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The Master Switch
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Download or read book The Master Switch written by Tim Wu and published by Atlantic Books Ltd. This book was released on 2010-11-01 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2011 Business Book of the Year Award The Internet Age: on the face of it, an era of unprecedented freedom in both communication and culture. Yet in the past, each major new medium, from telephone to satellite television, has crested on a wave of similar idealistic optimism, before succumbing to the inevitable undertow of industrial consolidation. Every once free and open technology has, in time, become centralized and closed; as corporate power has taken control of the 'master switch.' Today a similar struggle looms over the Internet, and as it increasingly supersedes all other media the stakes have never been higher. Part industrial exposé, part examination of freedom of expression, The Master Switch reveals a crucial drama - full of indelible characters - as it has played out over decades in the shadows of global communication.
Download or read book Switch written by Chip Heath and published by Crown Currency. This book was released on 2010-02-16 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
Download or read book The Like Switch written by Jack Schafer and published by Simon and Schuster. This book was released on 2015-01-13 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a Special Agent for the FBI's National Security Division's Behavioral Analysis Program, Schafer developed dynamic and breakthrough strategies for profiling terrorists and detecting deception. Now, he has evolved his proven-on-the-battlefield tactics for the day-to-day, but no less critical battle of getting people to like you. Learn to improve your LQ (Likeability Quotient), "spot the lie" both in person and online, master nonverbal cues that influence how people perceive you, and turn up or turn down the intensity of a relationship.
Download or read book The Attention Merchants written by Tim Wu and published by Vintage. This book was released on 2017-09-19 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.
Book Synopsis The Switch Collector by : Jeffrey Wittenhagen
Download or read book The Switch Collector written by Jeffrey Wittenhagen and published by . This book was released on 2022-12-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Switch Collector is a comprehensive "Switchopedia" Collector book series that covers all the physical releases for the Nintendo Switch along with the must play digital-only releases we would like to see come out physically. Part two of the second volume, titled "Volume Two Part Two" continues our journey with the Switch finishing the second year of the Nintendo Switch. This book is also in an abridged format to streamline the information so it is easy for the reader to consume!
Book Synopsis The Master and His Emissary by : Iain McGilchrist
Download or read book The Master and His Emissary written by Iain McGilchrist and published by Yale University Press. This book was released on 2019-03-26 with total page 615 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new edition of the bestselling classic – published with a special introduction to mark its 10th anniversary This pioneering account sets out to understand the structure of the human brain – the place where mind meets matter. Until recently, the left hemisphere of our brain has been seen as the ‘rational’ side, the superior partner to the right. But is this distinction true? Drawing on a vast body of experimental research, Iain McGilchrist argues while our left brain makes for a wonderful servant, it is a very poor master. As he shows, it is the right side which is the more reliable and insightful. Without it, our world would be mechanistic – stripped of depth, colour and value.
Download or read book The Curse of Bigness written by Tim Wu and published by . This book was released on 2018 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the man who coined the term "net neutrality" and who has made significant contributions to our understanding of antitrust policy and wireless communications, comes a call for tighter antitrust enforcement and an end to corporate bigness.
Book Synopsis Switch On Your Brain by : Dr. Caroline Leaf
Download or read book Switch On Your Brain written by Dr. Caroline Leaf and published by Baker Books. This book was released on 2013-09-01 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 900,000 copies sold! According to researchers, the vast majority--a whopping 75-98 percent--of the illnesses that plague us today are a direct result of our thought life. What we think about truly affects us both physically and emotionally. In fact, fear alone triggers more than 1,400 known physical and chemical responses in our bodies, activating more than thirty different hormones! Today our culture is undergoing an epidemic of toxic thoughts that, left unchecked, create ideal conditions for illnesses. Supported by current scientific and medical research, Dr. Caroline Leaf gives readers a prescription for better health and wholeness through correct thinking patterns, declaring that we are not victims of our biology. She shares with readers the "switch" in our brains that enables us to live happier, healthier, more enjoyable lives where we achieve our goals, maintain our weight, and even become more intelligent. She shows us how to choose life, get our minds under control, and reap the benefits of a detoxed thought life.
Download or read book Stop Drifting written by David Ibarra and published by . This book was released on 2020-07-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Does Sleeping Sound Better than Living? Tom Stanley, a slightly overweight lost soul, who doesn't want to get outof bed anymore. He would rather sleep than face the daily grind of his lifeand his car dealership, Thomas Stanley Chevrolet. Life has lost its luster-that is, until one day a chance meeting changes everything.Tom runs into fellow car dealership owner, Daniel Santos. Tall, tan, andfit, Daniel is famous for his success. He meets Tom at Mary's Diner andquickly takes him under his wing. Not only does he agree to train Tom torun his first marathon, The High Desert Marathon, but also coaches him inhis business.While training for the marathon, Daniel teaches Tom:? The Mind Model based on the Think and Grow Rich Science ofSuccess Principles by Napoleon Hill? How to become the Switch Master to your own Thought? How to Pivot-to-Positive to overcome "Dr. Doubt"? Identify what you want to develop your Purpose? Learn to create training processes to implement new business strategiesStop Drifting is a story of great imagination to inspire new ways of masteringyour mindset to achieve your dreams. Just reading this inspirational talewakes you up to exciting new ways of thinking, being, and living.Does sleeping sound better than living?If so, you've become a drifter just like...
Download or read book The Switch written by Sandra Brown and published by Piatkus Books. This book was released on 2001 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: What began as a joke turned into tragedy ... leaving Gillian Lloyd dead, the victim of a brutal and seemingly unmotivated crime. Her twin Melina, along with astronaut 'Chief' Hart with whom Gillian had been involved disagrees with police that the homicide is an open and shut case. She vows to stop at nothing to learn the truth and avenge her twin's death. But Gillian's murder has a far-reaching impact that no one suspected or could even fathom. Soon, Melina is on the run from the police, the FBI, and the mastermind whose evil plot to engineer the perfect 'switch' could result in disastrous consequences on a global scale.
Download or read book Master of One written by Jaida Jones and published by HarperCollins. This book was released on 2020-11-10 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sinister sorcery. Gallows humor. A queer romance so glorious it could be right out of fae legend itself. Master of One is a fantasy unlike any other. Rags the thief has never met a pocket he couldn’t pick, but when he’s captured by a sorcerer with world-ending plans, he realizes even he is in over his head. Forced to use his finely honed skills to nab pieces of an ancient fae relic, Rags is stunned to discover that those “relics” just happen to be people: A distractingly handsome Fae prince, A too-honorable Queensguard deserter, A scrappy daughter of a disgraced noble family, A deceptively sweet-natured prince, A bona fide member of the Resistance, And him. Rags. They may all be captives in the sorcerer’s terrible scheme, but that won’t stop them from fighting back. And, sure, six unexpected allies against one wicked enemy doesn’t make for generous odds, but lucky for him, Rag’s not generous—he’s smart. And he has a plan that just might get them out of this alive. With the heist and intrigue of Six of Crows and the dark fairy tale feel of The Cruel Prince, this young adult fantasy debut will have readers rooting for a pair of reluctant heroes as they take on a world-ending fae prophecy, a malicious royal plot, and, most dangerously of all, their feelings for each other.
Download or read book Switch Bitch written by Roald Dahl and published by Penguin UK. This book was released on 2002-03-28 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Switch Bitch four tales of seduction and suspense are told by the grand master of the short story, Roald Dahl. Topping and tailing this collection are The Visitor and Bitch, stories featuring Dahl's notorious hedonist Oswald Hendryks Cornelius (or plain old Uncle Oswald) whose exploits are frequently as extraordinary as they are scandalous. In the middle, meanwhile, are The Great Switcheroo and The Last Act, two stories exploring a darker side of desire and pleasure. In the black comedies of Switch Bitch Roald Dahl brilliantly captures the ins and outs, highs and lows of sex. 'Dahl is too good a storyteller to become predictable' Daily Telegraph Roald Dahl, the brilliant and worldwide acclaimed author of Charlie and the Chocolate Factory, James and the Giant Peach, Matilda, and many more classics for children, also wrote scores of short stories for adults. These delightfully disturbing tales have often been filmed and were most recently the inspiration for the West End play, Roald Dahl's Twisted Tales by Jeremy Dyson. Roald Dahl's stories continue to make readers shiver today.
Book Synopsis Neurological Functions of the Masterswitch Protein Kinase – GSK-3 by : Oksana Kaidanovich-Beilin
Download or read book Neurological Functions of the Masterswitch Protein Kinase – GSK-3 written by Oksana Kaidanovich-Beilin and published by Frontiers E-books. This book was released on with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The functions of the brain that allow us to think, feel, move, and perceive the world are the result of an exchange of information within a network composed of millions of specialized cells called neurons and glia. Neurons use neurotransmitters and other extracellular messengers to communicate with each other, and to constantly update and re-organize their network of connections in a process known as neural plasticity. In order to respond to these extracellular signals, neurons are equipped with specialized receptors that can recognize a single neurotransmitter a bit like a lock would recognize a key. They do this by activating or inhibiting a class of specialized signaling proteins and second messengers. Typically, signaling proteins are themselves organized in networks or pathways in which they activate or inhibit each other in order to integrate the mass of information received by a single cell and to regulate the biological functions of this cell. As we can see, rather than simply being a network of neurons, the brain can be seen as a sort of “Russian doll” in which each neuron is at the same time a part of networks with other neurons and the receptacle of many networks composed of signaling proteins. Two individual genes encode two paralogous signaling proteins: Glycogen Synthase Kinase -3 alpha and beta (GSK-3a, GSK-3b), named for its ability to phosphorylate a key metabolic enzyme of glycogen synthesis, glycogen synthase. This unique “glamour and gloom” protein kinase, has been intriguing many researches for over 30 years by its unusual features, still unknown mechanisms of its activation, its regulation by multiple “key” intracellular pathways, and its capacity to influence the functions of many substrates. Since GSK-3 was discovered, there has been significant progress in elucidating its regulatory roles in the neuron and the structure and functions of the brain. Lithium has been used as a gold standard in the treatment of bipolar disorder for 60 years; and “GSK-3’s renaissance” in psychiatry began with the discovery of GSK-3 as lithium's intracellular target. Since then, GSK3 has been implicated in the pathogenesis of mood disorders, schizophrenia, Alzheimer’s disease, ADHD, multiple sclerosis, Fragile X syndrome and Huntington disease. Connections to these and other diseases has led over the last 10 years to the generation of multiple types of GSK-3 inhibitors as promising therapeutic treatments for the aforementioned pathological conditions. During last couple years new genetic models have been generated, including conventional and conditional mouse models, allowing the discovery of new roles of GSK-3 in the mechanism of neurotransmitter action, neurodevelopment, learning and memory formation, GSK-3’s gene - effect on mouse behavior, and other functions. Thus, GSK-3 has been well-established as an intracellular second messenger for several neurotransmitter systems, and as an important therapeutic target of mood stabilizers, antipsychotics and psychomimetic drugs. The proposed Specific Topic for Frontiers in Neuroscience will be focused on the latest advances from leading laboratories in this area, subdivided into 5 topics: (1) GSK-3 history, mechanism of regulation, substrate specificity and comparison between the brain function of two GSK-3 genes through new animal models and cell biology approaches; (2) role of GSK-3 in neurodevelopment and neuronal structure; (3) involvement of GSK-3 in synaptic functions, learning and memory, and in serotonin and dopamine pathways; (4) role of GSK-3 in neuroinflammation, and application to the pathogenesis of multiple sclerosis, AD, schizophrenia, Fragile X, brain tumors, stroke and bipolar disorder; (5) development of GSK-3 inhibitors and their application in psychiatry, including special discussion about the mechanism of lithium action.
Author : Publisher :Delene Kvasnicka ISBN 13 : Total Pages :554 pages Book Rating :4./5 ( download)
Download or read book written by and published by Delene Kvasnicka. This book was released on with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advanced Automotive Electricity and Electronics by : Michael Klyde
Download or read book Advanced Automotive Electricity and Electronics written by Michael Klyde and published by Jones & Bartlett Learning. This book was released on 2017-06-09 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advanced Automotive Electricity and Electronics, published as part of the CDX Master Automotive Technician Series, gives students with a basic understanding of automotive electrical the additional knowledge and experience they need to diagnose and fix complex electrical systems and circuits. Focused on a “strategy-based diagnostics” approach, this book helps students master technical trouble-shooting in order to address the problem correctly on the first attempt.
Book Synopsis Official Gazette of the United States Patent Office by : United States. Patent Office
Download or read book Official Gazette of the United States Patent Office written by United States. Patent Office and published by . This book was released on 1919 with total page 1164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advanced Automotive Electricity and Electronics by : Klyde
Download or read book Advanced Automotive Electricity and Electronics written by Klyde and published by Jones & Bartlett Learning. This book was released on 2017-06-12 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advanced Automotive Electricity and Electronics, published as part of the CDX Master Automotive Technician Series, gives students with a basic understanding of automotive electrical the additional knowledge and experience they need to diagnose and fix complex electrical systems and circuits. Focused on a “strategy-based diagnostics” approach, this book helps students master technical trouble-shooting in order to address the problem correctly on the first attempt.
