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The Marketing Revolution In Politics
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Book Synopsis The Political Marketing Revolution by : Jennifer Lees-Marshment
Download or read book The Political Marketing Revolution written by Jennifer Lees-Marshment and published by Manchester University Press. This book was released on 2004-10 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party politics, organizations including the monarchy, the BBC, universities, local councils, charities and the Scottish Parliament are adopting the tools of market intelligence to understand their market needs and demands.The political marketing revolution raises many questions, such as whether the student or patient really does know best and can decide his own education and health care. The book calls for a debate about the movement of the British political system towards a market-orientation and a re-negotiation of the relationship between leaders and the market. While recognizing the need for political leaders to listen, this debate places some responsibilities on the political consumer, looking to create a new relationship that might work more effectively for both sides.
Book Synopsis The Marketing Revolution in Politics by : Bruce I. Newman
Download or read book The Marketing Revolution in Politics written by Bruce I. Newman and published by University of Toronto Press. This book was released on 2016-01-08 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2008, Barack Obama’s presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it comes to effective branding, advertising, and relationship-building. The challenges facing a presidential campaign may be unique to the political arena, but the creative solutions are not. The Marketing Revolution in Politics shows how recent US presidential campaigns have adopted the latest marketing techniques and how organizations in the for-profit and non-profit sectors can benefit from their example. Distilling the marketing practices of successful political campaigns down into seven key lessons, Bruce I. Newman shows how organizations of any size can apply the same innovative, creative, and cost-effective marketing tactics as today’s presidential hopefuls. A compelling study of marketing in the make-or-break world of American politics, this book should be a must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate. Winner of the 2016 International Book Award in the "Business: Marketing & Advertising" category.
Book Synopsis The Political Marketing Game by : J. Lees-Marshment
Download or read book The Political Marketing Game written by J. Lees-Marshment and published by Springer. This book was released on 2011-03-29 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
Book Synopsis Political Marketing by : Jennifer Lees-Marshment
Download or read book Political Marketing written by Jennifer Lees-Marshment and published by Routledge. This book was released on 2009-09-10 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Marketing is the first comprehensive textbook to focus on political marketing, and introduces students to how candidates, parties, elected officials and governments around the world utilise marketing concepts and tools win elections and remain in office.analyses the implications of political marketing for democracy - are we happy to be 'citizen-consumers'?Drawing on the latest theoretical work and providing the broadest collation of international political marketing research available, this text:examines a wide range of political marketing topics including the rise of the political consumer, market intelligence and segmentation, opposition research, e-marketing, direct mail, market-orientation and strategy, internal marketing, product re-development, branding, local political marketing, marketing in government, delivery and global knowledge transferfeatures over 40 case studies written by international specialists in over 20 countries, and practitioner perspectives from those currently engaged in political marketingillustrates theories with clear examples integrated with topical discussion points, and provides essay and applied assessment suggestions in each chapter. Presented in clear and engaging style, this textbook offers sophisticated understanding of this exciting new area. Written by a leading expert in the field, it is essential reading for all students of political marketing, parties and elections and comparative politics.
Book Synopsis The Marketing of the President by : Bruce I. Newman
Download or read book The Marketing of the President written by Bruce I. Newman and published by SAGE. This book was released on 1994 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Professor Bruce I. Newman correctly points out that in this information age, a candidate and his staff can test a new issue or idea very quickly, and if it looks salable, arrange to have the candidate get it before the correct bloc of voters in a very short period of time. . . . Newman is also correct in noting that the political party, as an institution, is no longer as dominant in elections. . . . Political junkies will love this material." --Conservative Review The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Bruce I. Newman addresses issues of serious concern to the health of the political process as he examines the roles of polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed--for better or worse--by the use of marketing techniques.
Book Synopsis Current Issues in Political Marketing by : Jennifer Lees-Marshment
Download or read book Current Issues in Political Marketing written by Jennifer Lees-Marshment and published by Routledge. This book was released on 2006-05-12 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out i
Book Synopsis Political Marketing by : Jennifer Lees-Marshment
Download or read book Political Marketing written by Jennifer Lees-Marshment and published by Routledge. This book was released on 2014-05-09 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.
Book Synopsis Political Marketing in the United States by : Jennifer Lees-Marshment
Download or read book Political Marketing in the United States written by Jennifer Lees-Marshment and published by Routledge. This book was released on 2014-08-28 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.
Book Synopsis Global Political Marketing by : Jennifer Lees-Marshment
Download or read book Global Political Marketing written by Jennifer Lees-Marshment and published by Routledge. This book was released on 2009-10-16 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies. Written by a team of 25 international expert authors, the volume explores the impact of systemic features such as the party and electoral system, analysing how parties use marketing through 14 detailed country studies. The book explores the notion that political marketing is used by parties to both sell and design political products, is by no means confined to the opposition, and that many opinions besides those of the voters are considered in product design, including ideological anchors, expert opinion and party members’ input. The authors also explore how other factors impact on political marketing effectiveness, such as the ability of governments to communicate delivery, stay in touch, the role of the media and party unity and culture. Finally the work discusses the democratic implications of market-oriented parties, highlighting the need for debate about the relationship between citizens and governments and the prospects for democracy in the 21st century. Including a practitioner perspective as well as rigorous academic analysis, this collection provides the first global comprehensive overview of how political parties market themselves, it will be of great interest to all scholars of political marketing, parties and elections and comparative politics.
Book Synopsis The Phenomenon of Political Marketing by : Nicholas Jackson O'Shaughnessy
Download or read book The Phenomenon of Political Marketing written by Nicholas Jackson O'Shaughnessy and published by Springer. This book was released on 1990-06-18 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy.
Download or read book Rising Subjects written by Wiktor Marzec and published by University of Pittsburgh Press. This book was released on 2020-05-26 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rising Subjects explores the change of the public sphere in Russian Poland during the 1905 Revolution. The 1905 Revolution was one of the few bottom-up political transformations and general democratizations in Polish history. It was a popular rebellion fostering political participation of the working class. The infringement of previously carefully guarded limits of the public sphere triggered a powerful conservative reaction among the commercial and landed elites, and frightened the intelligentsia. Polish nationalists promised to eliminate the revolutionary “anarchy” and gave meaning to the sense of disappointment after the revolution. This study considers the 1905 Revolution as a tipping point for the ongoing developments of the public sphere. It addresses the question of Polish socialism, nationalism, and antisemitism. It demonstrates the difficulties in using the class cleavage for democratic politics in a conflict-ridden, multiethnic polity striving for an irredentist self-assertion against the imperial power.
Book Synopsis Routledge Handbook of Political Marketing by : Jennifer Lees-Marshment
Download or read book Routledge Handbook of Political Marketing written by Jennifer Lees-Marshment and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the field, international in both content and authorship, which will set the direction of future research. Routledge Handbook of Political Marketing contains cutting edge contributions written by academic experts and informed practitioners but will also have a cohesive structure, containing emerging areas and authors alongside established ones. The handbook addresses the practicalities as well as the broader impact of political marketing on politics including itse(tm) role in the changing relationship between political leaders, parties and voters. With each chapter providing a comparative and carefully structured discussion of a key topic, the handbook examines issues within the following broad themes: ee Understanding the market, gathering ideas, and debate Product development, branding and strategy Internal Marketing Communicating and connecting with the public Government Marketing - delivery, policy and leadership ee With each chapter written to a common template presenting new research and contemporary case studies, the handbook combines a succinct presentation of the latest research with an accessible and systematic format that will be of great interest to scholars and practitioners alike.
Book Synopsis Current Issues in Political Marketing by : Walter W. Wymer
Download or read book Current Issues in Political Marketing written by Walter W. Wymer and published by Psychology Press. This book was released on 2005 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out in a crowd. The book presents the latest thinking on marketing issues and the consequences of political marketing, including insights into current British politics that can easily be applied to democratic countries. It will help you develop strategies that make effective use of limited resources as nonprofit organizations face greater competition for reduced government funding.
Book Synopsis Revolutions: a Very Short Introduction by : Jack A. Goldstone
Download or read book Revolutions: a Very Short Introduction written by Jack A. Goldstone and published by Oxford University Press. This book was released on 2023 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In the 20th and 21st century revolutions have become more urban, often less violent, but also more frequent and more transformative of the international order. Whether it is the revolutions against Communism in Eastern Europe and the USSR; the "color revolutions" across Asia, Europe and North Africa; or the religious revolutions in Iran, Afghanistan, and Syria; today's revolutions are quite different from those of the past. Modern theories of revolution have therefore replaced the older class-based theories with more varied, dynamic, and contingent models of social and political change. This new edition updates the history of revolutions, from Classical Greece and Rome to the Revolution of Dignity in the Ukraine, with attention to the changing types and outcomes of revolutionary struggles. It also presents the latest advances in the theory of revolutions, including the issues of revolutionary waves, revolutionary leadership, international influences, and the likelihood of revolutions to come. This volume provides a brief but comprehensive introduction to the nature of revolutions and their role in global history"--
Book Synopsis Political Marketing: by : Wojciech Cwalina
Download or read book Political Marketing: written by Wojciech Cwalina and published by Routledge. This book was released on 2015-01-28 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprehensive and clearly organized, this is the first integrated theory-to-practice text on marketing's role in the political process. It incorporates insights and concepts drawn from the disciplines of Marketing, Psychology, and Political Science, and covers every aspect of marketing's infiltration into politics, including campaign strategy, market segmentation, and media strategy. Using examples and models drawn from countries around the globe, the authors elucidate the importance of political marketing techniques for the stability of democratic institutions. They also note the potential threats to democracy, especially the use of marketing techniques to manipulate voters at the subconscious level. They conclude with a set of normative do's and dont's for political marketing practice that strengthens civic education and democratic governance.
Book Synopsis The Market Revolution by : Charles Sellers
Download or read book The Market Revolution written by Charles Sellers and published by Oxford University Press. This book was released on 1994-05-19 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Market Revolution, one of America's most distinguished historians offers a major reinterpretation of a pivotal moment in United States history. Based on impeccable scholarship and written with grace and style, this volume provides a sweeping political and social history of the entire period from the diplomacy of John Quincy Adams to the birth of Mormonism under Joseph Smith, from Jackson's slaughter of the Indians in Georgia and Florida to the Depression of 1819, and from the growth of women's rights to the spread of the temperance movement. Equally important, he offers a provocative new way of looking at this crucial period, showing how the boom that followed the War of 1812 ignited a generational conflict over the republic's destiny, a struggle that changed America dramatically. Sellers stresses throughout that democracy was born in tension with capitalism, not as its natural political expression, and he shows how the massive national resistance to commercial interests ultimately rallied around Andrew Jackson. An unusually comprehensive blend of social, economic, political, religious, and cultural history, this accessible work provides a challenging analysis of this period, with important implications for the study of American history as a whole. It will revolutionize thinking about Jacksonian America.
Book Synopsis Political Marketing by : Darren G. Lilleker
Download or read book Political Marketing written by Darren G. Lilleker and published by Manchester University Press. This book was released on 2005-08-06 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actual business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing.