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The Invisible Grail
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Book Synopsis The Invisible Grail by : John Simmons
Download or read book The Invisible Grail written by John Simmons and published by Texere Publishing. This book was released on 2003 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The one thing that all brands desire is customer affection. They want to be loved. And when they are not loved, what are they lacking? Is it possible to find the missing element Â- the holy grail Â- that will bring them closer to their customers and their own people? In his new book, John Simmons reveals how to undertake and complete that quest Â- using the power of words.
Book Synopsis The Invisible Grail by : John Simmons
Download or read book The Invisible Grail written by John Simmons and published by . This book was released on 2006 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his influential book, We, Me, Them & It, John Simmons changed the way many people think about writing for business. In this book, he looks at how language, words and storytelling can create and build strong brands. The Invisible Grail takes its readers on a journey that looks at some of the world's biggest brands (such as Guinness and Unilever) and examines how they have used language to engage their audiences. Moreover, Simmons looks at the smaller emerging brands (such as Innocent and Lush) and their incredible success in connecting with their customers. This search for the "grail", to unlock the hidden creative resources within every successful brand's story, is the basic aim of this book. It succeeds not only in practical terms (providing the reader with valuable lessons in branding) but also in inspirational terms (providing the reader with new insights and ideas for approaching marketing).
Book Synopsis The Invisible Grail by : John Simmons
Download or read book The Invisible Grail written by John Simmons and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his influential book, We, Me, Them & It, John Simmons changed the way many people think about writing for business. In this book, he looks at how language, words and storytelling can create and build strong brands. The Invisible Grail takes its readers on a journey that looks at some of the world's biggest brands (such as Guinness and Unilever) and examines how they have used language to engage their audiences. Moreover, Simmons looks at the smaller emerging brands (such as Innocent and Lush) and their incredible success in connecting with their customers. This search for the "grail ", to unlock the hidden creative resources within every successful brand's story, is the basic aim of this book. It succeeds not only in practical terms (providing the reader with valuable lessons in branding) but also in inspirational terms (providing the reader with new insights and ideas for approaching marketing).
Book Synopsis The Invisible Master by : Leo Lyon Zagami
Download or read book The Invisible Master written by Leo Lyon Zagami and published by CCC Publishing. This book was released on 2018-09-30 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leo Zagami's groundbreaking study of aliens and UFOs explores where we come from and which mysterious figures have guided humanity's political and religious choices. From the prophets to the initiates and magicians, all ages have drawn from a common source of ultra-terrestrial and magical knowledge, passed down for millennia. This text reveals the identity of the unknown superiors, secret chiefs, and invisible masters who have guided Freemasonry, the Illuminati, and others. Zagami speaks of the existence of multidimensional doors used by the various Illuminati to let other beings into our world, while alluding to the latest discoveries of quantum physics for support. This shocking text will be embraced by those willing to look beyond the everyday to analyze our world's most puzzling circumstances.
Book Synopsis The Invisible Grail by : John Simmons
Download or read book The Invisible Grail written by John Simmons and published by Urbane Publications. This book was released on 2016-06-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The one thing that all brands desire is customer affection. They want to be loved. And when they are not loved, what are they lacking? Is it possible to find the missing element that will bring them closer to their customers. In this work, John Simmons reveals how to undertake and complete that quest.
Book Synopsis Arthurian Literature X by : Richard Barber
Download or read book Arthurian Literature X written by Richard Barber and published by Boydell & Brewer Ltd. This book was released on 1991 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tenth volume of Arthurian Literature continues some ofthe themes of earlier issues, as well as exploring unfamiliar andcontroversial ground. The second part of CHRISTINE POULSON's survey of the Arthurian legend in 19th-century art is an analysisby subject of the works catalogued by artist in Arthurian Literature IX. A. H. W. SMITH provides a substantial update to MaryWildman's bibliography of modern Arthurian literature which appearedin Arthurian Literature II, adding not only recent works butalso many items missing from the earlier list. Mr Smith also contributesan article on Ponticus Virumnius and the text of Gildas, one of themore intriguing mysteries of Arthurian text history, and sets outVirumnius' claim to have seen a poem by Gildas which has since disappeared. ARMEL DIVERRES writes on the origins of Chretien de Troyes'Conte del Graal; he argues that we should seek the poet's inspiration in the crusading activities of Philip of Flanders, supporting his case with a careful examination of many otherwise difficult passages in the poem.
Book Synopsis Brands and Branding by : Rita Clifton
Download or read book Brands and Branding written by Rita Clifton and published by John Wiley & Sons. This book was released on 2009-04-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
Download or read book Merlin written by Peter H. Goodrich and published by Routledge. This book was released on 2004-06 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2003. Routledge is an imprint of Taylor & Francis, an informa company.
Book Synopsis Initiation Into the Grail Mysteries by : Grailmaster
Download or read book Initiation Into the Grail Mysteries written by Grailmaster and published by iUniverse. This book was released on 2001-04-24 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Significant new spiritual impulses come into our world through the strivings and invocations of unique men and women who have achieved a close attunement with the invisible guides of humanity known in Hermetic terms as Spiritual Hierarchy. The Temple of the Holy Grail is a new spiritual impulse given in the latter quarter of the twentieth century. It is a mystery school designed to empower spiritually mature women and men with Hierarchical attunement for esoteric world service. Thus, Hierarchy has created an initiatic mystery school based not upon secrecy, but accessibility, and not upon hidden geographical centers, but a worldwide virtual platform. T:.H:.G:. is not dependent upon secret adepts, but upon self-empowerment. It is focused not merely upon the spiritual achievements of the past, but upon the coming generation of spiritually gifted individuals who are attuning themselves to Divine Will and Hierarchy. T:.H:.G:. exists to facilitate the empowerment of those spiritually talented individuals who have the potential to contribute wonderful new achievements of soul and spirit for the sake of the New Humanity. It is a tool to be used by such people.
Book Synopsis Malory's Library by : Ralph C. Norris
Download or read book Malory's Library written by Ralph C. Norris and published by DS Brewer. This book was released on 2008 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: New study of Malory's sources reveals much about how the work was created and about Malory himself.
Book Synopsis The Invisible Kingdom by : Meghan O'Rourke
Download or read book The Invisible Kingdom written by Meghan O'Rourke and published by Penguin. This book was released on 2023-02-28 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: A NEW YORK TIMES BESTSELLER FINALIST FOR THE 2022 NATIONAL BOOK AWARD FOR NONFICTION Named one of the BEST BOOKS OF 2022 by NPR, The New Yorker, Time, and Vogue “Remarkable.” –Andrew Solomon, The New York Times Book Review "At once a rigorous work of scholarship and a radical act of empathy.”—Esquire "A ray of light into those isolated cocoons of darkness that, at one time or another, may afflict us all.” —The Wall Street Journal "Essential."—The Boston Globe A landmark exploration of one of the most consequential and mysterious issues of our time: the rise of chronic illness and autoimmune diseases A silent epidemic of chronic illnesses afflicts tens of millions of Americans: these are diseases that are poorly understood, frequently marginalized, and can go undiagnosed and unrecognized altogether. Renowned writer Meghan O’Rourke delivers a revelatory investigation into this elusive category of “invisible” illness that encompasses autoimmune diseases, post-treatment Lyme disease syndrome, and now long COVID, synthesizing the personal and the universal to help all of us through this new frontier. Drawing on her own medical experiences as well as a decade of interviews with doctors, patients, researchers, and public health experts, O’Rourke traces the history of Western definitions of illness, and reveals how inherited ideas of cause, diagnosis, and treatment have led us to ignore a host of hard-to-understand medical conditions, ones that resist easy description or simple cures. And as America faces this health crisis of extraordinary proportions, the populations most likely to be neglected by our institutions include women, the working class, and people of color. Blending lyricism and erudition, candor and empathy, O’Rourke brings together her deep and disparate talents and roles as critic, journalist, poet, teacher, and patient, synthesizing the personal and universal into one monumental project arguing for a seismic shift in our approach to disease. The Invisible Kingdom offers hope for the sick, solace and insight for their loved ones, and a radical new understanding of our bodies and our health.
Book Synopsis Writing and Growing by : Timothy Horan
Download or read book Writing and Growing written by Timothy Horan and published by Rowman & Littlefield. This book was released on 2022-07-11 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Dr. Timothy Horan presents an original and highly effective writing program whose major goal is to transform high school students into accomplished writers and mature young adults. This writing program is innovative, rigorous, and engaging, and was designed with high school students in mind. This volume contains a total of twenty original writing projects that represent creative (and innovative) interpretations of Common Core Writing Standards. These projects focus on the worlds of contemporary secondary students, exploring such topics as technology, literature, goals for the future, and potential careers. Each assignment in this book is full and complete, and includes a reproducible outline that presents the assignment to students in a simplified graphical format. As students progress through this program, they will encounter engaging writing projects that foster growth and anticipate the changes occurring in students’ lives during this time of development and transition. It will also prepare students for the rigors of writing in college, career, and the unwritten future that awaits all of them. Finally, Dr. Horan issues a call for every secondary school in the United States to create and implement courses singularly devoted to the craft of writing—and this book contains the curriculum for that course.
Book Synopsis Soul Journeying by : Alberto Villoldo
Download or read book Soul Journeying written by Alberto Villoldo and published by Hay House, Inc. This book was released on 2017-07-25 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating book by psychologist and medical anthropologist Alberto Villoldo, Ph.D., explains the practices for healing outside of ordinary time and space. It shows how to enter the timeless now to heal events that occurred in the past, and to correct the course of destiny. Dr. Villoldo discusses ways in which you can heal yourself and your loved ones by employing intention through practices used by shamans of the Americas—which, until now, have been inaccessible to most of the world. The shamans of old called this journeying. In this book, you’ll discover that in the same way you have a four-chambered heart, you have a four-chambered soul. In the first chamber, you store away the memory of a wound that derailed your destiny. In the second, you keep the limiting beliefs and soul contracts that you entered into at the time of your loss. In the third, you recover the grace and trust that will make you whole again; and in the fourth, you remember the calling and mission that you choose to unfold in this lifetime. "While everyone has a future," Villoldo says, "only certain people have a destiny." This book shows you how to find and manifest yours.
Book Synopsis Kellogg on Branding by : Alice M. Tybout
Download or read book Kellogg on Branding written by Alice M. Tybout and published by John Wiley & Sons. This book was released on 2011-01-07 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio Techniques for building a brand-centered organization Insights from senior managers who have fought branding battles and won This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.
Book Synopsis The Language of Branding by : Dawn Lerman
Download or read book The Language of Branding written by Dawn Lerman and published by Routledge. This book was released on 2017-12-14 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers act. Together with Morais, an anthropologist engaged in market research, they show how understanding the power of language can impact the essence – and sales – of a brand. The book covers the fundamentals of brand language and applications for an array of marketing initiatives. Readers will learn why brand language matters, how language is used in marketing, and how to build a brand strategy that capitalizes on the richness and complexity of language. This book includes real-world case histories that demonstrate vividly how brand language is created and exercises that enable both students of marketing and marketing professionals to apply the book’s concepts and stimulate class discussion. The Language of Branding: Theory, Strategies and Tactics can be used in a number of courses, including consumer behavior, branding, advertising, linguistics, and communications.
Author :John Simmons Publisher :Marshall Cavendish International Asia Pte Ltd ISBN 13 :981440876X Total Pages :194 pages Book Rating :4.8/5 (144 download)
Book Synopsis The Starbucks Story by : John Simmons
Download or read book The Starbucks Story written by John Simmons and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2012-08-15 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coffee is a commodity. You can get a cup at any café, sandwich bar or restaurant anywhere. So how did Starbucks manage to reinvent coffee as a whole new experience, and create a hugely successful brand in the process? The Starbucks Story tells the brand’s story from its origins in a Seattle fish market to its growing global presence today. This is a story that has unfolded quickly - at least in terms of conventional business development. Starbucks is a phenomenon. Unknown 15 years ago, it now ranks among the 100 most valuable brands in the world. It has become the quintessential brand of the modern age, built around the creation of an experience that can be consistently reproduced across the world. Originally published in 2004 as 'My Sister's A Barista: How they made Starbucks a home away from home', this new 2012 edition has been updated to bring the brand up to date.
Download or read book Leaves written by John Simmons and published by Open Road Media. This book was released on 2021-05-19 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experience London in 1970 as a journalist captures a community’s ups and downs over the course of a year in this slice-of-life saga. Ophelia Street, 1970. A street like any other, a community that lives and breathes together as people struggle with their commitments and pursue their dreams. It is a world we recognise, a world where class and gender divide, where set roles are acknowledged. But what happens when individuals step outside those roles? An observer amid Ophelia Street watches, writes, imagines, remembers, charting the lives and loves of his neighbours over the course of four seasons, revealing the flimsily disguised underbelly of urban life in all its challenging glory. As the leaves turn from vibrant green to vivid gold, so lives turn and change too, laying bare the truth of the community. Perhaps, ultimately, we all exist on Ophelia Street.
