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Download or read book The ITC Code of Advertising Standards and Practice written by and published by . This book was released on 1995 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Independent Television Commission
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (895 download)
Download or read book The ITC Code of Advertising Standards and Practice written by Independent Television Commission and published by . This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Independent Television Commission
Publisher :
ISBN 13 :
Total Pages : 8 pages
Book Rating : 4.:/5 (322 download)
Download or read book ITC Code of Advertising Standards and Practice written by Independent Television Commission and published by . This book was released on 1994 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Independent Television Commission
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (895 download)
Download or read book The ITC Code of Advertising Standards and Practice written by Independent Television Commission and published by . This book was released on 1995 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Independent Television Commission
Publisher :
ISBN 13 :
Total Pages : 4 pages
Book Rating : 4.:/5 (322 download)
Download or read book ITC Code of Advertising Standards and Practice written by Independent Television Commission and published by . This book was released on 1994 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (277 download)
Download or read book ITC Code of Advertising Standards and Practice written by and published by . This book was released on 1993 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Independent Television Commission
Publisher :
ISBN 13 :
Total Pages : 4 pages
Book Rating : 4.:/5 (322 download)
Download or read book ITC Code of Advertising Standards and Practice written by Independent Television Commission and published by . This book was released on 1994 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Independent Television Commission
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (111 download)
Download or read book Broadcasting written by Independent Television Commission and published by . This book was released on 1993 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ardi Kolah
Publisher : Routledge
ISBN 13 : 1136405356
Total Pages : 444 pages
Book Rating : 4.1/5 (364 download)
Download or read book Essential Law for Marketers written by Ardi Kolah and published by Routledge. This book was released on 2012-06-25 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing expert guidance on crucial issues for the busy practitioner. Each chapter in the book offers, in simple English, full analysis of the law on each subject, and illuminates it with numerous examples and cases taken from current industry practice. It also offers helpful tips and suggestions for 'keeping it legal' without losing sight of the overall commercial objectives. Uniquely written from the practitioner's point of view, the text is structured to offer a complete and accessible picture of how the law can impinge on the job: * 'Point of law' offers clear legal definitions or shows the generic application of a legal point in a real life context * 'Law in action' outlines actual legal cases and their outcomes, with full referencing for the case available on the companion site * 'Insight' offers background information, providing a broader practical or commercial context for a legal topic * 'Checklist' at end of each chapter itemises the key issues to bear in mind Essential Law for Marketers covers all the key issues facing those working in the media. From making claims and statements, copyright, defamation, promotion and advertising, through to lobbying, cybermarketing and ambush marketing, it is an invaluable reference guide for anyone working within the sector. It also functions as an excellent learning resource for all marketing students who need to appreciate the legal implications of industry practice.
Author :
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (134 download)
Download or read book The ITC Code of Advertising Standars and Practice written by and published by . This book was released on 1991 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tom Crone
Publisher : CRC Press
ISBN 13 : 1136024425
Total Pages : 411 pages
Book Rating : 4.1/5 (36 download)
Download or read book Law and the Media written by Tom Crone and published by CRC Press. This book was released on 2013-07-31 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tom Crone's classic text has been thoroughly revised by an impressive team of legal experts. It provides an essential source of reference for the key legal issues encountered by those who work in the media such as journalists, editors and producers, as well as media lawyers.Topics covered include:Protection of ReputationCopyright and Rights ClearanceNew MediaBreach of Confidence and PrivacyThe Data Protection Act 1998Reporting Restrictions, Contempt of C.
Author : Rhonda Baker
Publisher : Routledge
ISBN 13 : 1136177787
Total Pages : 301 pages
Book Rating : 4.1/5 (361 download)
Download or read book Media Law written by Rhonda Baker and published by Routledge. This book was released on 2013-10-31 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1994. Routledge is an imprint of Taylor & Francis, an informa company.
Author : G. Smith
Publisher : Springer Science & Business Media
ISBN 13 : 1461311152
Total Pages : 271 pages
Book Rating : 4.4/5 (613 download)
Download or read book Children’s Food written by G. Smith and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book is to serve as essential reading for those innovating and marketing food products for children as well as those determined to better understand the children's marketplace in order to ensure that it is administered in a manner consistent with the long-term aspirations of society. The book begins by setting the scene and looking at the way children influence food choices within the family and the role advertising is thought to play in driving those choices. Professor Stratton of The Psychology Business (Department of Psychology, Leeds University) has world renowned expertise in the methodology of researching family dynamics and he shows which are the prime influences on the family diet. J.W. Thompson Advertising Board Director Jane Mathews then evaluates what constitutes effective advertising and reveals enduring themes within the children's marketplace. In Chapter 3, Dr Kathryn O'Sullivan of the Kellogg's company examines the nutritional importance of food under the title 'Starting the day right'. She demonstrates her expertise for introducing young taste buds to products which 'Break the fast'. Simon Lang, Senior Consultant at the Henley Centre follows by examining not only why food tastes change in children but also why family eating is itself changing and the implications for the future.
Author : Peter Jarvis
Publisher : CRC Press
ISBN 13 : 1136044981
Total Pages : 205 pages
Book Rating : 4.1/5 (36 download)
Download or read book The Essential Television Handbook written by Peter Jarvis and published by CRC Press. This book was released on 2013-10-08 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Television is about saving time and money, hitting deadlines and making the best of what is available. Anticipating the problems is essential when shooting on location - keep this book handy and avoid the dangers! Television is about saving time and money, hitting deadlines and making the best of what is available. Anticipating the problems is essential when shooting on location - keep this book handy and avoid the dangers! In order to work in television you need a sound grasp of the practical realities. This book is a handy reference source for anyone involved in location shooting. It details the organisational and legal requirements that programme makers are likely to encounter, telling you which authorities to approach, what legal procedures need to be observed and a wealth of tips for health and safety. Formerly A Production Handbook, this book has now been completely revised to include the latest programme making procedures. Its new layout offers the reader a more practical and user friendly text. If you are a: - director - producer - pa - production manager - location manager - researcher - TV journalist ...you will find this book essential in helping each shoot run more smoothly. Peter Jarvis is currently a Director of Television Training International and is a freelance producer/director. He has worked for 25 years as Senior Instructor in BBC Elstree's television Training Department.
Author : Barrie Gunter
Publisher : Routledge
ISBN 13 : 1135626308
Total Pages : 346 pages
Book Rating : 4.1/5 (356 download)
Download or read book Advertising to Children on TV written by Barrie Gunter and published by Routledge. This book was released on 2004-09-22 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
Author : Sallie Spilsbury
Publisher : Routledge
ISBN 13 : 1135343519
Total Pages : 609 pages
Book Rating : 4.1/5 (353 download)
Download or read book Media Law written by Sallie Spilsbury and published by Routledge. This book was released on 2013-03-04 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume analyzes media law in relation to specific areas, both in terms of its practical application and its theoretical framework. It explores the regulation of media content and industries, and the provisions from typical media agreements, showing each in context.
Author : Damian Tambini
Publisher : Routledge
ISBN 13 : 1844721450
Total Pages : 334 pages
Book Rating : 4.8/5 (447 download)
Download or read book Codifying Cyberspace written by Damian Tambini and published by Routledge. This book was released on 2008 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: An examination of how self-regulation works (or doesn't work) in practice, in a variety of countries, as well as the problems of balancing private censorship against fundamental rights to freedom of expression and privacy for media users.
