The Marketers Guide To Media Vehicles Methods And Options

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The Marketer's Guide to Media Vehicles, Methods, and Options

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Author : Ann Grossman
Publisher : Praeger
ISBN 13 :
Total Pages : 262 pages
Book Rating : 4.3/5 ( download)

Book Synopsis The Marketer's Guide to Media Vehicles, Methods, and Options by : Ann Grossman

Download or read book The Marketer's Guide to Media Vehicles, Methods, and Options written by Ann Grossman and published by Praeger. This book was released on 1987-10-20 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketer's Guide to Media Vehicles, Methods, and Options is an unusually practical hands-on reference source written for marketing, advertising, and promotion professionals to use in conjunction with their daily work. Designed as a convenient desk-top manual, this is an informative guide to the use of media vehicles. Ann Grossman covers the traditional broadcast, print, and out-of-home media formats and sales promotions as well as the increasingly used methods of direct marketing and telemarketing. In addition, she details production tools and steps in the use of each of these media.

The Marketer's Handbook

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Author : Mark J. Hiltz
Publisher : Markcheck Publishing
ISBN 13 : 0968559336
Total Pages : 2717 pages
Book Rating : 4.9/5 (685 download)

Book Synopsis The Marketer's Handbook by : Mark J. Hiltz

Download or read book The Marketer's Handbook written by Mark J. Hiltz and published by Markcheck Publishing. This book was released on 2001 with total page 2717 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketer's Handbook: A Checklist Approach is a dream tool for marketing practitioners looking to increase performance. It delivers a powerful wealth of practical marketing information in checklist form. Armed with this resource, you will gain priceless marketing know-how with leading ideas, proven strategies & practical information organized in a quick & easy-to-use reference format. This handbook will help you to focus in on specific areas to ensure that you haven't forgotten anything. The wealth of information contained in each chapter is there to help you think about &consider just what it is that you have to do. The checklists help to identify, remind & prompt, & evolve questions to ask, on ideas, issues & considerations, that need to be acted upon. Checklists trigger thoughts & help to generate new ideas & new ways of doing things. Use the checklists to help you plan marketing programs, undertake research, develop strategies, segment your target market, develop products, setpricing, plan promotional activities & all of the other marketing related functions. The Marketer's Handbook: A Checklist Approach arms you with what you need to win. Free sample checklists are available to look at prior to ordering. ISBN: 0-9685593-3-6, CD-ROM, 2,715 pages, Price: $395.00 plus shipping & applicable taxes. E-mail: [email protected]. Web site: www.markcheck.com. Marcheck Publishing, P.O. Box 56058, Ottawa, DN, Canada KIR 721.

Social Media Marketing All-in-One For Dummies

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Author : Jan Zimmerman
Publisher : John Wiley & Sons
ISBN 13 : 1118282302
Total Pages : 822 pages
Book Rating : 4.1/5 (182 download)

Book Synopsis Social Media Marketing All-in-One For Dummies by : Jan Zimmerman

Download or read book Social Media Marketing All-in-One For Dummies written by Jan Zimmerman and published by John Wiley & Sons. This book was released on 2012-10-10 with total page 822 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the latest social media marketing techniques Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking sites like Google+ and Pinterest. Checklists, case studies, and examples will help you decide the best places to spend your marketing dollars, and you'll learn about valuable social media tools and analytics methods that can help you assess the success of your efforts. A completely updated, all-in-one guide to social media marketing, a valuable way for businesses to reach current and new customers, assist customers with problems, and complete transactions Covers the latest sites and location-based services including Groupon, Rue La La, Foursquare, Google+, Pinterest, and more Minibooks examine the social media mix; tools and techniques; using content to grow your brand; Twitter, Facebook, Pinterest, and Google+ marketing; other sites; and how to measure results and build on success The perfect guidebook for the social media strategist, website manager, marketer, publicist, or anyone in charge of implementing and managing an organization's social media strategy Social Media Marketing All-in-One For Dummies, 2nd Edition helps you get the most from every minute and dollar you spend on marketing.

Advertising Media Models

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Author : Roland T. Rust
Publisher : Free Press
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.3/5 (97 download)

Book Synopsis Advertising Media Models by : Roland T. Rust

Download or read book Advertising Media Models written by Roland T. Rust and published by Free Press. This book was released on 1986 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Managers Guide to Marketing, Advertising, and Publicity

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Author : Barry Callen
Publisher : McGraw Hill Professional
ISBN 13 : 0071713468
Total Pages : 273 pages
Book Rating : 4.0/5 (717 download)

Book Synopsis Managers Guide to Marketing, Advertising, and Publicity by : Barry Callen

Download or read book Managers Guide to Marketing, Advertising, and Publicity written by Barry Callen and published by McGraw Hill Professional. This book was released on 2009-09-11 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven strategies that make sure your marketing message stands out from the rest The average American is exposed to as many as 5,000 marketing messages per day, so it’s more important than ever to create the most effective marketing and advertising campaigns as possible. Manager’s Guide to Marketing, Advertising, and Publicity explains The 14 principles of marketing communications strategy Common marketing mistakes to avoid Techniques for creating powerful marketing messages The many choices for delivering your marketing message How to take full advantage of digital platforms Today, you must come up with a bigger, better, brighter marketing campaign, or you’re guaranteed to be lost in the noise. This primer is ideal for anyone looking to position his or her organization as a powerful competitor in the twenty-first century. Briefcase Books, written specifically for today’s busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: Clear definitions of key terms, concepts, and jargon Tactics and strategies for overseeing marketing initiatives Insider tips for getting the most out of marketing, advertising, and publicity Practical advice for creating effective campaigns Warning signs when preparing for and undertaking marketing initiatives Stories and insights from the experiences of others Specific marketing procedures, tactics, and hands-on techniques

Nontraditional Media in Marketing and Advertising

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Author : Robyn Blakeman
Publisher : SAGE Publications
ISBN 13 : 1452292868
Total Pages : 265 pages
Book Rating : 4.4/5 (522 download)

Book Synopsis Nontraditional Media in Marketing and Advertising by : Robyn Blakeman

Download or read book Nontraditional Media in Marketing and Advertising written by Robyn Blakeman and published by SAGE Publications. This book was released on 2013-01-14 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nontraditional Media in Marketing and Advertising by Robyn Blakeman is a concise guide that offers a step-by-step approach to the strategic use of nontraditional media by both marketing and advertising professionals. The text focuses on methods used as an alternative choice to more traditional marketing and advertising methods such as print and broadcast mediums. To assess the efficacy of nontraditional methods, Blakeman looks at why a marketing team might choose nontraditional media vehicles over (or alongside) more traditional ones, how it can be used to attract smaller niche markets, and where nontraditional media is headed. Blakeman also explores how nontraditional media, which can offer creative and unusual options for marketing and adversiting, deliver meaningful and memorable ads that are often more effective at reaching the target audience than traditional vehicles, since they are often unexpected. Understanding nontraditional media and its role in delivering a strategic message to the target market requires professionals to understand what options are available and how they will be used, as well as the projected return on investment. This must-have guide is perfect for facilitating this understanding!

Marketing Management

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Author : Joseph P.. Guiltinan
Publisher :
ISBN 13 :
Total Pages : 504 pages
Book Rating : 4.3/5 (91 download)

Book Synopsis Marketing Management by : Joseph P.. Guiltinan

Download or read book Marketing Management written by Joseph P.. Guiltinan and published by . This book was released on 1994 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Digital and Social Media Marketing

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Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Whitaker's Books in Print

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Author :
Publisher :
ISBN 13 :
Total Pages : 2558 pages
Book Rating : 4.F/5 ( download)

Book Synopsis Whitaker's Books in Print by :

Download or read book Whitaker's Books in Print written by and published by . This book was released on 1990 with total page 2558 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Media Handbook

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Author : Helen Katz
Publisher : Routledge
ISBN 13 : 0429785631
Total Pages : 226 pages
Book Rating : 4.4/5 (297 download)

Book Synopsis The Media Handbook by : Helen Katz

Download or read book The Media Handbook written by Helen Katz and published by Routledge. This book was released on 2019-05-03 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes greater coverage of social media, buying automation, the continued digitization of media, and updated statistics on media consumption. It covers over the top television, programmatic TV, digital advertising, and the automation of buying across all media. Author Helen Katz provides a continued focus on how planning and buying tie back to the strategic aims of the brand and the client, keeping practitioners and students up to date with current industry examples and practices. The Companion Website to the book includes resources for both students and instructors. For students there are flashcards to test themselves on main concepts, a list of key media associations, a template flowchart and formulas. Instructors can find lecture slides and sample test questions to assist in their course preparation.

Marketer's Guide to Media

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Author :
Publisher :
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.E/5 ( download)

Book Synopsis Marketer's Guide to Media by :

Download or read book Marketer's Guide to Media written by and published by . This book was released on 2001 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Cumulative Book Index

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Author :
Publisher :
ISBN 13 :
Total Pages : 2122 pages
Book Rating : 4.F/5 ( download)

Book Synopsis The Cumulative Book Index by :

Download or read book The Cumulative Book Index written by and published by . This book was released on 1989 with total page 2122 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Choice

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Author :
Publisher :
ISBN 13 :
Total Pages : 884 pages
Book Rating : 4.3/5 (91 download)

Book Synopsis Choice by :

Download or read book Choice written by and published by . This book was released on 1987 with total page 884 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Forthcoming Books

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Author : Rose Arny
Publisher :
ISBN 13 :
Total Pages : 2174 pages
Book Rating : 4.3/5 (91 download)

Book Synopsis Forthcoming Books by : Rose Arny

Download or read book Forthcoming Books written by Rose Arny and published by . This book was released on 1988-09 with total page 2174 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Information

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Author : Hiram C. Barksdale
Publisher :
ISBN 13 :
Total Pages : 508 pages
Book Rating : 4.:/5 (318 download)

Book Synopsis Marketing Information by : Hiram C. Barksdale

Download or read book Marketing Information written by Hiram C. Barksdale and published by . This book was released on 1995 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Outside-In Marketing

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Author : James Mathewson
Publisher : IBM Press
ISBN 13 : 0133375617
Total Pages : 286 pages
Book Rating : 4.1/5 (333 download)

Book Synopsis Outside-In Marketing by : James Mathewson

Download or read book Outside-In Marketing written by James Mathewson and published by IBM Press. This book was released on 2016-04-08 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supercharge ROI by Rebuilding Content Marketing Around Your Customer! Marketing has always been about my brand, my product, my company. That’s “inside-out” marketing. Today, customers hate it—and ignore it. What does work? Customized messages they already care about. Marketing that respects their time and gives them immediate value in exchange for their attention. Marketing that’s “outside-in.” Now, two renowned digital marketing thought leaders show how to integrate content marketing with Big Data to create high-ROI, outside-in marketing. James Mathewson and Mike Moran share new practices, techniques, guidelines, and metrics for engaging on your customers’ terms, using their words, reflecting their motivations. Whether you’re a content marketer, marketing executive, or analyst, you’ll learn how to: • Ease your customers’ pain—solve what keeps them up at night—with compelling content experiences • Build content that’s essential to clients and prospects in each step of their buyer journeys • Integrate search and social data into all facets of content development to continually improve its effectiveness • Build evergreen content that is continuously improved to better meet the needs of your clients and prospects • Apply advanced machine learning, text analytics, and sentiment analysis to craft more discoverable, shareable content • Shape your messages to intercept your clients’ and prospects’ information discovery in Google • Transform culture and systems to excel at outside-in marketing

Bibliographic Guide to Business and Economics

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Author : New York Public Library. Research Libraries
Publisher :
ISBN 13 :
Total Pages : 794 pages
Book Rating : 4.F/5 ( download)

Book Synopsis Bibliographic Guide to Business and Economics by : New York Public Library. Research Libraries

Download or read book Bibliographic Guide to Business and Economics written by New York Public Library. Research Libraries and published by . This book was released on 1976 with total page 794 pages. Available in PDF, EPUB and Kindle. Book excerpt: