The Media of Mass Communication/Messages 2

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Publisher : Allyn & Bacon
ISBN 13 : 9780205148929
Total Pages : 452 pages
Book Rating : 4.1/5 (489 download)

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Book Synopsis The Media of Mass Communication/Messages 2 by : John Vivian

Download or read book The Media of Mass Communication/Messages 2 written by John Vivian and published by Allyn & Bacon. This book was released on 1993-01-01 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Media of Mass Communication

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Publisher :
ISBN 13 : 9780205291069
Total Pages : 548 pages
Book Rating : 4.2/5 (91 download)

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Book Synopsis The Media of Mass Communication by : John Vivian

Download or read book The Media of Mass Communication written by John Vivian and published by . This book was released on 1999 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt:

How to Get a 2:1 in Media, Communication and Cultural Studies

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Publisher : SAGE
ISBN 13 : 9780761949121
Total Pages : 252 pages
Book Rating : 4.9/5 (491 download)

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Book Synopsis How to Get a 2:1 in Media, Communication and Cultural Studies by : Noel R Williams

Download or read book How to Get a 2:1 in Media, Communication and Cultural Studies written by Noel R Williams and published by SAGE. This book was released on 2004-05-24 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can you succeed in media, communication and cultural studies? How can you sort out your dissertation? This guide defines the field, provides easy tips on being a good learner and supplies a trouble-shooting and problem solving guide for all aspects of your study.

The Media of Mass Communication

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Author :
Publisher : Allyn & Bacon
ISBN 13 : 9780205521104
Total Pages : 0 pages
Book Rating : 4.5/5 (211 download)

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Book Synopsis The Media of Mass Communication by : John Vivian

Download or read book The Media of Mass Communication written by John Vivian and published by Allyn & Bacon. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rich with contemporary issues and trends, Vivian’sThe Media of Mass Communication9e balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package. Widely praised for its dynamic writing style, this ninth edition engages the reader with up-to-date and relatable examples, a vibrant new design and photo program, and an abundance of multimedia resources.

The Media of Mass Communication

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Author :
Publisher : Allyn & Bacon
ISBN 13 :
Total Pages : 548 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis The Media of Mass Communication by : John Vivian

Download or read book The Media of Mass Communication written by John Vivian and published by Allyn & Bacon. This book was released on 2006 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: This up-to-date, reader-friendly presentation of the mass media helps instructors " use the media to teach the media" and explore its excitement, complexity, and impact on our lives. Widely praised for his ability to make learning interesting, Vivian excites students as they explore the ever-changing subject of mass communication. This updated edition retains the emphasis on the challenges of today's media while building on its extensive coverage of media history, effects, and culture. The coverage of media literacy, an underlying theme since the first edition, has been enhanced with a new feature. The three-part organization--the media, media messages, and media issues--has been strengthened by the addition of a totally new chapter on entertainment to balance the coverage of other types of media messages. New and Notable Features Updated content includes: coverage of the 2004 presidential election; recent changes in the national radio scene; new newspaper products; the emergence of blogging; and the gangsta lit genre. New chapter-opening vignettes now include Rupert Murdoch, Howard Stern, and, Jerry Bruckheimer. A new chapter, " Entertainment, " in the Mass Messages section, explains how entertainment is an integral part of today's mass messages conveyed through all the mass media A new feature, " Sharpening Your Media Skills, " provides critical thinking questions to encourage students to analyze media issues to help broaden their understanding of media literacy The text and photo program has been thoroughly updated with the latest examples and information on media trends, challenges, concepts, personalities, and issues. Praise for "The Media of MassCommunication" " This is one of the best mass communication text books ever published. I am impressed by the focus on history, comprehensive coverage of key terms, models, issues and trends. And I also enjoy the visual dimension of this textbook. It is readable for students who don't enjoy reading!" "Reed Markham, Salt Lake Community College" " This text's biggest strength continues to be its culture-orientated approach to mass media. The writing is clear and lively. The many short features boxes work well with students. The visual images are current... even the pedagogy is excellent." "Linda J. Lumsden, Western Kentucky University" " Vivian's "Media of Mass Communication" is a solid textbook. It is current, thorough, accurate and well-written. It covers the essential topics in a readable style... .I have used Vivian in the past and will continue to do so in the future." "Timothy Boudreau, Central Michigan University"

The Handbook of Media and Mass Communication Theory

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Publisher : John Wiley & Sons
ISBN 13 : 1118770005
Total Pages : 1008 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis The Handbook of Media and Mass Communication Theory by : Robert S. Fortner

Download or read book The Handbook of Media and Mass Communication Theory written by Robert S. Fortner and published by John Wiley & Sons. This book was released on 2014-03-10 with total page 1008 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes Volumes are aslo available for individual purchase

Mass Communications and Media Studies

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Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501329960
Total Pages : 336 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis Mass Communications and Media Studies by : Peyton Paxson

Download or read book Mass Communications and Media Studies written by Peyton Paxson and published by Bloomsbury Publishing USA. This book was released on 2018-05-17 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors. He begins each chapter with a list of the current issues and trends concerning the chapter's topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking. More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going 'viral', interactive advertising, tv industry consolidation, 'the internet of things', conflicting ideas of net neutrality and their continuing implications in a more-connected world.

NTA UGC NET/JRF/SET General Paper I (Compulsory) Teaching & Research Aptitude

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Author :
Publisher : Prabhat Prakashan
ISBN 13 :
Total Pages : 419 pages
Book Rating : 4./5 ( download)

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Book Synopsis NTA UGC NET/JRF/SET General Paper I (Compulsory) Teaching & Research Aptitude by : Team Prabhat

Download or read book NTA UGC NET/JRF/SET General Paper I (Compulsory) Teaching & Research Aptitude written by Team Prabhat and published by Prabhat Prakashan. This book was released on 2022-05-02 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: Type of Book: NTA UGC NET/JRF/SET General Paper I Teaching & Research Aptitude (Compulsory) 2022 Subject – 2022 Edition - NTA UGC NET/JRF/SET (Teaching & Research Aptitude Paper-1) Index - - Cover 11 Solved Papers December 2014 to 2021 - With 5 Solved Practice Sets - 2200+ Unit-Wise Questions with Answers - 3000+ Total Questions with Answers Qualities Easy & Understandable for Preparation Complete syllabus accommodated with all the recent changes Based On Recently Updated Syllabus Latest Solved Papers Include

Applied Mass Communication Theory

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Publisher : Routledge
ISBN 13 : 1000453588
Total Pages : 310 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Applied Mass Communication Theory by : Jack Rosenberry

Download or read book Applied Mass Communication Theory written by Jack Rosenberry and published by Routledge. This book was released on 2021-09-30 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today’s media and communication careers. Maintaining a focus on modern professional application throughout, this text provides chronological coverage of the development and use of major theories, an overview of both quantitative and qualitative research methods, and a step-by-step guide to conducting a research project informed by this knowledge. It helps students bridge their academic coursework with professional contexts including public relations, advertising, and digital media contexts. It provides breakout boxes with definitions of key terms and theories, extended applied examples, and graphical models of key theories to offer a visualization of how the various concepts in the theory fit together. Applied Mass Communication Theory’s hybrid and flexible nature make it a useful textbook for both introductory and capstone courses on mass communication and media theory and research methods, as well as courses focused on media industries and professional skills. Instructors can access an online instructor’s manual, including sample exercises, test questions, and a syllabus, at www.routledge.com/9780367630362

Technological Innovations in Media and Communications

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Publisher : K.K. Publications
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4./5 ( download)

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Book Synopsis Technological Innovations in Media and Communications by : Dibyanshu Kumar

Download or read book Technological Innovations in Media and Communications written by Dibyanshu Kumar and published by K.K. Publications. This book was released on 2022-01-16 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technological Innovations in Media and Communications Media are the storage and transmission channels or tools used to store and deliver information or data. It is often referred to as synonymous with mass media or news media but may refer to a single medium used to communicate any data for any purpose. The word medium comes from the Latin word medius. The beginning of human communication through designed channels, i.e. not vocalization or gestures, dates back to ancient cave paintings, drawn maps, and writing. The Persian Empire (centered around present-day Iran and Afghanistan) played an important role in the field of communication. It devised what might be described as the first real mail or postal system, which is said to have been developed by the Persian emperor Cyrus the Great (c. 550 BC) after his conquest of Media. The role of the system as an intelligence-gathering apparatus is well documented, and the service was called angariae, a term that in time turned to indicate a tax system. The mass media are diversified media technologies that are intended to reach a large audience by mass communication. The technologies through which this communication takes place to vary. Broadcast media such as radio, recorded music, film and television transmit their information electronically. Print media use physical objects such as a newspaper, books, pamphlets or comics, to distribute their information. Outdoor media is a form of mass media that comprises billboards, signs, or placards placed inside and outside of commercial buildings, sports stadiums, shops and buses. Other outdoor media include flying billboards, blimps, and skywriting. The present book deals with all the important dimensions of this subject. It is a valuable reference source for all those concerned with this subject. Contents: • Uses and Gratifications of Mass Communication • Diffusion of Innovations in Mass Media • Media Audience Research and its Social Imaginaries • Communication Theory/Uses and Gratifications • Redefining Development Journalism • Democracy, Development, Peace and Communication • International Experience: Government Communication and Media • Weblog and Emergent Democracy • Media and Community Development

Mass Communications and Media Studies

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Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501329952
Total Pages : 336 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis Mass Communications and Media Studies by : Peyton Paxson

Download or read book Mass Communications and Media Studies written by Peyton Paxson and published by Bloomsbury Publishing USA. This book was released on 2018-05-17 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors. He begins each chapter with a list of the current issues and trends concerning the chapter's topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking. More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going 'viral', interactive advertising, tv industry consolidation, 'the internet of things', conflicting ideas of net neutrality and their continuing implications in a more-connected world.

The SAGE Encyclopedia of Communication Research Methods

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Publisher : SAGE Publications
ISBN 13 : 1483381420
Total Pages : 2013 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis The SAGE Encyclopedia of Communication Research Methods by : Mike Allen

Download or read book The SAGE Encyclopedia of Communication Research Methods written by Mike Allen and published by SAGE Publications. This book was released on 2017-04-11 with total page 2013 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.

The Media of Mass Communication

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Publisher :
ISBN 13 :
Total Pages : 552 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis The Media of Mass Communication by : John H. Vivian

Download or read book The Media of Mass Communication written by John H. Vivian and published by . This book was released on 1995 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Mass Communication

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Publisher : SAGE Publications, Incorporated
ISBN 13 : 1544383002
Total Pages : 489 pages
Book Rating : 4.5/5 (443 download)

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Book Synopsis Mass Communication by : Ralph E. Hanson

Download or read book Mass Communication written by Ralph E. Hanson and published by SAGE Publications, Incorporated. This book was released on 2020-10-31 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best-selling Mass Communication: Living in a Media World presents a highly accessible introduction to mass communication that equips students with the critical thinking skills to become savvy media consumers. To help students better retain the material, author Ralph E. Hanson uses a storytelling approach that weaves in examples drawn from everyday life. Readers are encouraged to consider the media industry from the inside out and, in doing so, discover the many dimensions of mass communication that operate in our society. The thoroughly revised Eighth Edition highlights how social and digital media, video games, and the COVID-19 pandemic are changing the face of media. This title is accompanied by a complete teaching and learning package. Contact your SAGE representative to request a demo. Digital Option / Courseware SAGE Vantage is an intuitive digital platform that delivers this text’s content and course materials in a learning experience that offers auto-graded assignments and interactive multimedia tools, all carefully designed to ignite student engagement and drive critical thinking. Built with you and your students in mind, it offers simple course set-up and enables students to better prepare for class. Assignable Video with Assessment Assignable video (available with SAGE Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video on the changing roles of mobile devices. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.

JOURNALISM AND MASS COMMUNICATION -Volume II

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Author :
Publisher : EOLSS Publications
ISBN 13 : 1905839723
Total Pages : 450 pages
Book Rating : 4.9/5 (58 download)

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Book Synopsis JOURNALISM AND MASS COMMUNICATION -Volume II by : Rashmi Luthra

Download or read book JOURNALISM AND MASS COMMUNICATION -Volume II written by Rashmi Luthra and published by EOLSS Publications. This book was released on 2009-05-12 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journalism and Mass Communication is the component of Encyclopedia of Social Sciences and Humanities in the global Encyclopedia of Life Support Systems (EOLSS), which is an integrated compendium of twenty one Encyclopedias. The Theme on Journalism and Mass Communication deals, in two volumes and cover five main topics, with a myriad of issues of great relevance to our world such as: Evolution of Journalism and Mass Communication; Evolution of Mass Communication: Mass Communication and Sustainable Futures; The Internet as a Mass Communication Medium; Management and Future of Mass Communications and Media; Communication Strategies for Sustainable Societies, which are then expanded into multiple subtopics, each as a chapter. These two volumes are aimed at the following five major target audiences: University and College Students Educators, Professional Practitioners, Research Personnel and Policy Analysts, Managers, and Decision Makers, NGOs and GOs.

Media of Mass Communication

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Publisher :
ISBN 13 : 9781292025230
Total Pages : 456 pages
Book Rating : 4.0/5 (252 download)

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Book Synopsis Media of Mass Communication by : John Vivian

Download or read book Media of Mass Communication written by John Vivian and published by . This book was released on 2013-07-29 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: People make media, media takes up two-thirds of our waking hours, media impacts our lives; it is critical to understand how the media work and why, to grasp the global nature of communication, and to assess media messages to attain media literacy.The Media of Mass Communication, 11eteaches students to understand how the media work and why. The material engages students as both consumers and creators of mass media. Students explore the latest media economic, technological, cultural and political shifts all in historical context. They engage with the coverage of ongoing transformations in mass media as analysts, examining the various ways in which media impacts the world as they hone their media literacy skills.

JOURNALISM AND MASS COMMUNICATION -Volume I

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Author :
Publisher : EOLSS Publications
ISBN 13 : 1905839715
Total Pages : 388 pages
Book Rating : 4.9/5 (58 download)

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Book Synopsis JOURNALISM AND MASS COMMUNICATION -Volume I by : Rashmi Luthra

Download or read book JOURNALISM AND MASS COMMUNICATION -Volume I written by Rashmi Luthra and published by EOLSS Publications. This book was released on 2009-05-12 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journalism and Mass Communication is the component of Encyclopedia of Social Sciences and Humanities in the global Encyclopedia of Life Support Systems (EOLSS), which is an integrated compendium of twenty one Encyclopedias. The Theme on Journalism and Mass Communication deals, in two volumes and cover five main topics, with a myriad of issues of great relevance to our world such as: Evolution of Journalism and Mass Communication; Evolution of Mass Communication: Mass Communication and Sustainable Futures; The Internet as a Mass Communication Medium; Management and Future of Mass Communications and Media; Communication Strategies for Sustainable Societies, which are then expanded into multiple subtopics, each as a chapter. These two volumes are aimed at the following five major target audiences: University and College Students Educators, Professional Practitioners, Research Personnel and Policy Analysts, Managers, and Decision Makers, NGOs and GOs.