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Author : Djamel Benouari
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (141 download)
Download or read book The Marketing of Algeria as a Tourist Destination to the UK Market written by Djamel Benouari and published by . This book was released on 1986 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : Oxford Business Group
ISBN 13 : 1907065377
Total Pages : 228 pages
Book Rating : 4.9/5 (7 download)
Download or read book The Report: Algeria 2011 written by and published by Oxford Business Group. This book was released on 2011 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Umran Aslan
Publisher : GRIN Verlag
ISBN 13 : 3668555648
Total Pages : 97 pages
Book Rating : 4.6/5 (685 download)
Download or read book Perspectives of Tourism Development in Algeria written by Umran Aslan and published by GRIN Verlag. This book was released on 2017-10-24 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2017 in the subject Economics - Other, grade: 4,0, University of Wroclaw (Earth Science and Environmental Management), course: Tourism, language: English, abstract: This thesis aims to make Algeria available as an important place in sustainable tourism in the future. The study addresses Algeria in general and explains what regional development should be made possible. Concepts of management are explained, leading to a new path of tourism development that should be taken in Algeria. Algeria is a very rich country in terms of tourism, but it has little knowledge about using its resources. Algeria's coastal and saharan desert have excellent tourism potential. By making long-term plans, they can become an indispensable destination for sustainable tourism. Looking at the old history of Algeria, it is clear that this is a country that has hosted many civilizations. It is also the largest country of African in terms of surface area, and it takes a lot of time to be safe because of its size. In the neighboring countries Morocco and Tunisia, tourism is already growing greatly. However, there are few in Algeria to work in the name of tourism. In this thesis, it is explained how management should be handled in order to increase tourism investments. Finally, in a survey study conducted in Algiers city, the opinion of local inhabitants on tourism development of Algeria is also made clear.
Author : Metin Kozak
Publisher : Routledge
ISBN 13 : 1136904751
Total Pages : 263 pages
Book Rating : 4.1/5 (369 download)
Download or read book Managing and Marketing Tourist Destinations written by Metin Kozak and published by Routledge. This book was released on 2010-11 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness.
Author : Steven Pike
Publisher : Routledge
ISBN 13 : 1136002650
Total Pages : 424 pages
Book Rating : 4.1/5 (36 download)
Download or read book Destination Marketing written by Steven Pike and published by Routledge. This book was released on 2012-08-06 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for 75% of the world’s visitor arrivals. The other 200 or so are left to fight for a share of the remaining 25%. Therefore, destination marketers at city, state and national levels have arguably, a far more challenging role than other services or consumer goods marketers. Destination Marketing: an integrated marketing communication approach focuses on the five core tenets of integrated marketing communications. These embody both the opportunities and challenges facing Destination Marketing Organisations (DMOs), and are: 1. Profitable customer relationships; 2. Enhancing stakeholder relationships; 3. Cross-functional processes; 4. Stimulating purposeful dialogue with customers; and 5. Generating message synergy The author seeks to provide a rationale for DMOs; to develop a structure, roles and goals of DMOs; to examine the key challenges and constraints facing DMOs; to impart a destination branding process; to develop a philosophy of integrated marketing communications; to lead the emergence of visitor and stakeholder relationship management; and to set forth options for performance measurement.
Author :
Publisher : Oxford Business Group
ISBN 13 : 1902339703
Total Pages : 178 pages
Book Rating : 4.9/5 (23 download)
Download or read book The Report: Algeria 2007 written by and published by Oxford Business Group. This book was released on 2007 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Steven Pike
Publisher : Routledge
ISBN 13 : 1136411038
Total Pages : 248 pages
Book Rating : 4.1/5 (364 download)
Download or read book Destination Marketing Organisations written by Steven Pike and published by Routledge. This book was released on 2007-06-01 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets, and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing Organisations bridges industry and theory by synthesising a wealth of academic literature of practical value to DMOs. Key learning outcomes are to enhance understanding of the fundamental issues relating to: The rationale for the establishment of DMOs The structure, roles, goals and functions of DMOs The key opportunities, challenges and constraints facing DMOs The complexities of marketing destinations as tourism brands The Author Dr Steven Pike (PhD) spent 17 years in the tourism industry, working in destination marketing organisations, before joining academia. He is currently a Visiting Scholar with the School of Advertising, Marketing and Public Relations at Queensland University of Technology, and Senior Lecturer in the School of Marketing and Tourism at Central Queensland University.
Author : Nicola Bellini
Publisher : Springer
ISBN 13 : 3319268775
Total Pages : 344 pages
Book Rating : 4.3/5 (192 download)
Download or read book Tourism in the City written by Nicola Bellini and published by Springer. This book was released on 2016-08-29 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book critically explores the interconnections between tourism and the contemporary city from a policy-oriented standpoint, combining tourism perspectives with discussion of urban models, issues, and challenges. Research-based analyses addressing managerial issues and evaluating policy implications are described, and a comprehensive set of case studies is presented to demonstrate practices and policies in various urban contexts. A key message is that tourism policies should be conceived as integrated urban policies that promote tourism performance as a means of fostering urban quality and the well-being of local communities, e.g., in terms of quality spaces, employment, accessibility, innovation, and learning opportunities. In addition to highlighting the significance of urban tourism in relation to key urban challenges, the book reflects on the risks and tensions associated with its development, including the rise of anti-tourism movements as a reaction to touristification, cultural commodification, and gentrification. Attention is drawn to asymmetries in the costs and benefits of the city tourism phenomenon, and the supposedly unavoidable trade-off between the interests of residents and tourists is critically questioned.
Author : Eli Avraham
Publisher : Springer
ISBN 13 : 1137342153
Total Pages : 199 pages
Book Rating : 4.1/5 (373 download)
Download or read book Tourism Marketing for Developing Countries written by Eli Avraham and published by Springer. This book was released on 2016-02-25 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .
Author : Yorgos Apostolopoulos
Publisher : Routledge
ISBN 13 : 1317798376
Total Pages : 363 pages
Book Rating : 4.3/5 (177 download)
Download or read book Mediterranean Tourism written by Yorgos Apostolopoulos and published by Routledge. This book was released on 2014-02-04 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book comments on the complexities of Mediterranean tourism, with contributions from researchers, consultants, managers and advisors from thirteen countries. It is an excellent reference tool for undergraduate and postgraduate students, as well as industry practitioners, for the examination of tourism in different Mediterranean contexts.
Author :
Publisher :
ISBN 13 :
Total Pages : 864 pages
Book Rating : 4.:/5 (31 download)
Download or read book Leisure, Recreation, and Tourism Abstracts written by and published by . This book was released on 1987 with total page 864 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Great Britain. Ministry of Agriculture and Fisheries
Publisher :
ISBN 13 :
Total Pages : 150 pages
Book Rating : 4.3/5 (21 download)
Download or read book Report on the Marketing of Potatoes in England and Wales written by Great Britain. Ministry of Agriculture and Fisheries and published by . This book was released on 1926 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 568 pages
Book Rating : 4.3/5 (91 download)
Download or read book Index to Theses with Abstracts Accepted for Higher Degrees by the Universities of Great Britain and Ireland and the Council for National Academic Awards written by and published by . This book was released on 1995 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theses on any subject submitted by the academic libraries in the UK and Ireland.
Author :
Publisher :
ISBN 13 :
Total Pages : 176 pages
Book Rating : 4.F/5 ( download)
Download or read book Budgets & Marketing Plans of National Tourism Administrations written by and published by . This book was released on 1995 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.E/5 ( download)
Download or read book Tourism Market Trends written by and published by . This book was released on 2003 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 694 pages
Book Rating : 4.3/5 (243 download)
Download or read book Marketing Information Guide written by and published by . This book was released on 1962 with total page 694 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : World Tourism Organization. Market Intelligence and Promotion Section
Publisher : Bernan Press(PA)
ISBN 13 : 9789284406517
Total Pages : 172 pages
Book Rating : 4.4/5 (65 download)
Download or read book Tourism Market Trends written by World Tourism Organization. Market Intelligence and Promotion Section and published by Bernan Press(PA). This book was released on 2003 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: As part of a series of annual reports which analyse trends in international tourism, this volume focuses on regional and subregional tourism flows and earnings through 2002 in the Middle East as a whole, and by individual country. It looks at arrivals, receipts, hotel capacity, and major source markets. During 2002, despite continuing turmoil in the region, the region produced a notable growth rate of 17 per cent, the highest regional rate in the world. This growth is particularly significant given that it reversed the previous year's decline of one per cent, and is largely due to the strength of the Middle Eastern intra-regional market. For the development of future growth in the tourism market in the region, major efforts are being made in the areas of product development (new accommodation capacity and facilities such as marinas and convention centres), marketing strategies, training and access issues.
