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Author : Hairong Li
Publisher :
ISBN 13 :
Total Pages : 300 pages
Book Rating : 4.3/5 (129 download)
Download or read book The Influence of Scarcity Messages on Buying Impulse written by Hairong Li and published by . This book was released on 1995 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : C.R. Snyder
Publisher : Springer Science & Business Media
ISBN 13 : 1468436597
Total Pages : 235 pages
Book Rating : 4.4/5 (684 download)
Download or read book Uniqueness written by C.R. Snyder and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: My Red Shirt and Me The red shirt incident begins with a rather ordinary red shirt. Not a brightly colored red shirt, not a dramatic cherry or firehouse red, more like a faded burgundy. But, for several days, my very iden tity was bound up in its redness. It was me, and I wore it with the pride a matador takes in his splendid cape, a hero in his medals of bravery, or a nun in her religious habit. I'll never forget the bound less joy I felt wearing that simple, pullover, short-sleeved red shirt in the hospital--or the rush of relief that I experienced when, at last, I decided to surrender it. However, we are getting ahead of our story, which starts a short time earlier with a most unfortunate accident. A light flurry of wet snow had begun to fall as the university limousine turned the corner on its way from the Bronx campus of New York University to the downtown campus. Although eight of us were packed into the car and had resigned ourselves to the usual boring faculty meeting awaiting us, somehow a spontaneous air of joviality was created.
Author : Fiona Fui-Hoon Nah
Publisher : Springer
ISBN 13 : 3319584847
Total Pages : 472 pages
Book Rating : 4.3/5 (195 download)
Download or read book HCI in Business, Government and Organizations. Supporting Business written by Fiona Fui-Hoon Nah and published by Springer. This book was released on 2017-06-28 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 2-volume set constitutes the refereed proceedings of the 4th International Conference on HCI in Business, Government and Organizations, HCIBGO 2017, held as part of the 19 International Conference on Human-Computer Interaction , HCII 2017, which took place in Vancouver, Canada, in July 2017. HCII 2017 received a total of 4340 submissions, of which 1228 papers were accepted for publication after a careful reviewing process. The 35 papers presented in this volume, focusing on supporting business, are organized in topical sections named: e-commerce and consumer behavior; social media for business; analytics, visualization and decision support.
Author : Vincent Jeseo
Publisher : Springer Nature
ISBN 13 : 3031532864
Total Pages : 152 pages
Book Rating : 4.0/5 (315 download)
Download or read book Bringing the Soul Back to Marketing written by Vincent Jeseo and published by Springer Nature. This book was released on 2024 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "soul" centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its "soul". This volume focuses on preserving the "soul" of marketing in a data-driven world where technology has proliferated amidst a myriad of global challenges. Featuring papers presented at the 2023 Academy of Marketing Science World Marketing Congress held in Canterbury, UK, this book explores ideas, theories and practices to tackle global and economic challenges in marketing and emphasize marketing's contribution to business and society at large, further strengthening the academic community. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.
Author : Shan-ling Pan
Publisher : World Scientific
ISBN 13 : 9813209143
Total Pages : 348 pages
Book Rating : 4.8/5 (132 download)
Download or read book Digital Enablement: The Consumerizational And Transformational Effects Of Digital Technology written by Shan-ling Pan and published by World Scientific. This book was released on 2018-04-26 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of papers from the Digital Enablement Conference 2016 aims to illustrate various aspects of the digital enablement phenomenon. Over the last two decades, advances in digital technology have fundamentally transformed the way we do business, work, and live. As new technologies emerge, they offer new possibilities for addressing increasingly complex economic and social problems.Digital enablement refers to the consumerizational and transformational roles of digital technology in driving business and social innovation, and has profound, multi-disciplinary implications. Some of these include: Facilitating new business models that transform the way firms transact, market, and engage with customers; providing new means of income generation for disadvantaged groups; and generating new means of social interaction, which empowers employees, customers, small businesses, and entire communities.This book introduces readers to case studies of digital enablement in business and society. It offers unique insights into the phenomenon from multiple contexts, giving readers a nuanced understanding of the roles digital enablement can play.
Author : Rosalba Morese
Publisher : Frontiers Media SA
ISBN 13 : 2832533035
Total Pages : 193 pages
Book Rating : 4.8/5 (325 download)
Download or read book Social cognition and social influence in the time of coronavirus disease (COVID-19) written by Rosalba Morese and published by Frontiers Media SA. This book was released on 2023-09-06 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 644 pages
Book Rating : 4.F/5 ( download)
Download or read book Dissertation Abstracts International written by and published by . This book was released on 1996 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ahmed, Sheraz
Publisher : IGI Global
ISBN 13 : 1668463830
Total Pages : 300 pages
Book Rating : 4.6/5 (684 download)
Download or read book Exploring the Dark Side of FinTech and Implications of Monetary Policy written by Ahmed, Sheraz and published by IGI Global. This book was released on 2023-03-02 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: FinTech has revolutionized the way financial services are delivered and consumed in the modern world and the use of central bank digital currencies is gaining traction. With these new advancements, further study is required to ensure they are utilized appropriately and reach their full potential. Exploring the Dark Side of FinTech and Implications of Monetary Policy examines recent advancements in central bank digital currency and many FinTech applications and discusses FinTech trends, possibilities, and challenges as well as different moral, ethical, and social issues. Covering key topics such as digital economy, monetary policy, and sustainability, this reference work is ideal for managers, industry professionals, business owners, entrepreneurs, policymakers, researchers, scholars, practitioners, instructors, and students.
Author : Daniel Kahneman
Publisher : Farrar, Straus and Giroux
ISBN 13 : 1429969350
Total Pages : 511 pages
Book Rating : 4.4/5 (299 download)
Download or read book Thinking, Fast and Slow written by Daniel Kahneman and published by Farrar, Straus and Giroux. This book was released on 2011-10-25 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: *Major New York Times Bestseller *More than 2.6 million copies sold *One of The New York Times Book Review's ten best books of the year *Selected by The Wall Street Journal as one of the best nonfiction books of the year *Presidential Medal of Freedom Recipient *Daniel Kahneman's work with Amos Tversky is the subject of Michael Lewis's best-selling The Undoing Project: A Friendship That Changed Our Minds In his mega bestseller, Thinking, Fast and Slow, Daniel Kahneman, world-famous psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation—each of these can be understood only by knowing how the two systems shape our judgments and decisions. Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives—and how we can use different techniques to guard against the mental glitches that often get us into trouble. Topping bestseller lists for almost ten years, Thinking, Fast and Slow is a contemporary classic, an essential book that has changed the lives of millions of readers.
Author : Sendhil Mullainathan
Publisher : Macmillan
ISBN 13 : 0805092641
Total Pages : 303 pages
Book Rating : 4.8/5 (5 download)
Download or read book Scarcity written by Sendhil Mullainathan and published by Macmillan. This book was released on 2013-09-03 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: A surprising and intriguing examination of how scarcity—and our flawed responses to it—shapes our lives, our society, and our culture
Author : Jack Williams Brehm
Publisher :
ISBN 13 :
Total Pages : 158 pages
Book Rating : 4.3/5 (91 download)
Download or read book A Theory of Psychological Reactance written by Jack Williams Brehm and published by . This book was released on 1966 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Debrina Vita Ferezagia
Publisher : Springer Nature
ISBN 13 : 2384761323
Total Pages : 1047 pages
Book Rating : 4.3/5 (847 download)
Download or read book Proceedings of the International Conference on Vocational Education Applied Science and Technology (ICVEAST 2023) written by Debrina Vita Ferezagia and published by Springer Nature. This book was released on 2023-10-30 with total page 1047 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. International Conference on Vocational Education Applied Science and Technology (ICVEAST), formerly known as International Conference on Vocation for Higher Education (ICVHE), is an annual event organized by the Vocational Education Program, Universitas Indonesia, that aims to encourage innovative applied research in vocational higher education. In 2022, we rebranded the conference to focus on being an international forum where scholars and practitioners share their ideas on vocational education, especially within applied science and technology. The rebranding from ICVHE to ICVEAST marks our fifth conference. This year, we present our sixth conference, with the theme, “VOCATIONAL 5.0: Virtuosity Collaboration for Sustainability Development and Innovative Technologies Goals 5.0”. Collaboration for sustainability development is a crucial part of achieving a sustainable future. It involves working with stakeholders, such as governments, businesses, non-governmental organizations, and communities, to develop and implement sustainable solutions. These stakeholders can pool their resources, knowledge, and expertise by working together to create innovative solutions that benefit the environment and society. The collaboration also helps ensure that all stakeholders are on the same page regarding sustainability goals and objectives. By building relationships and trust between stakeholders, collaboration can help to create a more sustainable future. Innovative Technology Goal 5.0 focuses on using technology to improve access to education and foster a culture of innovation and creativity. It seeks to create a more equitable and inclusive learning environment by providing access to digital tools and resources for all students, regardless of background or ability. It also seeks to promote technology to support the development of 21st-century skills, such as critical thinking, problem-solving, and collaboration. Finally, it aims to ensure that technology is used to support the development of a safe and secure learning environment while encouraging responsible and ethical use. VOCATIONAL 5.0 is a collaborative effort to promote sustainable development and innovative technology goals. It is designed to bring together experts from various fields, including business, education, government, and the non-profit sector, to identify and develop innovative solutions to global challenges. Through the use of data-driven decision-making and the application of new technologies, VOCATIONAL 5.0 seeks to create a more sustainable and equitable world. The initiative also aims to foster collaboration between stakeholders, create a platform for knowledge sharing, and promote the use of technology to drive social, economic, and environmental progress. By leveraging the collective expertise of its members, VOCATIONAL 5.0 is committed to achieving its sustainable development and innovative technology goals. This ICVEAST aims to be a respected international forum to discuss the recent improvement and challenges in Vocational Education nowadays and in the future, from the research insight, mainly applied research in the field of administration and business, health science, social humanities, and engineering. The event will gather representatives from different countries, diverse areas of knowledge, and lots of education, research, public institutions, and organizations. The conference is devised as a space to exchange ideas and discuss the challenges that education and manufacturing face in preparing human capabilities to shift into the current trend of automation and the role of advanced technologies in those challenges. We intend to have an interactive conference through these three different sessions: business talks, keynote, and parallel/presentation sessions.
Author : Zhongju Liao
Publisher : Frontiers Media SA
ISBN 13 : 2832549918
Total Pages : 165 pages
Book Rating : 4.8/5 (325 download)
Download or read book What determines green purchase behavior? written by Zhongju Liao and published by Frontiers Media SA. This book was released on 2024-05-31 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Green purchase behavior refers to consumers purchasing green products that are environmentally friendly, using fewer resources, and causing lower environmental impact and risk. As a growing number of people start to recognize the importance of individual responsibility for environmental protection, firms are increasingly motivated to develop green products to fit the needs of this green advocation. Despite an emerging number of consumers claiming their preference towards green brands compared to traditional alternatives, researchers have found that there is a huge gap between consumers’ purchase intention and actual behavior, which has gained much attention. The psychological process of green purchase behavior may be a complicated process influenced by various factors, such as consumer values and norms, the pros and cons marketed for green products, and various other situational factors. Scholars are calling for research that explores the psychological decision-making process of green purchase behavior from both theoretical and practical perspectives. Due to the high pricing of green products, the trade-off between the price and function of green products may lower consumers’ satisfaction. Thus, there is always a gap between green purchase intention and actual purchase behavior. What determines consumers’ actual green purchase behavior? Under what conditions, will the consumers pay a premium price for green products? What prompts consumers to choose green brands over traditional alternatives? Will green consumption be a passing trend or a long-term consumption habit? What influences the frequency of consumers’ green purchasing? Scholars are welcome to share their opinions and findings about green purchase behavior to help explore this research topic. We are extremely interested in the determinants of green purchase behavior and the mechanism of facilitating green consumption considering different perspectives.
Author : Gaston Legorburu
Publisher : John Wiley & Sons
ISBN 13 : 1118871235
Total Pages : 291 pages
Book Rating : 4.1/5 (188 download)
Download or read book Storyscaping written by Gaston Legorburu and published by John Wiley & Sons. This book was released on 2014-01-14 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer's story. Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define your brand's purpose, understand the emotional desires of your consumers, and more. Shows how to map how the consumer engages with the category and product/service Explains how to develop an organizing idea and creative plan for an immersive storyscape experience Defines the role of marketing channels around the organizing idea Establishes how technology can be applied to the experience Learn how to measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand. www.storyscaping.com
Author : Manfred Krafft
Publisher : Springer Science & Business Media
ISBN 13 : 3540720030
Total Pages : 458 pages
Book Rating : 4.5/5 (47 download)
Download or read book Retailing in the 21st Century written by Manfred Krafft and published by Springer Science & Business Media. This book was released on 2009-12-17 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.
Author : Katja Gelbrich
Publisher : Edward Elgar Publishing
ISBN 13 : 1803923199
Total Pages : 521 pages
Book Rating : 4.8/5 (39 download)
Download or read book Cross-Cultural Consumer Behavior written by Katja Gelbrich and published by Edward Elgar Publishing. This book was released on 2023-05-09 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting-edge book unpacks the relationship between culture and consumer behavior to present the state-of-the-art in cross-cultural consumer research. Examining how culture shapes what consumers seek, evaluate and choose to purchase, Cross-Cultural Consumer Behavior explains why and how cultural values such as individualism, indulgence, or uncertainty avoidance influence consumers’ buying behavior.
Author : Gong Sun
Publisher : Frontiers Media SA
ISBN 13 : 2832507433
Total Pages : 438 pages
Book Rating : 4.8/5 (325 download)
Download or read book Consumer Behavior in the Internet Era written by Gong Sun and published by Frontiers Media SA. This book was released on 2022-11-28 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt:
