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The Message Content Of Advertisements For Active Army Enlistments
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Book Synopsis The Message Content of Advertisements for Active Army Enlistments by : Sandra Baxter
Download or read book The Message Content of Advertisements for Active Army Enlistments written by Sandra Baxter and published by . This book was released on 1988 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report describes the message content analysis undertaken as part of the Army Communications Objectives Measurement System (ACOMS) project. The results are based on a sample of 3,665 male and female 16- 24-year-olds who viewed 13 video and 11 print active Army advertisements. The analysis of the data indicates that unaided recall of Army sponsorship is made by a high percentage of respondents when video and print ads are initially displayed in the midst of other advertisements. The message attributes rated most highly by the video-advertisement viewers concerned high technology equipment, an experience to be proud of, and an opportunity to develop one's potential. Print-advertisement respondents perceived messages dealing with money for education, skill training, and experience to be proud of. Statistically significant differences were found between the genders and among ethnic groups for many of the Army attributes perceived in the advertisements. Generally, males and whites perceived the attributes more frequently than females and blacks, respectively. Analysis of main messages confirms that the attributes capture the vast majority of messages conveyed, although an attribute focusing on adventure and excitement could be added. Keywords: Army personnel, Enlisted personnel, Recruiting. (SDW).
Book Synopsis An Annotated Bibliography of Recruiting Research Conducted by the U.S. Army Research Institute for the Behavioral and Social Sciences by : Lisa M. Penney
Download or read book An Annotated Bibliography of Recruiting Research Conducted by the U.S. Army Research Institute for the Behavioral and Social Sciences written by Lisa M. Penney and published by . This book was released on 2000 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Technical Report written by and published by . This book was released on 1987 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Research Report written by and published by . This book was released on 1988 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis An Annotated Bibliography of Recruiting Research Conducted in the U.S. Armed Services and in Foreign Services by : Lisa M. Penney
Download or read book An Annotated Bibliography of Recruiting Research Conducted in the U.S. Armed Services and in Foreign Services written by Lisa M. Penney and published by . This book was released on 2001 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is an annotated bibliography of research conducted on military recruiting by the U.S. Army Research Institute for the Behavioral and Social Sciences (ARI), the other U.S. military services, and foreign military organizations. To provide a framework for the research summaries, they are organized around a model of military recruitment showing the important factors contributing to successful recruiting. The model contains the following factors: (1) personnel selection and assessment; (2) training and development; (3) recruiting management and organization; (4) recruiter performance; (3) marketing; (6) youth supply, characteristics, and influencers; (7) propensity; (8) enlistment decisions; and (9) delayed entry programs. One hundred fifty-one reports are summarized, describing recruiting research most relevant to the current U.S. military recruiting environment. It is hoped that the review provides a comprehensive yet concise picture of the research results generated by the U.S. Army, Navy, Marine Corps, Air Force, and foreign service recruiting research communities."--DTIC.
Book Synopsis A Cross-sectional Comparison of Army Advertising Attributes by : Todd A. Baker
Download or read book A Cross-sectional Comparison of Army Advertising Attributes written by Todd A. Baker and published by . This book was released on 1990 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Army Communications Objectives Measurement System (ACOMS): Codebook for the Message Content Analysis Data File by : WESTAT INC ROCKVILLE MD.
Download or read book The Army Communications Objectives Measurement System (ACOMS): Codebook for the Message Content Analysis Data File written by WESTAT INC ROCKVILLE MD. and published by . This book was released on 1988 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report documents the data file from the Message Content Analysis survey, a component of the Army Communications Objectives Measurement System (ACOMS). The description of the data file and the same job control language necessary to access the file on the National Institutes of Health computer are provided. The codebook for the data file and the two questionnaires used in the survey are also provided. The Message Content Analysis surveyed a sample of 16- to 24-year-old males and females who viewed 1 of 13 video or 11 print Active Army advertisements. Variables include demographic characteristics of respondents, unaided and aided intention to join the Army, recall of ad sponsorship, main message, and rating of message attributes. The design, methodology, results, and conclusions of the study are reported in The Message Content of Advertisements for Active Army Enlistments (Baxter & Gay, 1988). (rh).
Book Synopsis Overview of ARI Recruiting Research by : Walter C. Borman
Download or read book Overview of ARI Recruiting Research written by Walter C. Borman and published by . This book was released on 2000 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Army Communications Objectives Measurement System (ACOMS) by : Veronica F. Nieva
Download or read book The Army Communications Objectives Measurement System (ACOMS) written by Veronica F. Nieva and published by . This book was released on 1988 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report, the final in a series that documents various aspects of the Army Communications Objectives Measurement System (ACOMS), discusses the methodology used in the implementation of the ACOMS survey, a multiyear telephone survey of a nationally representative sample of 16- to 24-year-old American youth and their parents. Data were collected continuously throughout the year, using computer-assisted-telephone-interviewing (CATI) technology. The first chapter of this report presents an overview of the main elements of the ACOMS survey methodology: sampling and weighting, survey questionnaires, and data collection procedures. Each subsequent chapter presents further discussion of these topics. Chapter 2 discusses the characteristics of the various sample groups included in the survey, the sample selection procedures, the actual number of completed interviews for each major sample group, and the weighting procedures applied to the data. Chapter 3 describes the three survey instruments used: the household screening interview, the youth interview, and the parental interview. It also describes the major topics covered by each interview and the complex questionnaire structures implemented to accommodate the wide range of topics required by the Army, along with concerns for limiting questionnaire length and respondent burden. (kr).
Book Synopsis The Army Communications Objectives Measurement System (ACOMS) by : Gregory H. Gaertner
Download or read book The Army Communications Objectives Measurement System (ACOMS) written by Gregory H. Gaertner and published by . This book was released on 1988 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the second of two design reports that document the plans for the Army Communications Objectives Measurement System (ACOMS). This report discusses the general plan to analyze youth and parent survey data and specific plans by topic: tracking responses of the youth audience over time; segmentations of the youth market; differentiation among Army, Army component, and civilian career alternatives; parental influence; and modeling the effects of Army advertising. The first design report, the Army Communications Objectives Measurement System (ACOMS): Survey Design (ARI Technical Report 785), discusses the major design elements of the ACOMS survey: sampling and weighting, questionnaires, and data collection and processing. It also presents the results of the formal pretest conducted before the start of actual data collection. The ACOMS survey is a multiyear telephone survey of a nationally representative sample of 16- to 24-year-old American youth and their parents. The survey tracks changes in perceptions, attitudes, and behaviors relevant to Army advertising. Data are being collected continuously through the year, using computer-assisted telephone interviewing (CATI) technology. Random digit dialing (RDD), involving a modified Waksberg method, is being used to identify eligible respondents. The 30-minute interview asks youth about responses to Army advertising, media habits, career plans, and various demographic characteristics. Keywords: Army national guard, Recruiting, Reserve officer training corps. (sdw).
Book Synopsis Targeting the Delivery of Army Advertisements on Television by : Timothy W. Elig
Download or read book Targeting the Delivery of Army Advertisements on Television written by Timothy W. Elig and published by . This book was released on 1988 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: The U.S. Army uses advertisements to affect the knowledge, attitudes, and behavioral intentions of youth to effectively recruit manpower. Both the message content and the delivery of the message are targeted to recruit soldiers who are most likely to provide effective national defense. This report addresses the targeting of message delivery to priority groups for enlistment through placement of advertisements on television. As part of 30-minute computer-assisted telephone interviews conducted for the Army Communications Objectives Measurement System (ACOMS) between July and December 1987, half of all respondents were asked a series of questions about media habits. The analyses reported in this paper are based on the responses of 1,847 males, 16- to 21-years old. Comparisons are also made to an overlapping sample of 1,676 males, 18- to 24-years old. Several television programs and program types have significantly different proportions of Army prime market groups in their audiences. This information can be used to improve the efficiency with which the Army targets advertisements. Similarly, the quantification of audiences by race/ethnic groups and the quantification of priority groups within race/ethnic groups can contribute to the selection of programs for the Army's minority recruitment advertising efforts. (sdw).
Book Synopsis An Annotated Bibliography of Recruiting Research Conducted in the U.S. Armed Services and in Foreign Services by : Lisa M. Penney
Download or read book An Annotated Bibliography of Recruiting Research Conducted in the U.S. Armed Services and in Foreign Services written by Lisa M. Penney and published by . This book was released on 2001 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an annotated bibliography of research conducted on military recruiting by the U.S. Army Research Institute for the Behavioral and Social Sciences (ARI), the other U.S. military services, and foreign military organizations. To provide a framework for the research summaries, they are organized around a model of military recruitment showing the important factors contributing to successful recruiting. The model contains the following factors: (1) personnel selection and assessment; (2) training and development; (3) recruiting management and organization; (4) recruiter performance; (3) marketing; (6) youth supply, characteristics, and influencers; (7) propensity; (8) enlistment decisions; and (9) delayed entry programs. One hundred fifty-one reports are summarized, describing recruiting research most relevant to the current U.S. military recruiting environment. It is hoped that the review provides a comprehensive yet concise picture of the research results generated by the U.S. Army, Navy, Marine Corps, Air Force, and foreign service recruiting research communities.
Download or read book Behavior & Society written by and published by . This book was released on 1988 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Attitudes, Aptitudes, and Aspirations of American Youth by : National Research Council
Download or read book Attitudes, Aptitudes, and Aspirations of American Youth written by National Research Council and published by National Academies Press. This book was released on 2003-02-01 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recruiting an all-volunteer military is a formidable task. To successfully enlist one eligible recruit, the Army must contact approximately 120 young people. The National Research Council explores the various factors that will determine whether the military can realistically expect to recruit an adequate fighting force-one that will meet its upcoming needs. It also assesses the military's expected manpower needs and projects the numbers of youth who are likely to be available over the next 20 years to meet these needs. With clearly written text and useful graphics, Attitudes, Aptitudes, and Aspirations of American Youth offers an overview of important issues for military recruiters, touching on a number of important topics including: sex and race, education and aptitude, physical and moral attributes, and military life and working conditions. In addition, the book looks at how a potential recruit would approach the decision to enlist, considering personal, family, and social values, and the options for other employment or college. Building on the need to increase young Americans' "propensity to enlist," this book offers useful recommendations for increasing educational opportunities while in the service and for developing advertising strategies that include concepts of patriotism and duty to country. Of primary value to military policymakers, recruitment officers, and analysts, Attitudes, Aptitudes, and Aspirations of American Youth will also interest social scientists and policy makers interested in youth trends.
Book Synopsis Government Reports Announcements & Index by :
Download or read book Government Reports Announcements & Index written by and published by . This book was released on 1988 with total page 1144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Overview of ARI Recruiting Research by : Walter C. Borman
Download or read book Overview of ARI Recruiting Research written by Walter C. Borman and published by . This book was released on 2000 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report presents in briefing form a summary of the research conducted by the U.S. Army Research Institute for the Behavioral and Social Sciences (ARI) on Army recruiting and selected recruiting research from other Service laboratories. The briefing is organized around a model of Army recruitment that shows the important factors contributing to successful recruiting. The first section of the briefing outlines and explains the model and the subsequent sections review the research pertinent to each section of the model. The briefing concludes with summaries of the research findings in each area and directions for future research.
Book Synopsis Government Reports Annual Index by :
Download or read book Government Reports Annual Index written by and published by . This book was released on 1988 with total page 1428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sections 1-2. Keyword Index.--Section 3. Personal author index.--Section 4. Corporate author index.-- Section 5. Contract/grant number index, NTIS order/report number index 1-E.--Section 6. NTIS order/report number index F-Z.
