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The Language Of Pictures In Print Media Advertising
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Book Synopsis The Language of Pictures in Print Media Advertising by : Wilfried Pichler
Download or read book The Language of Pictures in Print Media Advertising written by Wilfried Pichler and published by diplom.de. This book was released on 2002-03-07 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: Today we observe a development in which the role of language is steadily decreasing whereas the impact of pictures is increasing. This goes hand in hand with a development in which information relies more and more on visual concepts. More and more language takes the part of explaining how to read the visual presentations, more and more language takes the part of providing the background information which is necessary to understand the meaning of the visual foreground. Kress and van Leeuwen (1998) argue that Today, we seem to move towards a decrease of control over language (e.g. the greater variety of accents allowed on the public media, the increasing poblems in enforcing normative spelling), and towards an increase in codification and control over the visual (e.g. the use of image banks from which ready-made images can be drawn for the constuction of visual texts, and, generally, the effect of computer imaging technology). Although we may be aware of this tendency, we have not been taught in school how to read visual concepts and so most of us share some degree of illiteracy concerning a critical reading of information presented by images. This is remarkable because we all agree about their influence on our lives but at the same time when we do not develop analytical tools for describing what kinds of strategies, what kinds of concepts are working in visual presentations of information. We tend to overlook the importance of visual concepts simply because we generally do not know enough about their code. This paper analyses photos and language which are parts of ads, which have definitely been designed for transferring messages because they have been made to advertise one specific product. Images and the text of advertisements never are casual products like family pictures. Although the photo in the family album is coded its coding is less elaborated than the coding of pictures in ads. We have to keep in mind that many people, experts in advertising, experts in public relations were involved in the process of designing an ad before we can look at the final result. This is why ads are definitely conceptually designed because they are meant to create a specific meaning in the viewer s mind. It is a truism that no visual concept, no photo of an ad was chosen by chance. Photographs and language of ads are more likely to have been carefully constructed and selected according to the meaning they are supposed to create. This is [...]
Book Synopsis De-Centring Cultural Studies by : Patricia Bastida-Rodríguez
Download or read book De-Centring Cultural Studies written by Patricia Bastida-Rodríguez and published by Cambridge Scholars Publishing. This book was released on 2014-09-18 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: The academic resistance that cultural studies has encountered remains especially visible in Eastern and Southern European countries. One such example is Spain, where cultural studies is seen at best as an emergent research field. Hence the interest of this volume, conceived in Spain by an all-Spanish editorial team and written by a diverse range of authors who prove that, in spite of all difficulties, cultural studies continues to bloom – even in Southern and Eastern Europe. The different chapters offer interdisciplinary insights into a wide selection of cultural materials whose relevance goes well beyond purely aesthetic issues. Altogether, the volume (1) provides interesting theoretical reflections on the subtle (yet arbitrary) borders between popular and canonical culture; (2) explores how the popular culture of yesteryear has influenced and inspired later “canonical” cultural materials; and (3) studies how the reception of, and representation in, popular culture can be accounted for from the crucially relevant perspectives of gender and age. This collection of essays studies and explores the connections between a wide range of materials, including relevant examples of classic and contemporary literature, Arthuriana, pop music and videos, political and mainstream film, newspaper advertising, television, and the phenomenon of the (trans)media star.
Download or read book Associated Advertising written by and published by . This book was released on 1922 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. House. Committee on Appropriations. Subcommittee on Department of Defense Publisher : ISBN 13 : Total Pages :1192 pages Book Rating :4.3/5 (91 download)
Book Synopsis Reserve forces ; Retired pay ; Language provisions ; Overseas dependents schools ; Testimony of members of Congress and other individuals and organizations, [Tuesday, October 9, 1973 by : United States. Congress. House. Committee on Appropriations. Subcommittee on Department of Defense
Download or read book Reserve forces ; Retired pay ; Language provisions ; Overseas dependents schools ; Testimony of members of Congress and other individuals and organizations, [Tuesday, October 9, 1973 written by United States. Congress. House. Committee on Appropriations. Subcommittee on Department of Defense and published by . This book was released on 1973 with total page 1192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis ADVERTISING MANAGEMENT (Minor) by : Dr. Shailesh Tandon
Download or read book ADVERTISING MANAGEMENT (Minor) written by Dr. Shailesh Tandon and published by Thakur Publication Private Limited. This book was released on 2024-01-01 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy Latest ADVERTISING MANAGEMENT (Minor) e-Book in English Edition for B.Com 2nd Semester Bihar State By Thakur publication.
Author :BARBARA LÄMMLEIN Publisher :Editura Universității din București - Bucharest University Press ISBN 13 :6061610599 Total Pages :150 pages Book Rating :4.0/5 (616 download)
Book Synopsis BRANDING & ADVERTISING AND COMMUNICATION STRATEGIES by : BARBARA LÄMMLEIN
Download or read book BRANDING & ADVERTISING AND COMMUNICATION STRATEGIES written by BARBARA LÄMMLEIN and published by Editura Universității din București - Bucharest University Press. This book was released on 2019-01-01 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: From billboards, print advertisement and the Internet through to TV spots, advertising uses various channels to convince the potential customer to buy a certain product or brand. Companies use advertising that is an omnipresent form of modern popular culture, as a communication tool to promote their brands and products to a mass audience in order to generate sales. Therefore, the message within the advertisement has to be as persuasive as possible to ensure that among other things pleasurable emotions and ideas are awakened in the consumer that are supposed to be linked to the product and brand to fulfill its mission – increase sales volume. Within this thesis interdisciplinary approaches for deciphering messages of selected car advertising were used. Multiple methods and paradigms such as cultural studies, media communication, semiotics, and psychoanalysis, were applied in order to analyze TV spots and print advertisements from a variety of angles. The results reveal that archetypes, symbols, and mythical narratives are a permanent feature of contemporary car advertising.
Book Synopsis Female stereotypes as reflected in English advertising by : Gerda Pongratz
Download or read book Female stereotypes as reflected in English advertising written by Gerda Pongratz and published by diplom.de. This book was released on 2003-08-08 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Zusammenfassung: Diese Diplomarbeit befasst sich mit zwei Kernthemen, einerseits geht es um die Semiotik und andererseits um Werbung, die als Massenkommunikationsmittel wesentlich zur Verbreitung von Ideologien beiträgt. Das Hauptaugenmerk der Arbeit liegt auf der kritischen Untersuchung von Werbebildern mit Bezug auf diskriminierende und stereotype Frauenbilder und auf einer detaillierten semiotischen Analyse von Werbebildern. Dem analytischen Teil dieser Diplomarbeit geht eine umfassende theoretische Einleitung, die sich aus den Hauptkapiteln 'Kommunikation und Ideologie' und 'Werbung' zusammen setzt, voraus. 'Kommunikation und Ideologie' befasst sich mit der Geschichte der Semiotik und den Theorien wesentlicher Wissenschaftler der modernen Semiotik, in weiterer Folge werden die Grundzüge von Subjektivität und ideologischen Prozessen erörtert. Das Werbekapitel setzt sich aus den Themenbereichen Geschichte der Werbung, wirtschaftliche und kommunikative Ziele des Werbemarktes, Sexismus und stereotype Darstellungen der Geschlechter zusammen. Im letzten Teil dieses Kapitels erfolgt eine Erfassung und Beschreibung bildlicher und sprachlicher Elemente mit deren Hilfe Print-Werbung semiotisch analysiert werden können. Der analytische Teil dieser Diplomarbeit setzt sich aus einer quantitativen und einer qualitativen Analyse von Werbebildern zusammen. Die quantitativen Analyse, die rund 160 Werbungen umfasst, soll einen Überblick darüber geben, wie oft Frauen, Männer und Produkte im Verhältnis zueinander abgebildet sind und die Frage klären, ob es geschlechterspezifische Produktbereiche gibt. Die qualitativen Analyse spaltet sich in zwei Bereiche auf. Im ersten Teil geht es darum, rund vierzig Werbungen gemäß ihrer frauenfeindlichen Inhalte den unterschiedlichsten Kategorien von Sexismus und Diskriminierung zuzuordnen und zu interpretieren. Der erste Teil der qualitativen Analyse wird durch eine zweite, semiotische Analyse von Bild- und Textelementen, die zehn Werbebilder umfasst, abgerundet. Am Ende der Diplomarbeit werden die gesamten Ergebnisse der Analyse nochmals zusammengefasst und außerdem wird der ideologische Einfluss den die Werbung auf die Gesellschaft hat, kritisch beleuchtet werden. Abstract: This thesis covers two main subjects by dealing with semiotics and focusing on advertising. The mass-medium advertising helps spread ideologies. One of the two main objectives of this thesis is the analysis of discriminating and [...]
Book Synopsis Current problems of advertisement and image in economy and tourism = Aktualne problemy reklamy i image w ekonomii i turystyce by : Redaktor Kwaśnik Zbigniew
Download or read book Current problems of advertisement and image in economy and tourism = Aktualne problemy reklamy i image w ekonomii i turystyce written by Redaktor Kwaśnik Zbigniew and published by RSW. This book was released on 2012-05-17 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Introduction to Advertising by : Emmanuel Mogaji
Download or read book Introduction to Advertising written by Emmanuel Mogaji and published by Routledge. This book was released on 2021-05-30 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers. The book provides an understanding of the benefits of advertising, its role in the economy and, even more so, acknowledges that advertisements are not only about selling but also about effectively communicating a message. The creative and conceptual approach towards the communication process is discussed, and insight is presented into the dynamics within the industry and the different stakeholders involved, while recognising how different creative elements in advertisements are consciously selected to make them appealing. Finally, it considers how to analyse and measure an advert’s effectiveness and looks ahead to future ideas and technologies arising in advertising. Effectively combining theory with practical insight, each chapter begins with learning objectives and ends with key learnings. International case studies feature throughout, including insights from British Gas, WPP, Audi and KFC, as well as other examples from smaller organisations and the non-profit sector. Taking students step by step through the advertising process, it is important reading for undergraduate and postgraduate students studying Advertising, Brand Management, Marketing Communications and Media Planning.
Book Synopsis Marketing Management (Second Edition) by :
Download or read book Marketing Management (Second Edition) written by and published by Excel Books India. This book was released on with total page 769 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The American Review of Reviews by : Albert Shaw
Download or read book The American Review of Reviews written by Albert Shaw and published by . This book was released on 1922 with total page 942 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis American Monthly Review of Reviews by :
Download or read book American Monthly Review of Reviews written by and published by . This book was released on 1922 with total page 808 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis American Monthly Review of Reviews by : Albert Shaw
Download or read book American Monthly Review of Reviews written by Albert Shaw and published by . This book was released on 1922 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The American Review of Reviews written by and published by . This book was released on 1922 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Web Advertising written by Anja Janoschka and published by John Benjamins Publishing. This book was released on 2004-12-23 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communication and interpersonal communication. Interactive mass communication redefines the roles of online communication partners who are confronted with a higher degree of complexity in terms of hypertextual information units. In web advertising, this new aspect of interactivity is linguistically reflected in different types of personal address forms, directives, and "trigger words". This study also analyzes the different strategies of persuasion with which web ads try to initiate their activation.Web Advertising provides essential information on the language of web advertisements for academics, researchers and students in the fields of hypertext-linguistics, advertising, communication and media studies.
Book Synopsis Basics of Marketing Management (Theory & Practice) by : Rudani R.B.
Download or read book Basics of Marketing Management (Theory & Practice) written by Rudani R.B. and published by S. Chand Publishing. This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction To Marketing 1 – 42 2. Emerging Issues In Marketing 43 – 66 3. Marketing Environment And Demand Forecasting 67 – 81 4. Consumer Behavior And Market Segmentation 82 – 119 5. Product Decisions 120 – 152 5.1. Product-Related Strategies 153 – 174 6. Pricing Decisions 175 – 189 7. Market Promotion Mix 190 – 198 7.1. Advertising 199 – 235 7.2. Personal Selling And Sales Force Management 236 – 262 7.3. Sales Promotion 263 – 268 7.4. Publicity And Public Relations 269 – 283 8. Physical Distribution And Channel Of Distribution 284 – 305 9. Marketing Information System And Marketing Research 306 – 341 10. Rural Marketing 342 – 357 11. Marketing Of Services 358 – 264 12. Elements Of Retailing 365 – 387 13. International Marketing 388 – 399 14. Marketing Control 400 – 413 15. Analysing Competition 414 – 430 16. Case Study – Marketing Cases And Analysis 431 – 448 17. Project Report In Marketing – Practical Study 449 – 469 Bibliography
Book Synopsis The Language of Journalism: Media Warfare by : Melvin J. Lasky
Download or read book The Language of Journalism: Media Warfare written by Melvin J. Lasky and published by Transaction Publishers. This book was released on 2000 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concluding volume of Lasky's monumental "The Languages of Journalism," a series that has been praised as a "brilliant" and "original" study in communications and contemporary language. Other volumes in the series include "Profanity, Obscenity and the Media" and "Newspaper Culture."
