Author : Ann Grossman
Publisher : Praeger
ISBN 13 :
Total Pages : 262 pages
Book Rating : 4.3/5 ( download)
Book Synopsis The Marketer's Guide to Media Vehicles, Methods, and Options by : Ann Grossman
Download or read book The Marketer's Guide to Media Vehicles, Methods, and Options written by Ann Grossman and published by Praeger. This book was released on 1987-10-20 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketer's Guide to Media Vehicles, Methods, and Options is an unusually practical hands-on reference source written for marketing, advertising, and promotion professionals to use in conjunction with their daily work. Designed as a convenient desk-top manual, this is an informative guide to the use of media vehicles. Ann Grossman covers the traditional broadcast, print, and out-of-home media formats and sales promotions as well as the increasingly used methods of direct marketing and telemarketing. In addition, she details production tools and steps in the use of each of these media.