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The Local Marketing Handbook
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Book Synopsis The Local Marketing Handbook by : Roberto Torres
Download or read book The Local Marketing Handbook written by Roberto Torres and published by . This book was released on 2021-07 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most small business owners don't understand how difficult it is to market their local business effectively. The Local Marketing Handbook will give you the tools to make it so much easier. Author Roberto Torres has spent years helping local businesses identify their audience, build high-traffic websites, and impact the people who live, work in, and visit their community. The Local Marketing Handbook is an easy-to-read guide filled with the fundamentals for successfully marketing your local small business. Inside, you will learn the 3 P's of local marketing, how to build an effective online local marketing campaign, how to impact your community, and help others do the same. This book will equip you, the business owner, with precisely what you need to grow your local business and become an agent of change for your community.
Book Synopsis The Local Seo Handbook: Learn the Basics of Local Seo to Impact Your Marketing by Using the Rap System by : Jonathan Alonso
Download or read book The Local Seo Handbook: Learn the Basics of Local Seo to Impact Your Marketing by Using the Rap System written by Jonathan Alonso and published by . This book was released on 2018-09-02 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Did you open a new local business? Are you a struggling business? Or are you simply looking at ways to market your retail locations? Based on experience I bring you this handbook full of what helped me acquire top rankings for Local small and medium businesses and large franchises alike. Don't settle with just hiring anyone to do this for you, Even if you don't have the time you want to know what the strategy is about and what it entails to hire the right freelancer or agency. I outline importance, How Google search brings data together and actionable steps to hire or do it yourself. All in one handbook ready to be put to work. From restaurants to doctors offices, lawyers, machine shops and local mechanics you need to know what can help you bring in customers ready to purchase your service or product. This book outlines a plug and play strategy for any business owner to understand and implement.
Book Synopsis Ultimate Guide to Local Business Marketing by : Perry Marshall
Download or read book Ultimate Guide to Local Business Marketing written by Perry Marshall and published by Entrepreneur Press. This book was released on 2016-01-18 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google, Yahoo!, and Bing returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign. You'll learn how to: Capture high-quality leads from Google AdWords and Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results
Book Synopsis Global Marketing by : Johny K. Johansson
Download or read book Global Marketing written by Johny K. Johansson and published by . This book was released on 2009 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis No B.S. Grassroots Marketing by : Dan Kennedy
Download or read book No B.S. Grassroots Marketing written by Dan Kennedy and published by Entrepreneur Press. This book was released on 2012-02-01 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset—their ability to bond directly with their consumers. Small business entrepreneurs are armed to go “grassroots” given winning strategies to take their marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term. About the Book Kennedy and Slutsky dare small business owners to break free of the ingrained tendencies to “advertise when you need more customers” and to copycat what they see big, national companies doing. Local business owners are urged to add some politicking to their business presence, focusing their marketing on directly connecting with their customers, integrating them into their community and even, their daily activities. Kennedy and Slutsky deliver creative, high impact alternatives and supplements to disappointing traditional advertising and new media including strategies for gaining free advertising from local news media, creating events that multiply customers, and effectively using direct mail. Small business owners also uncover surefire tactics that capitalize on their neighborhoods, the four walls of their business, and the internet, reaching their local customers and creating a sense of a personal relationship. Throughout their lesson in going grassroots, Kennedy and Slutsky also reveal the nine inconvenient truths of grassroots marketing, keeping small business owners on track and on their way local business stardom. Features • Presents a marketing approach specifically engineered for small (local) businesses • Reveals 9 No B.S. inconvenient truths and how to implement them • Illustrates concepts with examples from practicing business owners • From Dan Kennedy, author of the popular No B.S. books including No B.S. series, which shipped more than 250,000 copies • Identifies what’s wrong with traditional and new media advertising • Offers methodology to break free from ingrained tendencies and copycat marketing
Book Synopsis Local Small Business Marketing by : Alex Genadinik
Download or read book Local Small Business Marketing written by Alex Genadinik and published by Createspace Independent Publishing Platform. This book was released on 2015-11-26 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you have a local small business and want to know the most effective strategies for promoting it? If so, then this is the right book for you. In this book you will learn the most effective online and offline marketing strategies that every small local business should use to generate leads that eventually convert to clients. In this book you will learn about some of the top online marketing strategies for your local small business like SEO, the right way to do social media marketing, and even how to get publicity. You will also learn some of the top offline marketing strategies for your local small business or service like flier marketing, business card marketing, how to get on the radio, how to promote your business by creating a successful local event or workshop series, and many additional strategies. You will also learn top sales techniques to close sales and get the most out of the leads that come through your doors. If you are ready to truly grow your business, and make it a success, get this book, and let's begin your journey to making you an amazing marketer of your local small business and get the growth for it that you dream of.
Book Synopsis Membership Marketing in the Digital Age by : Patricia Rich
Download or read book Membership Marketing in the Digital Age written by Patricia Rich and published by Rowman & Littlefield. This book was released on 2015-12-03 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: Membership marketing and management is an ever more demanding role within the institutions served—meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented. Membership Marketing In The Digital Age is a membership manager’s reference book to what works and how on relevant topics such as: Member acquisition Membership planning and projections Membership retention and renewals Membership servicing, engagement and loyalty It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here’s a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.
Book Synopsis Handbook of Marketing by : Barton A Weitz
Download or read book Handbook of Marketing written by Barton A Weitz and published by SAGE. This book was released on 2006-08-11 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
Book Synopsis The Facebook Marketing Book by : Dan Zarrella
Download or read book The Facebook Marketing Book written by Dan Zarrella and published by "O'Reilly Media, Inc.". This book was released on 2010-12-21 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 million active users worldwide, Facebook offers a much larger audience than traditional media, but it's a new landscape loaded with unfamiliar challenges. The Facebook Marketing Book shows you how to make the most of the service while skirting not-so-obvious pitfalls along the way. Whether you're a marketing and PR professional, an entrepreneur, or a small business owner, you'll learn about the tools and features that will help you reach specific Facebook audiences. You'll also get an in-depth overview, with colorful and easy-to-understand introductions to Profiles, Groups, Pages, Applications, Ads, Events, and Facebook etiquette. Approach Facebook's complex environment with clear, actionable items Make sense of the social networking world Be familiar with the technologies you need for social network marketing Explore tactics for using Facebook features, functionality, and protocols Learn how to set specific campaign goals Determine which Facebook features are relevant to your campaigns Plan and execute Facebook marketing strategies Measure the results of your campaigns with key performance indicators
Book Synopsis Yelp Local Marketing Workbook by : Jason Mcdonald, Ph.d.
Download or read book Yelp Local Marketing Workbook written by Jason Mcdonald, Ph.d. and published by CreateSpace. This book was released on 2015-09-13 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Yelp Local Marketing Workbook 2016Master Yelp, Google+ Marketing, and all of Local Review Marketing for Business for Free A best-selling Yelp / Local marketing book from a best-selling author on Internet marketing: Jason McDonald Local review sites such as Yelp, Google+, TripAdvisor and others have become THE way that consumers identify vendors of interest. If you have a local pizza restaurant in Toledo, Ohio, or Tulsa, Oklahoma, you probably already know this. But it's also true for attorneys or plumbers, massage therapists or local florists: local reviews sites like Yelp are incredibly important to your business. Small businesses and large businesses - especially those that sell to local customers - can leverage Yelp, Google+ and other local review sites for amazing free marketing opportunities If you know how... you can market on Yelp, Google+ and other local review sites effectively With up-to-date information on how to market via Yelp, Google+ and other local review sites, the Yelp Local Marketing Workbook includes SOCIAL MEDIA MARKETING - an easy explanation of what social media marketing really is, and how to "think" about social media marketing. YELP LOCAL MARKETING STEP-BY-STEP - an explanation of how Yelp, Google+, and other local review sites work as a marketing tool, how to research your competition on these sites, how to claim and optimize your business listing, and how to solicit and respond to reviews online. FREE YELP LOCAL TOOLS - as part of Jason's SOCIAL MEDIA TOOLBOOK, you get complete access to not only FREE Yelp / Google+ tools but hundreds of FREE social media tools as well - a $29.99 value! Yelp Local Marketing Worksheets This isn't a fancy book. This isn't a pie-in-the-sky book. This is a practical hands-on book, with links not only to free tools but to step-by-step worksheets. By the end of the book, you'll have a Yelp / Local marketing plan ready for yourself, your employees, and your business. Other great books like 'Yelp for Dummies,' 'Yelp Marketing,' or 'Yelp an Hour a Day' are great, but they don't have the kind of hands-on, practical worksheets that the YELP LOCAL MARKETING WORKBOOK offers, plus access to free Yelp / Local tools. So consider 'Yelp for Dummies,' and other books on 'Yelp for business' and you'll be back. Got questions? Just Google Jason McDonald and send him an email - he's happy to help.
Book Synopsis Cambridge Marketing Handbook: Distribution by : Karl Meyer
Download or read book Cambridge Marketing Handbook: Distribution written by Karl Meyer and published by Kogan Page Publishers. This book was released on 2013-12-03 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Distribution within an organization relates to processes, people and interrelations between other organizations which connect the production of the products and services to their end-users. It is a chain of elements that, when connected, provides a smooth flow of orders and fulfilment across the business. It can be long and distributed or short and concise and, like any chain, it is only as strong as its weakest link. This handbook from the Cambridge Marketing College series analyses and assesses the different distribution models and identifies the key issues related to determining distribution strategy across an organisation. It provides a concise guide to identifying the key distribution activities within a wide variety of national, international, physical and online businesses and how to relate the experiences of other businesses within a company.
Book Synopsis The Financial Services Marketing Handbook by : Evelyn Ehrlich
Download or read book The Financial Services Marketing Handbook written by Evelyn Ehrlich and published by John Wiley & Sons. This book was released on 2012-02-08 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The roadmap to success for financial professionals using real-world examples, practical how-to's, and a structured approach to marketing strategy and tactics that covers the basics for beginners and inspires new ideas for marketing pros The Financial Marketing Services Handbook, Second Edition gives sales and marketing practitioners the practical tools and best practices they need both to improve their job performance and their retail and institutional marketing strategies. The FSM Handbook guides marketing and sales professionals working in an industry characterized by cut-throat competition, client mistrust, transformative technologies, and ever-changing regulation, to understand the practical steps they must take to turn these threats into opportunities. Providing invaluable information on how to target, win, and retain profitable customers, the book presents an overview of the basic marketing functions—segmentation, positioning, brand building, situational analyses, and tactical planning—as they relate specifically to the financial services industry. With up-to-date case studies, showing what has worked and, more tellingly, what hasn't, the book demonstrates how to effectively utilize the marketer's toolbox—from advertising and public relations to social media and mobile marketing. Discusses how social media (Twitter, Facebook, blogs, review sites) impact branding and sales Packed with new information on landing pages, email success factors, and smartphone apps Demonstrates how behavioral economics affect marketing strategy Case studies and charts are fully revised and updated The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity without straining budgets. The first edition has become an industry-standard reference book and The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals even more of the information they need to stretch value from each marketing dollar.
Book Synopsis Local Marketing - the Basics by : Gregory White
Download or read book Local Marketing - the Basics written by Gregory White and published by . This book was released on 2010-12-04 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: You are about to discover how to plan a successful marketing strategy. This book is about to tell you everything you'll ever need to know about marketing and how to take your own business to the next level and beyond. No matter what type of service you offer, you'd better know what you're doing. Furthermore, you'd better be ready to accept a lot of new customers. After all, you're launching a marketing campaign so that you can attract new customers. You don't want to be forced to turn customers away.
Book Synopsis The Guerrilla Marketing Handbook by : Jay Conrad Levinson
Download or read book The Guerrilla Marketing Handbook written by Jay Conrad Levinson and published by Houghton Mifflin Harcourt. This book was released on 1994 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing strategy for maximum return, for large & small businesses.
Book Synopsis Seafood and Aquaculture Marketing Handbook by : Carole R. Engle
Download or read book Seafood and Aquaculture Marketing Handbook written by Carole R. Engle and published by John Wiley & Sons. This book was released on 2016-09-26 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aquaculture, the farming of aquatic animals and plants, and other seafood businesses continue to grow rapidly around the world. However, many of these businesses fail due to the lack of sufficient attention to marketing. The Seafood and Aquaculture Marketing Handbook provides the reader with a comprehensive, yet user-friendly presentation of key concepts and tools necessary for aquaculture and seafood businesses to evaluate and adapt to changing market conditions. Markets for aquaculture and seafood products are diverse, dynamic, and complex. The Seafood and Aquaculture Marketing Handbook presents fundamental principles of marketing, specific discussion of aquaculture and seafood market channels and supply chains from around the world, and builds towards a step-by-step approach to strategic market planning for successful aquaculture and seafood businesses. This book is an essential reference for all aquaculture and seafood businesses as well as students of aquaculture. The volume contains a series of synopses of specific markets, an extensive annotated bibliography, and webliography for additional sources of information. Written by authors with vast experience in international marketing of aquaculture and seafood products, this volume is a valuable source of guidance for those seeking to identify profitable markets for their aquaculture and seafood products.
Book Synopsis School Marketing Handbook by : Bryan Foster
Download or read book School Marketing Handbook written by Bryan Foster and published by School Marketing e-Handbook. This book was released on 2008 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Marketing a school suggestions, from the marketing outcomes and skills gained, through many years at the schoolface, by an assistant principal / school marketing coordinator."--Provided by publisher.
Book Synopsis Handbook on Cross-Cultural Marketing by : Glen H. Brodowsky
Download or read book Handbook on Cross-Cultural Marketing written by Glen H. Brodowsky and published by Edward Elgar Publishing. This book was released on 2020-09-25 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topics and addresses the methodological challenges of cross-cultural research and provides applied examples spanning various methodologies as well as industry sectors and country settings. In addition, contributors present new paradigms for future research.
