Analyzing Markets, Products, and Marketing Plans

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 9780071392037
Total Pages : 214 pages
Book Rating : 4.3/5 (92 download)

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Book Synopsis Analyzing Markets, Products, and Marketing Plans by : David Parmerlee

Download or read book Analyzing Markets, Products, and Marketing Plans written by David Parmerlee and published by McGraw Hill Professional. This book was released on 2000-06-22 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the American Marketing Association, the world's largest and most comprehensive professional association of marketers, comes the AMA Marketing Toolbox series, a unique source of information, ideas and direction for anyone building an effective marketing program or who is interested in improving current marketing activities. The AMA Marketing Toolbox series will guide you through every critical marketing task and provide the tools you need--model formats, checklists, and boilerplate documents–-to implement those tasks quickly, accurately and effectively into your business. Auditing Marketing, Products and Marketing Plans is Step 1 in the Marketing Toolbox program. You'll learn how to identify your target markets, select the rights products for those markets and then plan how to reach them most effectively. Filled with worksheets, forms and tables for you to complete, Auditing Marketing, Products and Marketing Plans is step- and action-oriented, perfect for beginning marketers, students of marketing, small business owners, and entrepreneurs.

The Strategic Marketing Plan Audit

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Author :
Publisher :
ISBN 13 : 9781902433271
Total Pages : 59 pages
Book Rating : 4.4/5 (332 download)

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Book Synopsis The Strategic Marketing Plan Audit by : Michael John Baker

Download or read book The Strategic Marketing Plan Audit written by Michael John Baker and published by . This book was released on 1999* with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Building a Marketing Plan

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Publisher : Business Expert Press
ISBN 13 : 1606491601
Total Pages : 211 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis Building a Marketing Plan by : Ho Yin Wong

Download or read book Building a Marketing Plan written by Ho Yin Wong and published by Business Expert Press. This book was released on 2011-07-15 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book aims to provide a comprehensive, holistic and practical framework for readers who are interested or involved in developing a marketing plan so that they can appreciate various marketing concepts and put them together in an easy to read guide. Demanding and savvy customers along with a turbulent marketing environment, require marketers to be highly sensitive to the environmental monitoring systems capable of identifying the latest marketing trends and opportunities and threats at an early stage. In response to these issues, the proposed manuscript covers the themes of planning, implementing and controlling marketing activities, which will provide guidance to marketers and non-marketer alike, in undertaking a marketing plan. The latest research findings in the marketing area are included. This book is written for marketing students and it is the intention of the authors to make this manuscript as basic, straightforward and to the point as possible. Business practitioners will also find this book useful.

Soft Computing Applications

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Publisher : Springer
ISBN 13 : 3319184164
Total Pages : 649 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Soft Computing Applications by : Valentina Emilia Balas

Download or read book Soft Computing Applications written by Valentina Emilia Balas and published by Springer. This book was released on 2015-11-02 with total page 649 pages. Available in PDF, EPUB and Kindle. Book excerpt: These volumes constitute the Proceedings of the 6th International Workshop on Soft Computing Applications, or SOFA 2014, held on 24-26 July 2014 in Timisoara, Romania. This edition was organized by the University of Belgrade, Serbia in conjunction with Romanian Society of Control Engineering and Technical Informatics (SRAIT) - Arad Section, The General Association of Engineers in Romania - Arad Section, Institute of Computer Science, Iasi Branch of the Romanian Academy and IEEE Romanian Section. The Soft Computing concept was introduced by Lotfi Zadeh in 1991 and serves to highlight the emergence of computing methodologies in which the accent is on exploiting the tolerance for imprecision and uncertainty to achieve tractability, robustness and low solution cost. Soft computing facilitates the use of fuzzy logic, neurocomputing, evolutionary computing and probabilistic computing in combination, leading to the concept of hybrid intelligent systems. The combination of such intelligent systems tools and a large number of applications introduce a need for a synergy of scientific and technological disciplines in order to show the great potential of Soft Computing in all domains. The conference papers included in these proceedings, published post conference, were grouped into the following area of research: · Image, Text and Signal Processing Intelligent Transportation Modeling and Applications Biomedical Applications Neural Network and Applications Knowledge-Based Technologies for Web Applications, Cloud Computing, Security, Algorithms and Computer Networks Knowledge-Based Technologies Soft Computing Techniques for Time Series Analysis Soft Computing and Fuzzy Logic in Biometrics Fuzzy Applications Theory and Fuzzy Control Business Process Management Methods and Applications in Electrical Engineering The volumes provide useful information to professors, researchers and graduated students in area of soft computing techniques and applications, as they report new research work on challenging issues.

The Brain Audit

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Publisher :
ISBN 13 : 9780473175047
Total Pages : 180 pages
Book Rating : 4.1/5 (75 download)

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Book Synopsis The Brain Audit by : Sean D'Souza

Download or read book The Brain Audit written by Sean D'Souza and published by . This book was released on 2009-08 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the Brain Goes Through Decision-Making: Do you often wonder what your customer is thinking? Don't leave the thought process to chance and let that customer walk away. Your customers don't want to walk away. They want to buy from you. So how does the brain make decisions? And what causes it to get confused? The Brain Audit shows you how the customer takes decisions. And what you need to put in place, so that the customer feels happy to buy products or services from you. The Brain Audit isn't about persuasion or any mind tricks. Instead it shows you the information that your customers need in order to make a decision. It shows you how to present that information, and thereby enable the customer to intelligently go through a purchase sequence. The Brain Audit is designed to do the following: brain_audit_benefits 1) Enable you to spot every one of the 'seven bags' that are required to make a decision 2) Present those bags to the customer in the right sequence. 3) Enable you to get the customer to buy without needing to use pressure tactics.

Key Concepts in Marketing

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Author :
Publisher : SAGE
ISBN 13 : 1446200043
Total Pages : 233 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Key Concepts in Marketing by : Jim Blythe

Download or read book Key Concepts in Marketing written by Jim Blythe and published by SAGE. This book was released on 2009-02-16 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: `If you want a clear, well written and authoritative introduction to the ideas and concepts that underpin the marketing discipline, this is the book for you′ - Emeritus Professor Michael J Baker `Each section draws the reader in to the story - the what and why of marketing, and also deals well with how. While it is educational and informing it is also a jolly good read′ - Heather Skinner, Principal Lecturer, Glamorgan Business School The perfect quick reference text for your marketing course, Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Over 50 essential concepts are covered, including the marketing mix, branding, consumerism, marketing communication and corporate image. Each entries features: - Useful definition box - Summary of the concept - A broader discussion - Examples and illustrations - Key literature references This extremely readable and accessible format provides the reader a wealth of information at their fingertips, and provides a valuable reference to any student of marketing. The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

The Marketing Audit

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Author :
Publisher : Butterworth-Heinemann
ISBN 13 :
Total Pages : 294 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis The Marketing Audit by : Malcolm McDonald

Download or read book The Marketing Audit written by Malcolm McDonald and published by Butterworth-Heinemann. This book was released on 1991 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sales Audit

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Author :
Publisher : iUniverse
ISBN 13 : 0595421342
Total Pages : 144 pages
Book Rating : 4.5/5 (954 download)

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Book Synopsis Sales Audit by : Corey Hutchison

Download or read book Sales Audit written by Corey Hutchison and published by iUniverse. This book was released on 2007 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Executives want predictability and improvement in the performance of the business. Top-line predictability is the result of repeatable execution of a documented sales process, examination of the results, and modification of the process to assure future results. Predictability depends on auditing the selling process. Can the sales process be audited? Sales managers argue that selling is an art-form exempt from scrutiny. But to produce predictable results, the sales organization must document and interrogate its processes using 'Sarbanes-Oxley-like' rigor and 'comply' with senior management expectations. This book organizes effective sales management processes into a comprehensive, repeatable system. It distills years of observation, training, and real-world experience into a step-by-step system for auditing a sales process. How do executives view the sales team's skills and effectiveness? Is the company hiring and tracking these skills through a defined sales process? Is the company measuring the sales team on their execution using these skills? This book explores the concept of the Sales Audit and explains how to use it to achieve predictability of results through 'sales process compliance': * Align senior management expectations with those of the sales team. * Interrogate the steps of the current sales process to evaluate its effectiveness. * Measure the sales team's adherence to the process and their results. * Review the performance of the process in terms of predictability of results. * Ensure the continual improvement of the process and its future alignment with organizational results.

Marketing Your Business

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Author :
Publisher : Routledge
ISBN 13 : 1135186634
Total Pages : 273 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis Marketing Your Business by : Robert E Stevens

Download or read book Marketing Your Business written by Robert E Stevens and published by Routledge. This book was released on 2013-10-31 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examine essential marketing disciplines and weapons! This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines and familiarizes you with the marketing “weapons arsenal.” It also teaches you to conduct a marketing audit, provides helpful sample worksheets and forms and includes case examples, a glossary of marketing terms, and appendixes discussing sources of “marketing intelligence” and professional marketing associations. This single volume provides a step-by-step process (with short, clear examples) of how to develop a custom plan to fit any business. In addition, it defines all of the business terms you’ll find inside and lists additional resources to draw upon. With Marketing Your Business: A Guide to Developing a Strategic Marketing Plan, you will explore: the process of selecting the right strategy by defining your business strategy, assessing the most relevant focal points, and choosing the marketing strategy that will work best for you the arsenal of current marketing weaponry--advertising, budgeting, promotions, pricing, sales, database marketing, public relations, packaging, legal issues, and more! the nature of strategic marketing plans-competitive and environmental assessments, mission statements, slogans, budgeting, goals and objectives, etc. key checklists and 13 sample work forms that will help you formulate your plan and much more! Ideal for use by educators and students as well as businesspeople, Marketing Your Business brings together everything you need to know to develop an effective strategic marketing plan and put it into action!

Internal Audit Handbook

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 3540708871
Total Pages : 631 pages
Book Rating : 4.5/5 (47 download)

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Book Synopsis Internal Audit Handbook by : Henning Kagermann

Download or read book Internal Audit Handbook written by Henning Kagermann and published by Springer Science & Business Media. This book was released on 2007-12-04 with total page 631 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive, up-to-date presentation of the tasks and challenges facing internal audit. It presents the Audit Roadmap, the process model of internal auditing developed at SAP® which describes all stages of an audit. Coverage provides information on issues such as the identification of audit fields, the annual audit planning, the organization and execution of audits as well as reporting and follow-up. The handbook also discusses management-related subjects. Separate chapters are dedicated to special topics like IT or SOX audits.

Marketing Audit Handbook

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749447176
Total Pages : 469 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Marketing Audit Handbook by : Aubrey Wilson

Download or read book Marketing Audit Handbook written by Aubrey Wilson and published by Kogan Page Publishers. This book was released on 2005-12-03 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title offers practical assistance to marketing and sales departments. Aubrey Wilson seeks to guide the reader out of long-term, formal strategies and jargon into a more straightforward analysis of how to get the most from the marketing audit. The handbook includes: a guide to key marketing audit questions and practical solutions; guidance on how to identify no-cost and low-cost marketing and sales techniques; and detailed checklists, backed up with examples and case histories to illustrate application. This text brings together tools, checklists and techniques to enable the reader to put together internal marketing audits that are applicable to any organization. It is accompanied by a free CD-ROM.

Sustainable Marketing

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Author :
Publisher : SAGE Publications
ISBN 13 : 1452221324
Total Pages : 409 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Sustainable Marketing by : Donald A. Fuller

Download or read book Sustainable Marketing written by Donald A. Fuller and published by SAGE Publications. This book was released on 1999-02-02 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcomes. Throughout the book, Donald A. Fuller advocates the conversion of consumption systems to a sustainable paradigm that represents a circular use of resources, not the linear approach (materials >products >consumption >disposal) that leads to the pollution of ecosystems. The book′s running theme is that marketers can reinvent strategy and craft "win-win-win" solutions, where customers win (obtaining genuine benefits), organizations win (achieving financial objectives), and ecosystems win (ecosystem functioning is preserved or enhanced). The theme is vividly illustrated by 49 in-text exhibits of successful corporate environmental initiatives.

Marketing Plans

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470670126
Total Pages : 712 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Marketing Plans by : Malcolm McDonald

Download or read book Marketing Plans written by Malcolm McDonald and published by John Wiley & Sons. This book was released on 2011-03-29 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in this edition by Professor Hugh Wilson, a leading expert on CRM and multichannel strategy as well as marketing planning. Major changes to this edition include new chapters based on the very latest research on: Planning for integrated marketing communications and digital marketing Developing multichannel strategy Developing the CRM plan Marketing effectiveness and accountability Marketing Plans is designed as a tool and a user-friendly learning, resource. Every point illustrated by powerful practical examples and made actionable through simple, step-by-step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands-on guide to implementing every single concept included in the text. "It is clearly and powerfully written and is probably the best book on the theory and practice of marketing planning ever written. It is a best-seller in Europe and I strongly recommend the book to anyone with an interest in marketing planning." —Warren J. Keegan, Professor of International Business and Marketing Director, Institute for Global Business Strategy, Pace University, New York "I am extremely impressed by the step lucidity of what is presented." —Dr D. H. Eaton, North Carolina University "A book reaching the quantities sold of Marketing Plans must be a book that is really used. It is not difficult to see why. Malcolm McDonald writes about what to do in marketing and how to do it. Unlike many academic marketing writers, he will never let you forget that marketing ends with –ing." —Kenneth Simmonds, Professor of Marketing and International Business, London Business School "Malcolm McDonald is clearly one of the most respected Professors of Marketing in Europe and the author of a number of outstanding books. The fact that Marketing Plans has been such a massive seller offers testimony of this. McDonald writes with clarity and insight that is becoming increasingly rare today. It is powerful, up to date and has proved that it works. I recommend it to you!" —John D. Ryans, Jr, Bridgestone Professor of International and Professor of International Marketing, Kent State University, Ohio

Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites

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Author :
Publisher : Emerald Group Publishing
ISBN 13 : 1849509018
Total Pages : 178 pages
Book Rating : 4.8/5 (495 download)

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Book Synopsis Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites by : Arch G. Woodside

Download or read book Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites written by Arch G. Woodside and published by Emerald Group Publishing. This book was released on 2010-09-24 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. In this title, several authors undertake information-usefulness audits on DMO (destination management office) websites and provide practical check lists.

Actionable Marketing Insights from Retail Audit Analysis

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Author :
Publisher : Createspace Independent Pub
ISBN 13 : 9781469916446
Total Pages : 220 pages
Book Rating : 4.9/5 (164 download)

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Book Synopsis Actionable Marketing Insights from Retail Audit Analysis by : Laszlo Zsom

Download or read book Actionable Marketing Insights from Retail Audit Analysis written by Laszlo Zsom and published by Createspace Independent Pub. This book was released on 2012-02 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today the need for a holistic approach to marketing information is greater than ever. Fortunately, parallel to this need the marketing professionals have rich data sources at hand. Besides the consumer information coming from usage and attitude studies, ad hoc researches, tracking studies, consumer panel research, etc., retail audit plays a very important role. It is easily the number one information source of manufacturer performance, pricing and distribution in the FMCG (Fast Moving Consumer Goods) world. Still, the methodology of retail audit analysis is not well-known and understood to the details, even among the marketers at the client side using the data on a daily basis. The purpose of this book is to give practical guidelines to retail audit analysis, mainly from the manufacturer point of view. It also intends to raise the attention of marketers on how useful this tool can be, with sufficient creativity to ask the right questions it can answer. The book is written in a practical, real-life business style. The concise messages are aided by easy-to-follow charts, visualizing the vast variety of potential findings retail data can provide. The book also aims to summarize the market logic and dynamics that can be explored via retail audit. This is why the author purposefully created charts well explaining - among many other (brand) marketing tactics and strategies -, the ex-pocket pricing tactics, the impact of psychological price points or how a concentrated brand portfolio looks like.

The Economics of Audit Quality

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 1475767285
Total Pages : 203 pages
Book Rating : 4.4/5 (757 download)

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Book Synopsis The Economics of Audit Quality by : Benito Arrunada

Download or read book The Economics of Audit Quality written by Benito Arrunada and published by Springer Science & Business Media. This book was released on 2013-11-11 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on market mechanisms which protect quality in the provision of audit services. The role of public regulation is thus situated in the context defmed by the presence of these safeguard mechanisms. The book aims to contribute to a better understanding of these market mechanisms, which helps in defining the con tent of rules and the function of regulatory bodies in facilitating and strengthening the protective operation of the market. An analysis at a more general level is provided in the three chapters making up Part 1. In the four chapters of Part 2, on the other hand, this analysis is applied to a particular problem to determine how those non-audit services often provided by auditors to their audit clients should be regulated. Finally, Chapter 8 contains a summary of the analysis and conclusions of the work. The conclusion with regard to non-audit services is that their provision generates beneficial effects in terms of costs, technical competence, professional judgment and competition and, moreover, need not prejudice auditor independence or the quality of these services. This as sessment leads, in the normative sphere, to recommending a legislative policy aimed at facilitating the development and use of safeguards provided by the free action of market forces. Regulation should thus aim to enable the parties-audit firms, self-regulatory bodies and audit clients-to discover through competitive market interaction both the most efficient mix of services and the corresponding quality safeguards, adjusting for the costs and benefits of each possibility.

Marketing Performance Assessment

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Author :
Publisher : Harvard Business Review Press
ISBN 13 :
Total Pages : 230 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Marketing Performance Assessment by : Thomas V. Bonoma

Download or read book Marketing Performance Assessment written by Thomas V. Bonoma and published by Harvard Business Review Press. This book was released on 1988 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: