The Internet As A Device For Market Research

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The Internet as a Device for Market Research

Author : Christopher Schroeder
Publisher : GRIN Verlag
ISBN 13 : 3640695038
Total Pages : 37 pages
Book Rating : 4.6/5 (46 download)

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Book Synopsis The Internet as a Device for Market Research by : Christopher Schroeder

Download or read book The Internet as a Device for Market Research written by Christopher Schroeder and published by GRIN Verlag. This book was released on 2010-09 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, AKAD University of Applied Sciences Pinneberg, course: Market Research, language: English, abstract: Companies constantly have to make decisions about the products and services they offer. In order to create successful products and services, it is necessary to know how consumers can become customers. Therefore it is essential for a company to under- stand who their (potential) customers as well as (potential) competitors are. Accord- ing to Kotler/Keller, it is "the job of marketing researchers to produce insight into the customer's attitude and buying behavior". Over the last years, the Internet has been a fast developing technology. Especially services like email or chat-rooms are used in everyday life by millions of people.2 The usage of the Internet has spread very fast through nearly the whole society. It is estimated that today nearly 67% of U.S. households have access to the Internet. Kotler/Keller state that online research " ...] was estimated to make up 33 % of all survey-based research in 2006, and Internet-based questionnaires also accounted for nearly one-third of U.S. spending in market research surveys in the same year". This raises the question whether the Internet is a suitable device for market research. This paper will discuss the use of the Internet for conducting market research on sales markets. First, the concept of market research, as well as what is understood by the term 'Internet', will be defined. Thereafter it will be discussed whether and how the Internet can be of assistance to market research.

The Handbook of Online Marketing Research: Knowing Your Customer Using the Net

Author : Joshua Grossnickle
Publisher : McGraw Hill Professional
ISBN 13 : 0071378456
Total Pages : 459 pages
Book Rating : 4.0/5 (713 download)

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Book Synopsis The Handbook of Online Marketing Research: Knowing Your Customer Using the Net by : Joshua Grossnickle

Download or read book The Handbook of Online Marketing Research: Knowing Your Customer Using the Net written by Joshua Grossnickle and published by McGraw Hill Professional. This book was released on 2000-10-02 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Online Marketing Research examines all the latest techniques and trends used to conduct online research, including how to leverage existing sources, online chat-based sessions, email feedback, online focus groups, and much more.Now, just like larger companies, small– and medium–sized companies can learn vital information like the age, gender, and income of its users, and how they respond to different aspects of the products and those of its competitors.With the advent of the Internet, companies of all sizes and budgets can conduct online market research and access all the information they need to know to stay ahead of the competition. This book demonstrates how both large and small companies can take proven traditional market research techniques and adapt them to the Web. The result is an affordable means for businesses to understand their online customers’ needs.

Internet Marketing Research: Theory and Practice

Author : Lee, Ook
Publisher : IGI Global
ISBN 13 : 1930708890
Total Pages : 272 pages
Book Rating : 4.9/5 (37 download)

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Book Synopsis Internet Marketing Research: Theory and Practice by : Lee, Ook

Download or read book Internet Marketing Research: Theory and Practice written by Lee, Ook and published by IGI Global. This book was released on 2000-07-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internet marketing has become an important issue for many businesses around the world which have any form of commercial presence on the net. It is often perceived that doing business on the Internet mostly requires competency in the technology area. However as many dot com companies are failing due to lack of revenue generation, which could be induced by the inadequate marketing and marketing research, practitioners and scholars of e-commerce are keen to obtain a better understanding of the whole phenomenon of Internet marketing. To understand what's working as an Internet marketing strategy or tactic, one needs to conduct marketing research using rigorous statistical methodology.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Internet Marketing Intelligence

Author : Edward Forrest
Publisher : Irwin/McGraw-Hill
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Internet Marketing Intelligence by : Edward Forrest

Download or read book Internet Marketing Intelligence written by Edward Forrest and published by Irwin/McGraw-Hill. This book was released on 2003 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Table of contents

Smart Marketing With the Internet of Things

Author : Simões, Dora
Publisher : IGI Global
ISBN 13 : 1522557644
Total Pages : 304 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Smart Marketing With the Internet of Things by : Simões, Dora

Download or read book Smart Marketing With the Internet of Things written by Simões, Dora and published by IGI Global. This book was released on 2018-07-20 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet of things (IoT) enhances customer experience, increases the amount of data gained through connected devices, and widens the scope of analytics. This provides a range of exciting marketing possibilities such as selling existing products and services more effectively, delivering truly personalized customer experiences, and potentially creating new products and services. Smart Marketing With the Internet of Things is an essential reference source that discusses the use of the internet of things in marketing, as well as its importance in enhancing the customer experience. Featuring research on topics such as augmented reality, sensor networks, and wearable technology, this book is ideally designed for business professionals, marketing managers, marketing strategists, academicians, researchers, and graduate-level students seeking coverage on the use of IoT in enhancing customer marketing outcomes.

Marketing in a Digital World

Author : Aric Rindfleisch
Publisher : Emerald Group Publishing
ISBN 13 : 1787563391
Total Pages : 248 pages
Book Rating : 4.7/5 (875 download)

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Book Synopsis Marketing in a Digital World by : Aric Rindfleisch

Download or read book Marketing in a Digital World written by Aric Rindfleisch and published by Emerald Group Publishing. This book was released on 2019-09-19 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world.

The Handbook of Mobile Market Research

Author : Ray Poynter
Publisher : John Wiley & Sons
ISBN 13 : 1118935772
Total Pages : 312 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis The Handbook of Mobile Market Research by : Ray Poynter

Download or read book The Handbook of Mobile Market Research written by Ray Poynter and published by John Wiley & Sons. This book was released on 2014-08-12 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. From a global perspective, more people own mobile phones than landlines or computers, and most people have their mobile phones with them at all times—along with their tablets, smartwatches, media players, and navigation devices. The continuous surge of mobile innovation provides unprecedented access to real-time consumer behaviour. Mobile market research allows users to reach more people, engage more people, and collect more valuable data as respondents are free to engage at their own pace, on their own time. Industry forerunners Ray Poynter, Navin Williams, and Sue York employ decades of study to examine the present and future state of mobile market research, as well as the advantages and disadvantages of various approaches. This book contains clear, comprehensive knowledge for those who implement, utilise, and study the field. Readers will learn: The characteristics, scope, and importance of mobile market research Purposes and effects of principal tools like brand tracking, ad testing, customer satisfaction research, and research technology How mobile devices are used for qualitative and quantitative research by way of online focus groups, online discussions, mobile diaries, mobile ethnographies, and mobile surveys Aspects and implications of mobile computer interviews, mobile phone interviews, mixed-mode research, international mobile research, and research using passive data, panels, lists, and communities The significance of the mobile ecosystem, market research ethics, and research on research Designed to be accessible and helpful for beginners and advanced users alike, The Handbook of Mobile Market Research is an extensive guide to one of the most promising, dynamic methods of data collection.

Internet Marketing Research

Author : Edward Forrest
Publisher : Irwin Professional Publishing
ISBN 13 : 9780074705988
Total Pages : 250 pages
Book Rating : 4.7/5 (59 download)

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Book Synopsis Internet Marketing Research by : Edward Forrest

Download or read book Internet Marketing Research written by Edward Forrest and published by Irwin Professional Publishing. This book was released on 1998 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Trust and New Technologies

Author : T. Kautonen
Publisher : Edward Elgar Publishing
ISBN 13 : 1848445083
Total Pages : 325 pages
Book Rating : 4.8/5 (484 download)

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Book Synopsis Trust and New Technologies by : T. Kautonen

Download or read book Trust and New Technologies written by T. Kautonen and published by Edward Elgar Publishing. This book was released on 2008-01-01 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: For scholars interested in how social concepts such as trust impact on new technologies, this is undoubtedly a valuable contribution. Ian Grant, Telecommunications Policy . . . the editors have managed to provide a comprehensive overview of current conceptual and empirical research on trust-related issues from multiple perspectives. . . Trust and New Technologies is an enlightening collection of research papers on trust. The book should be of interest to scholars, practitioners and researchers focusing on the applications of new technologies in marketing and business management. Since trust also is a key concept in information behaviour studies, researchers interested in this field will also find this book a useful resource. Madely du Perez, Australian Library Journal This book is a timely collection of research papers on one of the most critical subjects on the internet. It explores a wide range of trust related issues from multiple perspectives, and by researchers from around Europe and America. The papers address the different roles that trust plays in consumer marketing in online environments, in mobile media, and in organizational relations. The issues highlighted are relevant to both academics and practitioners. Feng Li, University of Newcastle upon Tyne, UK Trust and New Technologies presents versatile new research that illustrates the different roles that trust plays in the marketing and management of new technologies. The authors provide a comprehensive and much needed overview of the current state of conceptual and empirical research in the topical area of trust and new technologies. Comprising of sixteen chapters, the book is divided thematically into three sections: consumer trust in online environments trust and mobile media new technologies and trust within and between organizations. This enlightening book will be of great interest to scholars, practitioners and research students focusing on the applications of new technologies in marketing and management. Trust researchers across business disciplines and the social sciences will also find this timely and unique book a constructive resource.

Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer

Author : Dadwal, Sumesh Singh
Publisher : IGI Global
ISBN 13 : 1799801330
Total Pages : 532 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer by : Dadwal, Sumesh Singh

Download or read book Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer written by Dadwal, Sumesh Singh and published by IGI Global. This book was released on 2019-11-15 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.

Market Research

Author : Erik Mooi
Publisher : Springer
ISBN 13 : 9811052182
Total Pages : 429 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Market Research by : Erik Mooi

Download or read book Market Research written by Erik Mooi and published by Springer. This book was released on 2017-11-01 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.

E-Marketing

Author : Stephen Dann
Publisher : Bloomsbury Publishing
ISBN 13 : 023036473X
Total Pages : 488 pages
Book Rating : 4.2/5 (33 download)

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Book Synopsis E-Marketing by : Stephen Dann

Download or read book E-Marketing written by Stephen Dann and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.

Beyond the Internet of Things

Author : Jordi Mongay Batalla
Publisher : Springer
ISBN 13 : 3319507583
Total Pages : 408 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Beyond the Internet of Things by : Jordi Mongay Batalla

Download or read book Beyond the Internet of Things written by Jordi Mongay Batalla and published by Springer. This book was released on 2016-12-31 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: The major subjects of the book cover modeling, analysis and efficient management of information in Internet of Everything (IoE) applications and architectures. As the first book of its kind, it addresses the major new technological developments in the field and will reflect current research trends, as well as industry needs. It comprises of a good balance between theoretical and practical issues, covering case studies, experience and evaluation reports and best practices in utilizing IoE applications. It also provides technical/scientific information about various aspects of IoE technologies, ranging from basic concepts to research grade material, including future directions.

Online Market Research

Author : John F. Lescher
Publisher : Addison-Wesley Professional
ISBN 13 :
Total Pages : 300 pages
Book Rating : 4.X/5 (2 download)

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Book Synopsis Online Market Research by : John F. Lescher

Download or read book Online Market Research written by John F. Lescher and published by Addison-Wesley Professional. This book was released on 1995 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get a step ahead of your competitors with the newest form of market research. John Lescher provides the reader with a background in market research, an overview of online information sources, a demonstration of using the sources for market research, and a methodology for keeping up with the ever-changing online world.

Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing

Author : El-Gohary, Hatem
Publisher : IGI Global
ISBN 13 : 1799871940
Total Pages : 471 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing by : El-Gohary, Hatem

Download or read book Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing written by El-Gohary, Hatem and published by IGI Global. This book was released on 2021-06-25 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession, in addition to other environmental forces, companies today face numerous challenges that have a great impact on business. Among the factors that are affecting the current way business is conducted are the emergence of marketing tools including the internet, internet of things (IoT), virtual reality, mobile applications, social media, electronic word of mouth (eWoM), artificial intelligence, digital marketing, and more that have a great impact not only on customers but also on companies. It is imperative for businesses to embrace the utilization of these tools in order to expand their customer base and provide unique, successful consumer experiences. The Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing provides comprehensive coverage of current global marketing trends related to the use of technology. The book links the industry with academia by providing useful insights on how to improve businesses’ ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and phygital customer experiences, this book is essential for marketers, brand managers, advertisers, IT consultants and specialists, customer relations officers, managers, practitioners, business owners, marketing and business associations, students, researchers, and academicians interested in incorporating the latest technologies and marketing strategies into their businesses and studies.

Essentials of Marketing Research

Author : Kenneth E. Clow
Publisher : SAGE
ISBN 13 : 1412991307
Total Pages : 521 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Essentials of Marketing Research by : Kenneth E. Clow

Download or read book Essentials of Marketing Research written by Kenneth E. Clow and published by SAGE. This book was released on 2013-01-09 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing research and showing students how to apply marketing research results. This text focuses on understanding and interpreting marketing research studies. Focusing on the 'how-to' and 'so what' of marketing research helps students understand the value of marketing research and how they can put marketing research into practice. There is a strong emphasis on how to use marketing research to make better management decisions. The unique feature set integrates data analysis, interpretation, application, and decision-making throughout the entire text. The text opens with a discussion of the role of marketing research, along with a breakdown of the marketing research process. The text then moves into a section discussing types of marketing research, including secondary resources, qualitative research, observation research, and survey research. Newer methods (e.g. using blogs or Twitter feeds as secondary resources and using online focus groups) are discussed as extensions of traditional methods such. The third section discusses sampling procedures, measurement methods, marketing scales, and questionnaires. Finally, a section on analyzing and reporting marketing research focuses on the fundamental data analysis skills that students will use in their marketing careers. Features of this text include: - Chapter Openers describe the results of a research study that apply to the topics being presented in that chapter. These are taken from a variety of industries, with a greater emphasis on social media and the Internet. - A Global Concerns section appears in each chapter, helping prepare students to conduct market research on an international scale.This text emphasizes the presentation of research results and uses graphs, tables, and figures extensively. - A Statistics Review section emphasizes the practical interpretation and application of statistical principles being reviewed in each chapter. - Dealing with Data sections in each chapter provide students with opportunities to practice interpreting data and applying results to marketing decisions. Multiple SPSS data sets and step-by-step instructions are available on the companion site to use with this feature. - Each Chapter Summary is tied to the chapter-opening Learning Objectives. - A Continuing Case Study follows a group of students through the research process. It shows potential trade-offs, difficulties and flaws that often occur during the implementation of research project. Accompanying case questions can be used for class discussion, in-class group work, or individual assignments. - End-of-Chapter Critical Thinking Exercises are applied in nature and emphasize key chapter concepts. These can be used as assignments to test students' understanding of marketing research results and how results can be applied to decision-making. - End-of-chapter Your Research Project provides more challenging opportunities for students to apply chapter knowledge on an in-depth basis, and thus olearn by doing.