The Influencer

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Influencer: The New Science of Leading Change, Second Edition

Author : Joseph Grenny
Publisher : McGraw Hill Professional
ISBN 13 : 0071808876
Total Pages : 320 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Influencer: The New Science of Leading Change, Second Edition by : Joseph Grenny

Download or read book Influencer: The New Science of Leading Change, Second Edition written by Joseph Grenny and published by McGraw Hill Professional. This book was released on 2013-05-17 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: CHANGE YOUR COMPANY. CHANGE THE LIVES OF OTHERS. CHANGE THE WORLD. An INFLUENCER leads change. An INFLUENCER replaces bad behaviors with powerful new skills. An INFLUENCER makes things happen. This is what it takes to be an INFLUENCER. Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change happen because we believe it is too difficult, if not impossible. We learn to cope rather than learning to influence. From the bestselling authors who taught the world how to have Crucial Conversations comes the new edition of Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taught each and every step of the influence process--including robust strategies for making change inevitable in your personal life, your business, and your world. You'll learn how to: Identify high-leverage behaviors that lead to rapid and profound change Apply strategies for changing both thoughts and actions Marshal six sources of influence to make change inevitable Influencer takes you on a fascinating journey from San Francisco to Thailand to South Africa, where you'll see how seemingly "insignificant" people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover breakthrough ways of changing the key behaviors that lead to greater safety, productivity, quality, and customer service. No matter who you are or what you do, you'll never learn a more valuable or important set of principles and skills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster, live, look, and feel better--and even save lives. The sky is the limit . . . for an Influencer. PRAISE FOR INFLUENCER: "AN INSTANT CLASSIC! Whether you're leading change or changing your life, this book delivers." -- Stephen R. Covey, author of The 7 Habits of Highly Effective People "Ideas can change the world—but only when coupled with influence--the ability to change hearts, minds, and behavior. This book provides a practical approach to lead change and empower us all to make a difference." -- Muhammad Yunus, Nobel Peace Prize Winner "Influencing human behavior is one of the most difficult challenges faced by leaders. This book provides powerful insight into how to make behavior change that will last." -- Sidney Taurel, Chairman and Chief Executive Officer, Eli Lilly and Company "If you are truly motivated to make productive changes in your life, don't put down this book until you reach the last page. Whether dealing with a recalcitrant teen, doggedly resistant coworkers, or a personal frustration that 'no one ever wants to hear my view,' Influencer can help guide you in making the changes that put you in the driver's seat." -- Deborah Norville, anchor of Inside Edition and bestselling author

The Influencer Code

Author : Amanda Russell
Publisher : Hatherleigh Press
ISBN 13 : 1578268257
Total Pages : 192 pages
Book Rating : 4.5/5 (782 download)

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Book Synopsis The Influencer Code by : Amanda Russell

Download or read book The Influencer Code written by Amanda Russell and published by Hatherleigh Press. This book was released on 2020-09-02 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Influencer Code is the essential reference for any company looking to leverage the power of influencers to elevate their brand and grow their business. From Fortune 500s to local fitness studios, whether you offer financial services or sell donuts, reaching today's consumers is more complicated than ever. More and more, marketers are reaching out to people who style themselves "influencers": those people who have a big—and, more importantly—loyal audience ready to hear what they have to say about anything. Yet despite "influencer marketing" fast becoming one of the biggest buzz terms of the decade, it couldn't be more misunderstood. Written by an accomplished entrepreneur, professor, and award-winning YouTube star, The Influencer Code breaks down the biggest myths that brands are getting wrong and shows you how to get it right by defining and showcasing what true influencer marketing is and how to leverage it to achieve your business goals in a simple yet powerful 3-step code. The Influencer Code simplifies the complex world of influencer marketing, covering how to research, evaluate, and employ the right influencers for their markets, as well as how to legally and strategically integrate them into marketing campaigns to achieve specific goals. The future of marketing depends on forming authentic partnerships between brands and influencers. The go-to resource for all things influencer marketing, The Influencer Code is your shortcut to making that future a reality.

The Influencer

Author : Brian Ahearn
Publisher : Influence People, LLC
ISBN 13 : 9781733178549
Total Pages : 194 pages
Book Rating : 4.1/5 (785 download)

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Book Synopsis The Influencer by : Brian Ahearn

Download or read book The Influencer written by Brian Ahearn and published by Influence People, LLC. This book was released on 2021-11-19 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dale Carnegie rightly said, "About 15 percent of one's financial success is due to one's technical knowledge and about 85 percent is due to skill in human engineering." Much of that human engineering comes down to your ability to ethically influence people. Follow the life journey of John Andrews - an ordinary person who became an extraordinary influencer - as he learns how to influence people from mentors, coaches, clients, and colleagues. As you read The Influencer: Secrets to Success and Happiness you will learn 7 secrets that will propel you from ordinary to extraordinary when it comes to your ability to influence people. What you learn will raise your emotional IQ and help make you a better salesperson, coach, and leader. But that's not all; it will help in all of your personal relationships. Here's what you'll learn along the way with John: The influence process to ethically get to YES more often How to employ Robert Cialdini's proven principles of influence without being manipulative Ways to identify and DEAL with different personality types Five steps to tap into the power of active listening Three keys to building better relationships How to help people move past uncertainty and take action The magic of words like because, but, and however Make no mistake about it; the ability to ethically influence people is a skill anyone can learn, practice, and perfect. Let John Andrews show you how to do that then reap the success and happiness that comes with it.

How to Win Friends and Influence People

Author : Dale Carnegie
Publisher : Sristhi Publishers & Distributors
ISBN 13 : 8194790891
Total Pages : 272 pages
Book Rating : 4.1/5 (947 download)

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Book Synopsis How to Win Friends and Influence People by : Dale Carnegie

Download or read book How to Win Friends and Influence People written by Dale Carnegie and published by Sristhi Publishers & Distributors. This book was released on 2020-10-12 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you feel stuck in life, not knowing how to make it more successful? Do you wish to become more popular? Are you craving to earn more? Do you wish to expand your horizon, earn new clients and win people over with your ideas? How to Win Friends and Influence People is a well-researched and comprehensive guide that will help you through these everyday problems and make success look easier. You can learn to expand your social circle, polish your skill set, find ways to put forward your thoughts more clearly, and build mental strength to counter all hurdles that you may come across on the path to success. Having helped millions of readers from the world over achieve their goals, the clearly listed techniques and principles will be the answers to all your questions.

The Go-Giver Influencer

Author : Bob Burg
Publisher : Penguin
ISBN 13 : 1591846374
Total Pages : 194 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis The Go-Giver Influencer by : Bob Burg

Download or read book The Go-Giver Influencer written by Bob Burg and published by Penguin. This book was released on 2018-04-10 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling authors of The Go-Giver, Go-Givers Sell More, and The Go-Giver Leader comes another compelling parable about the paradox of getting ahead by placing other people's interests first. The Go-Giver Influencer is a story about two young, ambitious businesspeople: Gillian Waters, the chief buyer for Smith & Banks, a midsized company that operates a national chain of pet accessory stores; and Jackson Hill, the founder of Angels Clothed in Fur, a small but growing manufacturer of all-natural pet foods. Each has something the other wants. To Jackson, Smith & Banks represents the possibility of reaching more animals with his products--if he can negotiate terms and conditions that will protect his company's integrity. To Gillian, Angels Clothed in Fur could give her company a distinctive, uniquely high-quality line that will help them stand out from their competitors--if Angels Clothed in Fur can be persuaded to give them an exclusive. At first, the negotiations are adversarial and frustrating. Then, coincidentally, Gillian and Jackson each encounter a mysterious yet kindly mentor. Over the next week, while neither one realizes the other is doing the same, both Gillian and Jackson learn the heart of both mentors' philosophies: The Five Secrets of Genuine Influence. The story ends in a way that surprises everyone--and with lessons we can all apply in our efforts to resolve conflicts and influence others.

Influence

Author : Robert B. Cialdini
Publisher :
ISBN 13 :
Total Pages : 316 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Influence by : Robert B. Cialdini

Download or read book Influence written by Robert B. Cialdini and published by . This book was released on 1985 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Influence

Author : Sara Shepard
Publisher : Ember
ISBN 13 : 0593121562
Total Pages : 369 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Influence by : Sara Shepard

Download or read book Influence written by Sara Shepard and published by Ember. This book was released on 2022-01-04 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get ready to delve into the world of teen influencers like you've never done before--from the #1 New York Times bestselling author of PRETTY LITTLE LIARS Sara Shepard and eighteen-year-old actress and social media personality Lilia Buckingham comes a twisty mystery that takes place in the fiercely competitive world of Internet stars. After a video she makes goes viral, everyone knows Delilah Rollins. And now that she's in LA, Delilah's standing on the edge of something incredible. Everything is going to change. She has no idea how much. Jasmine Walters-Diaz grew up in the spotlight. A child star turned media darling, the posts of her in her classic Lulu C. rainbow skirt practically break the Internet. But if the world knew who Jasmine really was, her perfect life? Canceled. Fiona Jacobs is so funny--the kind of girl for whom a crowd parts--no wonder she's always smiling! But on the inside? The girl's a hot mess. And when someone comes out of the shadows with a secret from her past, it's one that won't just embarrass Fiona: it will ruin her. Who wouldn't want to be Scarlet Leigh? Just look at her Instagram. Scarlet isn't just styled to perfection: she is perfection. Scarlet has a gorgeous, famous boyfriend named Jack and there's a whole fanbase about their ship. To everyone watching online, their lives seem perfect . . . but are they really? The sun is hot in California . . . and someone's going to get burned.

Summary of Amanda Russell's The Influencer Code

Author : Everest Media,
Publisher : Everest Media LLC
ISBN 13 :
Total Pages : 63 pages
Book Rating : 4.8/5 (225 download)

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Book Synopsis Summary of Amanda Russell's The Influencer Code by : Everest Media,

Download or read book Summary of Amanda Russell's The Influencer Code written by Everest Media, and published by Everest Media LLC. This book was released on 2022-05-09T22:59:00Z with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt: Please note: This is a companion version & not the original book. Sample Book Insights: #1 The marketing landscape has changed, and some marketers may feel like they’re wandering in the desert. The traditional methods, venues, and strategies marketers have relied on for decades are not working anymore. You must rethink your objectives, reevaluate your metrics, and shift from focusing on transactions to building relationships. #2 There are four primary types of relationships you can have with influencers: the influencer and their community, you and your potential new customers, you and your existing customers, and the influencer and you. It is important to develop a mutually beneficial relationship between you and the influencer. #3 The most important element in building trust with an influencer is their credibility. It is difficult to earn and easy to lose trust in relationships, which is why influencer marketing is not like buying an ad or posting on Facebook. #4 Influencer marketing allows you to benefit from the trust someone else has built up. It allows you to reach new audiences and gain credibility with them. It is a great way to begin building trust with potential customers.

Influencer

Author : T. Bettina Cornwell
Publisher : Routledge
ISBN 13 : 1000317862
Total Pages : 109 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Influencer by : T. Bettina Cornwell

Download or read book Influencer written by T. Bettina Cornwell and published by Routledge. This book was released on 2020-12-29 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: The influential are no longer only those with celebrity status – but until now there has been no authoritative resource on the theory and practice of influencer marketing. This book will educate and inspire decision makers, researchers, students, and influencers themselves. Diving deeper than the many "how-to" books on the influencer phenomenon, this book brings in frameworks from marketing, sociology, psychology, and communication studies to redefine the influencer as a persona (related to a person, group of people, or organization) that possesses greater than average sway over others. Cornwell and Katz go on to: introduce the influencers, macro and nano, authentic and inauthentic, ascending and fading; consider their relationship to brands in the marketing ecosystem, along with regulations that set limits on influencer marketing; describe how influence is measured and evaluated and look into the future; and bring together the latest research on influencer marketing and organize it for the reader. The book serves both those who want to understand the science behind influencer marketing and those who want to most effectively employ influencers in brand strategy. Instructors, students, and professionals will appreciate international examples from multiple industries applying theories to the real world.

The Influence

Author : Matthew John Slick
Publisher : Stonehouse Press
ISBN 13 : 9780615525730
Total Pages : 382 pages
Book Rating : 4.5/5 (257 download)

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Book Synopsis The Influence by : Matthew John Slick

Download or read book The Influence written by Matthew John Slick and published by Stonehouse Press. This book was released on 2011-08-01 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mark is in his garden, grieving and depressed over the unexplained death of his son and without knowing it, is almost coaxed by a demon into committing suicide. But, at the last moment Sotare, an angel, rescues him and is later permitted to appear to Mark in the Garden. The two dialogue about God, life, death, good, evil, the spiritual realm, and the nature of truth. However, all is not well. The demons are watching and powerful evil forces are sent to kill and destroy those who are close to Mark and those who are praying for him. As Sotare teaches Mark, he is given answers to his questions -- but they do not come easily. He must face his greatest challenge in order to learn his greatest lesson. The battle over Mark unfolds in both the spiritual and physical worlds as angels are sent to battle against the evil forces that are seeking to destroy. True victory is never easy.

The Age of Influence

Author : Neal Schaffer
Publisher : HarperCollins Leadership
ISBN 13 : 1400216370
Total Pages : 288 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis The Age of Influence by : Neal Schaffer

Download or read book The Age of Influence written by Neal Schaffer and published by HarperCollins Leadership. This book was released on 2020-03-17 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed. We are amid an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving. Internationally-recognized social media marketing expert Neal Schaffer explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a credible and authentic way. In The Age of Influence, Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to: Identify,?approach, and engage the right influencers for their brand or product. Determine?what resources to put behind influencer campaigns. Manage the business side of influencer marketing, including tools that will help?measure ROI. Develop?their brand’s social media voice to become an influencer in its own right. This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, effectively spreading their message digitally, and increasing usage of ad-blocking technology.

Influencer Marketing

Author : Duncan Brown
Publisher : Routledge
ISBN 13 : 1136395903
Total Pages : 252 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Influencer Marketing by : Duncan Brown

Download or read book Influencer Marketing written by Duncan Brown and published by Routledge. This book was released on 2008-01-28 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influencer Marketing is the most important new approach to marketing in a decade for those professionals at the leading edge of purchasing decision making. It shows that key decision makers in all major markets operate within communities of influencers- because major decisions are too complex and risky to taken in isolation. The ‘ecosystems’ this creates are full of these critically important people, whose impact on purchasing decisions is both pivotal and misunderstood. This new book demonstrates that- • As mass media impact wanes so the role of influencers grows - marketers need to know why and how to use this knowledge • The impact of blogs, wikis and other social media is that they enable new influencers to emerge, and disperse traditional sources of influence. • Large and small businesses worldwide pour billions of pounds each year into influencing what they think are their influencers. This book shows you that most of that money is being spent on the wrong people, leaving the real influencers all too often untouched. • Influencers do not do the buying, are not obvious, cannot be bought, and start off neutral - which is why their potential to affect sales is so great • Influencers are not all equal - they can be assessed, ranked and prioritised to be used effectively • Influencers can be influenced – the question is how to get to them to generate market awareness, leads and address sales barriers Influencer marketing is closely related to the relentless rise and success of word of mouth (WOM) and relationship marketing, and is now established as one of the armoury of new techniques professionals must use. For all those involved in marketing and sales this book will be an essential analysis of how to identify who has influence, how they apply it, and how you can turn it to your advantage.

Maximize Influence

Author : Chase KREGER
Publisher : Bookbaby
ISBN 13 : 9781098395803
Total Pages : 200 pages
Book Rating : 4.3/5 (958 download)

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Book Synopsis Maximize Influence by : Chase KREGER

Download or read book Maximize Influence written by Chase KREGER and published by Bookbaby. This book was released on 2021-11-05 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maximize Influence is a paradigm shifting book that will help you start to influence your world, instead of allowing your world to influence you. If you want to keep being influenced by the onslaught of meaningless communication from our modern society, don't read this book. If you are tired of allowing your thoughts to be corrupted with worthless ideas stealing your uninterrupted focus and attention, this book will help you change your life. As an influencer, you can inspire people to live with more confidence, more meaning, more love, and more freedom. You can help people build better relationships, better businesses, better minds, and better lives. In the end, there is no greater joy in life than seeing others grow, improve, and be their best. This book can help you have a part in making that happen for the people in your sphere of influence.

Winfluence

Author : Jason Falls
Publisher : Entrepreneur Press
ISBN 13 : 1613084471
Total Pages : 163 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Winfluence by : Jason Falls

Download or read book Winfluence written by Jason Falls and published by Entrepreneur Press. This book was released on 2021-02-23 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success and how anyone who is not, now can. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how—more specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results. Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspective—not short-term, one-off executions.

Influencer Marketing

Author : Sevil Yesiloglu
Publisher : Routledge
ISBN 13 : 1000228266
Total Pages : 316 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Influencer Marketing by : Sevil Yesiloglu

Download or read book Influencer Marketing written by Sevil Yesiloglu and published by Routledge. This book was released on 2020-11-29 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers – those who can impact a brand’s marketing and advertising strategies as well as build brand communities – are making extensive use of the new digital and traditional communications platforms. Influencers offer brands the ability to deliver the “right” communication and marketing messages to a specific target audience. Across four core sections, this book brings together the key theory and practical implications of this new marketing tool: how it works as part of communications campaigns, including how to select the right influencers and measure their success, the dark side of influencer marketing, and the legal and ethical framework. With contributions from authors across the globe, each chapter is also accompanied by an in- depth case study – from the Kardashians to Joe Wicks – that demonstrates how the theory translates to practice. Influencer Marketing is important reading for advanced, postgraduate and executive education students of Marketing, Digital Marketing, Marketing Communications, Brand Management and Public Relations. With its accessible style and practical content, it is also highly valuable for Marketing Communications, Branding and PR specialists.

The Influencer Economy

Author : Ryan Williams
Publisher :
ISBN 13 : 9780996077118
Total Pages : pages
Book Rating : 4.0/5 (771 download)

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Book Synopsis The Influencer Economy by : Ryan Williams

Download or read book The Influencer Economy written by Ryan Williams and published by . This book was released on 2016-06-16 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: We're in the midst of a revolution. A new economy has been born. Passionate, inspiring and creative people are launching their careers off content, social media, and digital platforms. Previously unheard voices are becoming mainstream media forces. This revolution has transformed global business across the entire media industry.The influencer economy is a movement, a culture, and a new way to launch businesses, products, and media soley from the internet. This movement has re-invented the art and science of launching any and all consumer products. Every one of us is a participant in this new world, whether as a producer or a consumer. This is economy has launched inspiring creators to global audiences, and traditional media companies have to adapt or die.

The Influencer

Author : Abhaidev
Publisher :
ISBN 13 : 9781637906880
Total Pages : pages
Book Rating : 4.9/5 (68 download)

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Book Synopsis The Influencer by : Abhaidev

Download or read book The Influencer written by Abhaidev and published by . This book was released on 2021-08 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: What if we have been wrong about this world this whole time? What if only a few gifted individuals decide the fate of it? What if impossible is quite possible? One of the prime minister's many assistants, Aditya is no ordinary man. He is instead what some people call an Influencer. Yes! Literally! He is one of the few fortunate men who with the power of their minds can make other people agreeable and servile. To the outside world, Aditya is just another employee on the government's payroll. But secretly, he is part of a shadow organization called WIS. With his special abilities, Aditya helps the most powerful man in his country, the PM, to have the better end of the deal. Life for Aditya had been smooth until one careless mistake precipitates into his wife knowing his big secret. WIS can tolerate anything but not a defector. It takes WIS some time but eventually they find out Aditya's big goof up. It, therefore, declares war on the renegade. Aditya's death is what they want. What will Aditya do? How will he fight this decree of the behemoth that once nurtured him? The Influencer is a story of a man who has never taken no for an answer. It's a thrilling account of a single man who is facing the wrath of a powerful but dubious organization with highly-skilled, super assassins at its disposal. Will Aditya succeed in dodging WIS? Or will the evil organization get what it wants? How far will this fugitive go to protect everything he cherishes?