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The Marketing Of Rebellion
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Book Synopsis Marketing Rebellion by : Mark W. Schaefer
Download or read book Marketing Rebellion written by Mark W. Schaefer and published by . This book was released on 2019-02 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results
Book Synopsis The Marketing of Rebellion by : Clifford Bob
Download or read book The Marketing of Rebellion written by Clifford Bob and published by Cambridge University Press. This book was released on 2005-06-06 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book rejects dominant views that needy political movements readily gain help from nongovernmental organizations.
Book Synopsis The Marketing of Rebellion by : Clifford Bob
Download or read book The Marketing of Rebellion written by Clifford Bob and published by . This book was released on 2006 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession by : Pinheiro, Margarida M.
Download or read book Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession written by Pinheiro, Margarida M. and published by IGI Global. This book was released on 2018-11-23 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has experienced unprecedented changes. Globalization, digital revolution, transparency, and growing pressure concerning the role of business in society are affecting marketing functions. Simultaneously, these changes are forcing both academics and professionals to reinvent and reposition themselves, calling for a deep discussion about what and how universities should teach to face present and future market demands and requirements. Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession provides emerging perspectives on the role of marketing and marketing education in increasingly complex and demanding social and economic landscapes. Featuring coverage on a broad range of topics such as business schools, marketing curricula, and professional development, this publication is ideally designed for researchers, business students, marketers, managers, academicians, and employers seeking current research on market expectations and students’ future roles within this discipline.
Download or read book Digital Rebellion written by Todd Wolfson and published by University of Illinois Press. This book was released on 2014-11-30 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Rebellion examines the impact of new media and communication technologies on the spatial, strategic, and organizational fabric of social movements. Todd Wolfson reveals how aspects of the mid-1990s Zapatistas movement--network organizational structure, participatory democratic governance, and the use of communication tools as a binding agent--became essential parts of Indymedia and other Cyber Left organizations. From there he uses oral interviews and other rich ethnographic data to chart the media-based think tanks and experiments that continued the Cyber Left's evolution through the Independent Media Center's birth around the 1999 WTO protests in Seattle. Melding virtual and traditional ethnographic practice to explore the Cyber Left's cultural logic, Wolfson maps the social, spatial and communicative structure of the Indymedia network and details its operations on the local, national and global level. He looks at the participatory democracy that governs global social movements and the ways democracy and decentralization have come into tension, and how "the switchboard of struggle" conducts stories from the hyper-local and disperses them worldwide. As he shows, understanding the intersection of Indymedia and the Global Social Justice Movement illuminates their foundational role in the Occupy struggle and other emergent movements that have re-energized radical politics.
Book Synopsis The Latte Rebellion by : Sarah Jamila Stevenson
Download or read book The Latte Rebellion written by Sarah Jamila Stevenson and published by North Star Editions, Inc.. This book was released on 2011-01-08 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting called a “towel head” inspires high school senior Asha Jamison with a great money-making idea: selling T-shirts promoting the Latte Rebellion, a club that raises awareness of mixed-race students. When their “cause” goes viral, Asha’s life spirals out of control.
Book Synopsis The 1728 Musin Rebellion by : Andrew David Jackson
Download or read book The 1728 Musin Rebellion written by Andrew David Jackson and published by University of Hawaii Press. This book was released on 2016-01-31 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 1728 Musin Rebellion: Politics and Plotting in Eighteenth-Century Korea provides the first comprehensive account in English of the Musin Rebellion, an attempt to overthrow King Yŏngjo (1694–1776; r. 1724–1776), and the largest rebellion of eighteenth-century Korea. The rebellion proved unsuccessful, but during three weeks of fighting the government lost control of over a dozen county seats and the rebels drew popular support from the inhabitants of three southern provinces. The revolt profoundly unsettled the early years of Yŏngjo's reign and had considerable influence on the subsequent course of factionalism. In this keenly reasoned study, Andrew David Jackson investigates the causes, development, suppression, legacy, and significance of the bloody Musin Rebellion. The Musin Rebellion had its roots in the factional conflicts surrounding Yŏngjo's troubled succession to the throne. Jackson analyzes an aspect of the conflict previously neglected by researchers, namely how the rebels managed to create an armed rebellion. He argues that the rebellion should be understood in the context of other attempts on power by factional members that occurred over a hundred-year period leading up to 1728. By exploring the political and military context of the event, the book demonstrates that the Musin Rebellion was not driven by systemic breakdown, regionalism, or ideology, but was a failed attempt by political players to take control of the court. Central to the eruption of violence in 1728 was the intervention of key rebel plotters, several of whom were serving officials with access to state military resources. The book provides an in-depth view of factional politics in the Chosŏn court, and the final section deals with the rebel legacy, bringing to the fore issues about managing, forming, and directing the historical memory of the rebellion.
Book Synopsis Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You by : John Hall
Download or read book Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You written by John Hall and published by McGraw Hill Professional. This book was released on 2017-04-28 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketing What do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out. It’s the winning approach John Hall used to build Influence & Co. into one of “America’s Most Promising Companies,” according to Forbes. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals: • how consumer needs and expectations have changed and what this shift means for you • how to build a helpful, authentic, and consistent brand that serves others just as well as it serves you • proven methods for using digital content to enrich your target audience’s lives in ways that build real, lasting trust Whether you’re a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience’s minds will increase the likelihood that the moment they need to make a choice, you’ll be the first one they call. There’s no better way to drive opportunities that result in increased revenue and growth. Business is never “just” business. It’s always about relationships. It’s always about a human connection. When you’re viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind.
Book Synopsis The Whiskey Rebellion by : William Hogeland
Download or read book The Whiskey Rebellion written by William Hogeland and published by Simon and Schuster. This book was released on 2015-09-15 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: A gripping and sensational tale of violence, alcohol, and taxes, The Whiskey Rebellion uncovers the radical eighteenth-century people’s movement, long ignored by historians, that contributed decisively to the establishment of federal authority. In 1791, on the frontier of western Pennsylvania, local gangs of insurgents with blackened faces began to attack federal officials, beating and torturing the tax collectors who attempted to collect the first federal tax ever laid on an American product—whiskey. To the hard-bitten people of the depressed and violent West, the whiskey tax paralyzed their rural economies, putting money in the coffers of already wealthy creditors and industrialists. To Alexander Hamilton, the tax was the key to industrial growth. To President Washington, it was the catalyst for the first-ever deployment of a federal army, a military action that would suppress an insurgency against the American government. With an unsparing look at both Hamilton and Washington, journalist and historian William Hogeland offers a provocative, in-depth analysis of this forgotten revolution and suppression. Focusing on the battle between government and the early-American evangelical movement that advocated western secession, The Whiskey Rebellion is an intense and insightful examination of the roots of federal power and the most fundamental conflicts that ignited—and continue to smolder—in the United States.
Book Synopsis The Context Marketing Revolution by : Mathew Sweezey
Download or read book The Context Marketing Revolution written by Mathew Sweezey and published by Harvard Business Press. This book was released on 2020-03-24 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world of limitless media noise, how can businesses break through to customers? Context. We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong. In this provocative and practical book, Salesforce marketing maven Mathew Sweezey boldly outlines this new "infinite media" environment and poses a profound question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context--the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them. Drawing on new research and new insights into current consumer psychology, Sweezey defines the five key elements of context. Customer experiences must be: Available: Helping people achieve the value they seek in the moment Permissioned: Giving people what they've asked for, on their terms Personal: Going beyond how personal it is to how personally you can deliver it Authentic: Combining voice, empathy, and brand congruence simultaneously Purposeful: Creating a deeper connection to the brand, beyond the product Sweezey uses vivid examples to highlight a new marketing model used by high-performing brands big and small. The final part of the book shifts to execution, providing a new rule book for context-based marketing. The Context Marketing Revolution will change forever how you think about the purpose and practice of marketing.
Book Synopsis The End of Marketing by : Carlos Gil
Download or read book The End of Marketing written by Carlos Gil and published by Kogan Page Publishers. This book was released on 2019-10-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.
Book Synopsis Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by : Joe Pulizzi
Download or read book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less written by Joe Pulizzi and published by McGraw Hill Professional. This book was released on 2013-09-27 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.
Book Synopsis The Revolt of The Public and the Crisis of Authority in the New Millennium by : Martin Gurri
Download or read book The Revolt of The Public and the Crisis of Authority in the New Millennium written by Martin Gurri and published by Stripe Press. This book was released on 2018-12-04 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: How insurgencies—enabled by digital devices and a vast information sphere—have mobilized millions of ordinary people around the world. In the words of economist and scholar Arnold Kling, Martin Gurri saw it coming. Technology has categorically reversed the information balance of power between the public and the elites who manage the great hierarchical institutions of the industrial age: government, political parties, the media. The Revolt of the Public tells the story of how insurgencies, enabled by digital devices and a vast information sphere, have mobilized millions of ordinary people around the world. Originally published in 2014, The Revolt of the Public is now available in an updated edition, which includes an extensive analysis of Donald Trump’s improbable rise to the presidency and the electoral triumphs of Brexit. The book concludes with a speculative look forward, pondering whether the current elite class can bring about a reformation of the democratic process and whether new organizing principles, adapted to a digital world, can arise out of the present political turbulence.
Book Synopsis Marketing Rebellion by : Mark W. Schaefer
Download or read book Marketing Rebellion written by Mark W. Schaefer and published by . This book was released on 2019-02 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results
Download or read book Known written by Mark Schaefer and published by . This book was released on 2017-01-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more. With amazing case studies, dozens of exercises, and inspiring stories, KNOWN is the first book its kind, providing a path to personal business success in the digital age.
Book Synopsis Surviving Southampton by : Vanessa M. Holden
Download or read book Surviving Southampton written by Vanessa M. Holden and published by University of Illinois Press. This book was released on 2021-07-13 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: The local community around the Nat Turner rebellion The 1831 Southampton Rebellion led by Nat Turner involved an entire community. Vanessa M. Holden rediscovers the women and children, free and enslaved, who lived in Southampton County before, during, and after the revolt. Mapping the region's multilayered human geography, Holden draws a fuller picture of the inhabitants, revealing not only their interactions with physical locations but also their social relationships in space and time. Her analysis recasts the Southampton Rebellion as one event that reveals the continuum of practices that sustained resistance and survival among local Black people. Holden follows how African Americans continued those practices through the rebellion’s immediate aftermath and into the future, showing how Black women and communities raised children who remembered and heeded the lessons absorbed during the calamitous events of 1831. A bold challenge to traditional accounts, Surviving Southampton sheds new light on the places and people surrounding Americas most famous rebellion against slavery.
Book Synopsis The Conquest of Cool by : Thomas Frank
Download or read book The Conquest of Cool written by Thomas Frank and published by University of Chicago Press. This book was released on 1997 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at advertising during the 1960s, focusing on the relationship between the counterculture movement and commerce.
