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The Internet And The Google Age
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Book Synopsis The Internet and the Google Age: Prospects and Perils by : James, Jonathan D.
Download or read book The Internet and the Google Age: Prospects and Perils written by James, Jonathan D. and published by Research-publishing.net. This book was released on 2014-11-16 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book commemorates the 25th Anniversary of the Internet in March 2014 and celebrates the achievements and benefits while also pointing out the limitations and perils of the Internet. Edited by Dr Jonathan James of Edith Cowan University in Australia, the book identifies the broad characteristics of the Internet age, and includes several studies that outline the educational benefits of the Internet and social media platforms like Facebook which connect families in the diaspora. The Internet and the Google Age also looks at the place of faith and religion on the Internet. It describes how life in our digital world is both exciting and challenging. An excellent introduction to Internet Studies, the book predicts that life will become more and more digitalized and how the current demarcation between private and public spheres, home and office, human and non humans (robots) will become less and less apparent as the Internet becomes more interwoven into our lives.
Book Synopsis Sandy Berger's Great Age Guide to the Internet by : Sandy Berger
Download or read book Sandy Berger's Great Age Guide to the Internet written by Sandy Berger and published by Que Publishing. This book was released on 2005-09 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers such topics as Internet connections, search engines, Web advertising, email, spam, chat rooms, and security.
Book Synopsis Narrative Advertising Models and Conceptualization in the Digital Age by : Y?lmaz, Recep
Download or read book Narrative Advertising Models and Conceptualization in the Digital Age written by Y?lmaz, Recep and published by IGI Global. This book was released on 2017-02-01 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies.
Book Synopsis Digital and Media Literacy in the Age of the Internet by : Mary Beth Hertz
Download or read book Digital and Media Literacy in the Age of the Internet written by Mary Beth Hertz and published by Rowman & Littlefield. This book was released on 2019-10-22 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s educators are confronted on a daily basis with the challenges of navigating digital resources, tools and technologies with their students. They are often unprepared for the complexities of these challenges or might not be sure how to engage their students safely and responsibly. This book serves as a comprehensive guide for educators looking to make informed decisions and navigate digital spaces with their students. The author sets the stage for educators who may not be familiar with the digital world that their students live in, including the complexities of online identities, digital communities and the world of social media. With deep dives into how companies track us, how the Internet works, privacy and legal concerns tied to today’s digital technologies, strategies for analyzing images and other online sources, readers will gain knowledge about how their actions and choices can affect students’ privacy as well as their own. Each chapter is paired with detailed lessons for elementary, middle and high school students to help guide educators in implementing what they have learned into the classroom.
Book Synopsis Media in the Digital Age by : John V. Pavlik
Download or read book Media in the Digital Age written by John V. Pavlik and published by Columbia University Press. This book was released on 2008-05-12 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital technologies have fundamentally altered the nature and function of media in our society, reinventing age-old practices of public communication and at times circumventing traditional media and challenging its privileged role as gatekeepers of news and entertainment. Some critics believe these technologies keep the public involved in an informed discourse on matters of public importance, but it isn't clear this is happening on a large scale. Propaganda disguised as news is flourishing, and though interaction with the digital domain teaches children valuable skills, it can also expose them to grave risks. John V. Pavlik critically examines our current digital innovations blogs, podcasting, peer-to-peer file sharing, on-demand entertainment, and the digitization of television, radio, and satellites and their positive and negative implications. He focuses on present developments, but he also peers into the future, foreseeing a media landscape dominated by a highly fragmented, though active audience, intense media competition, and scarce advertising dollars. By embracing new technologies, however, Pavlik shows how professional journalism and media can hold on to their role as a vital information lifeline and continue to operate as the tool of a successful democracy.
Book Synopsis Journalism and Truth in an Age of Social Media by : James Everett Katz
Download or read book Journalism and Truth in an Age of Social Media written by James Everett Katz and published by . This book was released on 2019 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Truth qualities of journalism are under intense scrutiny in today's world. Journalistic scandals have eroded public confidence in mainstream media while pioneering news media compete to satisfy the public's appetite for news. Still worse is the specter of "fake news" that looms over media and political systems that underpin everything from social stability to global governance. This volume aims to illuminate the contentious media landscape to help journalism students, scholars, and professionals understand contemporary conditions and arm them to deal with a spectrum of new developments ranging from technology and politics to best practices. Fake news is among the greatest of these concerns, and can encompass everything from sarcastic or ironic humor to bot-generated, made-up stories. It can also include the pernicious transmission of selected, biased facts, the use of incomplete or misleadingly selective framing of stories, and photographs that editorially convey certain characteristics. This edited volume contextualizes the current "fake news problem." Yet it also offers a larger perspective on what seems to be uniquely modern, computer-driven problems. We must remember that we have lived with the problem of people having to identify, characterize, and communicate the truth about the world around them for millennia. Rather than identify a single culprit for disseminating misinformation, this volume examines how news is perceived and identified, how news is presented to the public, and how the public responds to news. It considers social media's effect on the craft of journalism, as well as the growing role of algorithms, big data, and automatic content-production regimes. As an edited collection, this volume gathers leading scholars in the fields of journalism and communication studies, philosophy, and the social sciences to address critical questions of how we should understand journalism's changing landscape as it relates to fundamental questions about the role of truth and information in society.
Book Synopsis Information Representation and Retrieval in the Digital Age by : Heting Chu
Download or read book Information Representation and Retrieval in the Digital Age written by Heting Chu and published by Information Today, Inc.. This book was released on 2003 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information representation and retrieval : an overview -- Information representation I : basic approaches -- Information representation II : other related topics -- Language in information representation and retrieval -- Retrieval techniques and query representation -- Retrieval approaches -- Information retrieval models -- Information retrieval systems -- Retrieval of information unique in content or format -- The user dimension in information representation and retrieval -- Evaluation of information representation and retrieval -- Artificial intelligence in information representation and retrieval.
Book Synopsis Understanding the Business of Global Media in the Digital Age by : Micky Lee
Download or read book Understanding the Business of Global Media in the Digital Age written by Micky Lee and published by Routledge. This book was released on 2017-10-16 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business of the 21st century. Focusing on three main approaches – media economics, critical political economy, and production studies – the authors provide an empirically rich analysis of ownership, organizational structures and culture, business strategies, markets, networks of strategic alliances, and state policies as they relate to global media. Examples throughout involve both traditional and digital media and are taken from different regions and countries to illustrate how the media business is influenced by interconnected historical, political, economic, and social factors. In addition to introducing today’s convergent world of global media, the book gives readers a greater understanding of their own potential roles within the global media industries.
Book Synopsis Business Writing in the Digital Age by : Natalie Canavor
Download or read book Business Writing in the Digital Age written by Natalie Canavor and published by SAGE. This book was released on 2012 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Writing in the Digital Age fills an urgent need to equip business and MBA students to write more effectively in a style that works for today′s business world. Using a readable, highly accessible approach and numerous concrete examples, this book frames writing as a strategic tool to accomplish goals. Readers learn a step-by-step system that tells them what to say, and how to say it in every circumstance. At the same time they learn how to improve their technical skills by applying practical techniques rather than grammatical rules. In today′s business world, success depends on writing. Those who write well are better able to win opportunities, establish their reputation, persuade others to their viewpoint and build relationships. They collaborate, manage and lead more effectively. Writing well also equips businesspeople to function in a global marketplace and reach increasingly diverse audiences. This book builds readers′ confidence and capabilities. No matter what their starting point, they absorb a solid foundation that applies to all writing. They also learn the specifics of crafting messages and documents that range from the traditional, like letters and proposals, to media such as email, blogs, web sites, PowerPoint and social networking. This broad coverage makes the material relevant and compelling. Students also develop tools to keep improving on their own, and to handle new communication channels as they emerge. Business Writing in the Digital Age helps teachers stay current with a changing media landscape. They can use it as a complete guide to writing development, drawing on the practice opportunities and group projects supplied, or assign students to work with some--or all the material--on their own.
Book Synopsis Countering Brandjacking in the Digital Age by : Christopher Hofman
Download or read book Countering Brandjacking in the Digital Age written by Christopher Hofman and published by Springer Science & Business Media. This book was released on 2013-11-26 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of the Internet and social media in particular offer great opportunities for brand owners to increase business and brand recognition. While this has clearly been of benefit to brand owners, who have seen a consequent rise in the value of their brands, it simultaneously makes those brands more attractive for exploitation or attack by others. Brand risks can come in many different types and this book provides examples of how these risks can arise as well as providing quantitative estimates of the adverse impacts that can result from such risks. Brand owners need to be aware of the risks and of the need to develop strategies for identifying and managing them. This book details the process by which a brand owner can develop a brand risk management process to protect a brand’s reputation and value. Rather than prescribe a one-size-fits-all approach, the authors provide guidance on how a brand risk management process can be tailored to particular needs and circumstances. This approach is underpinned by drawing on examples of best practice in the fields of risk management, interaction design and engineering design. This combined approach relies on developing an understanding of the risks faced by a particular brand owner, the full context of those risks and also the brand owner’s capabilities for identifying and managing those risks. This book contains many real-world examples and interviews with a number of brand owning organisations ranging from small companies to large multinationals.
Book Synopsis Cyberwarfare: An Introduction to Information-Age Conflict by : Isaac R. Porche, III
Download or read book Cyberwarfare: An Introduction to Information-Age Conflict written by Isaac R. Porche, III and published by Artech House. This book was released on 2019-12-31 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conflict in cyberspace is becoming more prevalent in all public and private sectors and is of concern on many levels. As a result, knowledge of the topic is becoming essential across most disciplines. This book reviews and explains the technologies that underlie offensive and defensive cyber operations, which are practiced by a range of cyber actors including state actors, criminal enterprises, activists, and individuals. It explains the processes and technologies that enable the full spectrum of cyber operations. Readers will learn how to use basic tools for cyber security and pen-testing, and also be able to quantitatively assess cyber risk to systems and environments and discern and categorize malicious activity. The book provides key concepts of information age conflict technical basics/fundamentals needed to understand more specific remedies and activities associated with all aspects of cyber operations. It explains techniques associated with offensive cyber operations, with careful distinctions made between cyber ISR, cyber exploitation, and cyber attack. It explores defensive cyber operations and includes case studies that provide practical information, making this book useful for both novice and advanced information warfare practitioners.
Book Synopsis Privacy in the New Media Age by : Jon L. Mills
Download or read book Privacy in the New Media Age written by Jon L. Mills and published by University Press of Florida. This book was released on 2015-03-03 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Balancing personal dignity and first amendment concerns has become increasingly challenging in the new media age, when, for example, bloggers have no editors and perhaps no moral restraints. Unlimited and unrestricted internet speech has left thousands of victims in its wake, most of them silenced after the media cycle moves on. While the history of free speech and press has noble origins rooted in democratic theory, how does society protect those who are harassed, stalked, and misrepresented online while maintaining a free society? Jon Mills, one of the nation’s top privacy experts and advocates, maps out this complex problem. He discusses the need for forethought and creative remedies, looking at solutions already implemented by the European Union and comparing them to the obsolete privacy laws still extant in the United States. In his search for solutions, Mills closely examines an array of cases, some of them immediately recognizable because of their notoriety and extensive media coverage. In a context of almost instantaneous global communications, where technology moves faster than the law, Mills traces the sharp edge between freedom of expression and the individual dignity that privacy preserves.
Book Synopsis Spending Advertising Money in the Digital Age by : Hamish Pringle
Download or read book Spending Advertising Money in the Digital Age written by Hamish Pringle and published by Kogan Page Publishers. This book was released on 2011-12-03 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seismic changes are occurring in the world of advertising due to the inexorable rise of new technologies and the way consumers are using new media. These changes in behaviour are challenging accepted ways of using the media to build brands. Based on data from the IPA Effectiveness Awards databank and from IPA TouchPoints, the world's first customer-centric media habits survey, plus research from Nielsen and Millward Brown, the authors propose a new model, 'F.A.I.P.A', for media and communications planning. This model describes how to select the right media channel to promote a brand from the many that are now available, and if you are employing a range of 'bought', 'owned' and 'earned' media, which to concentrate on, and how to allocate the budget between them. Spending Advertising Money in the Digital Age also has contributions from leading figures in the media industry and contains many examples of top campaigns with demonstrable results in the marketplace.
Book Synopsis The Algorithmic Age by : Barrett Williams
Download or read book The Algorithmic Age written by Barrett Williams and published by Barrett Williams. This book was released on 2024-08-23 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: **The Algorithmic Age Unlocking the Power and Potential of Algorithms** Step into a world where algorithms shape every aspect of our lives, often unseen but ever present. "The Algorithmic Age" is your ultimate guide to understanding the invisible forces that power our digital world. From the most sophisticated search engines to the predictive models in healthcare, this eBook unravels the complexities of algorithms with clarity and insight. Begin your journey with Chapter 1, where you'll explore the origins and definitions of algorithms, setting the stage for a comprehensive exploration. Discover how early search engines evolved into the incredibly smart systems we rely on today in Chapter 2. Understand the vital role of big data as you dive into Chapter 3, which details the processes of data collection, cleaning, and the critical ethical considerations involved. Chapter 4 opens the door to the fascinating world of machine learning, distinguishing between supervised and unsupervised learning, and explaining how neural networks and deep learning are transforming modern technology. Ever wondered how platforms like Netflix seem to know exactly what you want to watch next? Chapter 5 breaks down recommendation systems and their advanced filtering techniques. From social media algorithms that curate your feed (Chapter 6) to financial algorithms that make trading more efficient (Chapter 7), this book covers a vast array of applications, making complex topics accessible. Explore how algorithms are revolutionizing healthcare in Chapter 8, paving the way for predictive diagnoses and personalized treatments. Learn about the cutting-edge technology behind autonomous vehicles in Chapter 9, and the fascinating processes that enable these cars to navigate safely. Dive into the realm of natural language processing (Chapter 10), gaming algorithms (Chapter 11), and cybersecurity measures (Chapter 12), which are crucial in defending our digital frontiers. Discover the unexpected creative potential of algorithms in art and music (Chapter 13). Finally, consider the profound ethical dilemmas presented by algorithms in Chapter 14, and gaze into the future of this technology with Chapter 15, examining advancements in AI and quantum computing. "The Algorithmic Age" not only explains how algorithms work but also offers a deep dive into their transformative impact on our present and future. Don’t miss out on this essential read for anyone eager to understand the engine behind our digital age!
Book Synopsis Persuasion in the Media Age by : Timothy Borchers
Download or read book Persuasion in the Media Age written by Timothy Borchers and published by Waveland Press. This book was released on 2012-11-21 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion is omnipresent in todays media-saturated society. From politicians to advertisers to friends and colleagues, persuaders are using increasingly sophisticated strategies to influence our attitudes, beliefs, and behaviors. Fortunately, this updated edition of Persuasion in the Media Age provides a timely, solid understanding of the methods used by contemporary persuaders and offers strategies to help readers become critical consumers of persuasion. Borchers begins with the premise that contemporary culture has been forever changed by electronic media and explores the way media technologies have influenced the study and practice of persuasion. He draws from a wide variety of scholars, bringing together the latest perspectives and research as well as foundational concepts.The Third Edition spotlights the influence of social media, presents storytelling as a key driver for persuasion, and incorporates updated examples that reflect recent political campaigns and developments in popular culture. This pedagogically rich, illustrated volume includes learning objectives, key terms, discussion questions, and activities that encourage students to apply chapter content to their everyday experiences. Internet-based exercises provide practical, relevant opportunities for students to evaluate Web-based persuasion, while ethics cases explore compelling issues that have emerged in todays media-dominated environment.
Book Synopsis The New Digital Age by : Eric Schmidt
Download or read book The New Digital Age written by Eric Schmidt and published by Vintage. This book was released on 2013-04-23 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an unparalleled collaboration, two leading global thinkers in technology and foreign affairs give us their widely anticipated, transformational vision of the future: a world where everyone is connected—a world full of challenges and benefits that are ours to meet and to harness. Eric Schmidt is one of Silicon Valley’s great leaders, having taken Google from a small startup to one of the world’s most influential companies. Jared Cohen is the director of Google Ideas and a former adviser to secretaries of state Condoleezza Rice and Hillary Clinton. With their combined knowledge and experiences, the authors are uniquely positioned to take on some of the toughest questions about our future: Who will be more powerful in the future, the citizen or the state? Will technology make terrorism easier or harder to carry out? What is the relationship between privacy and security, and how much will we have to give up to be part of the new digital age? In this groundbreaking book, Schmidt and Cohen combine observation and insight to outline the promise and peril awaiting us in the coming decades. At once pragmatic and inspirational, this is a forward-thinking account of where our world is headed and what this means for people, states and businesses. With the confidence and clarity of visionaries, Schmidt and Cohen illustrate just how much we have to look forward to—and beware of—as the greatest information and technology revolution in human history continues to evolve. On individual, community and state levels, across every geographical and socioeconomic spectrum, they reveal the dramatic developments—good and bad—that will transform both our everyday lives and our understanding of self and society, as technology advances and our virtual identities become more and more fundamentally real. As Schmidt and Cohen’s nuanced vision of the near future unfolds, an urban professional takes his driverless car to work, attends meetings via hologram and dispenses housekeeping robots by voice; a Congolese fisherwoman uses her smart phone to monitor market demand and coordinate sales (saving on costly refrigeration and preventing overfishing); the potential arises for “virtual statehood” and “Internet asylum” to liberate political dissidents and oppressed minorities, but also for tech-savvy autocracies (and perhaps democracies) to exploit their citizens’ mobile devices for ever more ubiquitous surveillance. Along the way, we meet a cadre of international figures—including Julian Assange—who explain their own visions of our technology-saturated future. Inspiring, provocative and absorbing, The New Digital Age is a brilliant analysis of how our hyper-connected world will soon look, from two of our most prescient and informed public thinkers.
Book Synopsis Everyday Internet at Any Age by : Todd Alexander
Download or read book Everyday Internet at Any Age written by Todd Alexander and published by Hachette Australia. This book was released on 2012-07-31 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: People aged 55 and up, who don’t use the Internet each day in their work, often find it daunting to search for the information on the net, and often don’t even know where to begin. While Baby Boomers represent the fastest growing group of Internet adopters, little information is available to help them cut through the billions of websites to find those sites most applicable to their age group. This book has been written to empower these people. It offers information and advice from some of Australian’s most experienced eCommerce professionals, and covers the main types of internet use. Written in simple language, EVERYDAY INTERNET will unlock the Internet for everyone.
