The Mcgraw Hill 36 Hour Course Product Development

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The McGraw-Hill 36-Hour Course Product Development

Author : Andrea Belz
Publisher : McGraw Hill Professional
ISBN 13 : 0071746145
Total Pages : 256 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis The McGraw-Hill 36-Hour Course Product Development by : Andrea Belz

Download or read book The McGraw-Hill 36-Hour Course Product Development written by Andrea Belz and published by McGraw Hill Professional. This book was released on 2010-12-10 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the Secrets Behind World-Class Product Development In a world overloaded with new products and services, making a single offering stand out is a Herculean task. Or is it? Market leaders are developing innovative processes that all but guarantee the success of their new products--and now their secrets are available to you. The McGraw-Hill 36-Hour Course: Product Development gives you the critical edge in a product-saturated world. Presenting the most current marketing tools and best practices, it provides proven methods behind successful product development, along with case studies from the most creative companies of our time--Apple, Google, Cisco, Toyota, Pixar, and many others. In less than a week, you'll be an expert on: Creating a value proposition that motivates a customer to buy your new product Protecting intellectual property to sustain a competitive advantage Creating a budget and securing the capital you need Managing the design, fabrication, integration, and delivery processes Master the essentials of product development Maximize your study time Measure your progress with chapter tests and a free online exam Earn a Certificate of Achievement online Designed as an easy, self-paced "course" complete with chapter-ending quizzes and an online final exam, The McGraw-Hill 36-Hour Course: Product Development puts you on the fast track to making your dream product a success.

The McGraw-Hill 36-Hour Course: Operations Management

Author : Linda L. Brennan
Publisher : McGraw Hill Professional
ISBN 13 : 0071746137
Total Pages : 256 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis The McGraw-Hill 36-Hour Course: Operations Management by : Linda L. Brennan

Download or read book The McGraw-Hill 36-Hour Course: Operations Management written by Linda L. Brennan and published by McGraw Hill Professional. This book was released on 2010-09-17 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take a crash course in boosting operational efficiency! Whether a business manufactures trucks, delivers packages, or sells coffee, it lives and breathes on its operations. Without exception. Ensuring smooth, efficient processes is a challenging task--but the rewards are immense.The McGraw-Hill 36-Hour Course: Operations Management puts you on the fast track to bolstering and managing the effectiveness of your organization’s operations. Complete with exercises, self-tests, and an online final exam, this virtual immersion course in operations management teaches you how to: Evaluate and measure existing systems’ performance Use quality management tools like Six Sigma and Lean Production Design new, improved processes Define, plan, and control costs of projects Take this in-depth course on operations management and put your vision into action. This is the only book on the syllabus. Class begins now!

The McGraw-Hill 36-Hour Course: Online Marketing

Author : Lorrie Thomas
Publisher : McGraw Hill Professional
ISBN 13 : 0071750398
Total Pages : 272 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis The McGraw-Hill 36-Hour Course: Online Marketing by : Lorrie Thomas

Download or read book The McGraw-Hill 36-Hour Course: Online Marketing written by Lorrie Thomas and published by McGraw Hill Professional. This book was released on 2011-01-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as: Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO ) E-mail marketing Online Public Relations Earn a Certificate of Achievement Through A Free OnlineExamination! The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You’re already on your way to Web marketing mastery!

The McGraw-Hill 36-Hour Course: Organizational Development

Author : Stephen R. Balzac
Publisher : McGraw Hill Professional
ISBN 13 : 0071746234
Total Pages : 241 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis The McGraw-Hill 36-Hour Course: Organizational Development by : Stephen R. Balzac

Download or read book The McGraw-Hill 36-Hour Course: Organizational Development written by Stephen R. Balzac and published by McGraw Hill Professional. This book was released on 2010-10-15 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take a crash course in one of today's most important business skills--organizational development! Change comes fast, and the most successful organizations are prepared to handle it before impact; they act, not react. How are they able to do this? With a solid grounding in organizational development. The McGraw-Hill 36-Hour Course: Organizational Development is a skill-building guide to one of the most important functions in business today. In no time, you'll be able to recognize patterns of organizational behavior that are detrimental to your organization, and you'll have the skills to envision and drive the type of change your company needs. Concise, engaging, and filled with quizzes to help you reinforce lessons learned, this crash course offers the knowledge you need to: Address problems with your company’s culture Hire the best people for your needs Set goals and move your team to action Motivate your people to envision change Institute meaningful change in how your company functions Change can be your company's best friend. You just have to manage it with skill. The McGraw-Hill 36-Hour Course: Organizational Development puts you on the fast track to face today’s, not yesterday's, challenges.

The McGraw-Hill 36-Hour Course: Project Management, Second Edition

Author : Helen S. Cooke
Publisher : McGraw Hill Professional
ISBN 13 : 0071750428
Total Pages : 401 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis The McGraw-Hill 36-Hour Course: Project Management, Second Edition by : Helen S. Cooke

Download or read book The McGraw-Hill 36-Hour Course: Project Management, Second Edition written by Helen S. Cooke and published by McGraw Hill Professional. This book was released on 2010-09-17 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Schedule and coordinate projects seamlessly, start to finish! In today's ultracompetitive world of business, those in charge want results on time and on budget--and they're turning to project managers to deliver. Skilled project managers are in high demand, and the profession is growing at an unprecedented rate. The McGraw-Hill 36-Hour Course: Project Management, Second Edition, combines expert insight, advice based on realworld experience, and the latest developments into a single, concise package. In the span of 36 hours, you'll learn how to: Plan, launch, manage, and close projects Build the best team for each project Shape and drive a project using effective leadership Manage quality, costs, time, and risk Deploy the latest project management technologies Complete with chapter-ending self-tests and a comprehensive online final exam, The McGraw-Hill 36-Hour Course: Project Management, Second Edition, provides the guidance you need to manage any project under any conditions.

The McGraw-Hill 36-Hour Course in Business Writing and Communication, Second Edition

Author : Kenneth W. Davis
Publisher : McGraw Hill Professional
ISBN 13 : 0071743944
Total Pages : 256 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis The McGraw-Hill 36-Hour Course in Business Writing and Communication, Second Edition by : Kenneth W. Davis

Download or read book The McGraw-Hill 36-Hour Course in Business Writing and Communication, Second Edition written by Kenneth W. Davis and published by McGraw Hill Professional. This book was released on 2010-03-19 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supercharge your writing skills . . . by the end of the week! In the workplace, your writing speaks volumes about you. Whether you’re crafting a three-line message or a 300-page report, you need to write in a polished, professional way—regardless of your position or profession. The McGraw-Hill 36-Hour Course in Business Writing and Communication puts you on the fast track to becoming a strong, persuasive business writer. Complete with exercises, self-tests, and an online final exam, this multifaceted business writing “course” teaches you how to: SEIZE READERS’ INTEREST INSTANTLY ELIMINATE NONSPECIFIC WORDS AND PHRASES MANAGE CROSS-CULTURAL WRITING CRAFT COMPELLING ONLINE COPY CREATE POWERFUL PRESENTATIONS Present yourself at the top of your game in every e-mail, memo, report, and presentation with The McGraw-Hill 36-Hour Course in Business Writing and Communication!

The McGraw-Hill 36-Hour Course: Real Estate Investing, Second Edition

Author : Jack Cummings
Publisher : McGraw Hill Professional
ISBN 13 : 0071743766
Total Pages : 368 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis The McGraw-Hill 36-Hour Course: Real Estate Investing, Second Edition by : Jack Cummings

Download or read book The McGraw-Hill 36-Hour Course: Real Estate Investing, Second Edition written by Jack Cummings and published by McGraw Hill Professional. This book was released on 2010-08-06 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete curriculum for profiting in today's tough market! Opportunities abound in the real estate market. In order to find the best investments, though, you need to understand the changes brought on by the turbulence of recent years. Bringing you completely up to date on today's market, The McGraw-Hill 36-Hour Course: Real Estate Investing offers a fast-paced but thorough and well-rounded education on profiting in real estate. Revealing secrets previously reserved for industry insiders, veteran Jack Cummings offers the knowledge you need to get moving right away. This three-day "crash course" provides checklists and proven insider tips on how to: spot the hot properties of tomorrow calculate potential profits before investing increase property values make offers and counteroffers find the best sources of financing Get tips and advice from a true industry insider and start building your fortune now with The McGraw-Hill 36-Hour Course: Real Estate Investing.

Managerial Economics and Business Strategy

Author : Michael Baye
Publisher : McGraw-Hill/Irwin
ISBN 13 : 9780072818635
Total Pages : 0 pages
Book Rating : 4.8/5 (186 download)

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Book Synopsis Managerial Economics and Business Strategy by : Michael Baye

Download or read book Managerial Economics and Business Strategy written by Michael Baye and published by McGraw-Hill/Irwin. This book was released on 2002-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blends tools from intermediate microeconomics, game theory, and industrial organization for a managerial economics text. This fourth edition offers a balanced coverage of traditional and modern topics.

Product Design and Development

Author : Karl T. Ulrich
Publisher : Irwin/McGraw-Hill
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Product Design and Development by : Karl T. Ulrich

Download or read book Product Design and Development written by Karl T. Ulrich and published by Irwin/McGraw-Hill. This book was released on 2004 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text presents a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods facilitate problem-solving and decision-making.

New Products Management

Author : Charles Merle Crawford
Publisher : McGraw-Hill/Irwin
ISBN 13 : 9780256187786
Total Pages : 0 pages
Book Rating : 4.1/5 (877 download)

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Book Synopsis New Products Management by : Charles Merle Crawford

Download or read book New Products Management written by Charles Merle Crawford and published by McGraw-Hill/Irwin. This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a managerial approach, in order to acquaint students with the managerial steps and processes involved in new product development, this work includes coverage of product protocol.

Operations Management For Dummies

Author : Mary Ann Anderson
Publisher : John Wiley & Sons
ISBN 13 : 1118551079
Total Pages : 53 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Operations Management For Dummies by : Mary Ann Anderson

Download or read book Operations Management For Dummies written by Mary Ann Anderson and published by John Wiley & Sons. This book was released on 2013-07-09 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt: Score your highest in Operations Management Operations management is an important skill for current and aspiring business leaders to develop and master. It deals with the design and management of products, processes, services, and supply chains. Operations management is a growing field and a required course for most undergraduate business majors and MBA candidates. Now, Operations Management For Dummies serves as an extremely resourceful aid for this difficult subject. Tracks to a typical course in operations management or operations strategy, and covers topics such as evaluating and measuring existing systems' performance and efficiency, materials management and product development, using tools like Six Sigma and Lean production, designing new, improved processes, and defining, planning, and controlling costs of projects. Clearly organizes and explains complex topics Serves as an supplement to your Operations Management textbooks Helps you score your highest in your Operations Management course Whether your aim is to earn an undergraduate degree in business or an MBA, Operations Management For Dummies is indispensable supplemental reading for your operations management course.

Essentials of Business Law

Author : LIUZZO
Publisher :
ISBN 13 : 9781266914829
Total Pages : 0 pages
Book Rating : 4.9/5 (148 download)

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Book Synopsis Essentials of Business Law by : LIUZZO

Download or read book Essentials of Business Law written by LIUZZO and published by . This book was released on 2024-04-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Understanding Psychology

Author : Robert S. Feldman
Publisher :
ISBN 13 : 9781260194524
Total Pages : 0 pages
Book Rating : 4.1/5 (945 download)

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Book Synopsis Understanding Psychology by : Robert S. Feldman

Download or read book Understanding Psychology written by Robert S. Feldman and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised edition of the author's Understanding psychology, [2017]

The Consultant's Big Book of Reproducible Surveys and Questionnaires

Author : Mel Silberman
Publisher : McGraw Hill Professional
ISBN 13 : 9780071408820
Total Pages : 356 pages
Book Rating : 4.4/5 (88 download)

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Book Synopsis The Consultant's Big Book of Reproducible Surveys and Questionnaires by : Mel Silberman

Download or read book The Consultant's Big Book of Reproducible Surveys and Questionnaires written by Mel Silberman and published by McGraw Hill Professional. This book was released on 2003 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Downloadable and customizable" -- front cover.

The Art of Public Speaking

Author : Stephen Lucas
Publisher : McGraw-Hill College
ISBN 13 : 9780072562965
Total Pages : 500 pages
Book Rating : 4.5/5 (629 download)

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Book Synopsis The Art of Public Speaking by : Stephen Lucas

Download or read book The Art of Public Speaking written by Stephen Lucas and published by McGraw-Hill College. This book was released on 2004 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lucas' "The Art of Public Speaking" is the leading public speaking textbook in the field. Whether a novice or an experienced speaker when beginning the course, every student will learn how to be a better public speaker through Lucas' clear explanations. Creative activities, vivid examples, annotated speech samples, and foundation of classic and contemporary rhetoric provide students a strong understanding of public speaking. When instructors teach from this textbook, they benefit from Lucas' Integrated Teaching Package. The Annotated Instructor's Edition and Instructor's Manual, both written by Steve Lucas, provide teaching tips and give outlines on how to use the various supplements. As a result, instructors are able to see various teaching examples, how to integrate technology, and analyses and discussion questions for video clips in class. The Annotated Instructor's Edition, Instructor's Manual, Test Bank, CDs, videos, and other supplements provide instructors the tools needed to create a dynamic classroom. This edition has a supplement to meet the needs of online classes, Teaching Public Speaking Online with The Art of Public Speaking.

Project Management for Healthcare Information Technology

Author : Scott Coplan
Publisher : McGraw Hill Professional
ISBN 13 : 0071740546
Total Pages : 284 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Project Management for Healthcare Information Technology by : Scott Coplan

Download or read book Project Management for Healthcare Information Technology written by Scott Coplan and published by McGraw Hill Professional. This book was released on 2011-01-26 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Proven, Integrated Healthcare Information Technology Management Solution Co-written by a certified Project Management Professional and an M.D., Project Management for Healthcare Information Technology presents an effective methodology that encompasses standards and best practices from project management, information technology management, and change management for a streamlined transition to digital medicine. Each management discipline is examined in detail and defined as a set of knowledge areas. The book then describes the core processes that take place within each knowledge area in the initiating, planning, executing, controlling, and closing stages of a project. Real-world examples from healthcare information technology project leaders identify how the integrated approach presented in this book leads to successful project implementations. Coverage Includes: Integrating project, information technology, and change management methodologies PMBOK Guide process groups--initiating, planning, executing, controlling, and closing Project management knowledge areas--integration, scope, time, cost, quality, human resource, communication, risk, and procurement management IT management knowledge areas--user requirements, infrastructure, conversion, software configuration, workflow, security, interface, testing, cutover, and support management Change management knowledge areas--realization, sponsorship, transformation, training, and optimization management

The McGraw-Hill 36-Hour Project Management Course

Author : Helen S. Cooke
Publisher : McGraw Hill Professional
ISBN 13 : 0071466924
Total Pages : 367 pages
Book Rating : 4.0/5 (714 download)

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Book Synopsis The McGraw-Hill 36-Hour Project Management Course by : Helen S. Cooke

Download or read book The McGraw-Hill 36-Hour Project Management Course written by Helen S. Cooke and published by McGraw Hill Professional. This book was released on 2005-03-04 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project management is today's hottest topic, yet fully integrative, timely, and broad-based coverage is difficult to find. The McGraw-Hill 36-Hour Project Management Course synthesizes and organizes current PM knowledge and material from the Project Management Institute and other leading bodies of knowledge into one comprehensive and contemporary resource. Real-life case studies and examples, placed in the context of state-of-the-art applications, make this course book valuable to a wide range of professionals in virtually any industry.