The Mcgraw Hill 36 Hour Course In Business Writing And Communication Second Edition

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The McGraw-Hill 36-Hour Course in Business Writing and Communication, Second Edition

Author : Kenneth W. Davis
Publisher : McGraw Hill Professional
ISBN 13 : 0071743944
Total Pages : 256 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis The McGraw-Hill 36-Hour Course in Business Writing and Communication, Second Edition by : Kenneth W. Davis

Download or read book The McGraw-Hill 36-Hour Course in Business Writing and Communication, Second Edition written by Kenneth W. Davis and published by McGraw Hill Professional. This book was released on 2010-03-19 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supercharge your writing skills . . . by the end of the week! In the workplace, your writing speaks volumes about you. Whether you’re crafting a three-line message or a 300-page report, you need to write in a polished, professional way—regardless of your position or profession. The McGraw-Hill 36-Hour Course in Business Writing and Communication puts you on the fast track to becoming a strong, persuasive business writer. Complete with exercises, self-tests, and an online final exam, this multifaceted business writing “course” teaches you how to: SEIZE READERS’ INTEREST INSTANTLY ELIMINATE NONSPECIFIC WORDS AND PHRASES MANAGE CROSS-CULTURAL WRITING CRAFT COMPELLING ONLINE COPY CREATE POWERFUL PRESENTATIONS Present yourself at the top of your game in every e-mail, memo, report, and presentation with The McGraw-Hill 36-Hour Course in Business Writing and Communication!

The McGraw-Hill 36-Hour Course: Operations Management

Author : Linda L. Brennan
Publisher : McGraw Hill Professional
ISBN 13 : 0071746137
Total Pages : 256 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis The McGraw-Hill 36-Hour Course: Operations Management by : Linda L. Brennan

Download or read book The McGraw-Hill 36-Hour Course: Operations Management written by Linda L. Brennan and published by McGraw Hill Professional. This book was released on 2010-09-17 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take a crash course in boosting operational efficiency! Whether a business manufactures trucks, delivers packages, or sells coffee, it lives and breathes on its operations. Without exception. Ensuring smooth, efficient processes is a challenging task--but the rewards are immense.The McGraw-Hill 36-Hour Course: Operations Management puts you on the fast track to bolstering and managing the effectiveness of your organization’s operations. Complete with exercises, self-tests, and an online final exam, this virtual immersion course in operations management teaches you how to: Evaluate and measure existing systems’ performance Use quality management tools like Six Sigma and Lean Production Design new, improved processes Define, plan, and control costs of projects Take this in-depth course on operations management and put your vision into action. This is the only book on the syllabus. Class begins now!

The McGraw-Hill 36-Hour Course Product Development

Author : Andrea Belz
Publisher : McGraw Hill Professional
ISBN 13 : 0071746145
Total Pages : 256 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis The McGraw-Hill 36-Hour Course Product Development by : Andrea Belz

Download or read book The McGraw-Hill 36-Hour Course Product Development written by Andrea Belz and published by McGraw Hill Professional. This book was released on 2010-12-10 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the Secrets Behind World-Class Product Development In a world overloaded with new products and services, making a single offering stand out is a Herculean task. Or is it? Market leaders are developing innovative processes that all but guarantee the success of their new products--and now their secrets are available to you. The McGraw-Hill 36-Hour Course: Product Development gives you the critical edge in a product-saturated world. Presenting the most current marketing tools and best practices, it provides proven methods behind successful product development, along with case studies from the most creative companies of our time--Apple, Google, Cisco, Toyota, Pixar, and many others. In less than a week, you'll be an expert on: Creating a value proposition that motivates a customer to buy your new product Protecting intellectual property to sustain a competitive advantage Creating a budget and securing the capital you need Managing the design, fabrication, integration, and delivery processes Master the essentials of product development Maximize your study time Measure your progress with chapter tests and a free online exam Earn a Certificate of Achievement online Designed as an easy, self-paced "course" complete with chapter-ending quizzes and an online final exam, The McGraw-Hill 36-Hour Course: Product Development puts you on the fast track to making your dream product a success.

The McGraw-Hill 36-Hour Course: Online Marketing

Author : Lorrie Thomas
Publisher : McGraw Hill Professional
ISBN 13 : 0071750398
Total Pages : 272 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis The McGraw-Hill 36-Hour Course: Online Marketing by : Lorrie Thomas

Download or read book The McGraw-Hill 36-Hour Course: Online Marketing written by Lorrie Thomas and published by McGraw Hill Professional. This book was released on 2011-01-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as: Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO ) E-mail marketing Online Public Relations Earn a Certificate of Achievement Through A Free OnlineExamination! The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You’re already on your way to Web marketing mastery!

The McGraw-Hill 36-Hour Course in Business Writing and Communication, Second Edition

Author : Kenneth Davis
Publisher : Mcgraw-hill
ISBN 13 : 9780071738262
Total Pages : 256 pages
Book Rating : 4.7/5 (382 download)

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Book Synopsis The McGraw-Hill 36-Hour Course in Business Writing and Communication, Second Edition by : Kenneth Davis

Download or read book The McGraw-Hill 36-Hour Course in Business Writing and Communication, Second Edition written by Kenneth Davis and published by Mcgraw-hill. This book was released on 2010-02-25 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supercharge your writing skills . . . by the end of the week! In the workplace, your writing speaks volumes about you. Whether you’re crafting a three-line message or a 300-page report, you need to write in a polished, professional way—regardless of your position or profession.The McGraw-Hill 36-Hour Course in Business Writing and Communication puts you on the fast track to becoming a strong, persuasive business writer. Complete with exercises, self-tests, and an online final exam, this multifaceted business writing “course” teaches you how to: SEIZE READERS’ INTEREST INSTANTLY ELIMINATE NONSPECIFIC WORDS AND PHRASES MANAGE CROSS-CULTURAL WRITING CRAFT COMPELLING ONLINE COPY CREATE POWERFUL PRESENTATIONS Present yourself at the top of your game in every e-mail, memo, report, and presentation with The McGraw-Hill 36-Hour Course in Business Writing and Communication!

College Writing Skills with Readings

Author : John Lagan
Publisher :
ISBN 13 : 9780074011508
Total Pages : 0 pages
Book Rating : 4.0/5 (115 download)

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Book Synopsis College Writing Skills with Readings by : John Lagan

Download or read book College Writing Skills with Readings written by John Lagan and published by . This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Business and Professional Communication

Author : Kory Floyd
Publisher :
ISBN 13 : 9781266369377
Total Pages : 0 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Business and Professional Communication by : Kory Floyd

Download or read book Business and Professional Communication written by Kory Floyd and published by . This book was released on 2024 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The McGraw-Hill 36-Hour Course: Organizational Development

Author : Stephen R. Balzac
Publisher : McGraw Hill Professional
ISBN 13 : 0071746234
Total Pages : 241 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis The McGraw-Hill 36-Hour Course: Organizational Development by : Stephen R. Balzac

Download or read book The McGraw-Hill 36-Hour Course: Organizational Development written by Stephen R. Balzac and published by McGraw Hill Professional. This book was released on 2010-10-15 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take a crash course in one of today's most important business skills--organizational development! Change comes fast, and the most successful organizations are prepared to handle it before impact; they act, not react. How are they able to do this? With a solid grounding in organizational development. The McGraw-Hill 36-Hour Course: Organizational Development is a skill-building guide to one of the most important functions in business today. In no time, you'll be able to recognize patterns of organizational behavior that are detrimental to your organization, and you'll have the skills to envision and drive the type of change your company needs. Concise, engaging, and filled with quizzes to help you reinforce lessons learned, this crash course offers the knowledge you need to: Address problems with your company’s culture Hire the best people for your needs Set goals and move your team to action Motivate your people to envision change Institute meaningful change in how your company functions Change can be your company's best friend. You just have to manage it with skill. The McGraw-Hill 36-Hour Course: Organizational Development puts you on the fast track to face today’s, not yesterday's, challenges.

The McGraw-Hill 36-Hour Course: Project Management, Second Edition

Author : Helen S. Cooke
Publisher : McGraw Hill Professional
ISBN 13 : 0071750428
Total Pages : 401 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis The McGraw-Hill 36-Hour Course: Project Management, Second Edition by : Helen S. Cooke

Download or read book The McGraw-Hill 36-Hour Course: Project Management, Second Edition written by Helen S. Cooke and published by McGraw Hill Professional. This book was released on 2010-09-17 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Schedule and coordinate projects seamlessly, start to finish! In today's ultracompetitive world of business, those in charge want results on time and on budget--and they're turning to project managers to deliver. Skilled project managers are in high demand, and the profession is growing at an unprecedented rate. The McGraw-Hill 36-Hour Course: Project Management, Second Edition, combines expert insight, advice based on realworld experience, and the latest developments into a single, concise package. In the span of 36 hours, you'll learn how to: Plan, launch, manage, and close projects Build the best team for each project Shape and drive a project using effective leadership Manage quality, costs, time, and risk Deploy the latest project management technologies Complete with chapter-ending self-tests and a comprehensive online final exam, The McGraw-Hill 36-Hour Course: Project Management, Second Edition, provides the guidance you need to manage any project under any conditions.

A Risk Management Approach to Business Continuity

Author : Julia Graham
Publisher : Rothstein Publishing
ISBN 13 : 1931332886
Total Pages : 415 pages
Book Rating : 4.9/5 (313 download)

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Book Synopsis A Risk Management Approach to Business Continuity by : Julia Graham

Download or read book A Risk Management Approach to Business Continuity written by Julia Graham and published by Rothstein Publishing. This book was released on 2015-02-20 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Julia Graham and David Kaye, two globally recognized risk management experts with experience in 50 countries, were among the first to recognize the interrelationship of Risk Management and Business Continuity and demonstrate how to integrate them with Corporate Governance enterprise-wide. They focus on all the factors that must be considered when developing a comprehensive Business Continuity Plan, especially for multi-location or multinational companies. Endorsed by The Business Continuity Institute, Institute for Risk Management, and Disaster Recovery Institute International, the book includes: • Chapter objectives, summaries and bibliographies; charts, sample forms, checklists throughout. • Plentiful case studies, in boxed text, sourced globally in the UK, US, Europe, Australia, Asia, etc. • Boxed inserts summarizing key concepts. • Glossy of 150 risk management and business continuity terms. • Wide range of challenges, including supply chain disruptions, media and brand attack, product contamination and product recall, bomb threats, chemical and biological threats, etc. • Instructions for designing/executing team exercises with role playing to rehearse scenarios. • Guidance on how to develop a business continuity plan, including a Business Impact Analysis. Downloadable Instructor Materials are available for college and professional developement use, including PowerPoint slides and syllabus for 12-week course with lecture outlines/notes, quizzes, reading assignments, discussion topics, projects "Provides clear guidance, supported with a wide range of memorable and highly relevant case studies, for any risk or business continuity manager to successfully meet the challenges of today and the future." --Steven Mellish, Chairman, The Business Continuity Institute

Writing Matters

Author : Rebecca Moore Howard
Publisher : McGraw-Hill Humanities, Social Sciences & World Languages
ISBN 13 : 9780072418750
Total Pages : 0 pages
Book Rating : 4.4/5 (187 download)

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Book Synopsis Writing Matters by : Rebecca Moore Howard

Download or read book Writing Matters written by Rebecca Moore Howard and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 2009-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing Mattersoffers writing instructors and students a four-part framework that focuses the rules and conventions of writing through a lens of responsibility, empowering students to own their ideas and to view their writing as consequential.Writing Mattershelps students recognize and respect their role in writing by focusing on four key areas of responsibility: Their responsibility to other writers, to their audience, to their topic, and to themselves.Howard's teaching experience has proven that students are more likely to write effectively and responsibly when they think of themselves as writers rather than as error-makers.Writing Mattersaddresses students respectfully as mature and capable fellow writers in the research and writing process.

The McGraw-Hill 36-Hour Course: Real Estate Investing, Second Edition

Author : Jack Cummings
Publisher : McGraw Hill Professional
ISBN 13 : 0071743766
Total Pages : 368 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis The McGraw-Hill 36-Hour Course: Real Estate Investing, Second Edition by : Jack Cummings

Download or read book The McGraw-Hill 36-Hour Course: Real Estate Investing, Second Edition written by Jack Cummings and published by McGraw Hill Professional. This book was released on 2010-08-06 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete curriculum for profiting in today's tough market! Opportunities abound in the real estate market. In order to find the best investments, though, you need to understand the changes brought on by the turbulence of recent years. Bringing you completely up to date on today's market, The McGraw-Hill 36-Hour Course: Real Estate Investing offers a fast-paced but thorough and well-rounded education on profiting in real estate. Revealing secrets previously reserved for industry insiders, veteran Jack Cummings offers the knowledge you need to get moving right away. This three-day "crash course" provides checklists and proven insider tips on how to: spot the hot properties of tomorrow calculate potential profits before investing increase property values make offers and counteroffers find the best sources of financing Get tips and advice from a true industry insider and start building your fortune now with The McGraw-Hill 36-Hour Course: Real Estate Investing.

The McGraw-Hill 36-Hour Course: Lean Six Sigma

Author : Sheila Shaffie
Publisher : McGraw Hill Professional
ISBN 13 : 0071743855
Total Pages : 242 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis The McGraw-Hill 36-Hour Course: Lean Six Sigma by : Sheila Shaffie

Download or read book The McGraw-Hill 36-Hour Course: Lean Six Sigma written by Sheila Shaffie and published by McGraw Hill Professional. This book was released on 2012-04-30 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reduce Operational Cost and Risk.

The Practical Guide to Writing : with Readings and Handbook

Author : Sylvan Barnet
Publisher : Pearson Longman
ISBN 13 : 9780321399304
Total Pages : 612 pages
Book Rating : 4.3/5 (993 download)

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Book Synopsis The Practical Guide to Writing : with Readings and Handbook by : Sylvan Barnet

Download or read book The Practical Guide to Writing : with Readings and Handbook written by Sylvan Barnet and published by Pearson Longman. This book was released on 2007 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second Canadian edition of The Practical Guide to Writing with Readings and Handbook is designed for use in university and college courses in which essay writing is required. It enhances the learning process for both students and instructors by providing insight for students as they write, for instructors as they read, and for both as they discuss the writing together. The student who is looking for information about choosing a topic, writing an analysis, constructing a paragraph, or even using a semicolon will find this guide indispensable.

The Big Book of Conflict Resolution Games: Quick, Effective Activities to Improve Communication, Trust and Collaboration

Author : Mary Scannell
Publisher : McGraw Hill Professional
ISBN 13 : 0071743669
Total Pages : 240 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis The Big Book of Conflict Resolution Games: Quick, Effective Activities to Improve Communication, Trust and Collaboration by : Mary Scannell

Download or read book The Big Book of Conflict Resolution Games: Quick, Effective Activities to Improve Communication, Trust and Collaboration written by Mary Scannell and published by McGraw Hill Professional. This book was released on 2010-05-28 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make workplace conflict resolution a game that EVERYBODY wins! Recent studies show that typical managers devote more than a quarter of their time to resolving coworker disputes. The Big Book of Conflict-Resolution Games offers a wealth of activities and exercises for groups of any size that let you manage your business (instead of managing personalities). Part of the acclaimed, bestselling Big Books series, this guide offers step-by-step directions and customizable tools that empower you to heal rifts arising from ineffective communication, cultural/personality clashes, and other specific problem areas—before they affect your organization's bottom line. Let The Big Book of Conflict-Resolution Games help you to: Build trust Foster morale Improve processes Overcome diversity issues And more Dozens of physical and verbal activities help create a safe environment for teams to explore several common forms of conflict—and their resolution. Inexpensive, easy-to-implement, and proved effective at Fortune 500 corporations and mom-and-pop businesses alike, the exercises in The Big Book of Conflict-Resolution Games delivers everything you need to make your workplace more efficient, effective, and engaged.

Power Sales Writing, Revised and Expanded Edition: Using Communication to Turn Prospects into Clients

Author : Sue A. Hershkowitz-Coore
Publisher : McGraw Hill Professional
ISBN 13 : 0071770801
Total Pages : 241 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Power Sales Writing, Revised and Expanded Edition: Using Communication to Turn Prospects into Clients by : Sue A. Hershkowitz-Coore

Download or read book Power Sales Writing, Revised and Expanded Edition: Using Communication to Turn Prospects into Clients written by Sue A. Hershkowitz-Coore and published by McGraw Hill Professional. This book was released on 2011-09-11 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: High-impact language for today’s lightning-fast world of sales Filled with practical writing tips, shortcuts, and examples, Power Sales Writing brings you up to date in a world where e-mail, social media, and smart phones dominate sales communication. If you’re not highly skilled with the latest communication platforms, you’re missing sales opportunities. Power Sales Writing will get you there in no time! “Your customers can ignore your correspondence or you can read this book. It’s that simple!” —Larry Winget, television personality and #1 bestselling author of Shut Up, Stop Whining & Get a Life “If you can’t write well, you can’t sell. Power Sales Writing shows you how to be crisp, clear, and communicate at the highest levels.” —Tim Sanders, author of Today We Are Rich “Can’t get enough! It’s so refreshing to find a resource that offers easy-to-use tools to help our sales teams deliver a compelling and engaging message that sets us apart from our competition.” —Robin Farrell, Director of Corporate Sales Training, North America Operations, Hyatt Hotels and Resorts

Reader-Friendly Reports: A No-nonsense Guide to Effective Writing for MBAs, Consultants, and Other Professionals

Author : Carter A. Daniel
Publisher : McGraw Hill Professional
ISBN 13 : 0071782869
Total Pages : 224 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Reader-Friendly Reports: A No-nonsense Guide to Effective Writing for MBAs, Consultants, and Other Professionals by : Carter A. Daniel

Download or read book Reader-Friendly Reports: A No-nonsense Guide to Effective Writing for MBAs, Consultants, and Other Professionals written by Carter A. Daniel and published by McGraw Hill Professional. This book was released on 2012-01-06 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book that has taught thousands of students how to write winning business reports For more than 30 years, Carter A. Daniel has been teaching MBA students at Rutgers University the art of effective business communication with the aid of his eminently practical guide Reader-Friendly Reports. Now available to the public for the first time, this beloved resource gives you everything you need to translate your hard-won figures, conclusions, and insights into concise and powerful reports. No definition of communication, no history, no theory, no diagrams Reader-Friendly Reports simply shows you how to: Target your audience Determine your purpose Develop your points Organize your ideas Make smooth transitions Conduct research Illustrate with clear graphs and charts Reader-Friendly Reports (the “Daniel Manual”) is the A to Z guide to ensuring you meet your first priority: making sure people can understand and remember your report from beginning to end.