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The Marketing And Public Relations Handbook For Museums Galleries And Heritage Attractions
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Book Synopsis The Marketing and Public Relations Handbook for Museums, Galleries and Heritage Attractions by : Sue Runyard
Download or read book The Marketing and Public Relations Handbook for Museums, Galleries and Heritage Attractions written by Sue Runyard and published by . This book was released on 1999 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: As museums, galleries and heritage attractions are expected to become more competitive, marketing and PR naturally become key tools to attract more visitors. This text covers various aspects of marketing and PR in a museum/gallery context.
Book Synopsis Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions by : Ylva French
Download or read book Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions written by Ylva French and published by Routledge. This book was released on 2011 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shifting and developing all the time, presenting new challenges to cultural PR and Marketing teams. Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions, as well as providing some of the theory of marketing, provides the latest available case studies coupled with comments and advice from professionals inside and outside the cultural sector to describe the possibilities and outline strategies for the future. A strong theme of change runs through each chapter. The economic climate is already affecting the publicly funded sectors and business and private sponsorship. How will it change over the next few years? The print media is contracting; reading and viewing patterns are changing as online and mobile media grow. What are the trends here, in Europe, US and elsewhere? Sustainability and global warming are not just buzz words but will have a real impact on public and private institutions and their visitor patterns. Population patterns are also changing with new immigrants arriving and the proportion of over 60s increases in Western countries. Cultural tourism has enjoyed a great surge in popularity and huge investments are being made in museums, galleries and events. Marketing and PR play a crucial role in the success of such ventures and will be illustrated with case studies from the UK, US, Canada, Australia, Middle East and China. Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions is aimed at students of marketing, museums, culture and heritage as well as professionals working in a range of cultural organisations from small to large and at different stages of market development from new entrants to those offering mature products. This includes museums, galleries, heritage and visitor attractions, community organisations, as well as organisers of festivals, markets, craft fairs and temporary exhibitions.
Book Synopsis The marketing & PR handbook for museums, galleries & heritage attractions by : Y. French & S. Runyard
Download or read book The marketing & PR handbook for museums, galleries & heritage attractions written by Y. French & S. Runyard and published by . This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions by : Ylva French
Download or read book Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions written by Ylva French and published by Taylor & Francis. This book was released on 2011-06-09 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shifting and developing all the time, presenting new challenges to cultural PR and Marketing teams. Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions, as well as providing some of the theory of marketing, provides the latest available case studies coupled with comments and advice from professionals inside and outside the cultural sector to describe the possibilities and outline strategies for the future. A strong theme of change runs through each chapter. The economic climate is already affecting the publicly funded sectors and business and private sponsorship. How will it change over the next few years? The print media is contracting; reading and viewing patterns are changing as online and mobile media grow. What are the trends here, in Europe, US and elsewhere? Sustainability and global warming are not just buzz words but will have a real impact on public and private institutions and their visitor patterns. Population patterns are also changing with new immigrants arriving and the proportion of over 60s increases in Western countries. Cultural tourism has enjoyed a great surge in popularity and huge investments are being made in museums, galleries and events. Marketing and PR play a crucial role in the success of such ventures and will be illustrated with case studies from the UK, US, Canada, Australia, Middle East and China. Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions is aimed at students of marketing, museums, culture and heritage as well as professionals working in a range of cultural organisations from small to large and at different stages of market development from new entrants to those offering mature products. This includes museums, galleries, heritage and visitor attractions, community organisations, as well as organisers of festivals, markets, craft fairs and temporary exhibitions.
Book Synopsis Museum Marketing by : Ruth Rentschler
Download or read book Museum Marketing written by Ruth Rentschler and published by Routledge. This book was released on 2009-11-04 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as ‘customers’; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for marketing. This book brings the latest in marketing thinking to bear on the museum sector taking into account both the commercial issues and social mission it involves. Carefully structured to be highly accessible the book offers: * A contemporary and relevant and global approach to museum marketing written by authors in Britain, Australia, the United States, and Asia * An approach that reflects the particular challenges museums of varying sizes face when seeking to market an experience to a diverse set of stakeholders: audience; funders; sponsors and government. * A particular focus on museum marketing in the 'Information Age' * Major case studies at the beginning and end of each section of the book, and smaller case studies within chapters The hugely experienced author team, includes both leading academics and practitioners to ensure the book has broad appeal and is both relevant, innovative and progressive in approach. It will be essential reading for students in museum studies, non-profit marketing, and arts management and marketing. It will also be equally relevant for professionals working in and managing museums and galleries, heritage attractions and ministries of arts.
Book Synopsis The Routledge Companion to Museum Ethics by : Janet Marstine
Download or read book The Routledge Companion to Museum Ethics written by Janet Marstine and published by Routledge. This book was released on 2012-05-23 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Routledge Companion to Museum Ethics is a theoretically informed reconceptualization of museum ethics discourse as a dynamic social practice central to the project of creating change in the museum. Through twenty-seven chapters by an international and interdisciplinary group of academics and practitioners it explores contemporary museum ethics as an opportunity for growth, rather than a burden of compliance. The volume represents diverse strands in museum activity from exhibitions to marketing, as ethics is embedded in all areas of the museum sector. What the contributions share is an understanding of the contingent nature of museum ethics in the twenty-first century—its relations with complex economic, social, political and technological forces and its fluid ever-shifting sensibility. The volume examines contemporary museum ethics through the prism of those disciplines and methods that have shaped it most. It argues for a museum ethics discourse defined by social responsibility, radical transparency and shared guardianship of heritage. And it demonstrates the moral agency of museums: the concept that museum ethics is more than the personal and professional ethics of individuals and concerns the capacity of institutions to generate self-reflective and activist practice.
Book Synopsis Collections Vol 2 N1 by : Collections
Download or read book Collections Vol 2 N1 written by Collections and published by Rowman & Littlefield. This book was released on 2005-07-26 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: Editor’s Foreword Opinion: Inventory Isn’t Sexy Tilly Laskey Articles: A National Strategy for the Conservation of Collections Arthur Beale A Legacy at Work: Collections Care Specialists at the Museum of Fine Arts, Boston Rebecca L. Fifield A History of The American Jewish Archives 1947 to Present Rachel M. Howse Book Review: Old Poisons, New Problems: A Museum Resource for Managing Contaminated Cultural Materials, by Nancy Odegaard, Alyce Sadongei, and Associates Lisa Goldberg Digitizing and Imaging Review: Utah Digital Newspaper Program Todd Welch
Book Synopsis The Value of an Archaeological Open-air Museum is in Its Use by : Roeland Paardekooper
Download or read book The Value of an Archaeological Open-air Museum is in Its Use written by Roeland Paardekooper and published by Sidestone Press. This book was released on 2012 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are about 300 archaeological open-air museums in Europe, which do more than simply present (re)constructed outdoor sceneries based on archaeology. They have an important role as education facilities and many showcase archaeology in a variety of ways. This research assesses the value of archaeological open-air museums, their management and their visitors, and is the first to do so in such breadth and detail. After a literature study and general data collection among 199 of such museums in Europe, eight archaeological open-air museums from different countries were selected as case studies. Management and visitors have different perspectives leading to different priorities and appreciation levels. The studies conclude with recommendations, ideas and strategies which are applicable not just to the eight archaeological open-air museums under study, but to any such museum in general. The recommendations are divided into the six categories of management, staff, collections, marketing, interpretation and the visitors.
Book Synopsis The Responsive Museum by : Caroline Lang
Download or read book The Responsive Museum written by Caroline Lang and published by Routledge. This book was released on 2016-02-24 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the relationship today between museums, galleries and learning? The Responsive Museum interrogates the thinking, policies and practices that underpin the educational role of the museum. It unravels the complex relationship of museums with their publics, and discusses today's challenges and the debates that have resulted. The highly experienced team of writers, including museum educators and directors, share their different experiences and views, and review recent research and examples of best practice. They analyse the implications of audience development and broadening public access, particularly in relation to special groups, minority communities and disabled people, and for individual self-development and different learning styles; they explore issues of public accountability and funding; discuss the merits of different evaluation tools and methodologies for measuring audience impact and needs; and assess the role of architects, designers and artists in shaping the visitor experience. The latter part of this book reviews practical management and staffing issues, and training and skills needs for the future. This book is for students, museum staff, especially those involved in education and interpretation, and senior management and policy-makers. This is a much-needed review of the relationship between museums and galleries and their users. It also offers a wealth of information and expertise to guide future strategy and practice.
Book Synopsis Engagement and Access by : Juilee Decker
Download or read book Engagement and Access written by Juilee Decker and published by Rowman & Littlefield. This book was released on 2015-07-09 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engagement and Access: Innovative Approaches for Museums addresses how museums forge two-way communication and engaged participation through the use of community curation, social media, collaboration, and inquiry-based learning. Such approaches demonstrate how museums serve as thriving, central gathering places in communities and offer meaningful, creative educational experiences. This book addresses how museums forge two-way communication and engaged participation through the use of community curation, social media, collaboration, and inquiry-based learning. The examples of engagement and access in this volume are paradigmatic of a shift in thinking. Each of these case studies advocate for doing and listening. That is to say, these institutions understand the importance of meeting the needs of audiences. And, in the twenty-first century, those audiences are onsite as well as online. While they represent only a handful of initiatives and engaging experiences thriving in museums today, they help us to see engagement and access in terms of virtual collections, the crowd (as in crowdsourcing, crowdfunding, and crowdcrafting), and the onsite experience. The Innovative Approaches for Museums series offers case studies, written by scholars and practitioners from museums, galleries, and other institutions, that showcase the original, transformative, and sometimes wholly re-invented methods, techniques, systems, theories, and actions that demonstrate innovative work being done in the museum and cultural sector throughout the world. The authors come from a variety of institutions—in size, type, budget, audience, mission, and collection scope. Each volume offers ideas and support to those working in museums while serving as a resource and primer, as much as inspiration, for students and the museum staff and faculty training future professionals who will further develop future innovative approaches. Contributions by: Charles Chen, Anne Corso, Jan Freedman, William Hennessey, Ashley Hosler, J. Patrick Kociolek, Sarah Lampen, Jennifer L. Lindsay, Margot Note, Stephanie Parrish, Marisa J. Pascucci, Janet Sinclair, Siobhan Starrs, Barbara W. Stauffer, Eric Steen, and Alison Zeidman
Book Synopsis Handbook of Research on Urban Tourism, Viral Society, and the Impact of the COVID-19 Pandemic by : Andrade, Pedro
Download or read book Handbook of Research on Urban Tourism, Viral Society, and the Impact of the COVID-19 Pandemic written by Andrade, Pedro and published by IGI Global. This book was released on 2022-06-30 with total page 782 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tourism and hospitality industries have faced major setbacks in recent years as they have had to combat various challenges such as the COVID-19 pandemic and a rapidly evolving global market. In order to ensure these industries are prepared for future crises, further study on the best practices and strategies for handling difficult times and managing growth is critical. The Handbook of Research on Urban Tourism, Viral Society, and the Impact of the COVID-19 Pandemic provides innovative research and perspectives on the revitalization of cultural tourism industries and services by addressing the creation of jobs in the areas of restoration, leisure, and culture. The book also analyzes how the tourism industry has handled global crises in the past and proposes business models for information and knowledge dissemination to appropriately handle disasters. Covering critical topics such as digital media and risk management, this major reference work is ideal for industry professionals, government officials, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.
Book Synopsis Leading the Historical Enterprise by : Bruce W. Dearstyne
Download or read book Leading the Historical Enterprise written by Bruce W. Dearstyne and published by Rowman & Littlefield. This book was released on 2014-12-16 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading the Historical Enterprise: Strategic Creativity, Planning, and Advocacy for the Digital Age presents new ideas and strategies for leading and innovating in museums, historical societies, historic sites, and other state and local history programs. The book blends insights from the best practices of model historical programs and museums with themes from the best recent studies of leadership. This is a practical book with concrete suggestions that can be applied in just about any program setting. It covers: Demographics, technology, resource constraints, and other forces that are affecting the work of historical programs and museums Developing mission and goals to keep programs responsive to changing needs, challenges, and opportunities Effective strategies for leading and innovating to keep programs vibrant Engaging users and audiences for our programs in new ways Putting information technology to work and engaging users in new ways Day-to-day leadership of historical programs and museums The book will be of interest to trustees, directors and staff of museums, historic sites, historical societies, and other state and local history programs; policy makers, e.g, legislative staff with responsibility for policy or budgets of cultural programs; professors and students of public history; libraries; and other people interested in state and local history and in innovation in cultural programs.
Book Synopsis Engaging Diverse Communities by : Melissa A. Johnson
Download or read book Engaging Diverse Communities written by Melissa A. Johnson and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "As U.S. museums evolve from their role as elite institutions to organizations serving multiple stakeholders, they must adopt new communication practices to meet their social missions and organizational goals. Engaging Diverse Communities, the first book-length study of museum public relations for practitioners since 1983, details how institutions can use communication fundamentals to establish and maintain relationships with a wide range of cultural groups and constituencies. Melissa A. Johnson interviews communicators at cultural heritage museums to understand the challenges of representing communities based on racial and ethnic, generational, immigrant, and language identities. Exploring how communications professionals function as cultural intermediaries by negotiating competing and intersecting identities and mastering linguistic and visual code-switching, she presents an analysis of the communication tactics of more than two hundred art, history, African American, American Indian, and other diverse museums. Engaging Diverse Communities illuminates best public relations practices, especially in media relations, digital press relations, website content production, social media, and event planning. This essential text for museum professionals also addresses visual aesthetics, cultural expression, and counter-stereotypes, and offers guidance on how to communicate cultural attractiveness"--
Book Synopsis A Bibliography of Museum Studies by : Simon J. Knell
Download or read book A Bibliography of Museum Studies written by Simon J. Knell and published by Routledge. This book was released on 2016-12-05 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive bibliographic reference for students and others wishing to investigate the contemporary literature on museums and collections. The references are systematically arranged into sections including collections management, communication and exhibitions, museum education, material culture, the museums profession and museum management. Compiled from the research and teaching materials of the Department of Museum Studies at the University of Leicester it provides an essential resource for anyone studying, or working in, museums. Containing more than 4,000 references, this new bibliography provides ready access to the literature whether you are developing a disaster plan or visitor survey, or studying the history of museum education.
Book Synopsis Marketing and Social Media by : Lorri Mon
Download or read book Marketing and Social Media written by Lorri Mon and published by Rowman & Littlefield. This book was released on 2020-12-07 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and Social Media: A Guide for Libraries, Archives, and Museums, Second Edition is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book serves as both an introductory textbook and as a guide for working professionals interested in developing well-planned evidence-based marketing campaigns. Chapters cover coordinating efforts with the organization’s mission, goals, and objectives, how to do a SWOT analysis and environmental scanning, the use of existing data as well as issues in collecting additional data, how to identify and involve stakeholders, a 4-step marketing model, considerations of price, placement, product, and promotion, market research, understanding customer groups and market segmentation, marketing mix strategy and evaluation, promotional activities, channel selection, social media marketing activities, content marketing, social media policies, guidelines, crisis communication, and evidence-based assessment. Discussion of social media and examples of social media marketing activities are included throughout the book, as well as case study examples of marketing and social media campaigns in libraries, archives and museums. This second edition further includes a new final chapter offering step-by-step guidance for brand-new social media managers on how to get started from their first day on the job with social media marketing, management, assessment, strategic planning, and content calendar planning activities, in addition to working with colleagues and managers to integrate social media into work activities across the organization. For educators, this text includes elements which can be developed into classroom or workshop assignments which include pull quotes highlighting important concepts in each chapter, key terms, discussion questions, illustrative case study examples from archives, libraries and museums, and an annotated bibliography for further reading.
Book Synopsis Cultural Heritage Marketing by : Izabella Parowicz
Download or read book Cultural Heritage Marketing written by Izabella Parowicz and published by Springer. This book was released on 2018-10-25 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice to offer an alternative to the classical transactional marketing approach. Instead, the author argues for the relationship marketing approach, promoted and adopted by the Nordic School of Service Marketing. Offering a startlingly rare, but logical and practical marketing approach, this book also provides food for thought for academics dealing with managerial and marketing aspects in the field of cultural heritage and cultural heritage services.
Download or read book Museum Practice written by and published by . This book was released on 2002 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:
