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Author : Siti Hasnah Hassan
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (969 download)
Download or read book The Influence of Food Packaging Attributes in Purchase Decision written by Siti Hasnah Hassan and published by . This book was released on 2012 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Muhammad Usama Ahsan Ansari
Publisher :
ISBN 13 :
Total Pages : 24 pages
Book Rating : 4.:/5 (13 download)
Download or read book Packaging Features and Consumer Buying Behavior Towards Packaged Food Items written by Muhammad Usama Ahsan Ansari and published by . This book was released on 2019 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study aimed to determine the effects of packaging attributes on consumers' buying behavior. Specifically, to investigate the effect of packaged food'sgraphics, color, size, shape, product information and/or packaging material on consumers' buying behavior in Pakistan. Data was collected through the used of questionnaire from 300 individuals and was analyzed through Confirmatory Factor Analysis and Structural Equation Modeling. The study found a significant relationship between graphics colors, packaging size, shape, product information of packaging material with consumers' buying behavior. The study concluded that the packaging attributes are examined, are contributed in communicating product quality that affects purchase behavior. The study recommends that food manufacturers must understand the consumer response towards their packaging and integrate their input into designing a better packaging by innovations. This can be achieved by involving consumer directly in designing the final packaging of product through their response.
Author : SURESH SIVAKUMARAN (TP033759)
Publisher :
ISBN 13 :
Total Pages : 66 pages
Book Rating : 4.:/5 (122 download)
Download or read book THE EFFECT OF PACKAGING ATTRIBUTES ON CONSUMER BUYING BEHAVIOR written by SURESH SIVAKUMARAN (TP033759) and published by . This book was released on 2015 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kenneth L. Smith
Publisher : Routledge
ISBN 13 : 1135636532
Total Pages : 625 pages
Book Rating : 4.1/5 (356 download)
Download or read book Handbook of Visual Communication written by Kenneth L. Smith and published by Routledge. This book was released on 2004-12-13 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the visual communication discipline. The theory chapters included here define the twelve major theories in visual communication scholarship: aesthetics, perception, representation, visual rhetoric, cognition, semiotics, reception theory, narrative, media aesthetics, ethics, visual literacy, and cultural studies. Each of these theory chapters is followed by exemplar studies in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook serves as an invaluable reference for visual communication theory as well as a useful resource book of research methods in the discipline. It defines the current state of theory and research in visual communication, and serves as a foundation for future scholarship and study. As such, it is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines in which the visual component is key, including advertising, persuasion, and media studies. The volume will also be useful to practitioners seeking to understand the visual aspects of their media and the visual processes used by their audiences.
Author : Christoph Breetz
Publisher : Anchor Academic Publishing (aap_verlag)
ISBN 13 : 3954892324
Total Pages : 65 pages
Book Rating : 4.9/5 (548 download)
Download or read book Product Packaging as Tool to Demand a Price Premium: Does Packaging Enhance Consumers‘ Value Perception to Justify a Price Premium written by Christoph Breetz and published by Anchor Academic Publishing (aap_verlag). This book was released on 2014-03 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study addresses the question of the impact of packaging to demand a price premium leveraging the example of retailer brand premium products in the food segment in Germany. Product tiering is a pricing structure that is commonly used by producers, in which consumers are segmented by willingness to pay for specific (added) product benefits. This is a way of maximizing utility for both consumers and producers, and is commonly already leveraged by producers of branded products, but lately also by retailer brands, especially to enable growth outside the value tier. This research uses a survey across grocery purchase decision makers in Germany to identify the relationship of packaging and willingness to pay across a sample of retailer brand Tier 1, Tier 2 and Tier 3 products as well as a branded product in four different grocery categories. The intent is to answer whether i) packaging currently justifies the premium price of retailer brand tier 1 products compared to other product tiers, ii) packaging justifies the tier 1 retailer brand price premium, and iii) demographics influence the willingness to pay a premium price.
Author : Olaleke Ogunnaike
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (13 download)
Download or read book Empirical Study of Packaging and Its Effect on Consumer Purchase Decision in a Food and Beverages Firm written by Olaleke Ogunnaike and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This study was carried out to ascertain the “Impact of Packaging on Consumer Purchase Decision”. The objectives of the study are to investigate the role of product attractiveness in stimulating consumer interest in a product, to examine whether product differentiation influence consumer evaluation of the product, to determine the effect of labeling in creating consumer awareness of the product and to investigate how product design can facilitate consumer trial purchase. Samples were drawn from loyal customers of a particular multinational company in food and beverage industry in Nigeria. While Regression was used to test the four hypotheses for this study. The core findings from the result obtained revealed that labeling can create consumer awareness. Product cataloguing and tagging can draw the attention of consumers, it also revealed that consumers are attracted to buy the product because of its shape, color and design of the product.It was concluded that packaging plays a positive role in the consumer purchase decision. It was recommended that organizations should pay attention to the information used. It must also be more useful technically. Management should ensure that their product package is not also deceptive.
Author : Hal MacFie
Publisher : Elsevier
ISBN 13 : 1845693388
Total Pages : 632 pages
Book Rating : 4.8/5 (456 download)
Download or read book Consumer-Led Food Product Development written by Hal MacFie and published by Elsevier. This book was released on 2007-06-30 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer acceptance is the key to successful food products. It is vital, therefore, that product development strategies are consumer-led for food products to be well received. Consumer-led food product development presents an up-to-date review of the latest scientific research and methods in this important area. Part one gives the reader a general introduction to factors affecting consumer food choice. Chapters explore issues such as sensory perception, culture, ethics, attitudes towards innovation and psychobiological mechanisms. Part two analyses methods to understand consumers’ food-related attitudes and how these methods can be effectively used, covering techniques such as means-end chains and the food-related lifestyle approach. The final part of the book addresses a wide variety of methods used for consumer-led product development. Opportunity identification, concept development, difference testing and preference trials are discussed, as well as the use of techniques such as just-about-right scales and partial least squares methods. Written by an array of international experts, Consumer-led food product development is an essential reference for product developers in the food industry. Introduces the factors affecting consumer food choice Explores issues such as sensory perception, culture and ethics Analyses methods to understand food related attitudes
Author : Bahaaeddin Alareeni
Publisher : Springer Nature
ISBN 13 : 3031420853
Total Pages : 849 pages
Book Rating : 4.0/5 (314 download)
Download or read book AI and Business, and Innovation Research: Understanding the Potential and Risks of AI for Modern Enterprises written by Bahaaeddin Alareeni and published by Springer Nature. This book was released on 2024-01-30 with total page 849 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive overview of the latest trends and developments in AI and business innovation research. In today's rapidly changing business environment, artificial intelligence (AI) has become an essential tool for innovation and growth. From marketing and customer service to supply chain management and product development, AI is transforming the way businesses operate, allowing them to make better decisions and achieve their goals faster and more efficiently than ever before. However, the integration of AI into business operations is not without its challenges and risks. There are concerns about data privacy, cybersecurity, and the potential for AI to disrupt traditional industries and displace workers. As a result, it is essential for business leaders and researchers to understand both the potential and risks of AI, and how it can be effectively leveraged for business innovation. This book explores the potential benefits of AI for modern enterprises, including how it can be used to enhance customer service, optimize supply chain management, and improve decision-making in a range of business contexts. It also examines the role of AI in product development, marketing, and sales, and how it can be used to drive innovation and growth. The book also examines the risks and challenges associated with the integration of AI into business operations. It explores the ethical and legal implications of AI, including issues related to data privacy and security, bias in algorithms, and the impact of AI on employment and the labor market. It also examines the role of government and policymakers in regulating AI and managing the risks associated with its integration into business operations. Overall, this book provides a comprehensive and balanced perspective on the potential and risks of AI for modern enterprises.
Author : Audrey Michael Whaling
Publisher :
ISBN 13 :
Total Pages : 314 pages
Book Rating : 4.3/5 (129 download)
Download or read book The Effect of Packaging Attributes on Consumer Perception of Cherry Juice written by Audrey Michael Whaling and published by . This book was released on 2007 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Han-Seok Seo
Publisher : MDPI
ISBN 13 : 303936166X
Total Pages : 206 pages
Book Rating : 4.0/5 (393 download)
Download or read book Sensory Nudges written by Han-Seok Seo and published by MDPI. This book was released on 2021-09-09 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cake products with highly acceptable flavor and mouthfeel are not always successful in the marketplace. Sales of identical cake products sold in two different bakery shops often differ. Patrons’ choices of specific cake items differ depending on menu designs at restaurants. Such examples suggest that consumer behavior related to eating, preparing, or purchasing foods and beverages is typically complex, dynamic, and sensitive to environmental cues surrounding them. The nine original research articles and two systematic review articles addressed in this book provide recent informative and insightful findings on how sensory cues related to eating/drinking environmental contexts can serve as “sensory nudges” that induce healthy eating and drinking along with consumer satisfaction.
Author : Gavin Birch
Publisher : Sydney University Press
ISBN 13 : 1743322682
Total Pages : 389 pages
Book Rating : 4.7/5 (433 download)
Download or read book Water Wind Art and Debate written by Gavin Birch and published by Sydney University Press. This book was released on 2007-10-12 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Australian community has become increasingly concerned about environmental issues, resulting in the Australian government placing a higher priority on global warming and climate change. This unique compilation, Water, Wind, Art and Debate highlights current research across a variety of Humanities and Science disciplines.
Author : Shigeru Matsumoto
Publisher : CRC Press
ISBN 13 : 1315296195
Total Pages : 351 pages
Book Rating : 4.3/5 (152 download)
Download or read book Consumer Perception of Food Attributes written by Shigeru Matsumoto and published by CRC Press. This book was released on 2018-06-19 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food credence attributes are food features that are difficult to verify even after consumption. Consumers, today, are concerned about many food credence attributes, including animal rights, contamination risk, fair trade practice, genetic modification, geographical origin, and organic farming. For the past several decades, many scholars have analyzed the value consumers place on credence attributes and have reported that consumers will pay a premium for foods with these desirable properties. In addition, their studies reveal that individual consumers place greater importance on some credence attributes than others. For example, some are seriously concerned about animal welfare, while others are solely concerned about food safety. One of the objectives of this book is to summarize recent empirical findings from scholarly works on how consumers value food credence attributes. Such knowledge would benefit producers, processors, retailers, and policy makers. Another objective of this book is to discuss the effectiveness of the programs that have been introduced to strengthen the relationship between producers and consumers. Many programs have been developed to more effectively inform consumers regarding food production processes.
Author : Vickie Lynn VanHurley
Publisher :
ISBN 13 :
Total Pages : 356 pages
Book Rating : 4.3/5 (129 download)
Download or read book The Influence of Packaging Color on Consumer Purchase Intent written by Vickie Lynn VanHurley and published by . This book was released on 2007 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Agung Hidayat
Publisher : Springer Nature
ISBN 13 : 2384762281
Total Pages : 766 pages
Book Rating : 4.3/5 (847 download)
Download or read book Proceedings of the International Conference On Multidisciplinary Studies (ICOMSI 2022) written by Agung Hidayat and published by Springer Nature. This book was released on 2023 with total page 766 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Adrian Furnham
Publisher : Routledge
ISBN 13 : 1134666926
Total Pages : 228 pages
Book Rating : 4.1/5 (346 download)
Download or read book Children as Consumers written by Adrian Furnham and published by Routledge. This book was released on 2008-01-28 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines: * the kinds of things young people consume * how they use their money * how they respond to different types of advertising * whether they need to be protected through special legislation and regulation * market research techniques that work well with young people. Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.
Author : Christoph Breetz
Publisher : GRIN Verlag
ISBN 13 : 3656570728
Total Pages : 82 pages
Book Rating : 4.6/5 (565 download)
Download or read book The impact of product packaging on consumers’ value perception written by Christoph Breetz and published by GRIN Verlag. This book was released on 2014-01-10 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.0, Durham University (Durham University Business School), course: MBA, language: English, abstract: This dissertation addresses the question of the impact of packaging to demand a price premium leveraging the example of retailer brand premium products in the food segment in Germany. Product tiering is a pricing structure that is commonly used by producers, in which consumers are segmented by willingness to pay for specific (added) product benefits. This is a way of maximizing utility for both consumers and producers, and is commonly already leveraged by producers of branded products, but lately also retailer brands, especially to enable growth outside the value tier. The role or packaging in the current literature is described as being a key influencer in the purchase decision making process, especially in-store. This research uses a survey across grocery purchase decision makers in Germany to identify the relationship of packaging and willingness to pay across a sample of retailer brand Tier 1, Tier 2 and Tier 3 products as well as a branded product in four different grocery categories (ham, cheese, jam and ice cream). Additionally five demographic factors such as e.g. age are collected. The intent is to answer whether i) packaging currently justifies the premium price of retailer brand tier 1 products compared to other product tiers, ii) packaging justifies the tier 1 retailer brand price premium, and iii) demographics influence the willingness to pay a premium price. Overall results indicate that the difference in packaging appeal can explain up to 35% of the willingness to pay for a retailer brand tier 1 product. However, results differ by grocery category and can’t be easily generalized to the entire food segment, driven by the difference in perceived risk by the consumer. With regards to packaging as sole justification for the price the consumer is willing to pay for the retailer brand tier 1 product the research has not shown any meaningful correlation. Whilst some demographics such as the shopper profile, especially what is defined a loyal shopper in this research, household size, net income or age show a high association with a higher willingness to pay, this yet again can’t be generalized across all categories. Only the loyal shopper profile was common across most categories for a general higher willingness to pay.
Author :
Publisher : ScholarlyEditions
ISBN 13 : 1464966753
Total Pages : 422 pages
Book Rating : 4.4/5 (649 download)
Download or read book Issues in Food and Health: 2011 Edition written by and published by ScholarlyEditions. This book was released on 2012-01-09 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Issues in Food and Health / 2011 Edition is a ScholarlyEditions™ eBook that delivers timely, authoritative, and comprehensive information about Food and Health. The editors have built Issues in Food and Health: 2011 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Food and Health in this eBook to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Issues in Food and Health: 2011 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.
