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Author : William Addison Dwiggins
Publisher :
ISBN 13 :
Total Pages : 224 pages
Book Rating : 4.3/5 (91 download)
Download or read book Layout in Advertising written by William Addison Dwiggins and published by . This book was released on 1928 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : S. Roland Hall
Publisher :
ISBN 13 :
Total Pages : 782 pages
Book Rating : 4.:/5 (89 download)
Download or read book The Advertising Handbook written by S. Roland Hall and published by . This book was released on 1921 with total page 782 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : George French
Publisher :
ISBN 13 :
Total Pages : 362 pages
Book Rating : 4.R/5 (5 download)
Download or read book How to advertise, a guide to designing, laying out, and composing advertisements written by George French and published by . This book was released on 1919 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Albert C. Book
Publisher : McGraw Hill Professional
ISBN 13 : 9780844230245
Total Pages : 292 pages
Book Rating : 4.2/5 (32 download)
Download or read book Fundamentals of Copy & Layout written by Albert C. Book and published by McGraw Hill Professional. This book was released on 1997 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: A perfect vehicle to help you write stronger headlines using the author's A-B-C formula; write about benefits, not features; prepare layouts--for everything from newsprint pages to billboards; write for the special needs of broadcast and interactive media and more. Whether you're just getting started or sharpening your skills, this is a vital tool for anyone who's in the business of creative communication.
Author : William Longyear
Publisher :
ISBN 13 :
Total Pages : 116 pages
Book Rating : 4.E/5 ( download)
Download or read book Advertising Layout written by William Longyear and published by . This book was released on 1954 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Albert C. Book
Publisher : NTC/Contemporary Publishing Company
ISBN 13 :
Total Pages : 250 pages
Book Rating : 4.3/5 (97 download)
Download or read book Fundamentals of Copy & Layout written by Albert C. Book and published by NTC/Contemporary Publishing Company. This book was released on 1984 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here's all you need to write and design effective, powerful advertising for all forms of media. "Fundamentals of Copy & Layout" tells you "why to do it" and "how to do it."' It's practical, it's current; and it's comprehensive. CREATIVE PHILOSOPHIES Fairfax Cone; William Bernbach; Leo Burnett; Don Schultz; Rosser Reeves; David Ogilvy; Jack Trout; Susan Gillette COPY Researching the Ad; Preparing the Ad; Writing the Ad; The Headline; Copyediting; Copyfitting LAYOUT Elements; Materials; Illustration; Organization; Typography; The Finished Product PRINT MEDIA Newspapers; Classified; Consumer Magazines; Business Publications; Direct Response; Direct Mail; Outdoor; Transit; Specialty; Yellow Pages BROADCAST MEDIA Radio; Television INTERACTIVE MEDIA Let the authors' 40 years' experience in copywriting, teaching, consulting, and account management show you how to create better ads. "Fundamentals of Copy & Layout" is must reading for students and practitioners alike.
Author : Harry Tipper
Publisher :
ISBN 13 :
Total Pages : 402 pages
Book Rating : 4.3/5 (129 download)
Download or read book The Principles of Advertising written by Harry Tipper and published by . This book was released on 1923 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Douglas Crawford McMurtrie
Publisher :
ISBN 13 :
Total Pages : 66 pages
Book Rating : 4.:/5 (31 download)
Download or read book Examples of Advertising Typograpy and Layout written by Douglas Crawford McMurtrie and published by . This book was released on 1934 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Daniel Starch
Publisher :
ISBN 13 :
Total Pages : 1016 pages
Book Rating : 4.F/5 ( download)
Download or read book Principles of advertising written by Daniel Starch and published by . This book was released on 1923 with total page 1016 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jim Krause
Publisher : Simon and Schuster
ISBN 13 : 1440321965
Total Pages : 316 pages
Book Rating : 4.4/5 (43 download)
Download or read book Layout Index written by Jim Krause and published by Simon and Schuster. This book was released on 2001-04-16 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Idea Index kick-started a revolution in graphic design books, unique in size, feel—and most important—wealth of ideas. Layout Index is the next step, a compendium of layout idea-generators that will help designers explore multiple possibilities for visual treatments each time they turn the page. The visual and textual suggestions are divided into eight major areas, including newsletters, flyers, posters, brochures, advertising, stationery, page layout, and Web pages.
Author : Gupta Ruchi
Publisher : S. Chand Publishing
ISBN 13 : 812194001X
Total Pages : 414 pages
Book Rating : 4.1/5 (219 download)
Download or read book Advertising Principles and Practice written by Gupta Ruchi and published by S. Chand Publishing. This book was released on 2012 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction To Adverstising | Role Of Advestising In Marketing Mix | Advertising As A Communicaion Tool | Types Of Advertising | Advestising Campaign | Advestising Objectives | Advertising Budget | Advertising Message Decisions | Creative Side Of Advertising | Advertising Appeals | Celebrity Endorsements | Mascots | Media Decisons | Types Of Media | Online Advertising | Measuring Advertising Effectiveness | Advertising Agncies | Legal Aspects Of Advertising In India | Ethical Issues In Advertising | Advertising Standards Council Of India | Surrogate Advertising In India | Comparative Advertising In India | Additional Case Studies | Advertising Glossary
Author : A.W. Shaw Company
Publisher :
ISBN 13 :
Total Pages : 144 pages
Book Rating : 4.:/5 (2 download)
Download or read book How to Write Advertisements that Sell written by A.W. Shaw Company and published by . This book was released on 1912 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Larry Notman
Publisher :
ISBN 13 : 9780918488091
Total Pages : 43 pages
Book Rating : 4.4/5 (88 download)
Download or read book Advertising Layout Basics written by Larry Notman and published by . This book was released on 1981-01-01 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 80 pages
Book Rating : 4.:/5 (319 download)
Download or read book Design and Lay Out a Newspaper written by and published by . This book was released on 1985 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Dell (pseud.)
Publisher :
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.:/5 (891 download)
Download or read book Layouts for Advertising written by John Dell (pseud.) and published by . This book was released on 1928 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Manning David Seil
Publisher :
ISBN 13 :
Total Pages : 196 pages
Book Rating : 4.F/5 ( download)
Download or read book Advertising Copy and Layout written by Manning David Seil and published by . This book was released on 1966 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Harry Borgman
Publisher :
ISBN 13 :
Total Pages : 150 pages
Book Rating : 4.3/5 (91 download)
Download or read book Advertising Layout Techniques written by Harry Borgman and published by . This book was released on 1983 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the various types of advertising layouts and offers detailed instructions on the preparation of layouts for newspaper, magazine, and television advertising.
