on how to do a basic quantitative risk analysis. Covering such key areas as risk theory, risk calculation, scenario modeling, and communicating risk within the organization, Measuring and Managing Information Risk helps managers make better business decisions by understanding their organizational risk. - Uses factor analysis of information risk (FAIR) as a methodology for measuring and managing risk in any organization. - Carefully balances theory with practical applicability and relevant stories of successful implementation. - Includes examples from a wide variety of businesses and situations presented in an accessible writing style.

The History Manifesto

Download The History Manifesto PDF Online Free

Author :
Publisher : Cambridge University Press
ISBN 13 : 1316165256
Total Pages : 177 pages
Book Rating : 4.3/5 (161 download)

DOWNLOAD NOW!


Book Synopsis The History Manifesto by : Jo Guldi

Download or read book The History Manifesto written by Jo Guldi and published by Cambridge University Press. This book was released on 2014-10-02 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: How should historians speak truth to power – and why does it matter? Why is five hundred years better than five months or five years as a planning horizon? And why is history – especially long-term history – so essential to understanding the multiple pasts which gave rise to our conflicted present? The History Manifesto is a call to arms to historians and everyone interested in the role of history in contemporary society. Leading historians Jo Guldi and David Armitage identify a recent shift back to longer-term narratives, following many decades of increasing specialisation, which they argue is vital for the future of historical scholarship and how it is communicated. This provocative and thoughtful book makes an important intervention in the debate about the role of history and the humanities in a digital age. It will provoke discussion among policymakers, activists and entrepreneurs as well as ordinary listeners, viewers, readers, students and teachers. This title is also available as Open Access.

Talent Force

Download Talent Force PDF Online Free

Author :
Publisher : Pearson Education
ISBN 13 : 0132704056
Total Pages : 201 pages
Book Rating : 4.1/5 (327 download)

DOWNLOAD NOW!


Book Synopsis Talent Force by : Hank Stringer

Download or read book Talent Force written by Hank Stringer and published by Pearson Education. This book was released on 2014-02-22 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Only one thing really differentiates your business from your competitor: your people. Do you have the right talent in the right place at the right time? It's no longer enough to have a 'workforce': you need a high-impact Talent Force. The authors first identify the massive social, cultural, and economic shifts that are transforming hiring as we know it. We are a smaller, closer, and more competitive world, as Baby Boomers are retiring in the US, India is flourishing due to outsourcing and educational development, and China is a strong new economic force. Add to that the fact that today's best people have radically new expectations and approaches to work; this book reveals what they want and how to meet those needs while building your business. Learn how to develop and implement a worldclass talent plan that aligns with business objectives, and define metrics to track and optimize success. Discover how candidates are using technology to evaluate new opportunities, benchmark compensation, and create new back-channels of communication about worklife. Maximize these new technologies to grow Talent Force, tap into new sources of competitive intelligence and stay ahead of the pack. Foreword xi Acknowledgments xiii About the Authors xv Preface xvii Introduction xix Chapter 1: The Quality Talent Imperative 1 Chapter 2: Talent Market Demands 11 Chapter 3: Building a Competitive Talent Organization 35 Chapter 4: The Cultural Obsession of Work 59 Chapter 5: Building a Talent Community 77 Chapter 6: Tangible Talent Measurement 93 Chapter 7: Talent Goes on Offense 115 Chapter 8: Relationship Recruiting (Still) Rules 133 Chapter 9: Talent Forces of Tomorrow 151 Index 163

The Privacy Engineer's Manifesto

Download The Privacy Engineer's Manifesto PDF Online Free

Author :
Publisher : Apress
ISBN 13 : 1430263563
Total Pages : 386 pages
Book Rating : 4.4/5 (32 download)

DOWNLOAD NOW!


Book Synopsis The Privacy Engineer's Manifesto by : Michelle Dennedy

Download or read book The Privacy Engineer's Manifesto written by Michelle Dennedy and published by Apress. This book was released on 2014-03-04 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: "It's our thesis that privacy will be an integral part of the next wave in the technology revolution and that innovators who are emphasizing privacy as an integral part of the product life cycle are on the right track." --The authors of The Privacy Engineer's Manifesto The Privacy Engineer's Manifesto: Getting from Policy to Code to QA to Value is the first book of its kind, offering industry-proven solutions that go beyond mere theory and adding lucid perspectives on the challenges and opportunities raised with the emerging "personal" information economy. The authors, a uniquely skilled team of longtime industry experts, detail how you can build privacy into products, processes, applications, and systems. The book offers insight on translating the guiding light of OECD Privacy Guidelines, the Fair Information Practice Principles (FIPPs), Generally Accepted Privacy Principles (GAPP) and Privacy by Design (PbD) into concrete concepts that organizations, software/hardware engineers, and system administrators/owners can understand and apply throughout the product or process life cycle—regardless of development methodology—from inception to retirement, including data deletion and destruction. In addition to providing practical methods to applying privacy engineering methodologies, the authors detail how to prepare and organize an enterprise or organization to support and manage products, process, systems, and applications that require personal information. The authors also address how to think about and assign value to the personal information assets being protected. Finally, the team of experts offers thoughts about the information revolution that has only just begun, and how we can live in a world of sensors and trillions of data points without losing our ethics or value(s)...and even have a little fun. The Privacy Engineer's Manifesto is designed to serve multiple stakeholders: Anyone who is involved in designing, developing, deploying and reviewing products, processes, applications, and systems that process personal information, including software/hardware engineers, technical program and product managers, support and sales engineers, system integrators, IT professionals, lawyers, and information privacy and security professionals. This book is a must-read for all practitioners in the personal information economy. Privacy will be an integral part of the next wave in the technology revolution; innovators who emphasize privacy as an integral part of the product life cycle are on the right track. Foreword by Dr. Eric Bonabeau, PhD, Chairman, Icosystem, Inc. & Dean of Computational Sciences, Minerva Schools at KGI.

The CISO Evolution

Download The CISO Evolution PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119782481
Total Pages : 423 pages
Book Rating : 4.1/5 (197 download)

DOWNLOAD NOW!


Book Synopsis The CISO Evolution by : Matthew K. Sharp

Download or read book The CISO Evolution written by Matthew K. Sharp and published by John Wiley & Sons. This book was released on 2022-01-26 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to effectively deliver business aligned cybersecurity outcomes In The CISO Evolution: Business Knowledge for Cybersecurity Executives, information security experts Matthew K. Sharp and Kyriakos “Rock” Lambros deliver an insightful and practical resource to help cybersecurity professionals develop the skills they need to effectively communicate with senior management and boards. They assert business aligned cybersecurity is crucial and demonstrate how business acumen is being put into action to deliver meaningful business outcomes. The authors use illustrative stories to show professionals how to establish an executive presence and avoid the most common pitfalls experienced by technology experts when speaking and presenting to executives. The book will show you how to: Inspire trust in senior business leaders by properly aligning and setting expectations around risk appetite and capital allocation Properly characterize the indispensable role of cybersecurity in your company’s overall strategic plan Acquire the necessary funding and resources for your company’s cybersecurity program and avoid the stress and anxiety that comes with underfunding Perfect for security and risk professionals, IT auditors, and risk managers looking for effective strategies to communicate cybersecurity concepts and ideas to business professionals without a background in technology. The CISO Evolution is also a must-read resource for business executives, managers, and leaders hoping to improve the quality of dialogue with their cybersecurity leaders.

Manifesto for a Moral Revolution

Download Manifesto for a Moral Revolution PDF Online Free

Author :
Publisher : Henry Holt and Company
ISBN 13 : 1250222869
Total Pages : 256 pages
Book Rating : 4.2/5 (52 download)

DOWNLOAD NOW!


Book Synopsis Manifesto for a Moral Revolution by : Jacqueline Novogratz

Download or read book Manifesto for a Moral Revolution written by Jacqueline Novogratz and published by Henry Holt and Company. This book was released on 2020-05-05 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An instant classic." —Arianna Huffington "Will inspire people from across the political spectrum." —Jonathan Haidt Longlisted for the Porchlight Business Book of the Year Award, an essential shortlist of leadership ideas for everyone who wants to do good in this world, from Jacqueline Novogratz, author of the New York Times bestseller The Blue Sweater and founder and CEO of Acumen. In 2001, when Jacqueline Novogratz founded Acumen, a global community of socially and environmentally responsible partners dedicated to changing the way the world tackles poverty, few had heard of impact investing—Acumen’s practice of “doing well by doing good.” Nineteen years later, there’s been a seismic shift in how corporate boards and other stakeholders evaluate businesses: impact investment is not only morally defensible but now also economically advantageous, even necessary. Still, it isn’t easy to reach a success that includes profits as well as mutually favorable relationships with workers and the communities in which they live. So how can today’s leaders, who often kick off their enterprises with high hopes and short timetables, navigate the challenges of poverty and war, of egos and impatience, which have stymied generations of investors who came before? Drawing on inspiring stories from change-makers around the world and on memories of her own most difficult experiences, Jacqueline divulges the most common leadership mistakes and the mind-sets needed to rise above them. The culmination of thirty years of work developing sustainable solutions for the problems of the poor, Manifesto for a Moral Revolution offers the perspectives necessary for all those—whether ascending the corporate ladder or bringing solar light to rural villages—who seek to leave this world better off than they found it.

How to Measure Anything in Cybersecurity Risk

Download How to Measure Anything in Cybersecurity Risk PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119892309
Total Pages : 374 pages
Book Rating : 4.1/5 (198 download)

DOWNLOAD NOW!


Book Synopsis How to Measure Anything in Cybersecurity Risk by : Douglas W. Hubbard

Download or read book How to Measure Anything in Cybersecurity Risk written by Douglas W. Hubbard and published by John Wiley & Sons. This book was released on 2023-04-11 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: A start-to-finish guide for realistically measuring cybersecurity risk In the newly revised How to Measure Anything in Cybersecurity Risk, Second Edition, a pioneering information security professional and a leader in quantitative analysis methods delivers yet another eye-opening text applying the quantitative language of risk analysis to cybersecurity. In the book, the authors demonstrate how to quantify uncertainty and shed light on how to measure seemingly intangible goals. It's a practical guide to improving risk assessment with a straightforward and simple framework. Advanced methods and detailed advice for a variety of use cases round out the book, which also includes: A new "Rapid Risk Audit" for a first quick quantitative risk assessment. New research on the real impact of reputation damage New Bayesian examples for assessing risk with little data New material on simple measurement and estimation, pseudo-random number generators, and advice on combining expert opinion Dispelling long-held beliefs and myths about information security, How to Measure Anything in Cybersecurity Risk is an essential roadmap for IT security managers, CFOs, risk and compliance professionals, and even statisticians looking for novel new ways to apply quantitative techniques to cybersecurity.

Understanding the Agile Manifesto

Download Understanding the Agile Manifesto PDF Online Free

Author :
Publisher : Lulu.com
ISBN 13 : 1312863919
Total Pages : 76 pages
Book Rating : 4.3/5 (128 download)

DOWNLOAD NOW!


Book Synopsis Understanding the Agile Manifesto by : Larry Apke

Download or read book Understanding the Agile Manifesto written by Larry Apke and published by Lulu.com. This book was released on 2015-08-10 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Agile is one of the most popular software development methodologies used by organizations all over the world. It is characterized by adaptability, flexibility and self-organization, but what does it mean to truly "be" Agile instead of just "doing" Agile? This book offers in-depth commentary and explanations on the Agile methodology's foundation, the Agile Manifesto. Larry Apke, a seasoned Agile coach, uses his own experiences to provide a clear, understandable path to implementing and succeeding with Agile for organizations and individuals.

Agile Machine Learning

Download Agile Machine Learning PDF Online Free

Author :
Publisher : Apress
ISBN 13 : 1484251075
Total Pages : 257 pages
Book Rating : 4.4/5 (842 download)

DOWNLOAD NOW!


Book Synopsis Agile Machine Learning by : Eric Carter

Download or read book Agile Machine Learning written by Eric Carter and published by Apress. This book was released on 2019-08-21 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build resilient applied machine learning teams that deliver better data products through adapting the guiding principles of the Agile Manifesto. Bringing together talented people to create a great applied machine learning team is no small feat. With developers and data scientists both contributing expertise in their respective fields, communication alone can be a challenge. Agile Machine Learning teaches you how to deliver superior data products through agile processes and to learn, by example, how to organize and manage a fast-paced team challenged with solving novel data problems at scale, in a production environment. The authors’ approach models the ground-breaking engineering principles described in the Agile Manifesto. The book provides further context, and contrasts the original principles with the requirements of systems that deliver a data product. What You'll Learn Effectively run a data engineering team that is metrics-focused, experiment-focused, and data-focused Make sound implementation and model exploration decisions based on the data and the metrics Know the importance of data wallowing: analyzing data in real time in a group setting Recognize the value of always being able to measure your current state objectively Understand data literacy, a key attribute of a reliable data engineer, from definitions to expectations Who This Book Is For Anyone who manages a machine learning team, or is responsible for creating production-ready inference components. Anyone responsible for data project workflow of sampling data; labeling, training, testing, improving, and maintaining models; and system and data metrics will also find this book useful. Readers should be familiar with software engineering and understand the basics of machine learning and working with data.

The Anti-Marketing Manifesto

Download The Anti-Marketing Manifesto PDF Online Free

Author :
Publisher : FriesenPress
ISBN 13 : 1525580450
Total Pages : 219 pages
Book Rating : 4.5/5 (255 download)

DOWNLOAD NOW!


Book Synopsis The Anti-Marketing Manifesto by : Michelle Lopez Boggs

Download or read book The Anti-Marketing Manifesto written by Michelle Lopez Boggs and published by FriesenPress. This book was released on 2020-09-29 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: DO YOU WANT TO BUILD A SUSTAINABLE, ETHICAL, AND PROFITABLE BUSINESS WITHOUT FEELING LIKE A SELLOUT? Are you willing to be your true self in business and accept the consequences—and rewards—of doing so? People are sick to death of being targeted, manipulated, and conned into sales that don’t enrich their lives. Humanity deserves better than predatory marketing. Customers want to do business with real people, not fakes. They want the truth—your truth—not your BS. In today’s age of increasing transparency, you have to look inside and get 100% real with yourself. With her sharp, expressive writing style, veteran anti-marketer Michelle Lopez Boggs walks you through her unique philosophy for selling without being a sellout. In this book you’ll discover: • Why customers are done with predatory marketing and why you should use the MEI principle—Motivate, Educate, and Inspire— as the foundation for all your content and communication • How being your true self (flaws, emotions, quirks, and all) is the most valuable currency and the most satisfying path to profits • How to infuse your unique voice, personality, talents, and perspectives into every facet of your business from your packaging and email newsletter to your funnel) and how critical this is for growth • The profit-butchering enemy of your attention—and what to focus on instead • Why you should keep the three ride-or-die essentials on your desk (and learn to say “f*ck everything else”) Part sales and marketing, part self-development, and packed with examples and research, The Anti-Marketing Manifesto will guide you to big profits by bringing your best to the people you’re here to serve.

The Centrist Manifesto

Download The Centrist Manifesto PDF Online Free

Author :
Publisher : W. W. Norton & Company
ISBN 13 : 0393347133
Total Pages : 128 pages
Book Rating : 4.3/5 (933 download)

DOWNLOAD NOW!


Book Synopsis The Centrist Manifesto by : Charles Wheelan

Download or read book The Centrist Manifesto written by Charles Wheelan and published by W. W. Norton & Company. This book was released on 2013-04-19 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: A vision—and detailed road map to power—for a new party that will champion America’s rational center. From debt ceiling standoffs to single-digit Congress approval ratings, America’s political system has never been more polarized—or paralyzed—than it is today. As best-selling author and public policy expert Charles Wheelan writes, now is the time for a pragmatic Centrist party that will identify and embrace the best Democratic and Republican ideals, moving us forward on the most urgent issues for our nation. Wheelan—who not only lectures on public policy but practices it as well (he ran unsuccessfully for Congress in 2009)—brings even more than his usual wit and clarity of vision to The Centrist Manifesto. He outlines a realistic ground game that could net at least five Centrist senators from New England, the Midwest, and elsewhere. With the power to deny a red or blue Senate majority, committed Centrists could take the first step toward giving voice and power to America’s largest, and most rational, voting bloc: the center.

The Melencolia Manifesto

Download The Melencolia Manifesto PDF Online Free

Author :
Publisher : Morgan & Claypool Publishers
ISBN 13 : 1681740907
Total Pages : 60 pages
Book Rating : 4.6/5 (817 download)

DOWNLOAD NOW!


Book Synopsis The Melencolia Manifesto by : David Finkelstein

Download or read book The Melencolia Manifesto written by David Finkelstein and published by Morgan & Claypool Publishers. This book was released on 2017-01-01 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few artworks have been the subject of more extensive modern interpretation than Melencolia I by renowned artist, mathematician, and scientist Albrecht Dürer (1514). And yet, did each of these art experts and historians miss a secret manifesto that Dürer included within the engraving? This is the first work to decrypt secrets within Melencolia I based not on guesswork, but Dürer's own writings, other subliminal artists that inspired him (i.e., Leonardo da Vinci), the Jewish and Christian Bibles, and books that inspired Dürer (De Occulta Philosophia and the Hieorglyphica). To read the covert message of Melencolia I is to understand that Dürer was a humanist in his interests in mathematics, science, poetry, and antiquity. This book recognizes his unparalleled power with the burin, his mathematical skill in perspective, his dedication to precise language, and his acute observation of nature. Melencolia I may also be one of the most controversial (and at the time most criminal) pieces of art as it hid Dürer's disdain for the hierarchy of the Catholic Church, the Kaiser, and the Holy Roman Empire from the general public for centuries. This book closely ties the origins of philosophy (science) and the work of a Renaissance master together, and will be of interest for anyone who loves scientific history, art interpretation, and secret manifestos.