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The Invisible Customer
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Book Synopsis The Invisible Customer by : Cobus Van Graan
Download or read book The Invisible Customer written by Cobus Van Graan and published by Trafford Publishing. This book was released on 2007 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's the quality, not the quantity, of a business's customers that fuels growth. Learning how to identify the right customers and nurture the right relationships with them yields spectacular results.
Download or read book The Invisible Sale written by Tom Martin and published by Que Publishing. This book was released on 2013-09-24 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build a High-Impact, Low-Hassle Digital Sales Prospecting System That Works! Hate cold calling? Stop doing it! Build a supercharged, highly automated digital sales prospecting system that attracts more qualified leads, shortens sales cycles, and increases conversion rates—painlessly! In The Invisible Sale, Tom Martin reveals techniques he’s used to drive consistent double-digit growth through good times and bad, with no cold calling. Martin’s simple, repeatable process helps you laser-target all your marketing activities, sales messages, and sales calls based on what your prospects are actually telling you. Martin boils complex ideas down to simple, straightforward language...real-life case studies...easy-to-understand templates...and actionable solutions! • Discover the “invisible funnel,” where self-educated buyers are making decisions before you know they exist • Leverage Funnel Optimized website design to identify your prospects’ key challenges before you ever speak to them • Integrate social media, content, and email to optimize the entire prospecting process • Make every sales call count with behaviorally targeted email prospecting • Leverage Twitter, Facebook, and LinkedIn to efficiently “prospect at scale” • Use the science of propinquity to choose “outposts,” strategize social networking, and drive offline campaigns • Save money by rightsizing production quality to each marketing requirement • Rapidly create keyword-rich text content, and use it widely to promote self-qualification • Create webinars and tutorials more easily and painlessly than you ever thought possible • Choose low-cost devices, apps, software, and accessories for quickly creating high-quality DIY media content • Learn how to apply Aikido Selling Techniques to close self-educated buyers
Book Synopsis The Invisible Customer by : Brian Clegg
Download or read book The Invisible Customer written by Brian Clegg and published by Kogan Page Publishers. This book was released on 2000 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores the customer care aspect of e-business. Based on practical experience, it advises on how to make customer service count in environments where staff are often transitory and under-motivated, and where less contact time is better.
Book Synopsis Selling the Invisible by : Harry Beckwith
Download or read book Selling the Invisible written by Harry Beckwith and published by Business Plus. This book was released on 2000-10-15 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
Book Synopsis The Invisible Customer by : Roger Cohen
Download or read book The Invisible Customer written by Roger Cohen and published by . This book was released on 1919-09-13 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE INVISIBLE CUSTOMER is a no-excuses intervention for salespeople, enabling good choices in the face of sales risk. This book lays out a behavioral approach centered on the unique concept of harnessing one's own urgency and puts the responsibility for success solely in the hands of the salesperson.
Book Synopsis An Invisible Client by : Victor Methos
Download or read book An Invisible Client written by Victor Methos and published by Thomas & Mercer. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For high-powered personal injury attorney Noah Byron, the good things in life come with a price tag--cars, houses, women. That's why he represents only cases that come with the possibility of a nice cut of the action. But as a favor to his ex-wife, he meets with the mother of twelve-year-old Joel, a boy poisoned by tainted children's medicine. While the official story is that a psycho tampered with bottles, the boy's mother believes something much more sinister is at work...and the trail leads right back to the pharmaceutical company. As Noah digs deeper into the case, he quickly finds himself up against a powerful corporation that will protect itself at any cost. He also befriends young Joel and breaks the number one rule of personal injury law: don't make it personal. Faced with the most menacing of opponents and the most vulnerable of clients, Noah is determined to discover the truth and win justice for Joel--even if it means losing everything else.
Book Synopsis The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning by : William Ammerman
Download or read book The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning written by William Ammerman and published by McGraw Hill Professional. This book was released on 2019-05-24 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketers are harnessing the enormous power of AI to drive unprecedented results The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns—all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact. The Invisible Brand provides an in-depth exploration of the risks and rewards of this epochal shift—while delivering the information and insight you need to stay ahead of the game. Renowned technologist William Ammerman draws from his decades of experience at the forefront of digital marketing to provide a roadmap to our data-driven future. You’ll learn how data and AI will forge a new level of persuasiveness and influence for reshaping consumers’ buying decisions. You’ll understand the technology behind these changes and see how it is already at work in digital assistants, recommendation engines and digital advertising. And you’ll find unmatched insight into how to harness the power of artificial intelligence for maximum results. As we enter the age of mass customization of messaging, power and influence will go to those who know the consumer best. Whether you are a marketing executive or concerned citizen, The Invisible Brand provides everything you need to understand how brands are harnessing the extraordinary amounts of data at their disposal—and capitalizing on it with AI.
Book Synopsis The Invisible Customer by : Cobus Van Graan
Download or read book The Invisible Customer written by Cobus Van Graan and published by . This book was released on 2009* with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Invisible Touch by : Harry Beckwith
Download or read book The Invisible Touch written by Harry Beckwith and published by Grand Central Publishing. This book was released on 2001-01-15 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing - price, brand, packaging and relationships.
Book Synopsis Invisible Profits by : Robert Moment
Download or read book Invisible Profits written by Robert Moment and published by Christian Books. This book was released on 2007-09 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who will benefit from this customer service book Invisible Profits: The Power of Exceptional Customer Service. Everyone who has any interaction with potential customers and clients and existing customers and clients will benefit from this valuable customer service book. In this complete guide to exceptional customer service you will learn: (a) How to know exactly what your customer expects - and how to give it to them every time. (b) How exceptional customer service generates exceptional profits- and how to train this concept to your customer service team (c) How to create a positive work environment that benefits customers and employees and generates profits (d) How to manage stressful situations more effectively- you'll even learn how to deal with difficult coworkers ! (e) How to recognize customers' signs and behaviors so that you can meet their needs before they even know what they are. (f) Key tactics that will instantly calm emotional customers so you can solve their problems productively. Customers leave happy and become lifelong, loyal purchasers. Here are just some employment positions within corporations and small businesses that will benefit from this book: customer service representatives, billing specialists, call centers, service professionals, service professional firms, retail stores, field service representatives, account managers, sales professionals, small business owners, technical and support personnel and managers who want customer service training in order to reinforce their skills and train their staff.
Book Synopsis The Invisible Economy of Consumer Engagement by : Robert L. Hand
Download or read book The Invisible Economy of Consumer Engagement written by Robert L. Hand and published by . This book was released on 2021-11-10 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trade promotion spending is the second largest line item on a major consumer products company's financials, yet it continues to fail to generate positive ROI more than half of the time. This book provides a detailed road map for how to reverse that failure and achieve near-100% ROI with dramatically higher value consumer engagement. This is the first book to fully and comprehensively address the problems consumer products manufacturers and retailers have with breaking the cycle of failure of the hundreds of billions of dollars spent annually on trade channel promotions, negatively impacting revenue growth and consumer engagement. It changes the current paradigm of thought and purpose from a pure business-to-business value proposition to one that centers the consumer as the primary focal point and purpose for every promotion. The entire cycle of a consumer purchase process, beginning with the identification of a need all the way through the purchase and post-purchase satisfaction and the growth of product loyalty. This definition of a consumer chain takes each step or link in that chain and details how modern trade promotion strategic and tactical actions can impact and influence the ultimate buying and loyalty decisions. The new strategic direction the book presents combines the traditional aspects of tactical business-to-business trade promotion execution with a more targeted strategy aimed directly at each step of the purchase process a consumer takes. The Invisible Economy of Consumer Engagement begins with a historical accounting of the genesis of modern trade channel promotion and establishes a clear understanding of how and why consumer products companies manage, execute and measure trade promotion today. Through the prism of history and the evolving consumer buying behaviors, the book identifies the root causes resulting in failed promotions and offers a realistic and well-founded series of steps which must be taken to improve trade promotion fund management, account and promotion planning, channel promotion execution, and analysis. It is a powerful road map for the improvement of process, technology, data, and performance analysis of the huge amounts of money spent on retailer trade promotions. In this book, the author, Rob Hand, leverages his 45-year consumer products and trade promotion knowledge and experience to show how any consumer products manufacturer can move through four dimensions of knowledge to achieve near 100% positive ROI on every trade promotion, eliminate the problem of empty shelves during product promotions, increase the quality and value of data, and ultimately generate the ability to effectively predict and prescribe promotions that deliver higher value consumer engagement and revenue results for both themselves as well as their distribution channel partners. The book addresses the evolving technology of artificial intelligence-driven predictive and prescriptive analytics, advanced technology like the Internet of Things, blockchain, and how to improve the value, quality, and trustworthiness of all data. With interviews and statements from senior sales, marketing, finance, and IT executives from the world's top consumer goods companies and retailers, this book brings together an excellent combination of domain expertise and technical direction to establish a framework for future trade promotion management, execution and analysis designed to meet the rigors and pressures presented by modern omnichannel consumer engagement. The Invisible Economy of Consumer Engagement is a must-read for anyone working at any level of a consumer products or retail company's marketing, sales, trade promotion, revenue growth management, supply chain, IT and financial organizations. It should also be required reading for university students studying these disciplines.
Book Synopsis The Invisible Rainbow by : Arthur Firstenberg
Download or read book The Invisible Rainbow written by Arthur Firstenberg and published by Chelsea Green Publishing. This book was released on 2020-02-28 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most misunderstood force driving health and disease The story of the invention and use of electricity has often been told before, but never from an environmental point of view. The assumption of safety, and the conviction that electricity has nothing to do with life, are by now so entrenched in the human psyche that new research, and testimony by those who are being injured, are not enough to change the course that society has set. Two increasingly isolated worlds--that inhabited by the majority, who embrace new electrical technology without question, and that inhabited by a growing minority, who are fighting for survival in an electrically polluted environment--no longer even speak the same language. In The Invisible Rainbow, Arthur Firstenberg bridges the two worlds. In a story that is rigorously scientific yet easy to read, he provides a surprising answer to the question, "How can electricity be suddenly harmful today when it was safe for centuries?"
Book Synopsis An Invisible Thread by : Laura Schroff
Download or read book An Invisible Thread written by Laura Schroff and published by Simon and Schuster. This book was released on 2012-08-07 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: A cloth bag containing eight copies of the title, that may also include a folder.
Book Synopsis Making the Invisible Visible by : Donald A. Marchand
Download or read book Making the Invisible Visible written by Donald A. Marchand and published by John Wiley & Sons. This book was released on 2001-03-30 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a new way of seeing the business value of information, people and IT as well as a way of measuring and managing these capabilities in order to improve business performance. Packed with real-world examples, the book presents the best and worst practices companies have implemented to address these issues. Case studies from more than thirty international companies are strategically used throughout the book, including Banco Bilbao Vizcayo, Philips Business Electronics, Amazon, Dell Europe, Ernst Young, General Electric, IKEA, Ritz Carlton Hotels, and Wal Mart. This fascinating guide offers a diagnostic tool that senior managers can use to evaluate the three information capabilities of their company. Plus, the book provides hands-on management prescriptions on how to improve a company s information capabilities and how to use these capabilities in achieving business strategies and in the implementating change. We are all experiencing an information overload, be it internal to the organization or due to external influences of our own information intensive society. Much has been written on how companies should "tame the beast of information" and make it work in the organization's favour. What has not yet been covered is how an organization can actually comprehensively measure whether or not they are using information effectively to achieve better business performance, or in other words, how senior managers within an organization can measure "Information Orientation". Following a major 2 year global research project in conjunction with Andersen Consulting, the authors of this book have been able to demonstrate that when a company is high on IO it will be high on business performance. However, beyond just using IO as a diagnostic tool or a benchmark for the effective use of an organization's information, it can also predict the organization's business performance. Invariably, a company does not make the best use of available information. Having assessed why and where the failings are, this book will provide ways in which senior managers can actively manage the different elements of their Information Capabilities to improve the usage of information. Information Capabilities are defined in three ways: 1. Information Behaviours/Values 2. Information Management Practices 3. Information Technology practices. It is the total interaction of these three elements and the effective management of them that permits superior business performance. IO Maturity can be gained, but the authors illustrate that it is an iterative process that grows and changes in line with a turbulent environment. Managers of a high IO company realize the need to continually refine and improve their information use and to keep learning more about their business. IO begins at the top. It takes more than authorizing an IT investment and training staff to use information. It calls for different behaviours, values and practices by senior managers. This book provides the means to move towards IO maturity. It is the step beyond Information Technology to actually managing information. The aim of this book is to make a previously invisible dimension of business management visible. A manager, after reading this book, will be able to see, measure and manage the information resources, people and IT in the company and improve business performance.
Download or read book The Invisible written by Tom Percival and published by Simon and Schuster. This book was released on 2021-02-04 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: A moving, powerful story that shines a light on those that feel invisible in our world - and shows us that we ALL belong - from the author of Ruby's Worry. The Invisible is the story of a young girl called Isabel and her family. They don't have much, but they have what they need to get by. Until one day, there isn't enough money to pay their rent and bills and they have to leave their home full of happy memories and move to the other side of the city. It is the story of a girl who goes on to make one of the hardest things anyone can ever make...a difference. And it is the story of those who are overlooked in our society - who are made to feel invisible - and why everyone has a place here. We all belong.
Download or read book The Invisible written by Andrew Britton and published by Kensington Books. This book was released on 2008 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author of The American and The Assassin presents a new international thriller as recently retired CIA operative Ryan Kealey heads back into action when the president asks for his assistance to help resolve the brutal hijacking of a busload of Western adventurers in Pakistan, followed by the abduction of the U.S. Secretary of State.
Book Synopsis Invisible Selling Machine by : Ryan Deiss
Download or read book Invisible Selling Machine written by Ryan Deiss and published by . This book was released on 2015-03-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
