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The Influence Of Differing Market Characteristics On Lufthansas Strategies And Operations
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Book Synopsis The influence of differing market characteristics on Lufthansa's strategies and operations by : Andreas Rostin
Download or read book The influence of differing market characteristics on Lufthansa's strategies and operations written by Andreas Rostin and published by GRIN Verlag. This book was released on 2005-07-21 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2004 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, Georgetown University, course: International Business, language: English, abstract: The airline industry has historically been an extremely volatile and in general unprofitable industry. According to financial reports compiled by the International Air Transport Association and the International Civil Aviation Organization (ICAO), aggregate industry-wide operating losses for the period 1985-2003 totaled $11.7 billion. Not all airlines, however, have been responsible for this poor overall performance. In the past ten years, Lufthansa German Airlines (Deutsche Lufthansa AG) has transformed itself from a struggling state-owned carrier into one of the most profitable airlines worldwide by positioning itself in the upper echelon of the lucrative premium travel market. Serving as an indicator for this successful transformation, Air Transport World – the leading monthly magazine covering the global airline industry – selected Lufthansa as its “Airline of the Year” for both 1994 and 2000. This paper will analyze Lufthansa’s award-winning business model by focusing on the airline’s position in its three major markets: the European Union, the North Atlantic and China. After briefly outlining the current state of the airline industry in general and presenting a short company profile of Lufthansa, it will look into the following questions: In what way do differing economic, political and social conditions influence Lufthansa’s strategic decisions in its home market – the European Union – in comparison to the North Atlantic market? When giving answers to this question, the paper will focus particularly on competition distortion stemming from heavy U.S. government involvement in the airline industry and what measures Lufthansa has taken in order to gain a competitive advantage over its U.S. counterparts. It will then turn its attention to Lufthansa’s home market by evaluating the impact of the recent entry of low-cost carriers and analyzing Lufthansa’s reaction to this challenge. Finally, the paper will assess the airline’s potential in the Chinese market. In what way does this market differ from the ones examined before? Has Lufthansa been able to take advantage of the ample business opportunities China has to offer or have governmental regulatory obstacles hindered Lufthansa from maximizing its potential in this region? The paper will conclude by suggesting that Lufthansa will need the involved governments to tackle infrastructure and regulatory shortcomings in order to fully exploit its potential and cement its position as an industry leader.
Book Synopsis The Influence of Differing Market Characteristics on Lufthansa's Strategies and Operations by : Andreas Rostin
Download or read book The Influence of Differing Market Characteristics on Lufthansa's Strategies and Operations written by Andreas Rostin and published by GRIN Verlag. This book was released on 2007-10 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2004 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, Georgetown University, course: International Business, 21 entries in the bibliography, language: English, abstract: The airline industry has historically been an extremely volatile and in general unprofitable industry. According to financial reports compiled by the International Air Transport Association and the International Civil Aviation Organization (ICAO), aggregate industry-wide operating losses for the period 1985-2003 totaled $11.7 billion. Not all airlines, however, have been responsible for this poor overall performance. In the past ten years, Lufthansa German Airlines (Deutsche Lufthansa AG) has transformed itself from a struggling state-owned carrier into one of the most profitable airlines worldwide by positioning itself in the upper echelon of the lucrative premium travel market. Serving as an indicator for this successful transformation, Air Transport World - the leading monthly magazine covering the global airline industry - selected Lufthansa as its "Airline of the Year" for both 1994 and 2000. This paper will analyze Lufthansa's award-winning business model by focusing on the airline's position in its three major markets: the European Union, the North Atlantic and China. After briefly outlining the current state of the airline industry in general and presenting a short company profile of Lufthansa, it will look into the following questions: In what way do differing economic, political and social conditions influence Lufthansa's strategic decisions in its home market - the European Union - in comparison to the North Atlantic market? When giving answers to this question, the paper will focus particularly on competition distortion stemming from heavy U.S. government involvement in the airline industry and what measures Lufthansa has taken in order to gain a competitive advantage over its U.S. counterparts. It will then turn its
Book Synopsis Flying Off Course by : Rigas Doganis
Download or read book Flying Off Course written by Rigas Doganis and published by Routledge. This book was released on 2019-01-10 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aviation is one of the most widely talked about industries in the global economy and yet airlines continue to present an enigma. Between 2010 and 2018 the global airline industry experienced its longest period of sustained profitability; however, huge global profits hid a darker side. Many airlines made inadequate profits or serious losses while others collapsed entirely. This fifth edition of Flying Off Course explains why. Written by leading industry expert, Rigas Doganis, this book is an indispensable guide to the inner workings of this exciting industry. Providing a complete, practical introduction to the fundamentals of airline economics and marketing, it explores the structure of the market, the nature of airline costs, issues around pricing and demand, and the latest developments in e-commerce. Vibrant examples are drawn from passenger, charter and freight airlines to provide a dynamic view of the entire industry. This completely updated edition also explores the sweeping changes that have affected airlines in recent years. It includes much new material on airline alliances, long-haul low-cost airlines, new pricing policies and ancillary revenues in order to present a compelling account of the current state of the airline industry. Offering a practical approach and peppered with real examples, this book will be valuable to anyone new to the airline industry as well as those wishing to gain a wider insight into its operations and economics. For undergraduate or postgraduate students in transport studies, tourism and business the book provides a unique insider's view into the workings of this exciting industry.
Book Synopsis Handbook on Business Process Management 2 by : Jan vom Brocke
Download or read book Handbook on Business Process Management 2 written by Jan vom Brocke and published by Springer Science & Business Media. This book was released on 2010-09-22 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Process Management (BPM) has become one of the most widely used approaches for the design of modern organizational and information systems. The conscious treatment of business processes as significant corporate assets has facilitated substantial improvements in organizational performance but is also used to ensure the conformance of corporate activities. This Handbook presents in two volumes the contemporary body of knowledge as articulated by the world's leading BPM thought leaders. This second volume focuses on the managerial and organizational challenges of Business Process Management such as strategic and cultural alignment, governance and the education of BPM stakeholders. As such, this book provides concepts and methodologies for the integration of BPM. Each chapter has been contributed by leading international experts. Selected case studies complement their views and lead to a summary of BPM expertise that is unique in its coverage of the most critical success factors of BPM.
Book Synopsis Impact of Aircraft Sourcing & Financing on Financial Success by : Ralf Günther
Download or read book Impact of Aircraft Sourcing & Financing on Financial Success written by Ralf Günther and published by Springer. This book was released on 2019-02-19 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Airlines follow different strategies of aircraft sourcing and financing. Basic decisions include the choice of buy versus lease and long term versus short term acquisition of aircraft. Additional fleet and fleet planning characteristics include the desired fleet size, average aircraft age, or possible surplus in capacity. Do these variables have an impact on financial success? Taking the perspective of a shareholder, the author uses multivariate regression methodology to evaluate abnormal returns in stock market's reaction to the terrorist attacks on September 11, 2001, the Financial Crisis 2008, and to aircraft accidents and aircraft orders 1994–2009. In further regression analyses the relationship of fleet variables to a company's revenue growth and profitability is examined. Potential readerships include researchers and practitioners with interest in how decisions could be taken in favor of shareholders in an aircraft fleet planning context.
Book Synopsis Perspectives on International Financial Reporting and Auditing in the Airline Industry by : Can Öztürk
Download or read book Perspectives on International Financial Reporting and Auditing in the Airline Industry written by Can Öztürk and published by Emerald Group Publishing. This book was released on 2022-02-03 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perspectives on International Financial Reporting and Auditing in the Airline Industry draws on the framework of financial reporting in the global airline industry for the year 2018 and focuses on the airline financial reporting based on IFRSs and audit of airline financial reporting based on International Standards on Auditing.
Book Synopsis Buying the Big Jets by : Professor Paul Clark
Download or read book Buying the Big Jets written by Professor Paul Clark and published by Ashgate Publishing, Ltd.. This book was released on 2012-10-01 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selecting the right aircraft for an airline operation is a vastly complex process, involving a multitude of skills and considerable knowledge of the business. Buying The Big Jets was first published in 2001 to provide guidance to those involved in aircraft selection strategies. This Second Edition brings the picture fully up to date, incorporating new discussion on the strategies of low-cost carriers, and the significance of the aircraft cabin for long-haul operations. Latest developments in aircraft products are covered and there are fresh examples of best practice in airline fleet planning techniques.
Download or read book Buying the Big Jets written by Paul Clark and published by Routledge. This book was released on 2016-04-15 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selecting the right aircraft for an airline operation is a vastly complex process, involving a multitude of skills and considerable knowledge of the business. Buying The Big Jets was first published in 2001 to provide guidance to those involved in aircraft selection strategies. This Second Edition brings the picture fully up to date, incorporating new discussion on the strategies of low-cost carriers, and the significance of the aircraft cabin for long-haul operations. Latest developments in aircraft products are covered and there are fresh examples of best practice in airline fleet planning techniques. The book is essential reading for airline planners with fleet planning responsibility, consultancy groups, analysts studying aircraft performance and economics, airline operational personnel, students of air transport, leasing companies, aircraft value appraisers, and all who manage commercial aircraft acquisition programmes and provide strategic advice to decision-makers. This book is also a valuable tool for the banking community where insights into aircraft acquisition decisions are vital. Buying The Big Jets is an industry-specific example of strategic planning and is therefore a vital text for students engaged in graduate or post-graduate studies either in aeronautics or business administration.
Book Synopsis Introduction to Tourism Transport by : Sven Gross
Download or read book Introduction to Tourism Transport written by Sven Gross and published by CABI. This book was released on 2014-08-26 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transport is an inherent part of tourism; whether as a functional means of transportation, such as between origin and destination or within the destination; or as a key element of the holiday experience itself, as in cruising or traveling along scenic or historic routes. This book provides the necessary background information to gain a comprehensive understanding of transportation markets, with each of the three modes of transportation – air, ground and marine – explored in detail. Each section includes definitions, the historical development of the market and international institutional frameworks, with case studies, learning objectives and study questions incorporated to facilitate an active learning process.
Book Synopsis Travel Industry Economics by : Harold L. Vogel
Download or read book Travel Industry Economics written by Harold L. Vogel and published by Springer. This book was released on 2016-05-17 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book Harold L. Vogel comprehensively examines the business economics and investment aspects of major components of the travel industry, including airlines, hotels, casinos, amusement and theme parks and tourism. The book is designed as an economics-grounded text that uniquely integrates a review of each sector's history, economics, accounting, and financial analysis perspectives and relationships. As such, it provides a concise, up-to-date reference guide for financial analysts, economists, industry executives, legislators and regulators, and journalists interested in the economics, financing and marketing of travel and tourism related goods and services. The third edition of this well-established text updates, refreshes, and significantly broadens the coverage of tourism economics. It further includes new sections on power laws and price-indexing effects and also introduces new charts comparing airline and hotel revenue changes and lodging revenue changes in relation to GDP.
Book Synopsis Institutions in the Transport and Communications Industries by : Lena Andersson-Skog
Download or read book Institutions in the Transport and Communications Industries written by Lena Andersson-Skog and published by Science History Publications/USA. This book was released on 1999 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Airline Operations and Delay Management by : Cheng-Lung Wu
Download or read book Airline Operations and Delay Management written by Cheng-Lung Wu and published by Routledge. This book was released on 2016-03-23 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Airline Operations and Delay Management fills a gap within the area of airline schedule planning by addressing the close relationships between network development, economic driving forces, schedule demands and operational complexity. The pursuit of robust airline scheduling and reliable airline operations is discussed in light of the future trends of airline scheduling and technology applications in airline operations. The book extensively explores the subject from the perspectives of airline economics, airline network development and airline scheduling practices. Many operational issues and problems are the inevitable consequences of airline network development and scheduling philosophy, so a wide perspective is essential to address airline operations in their proper context. The influence of airline network development on schedule planning and operations driven by economic forces and relaxed regulations is thoroughly examined for different types of operations in aviation such as network carriers and low-cost carriers. The advantages and disadvantages of running different networks and schedules are discussed and illustrated with real airline examples. In addition, this book provides readers with various mathematical models for solving different issues in airline operations and delay management. Airline Operations and Delay Management is ideal for senior undergraduate students as an introductory book on airline operations. The more advanced materials included in this book regarding modeling airline operations are suitable for postgraduate students, advanced readers and professionals interested in modeling and solving airline operational problems.
Book Synopsis Strategic Marketing Approaches within Airline Management: How the Passenger Market causes the Business Concepts of Full Service Network Carriers, Low Cost Carriers, Regional Carriers and Leisure Carriers to overlap by : Susanne Bölke
Download or read book Strategic Marketing Approaches within Airline Management: How the Passenger Market causes the Business Concepts of Full Service Network Carriers, Low Cost Carriers, Regional Carriers and Leisure Carriers to overlap written by Susanne Bölke and published by diplom.de. This book was released on 2014-05-01 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: On the German passenger market, airlines approach different business concepts in order to cope with the threats and to be successful. The case of the Lufthansa Passenger Airline and its subsidiary Germanwings has been discussed many times currently. Together they have implemented a restructuredconcept of the Low Cost Carrier Germanwings in order to overcome their weaknesses. The purpose of this paper is to evaluate the potential of economic success of this strategy change. Therefore, the papercomprises three main areas. The first one is the theoretical part, which explains the differences between Full Service Network Carriers, Low Cost Carriers, Regional Carriers and Leisure Carriers. Secondly, the analysis takes place by applying Porter’s five forces model. Subsequently, the strengths and weaknessesof the Lufthansa Passenger Airline and Germanwings are highlighted and the new business concept isintroduced. Finally, all findings are put into relation using the SWOT-analysis.
Book Synopsis Managing Strategic Airline Alliances by : Birgit Kleymann
Download or read book Managing Strategic Airline Alliances written by Birgit Kleymann and published by Routledge. This book was released on 2017-03-02 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic airline alliances are an important topic in airline management today, stimulated by poor access of international airlines to large domestic markets such as the USA and EU and the increasing importance of network scope. Outright mergers of international airlines have proved to be difficult for political, cultural and legal reasons, making alliances the best available form to strengthen strategic positions and streamline networks. However, there are a number of difficulties associated with an alliance such as long-term stability, political climate, cultural conflict and how much capital alliance partners should sink into the integration. The main purpose of the book is to convey in an accessible form to a wide audience, the results of recent academic research on strategic airline alliances. The authors systematically cover: policy, regulation and consumer issues; management, marketing and strategic issues; the mechanics of airline alliances; the airline alliance group as an organisation in its own right; different forms of alliances and clusters; success and failure factors of airline alliances. The book successfully: - provides an analytical framework for understanding the dynamics of airline alliance groups - examines both the level of the individual airline and the alliance group itself - applies recent insights from organisation theory. The readership includes airline managers, policy-makers, academic researchers and others interested in evolving multilateral alliances. It can also be used as a course book both in aviation management training and in more general modules on alliances for advanced students in air transport management.
Book Synopsis Regional Airports by : M. N. Postorino
Download or read book Regional Airports written by M. N. Postorino and published by WIT Press. This book was released on 2011 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Regional Airports have become increasingly important elements of the air network system, both as feeders of hub-and-spoke services and as origins or destination of point-to-point services.Congestion at the main hubs and increasing demand for air transportation - both for passengers and freight services – necessitates revaluation of the overall air systems, with regional airports taking an ever expanding role. Optimisation of air transportation systems within the framework of other forms of transport plays an important part in the present quest for sustainability. Congestion nowadays is not only associated with countries such as the USA and those in the EU, but also a variety of other countries with fast developing economies where there is a strong increase in air transportation demand.The revolution of the existing airport system, including regional airports requires the developing of new optimisation tools which can simulate the whole process and produce optimal solutions. These models are also essential to predict future demands and, in particular the role that regional airports will play.The siting of new airports involves taking into consideration a variety of environmental, ecological, social and economic factors which transcend the problem of transportation resources optimisation itself. Regional Airports can be a powerful driving force behind the development of an area and conversely can result in major problems if they are wrongly sited.
Download or read book Standard & Poor's Creditweek written by and published by . This book was released on 2007 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Airport Marketing by : Nigel Halpern
Download or read book Airport Marketing written by Nigel Halpern and published by Routledge. This book was released on 2021-11-04 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport strategic marketing planning and individual elements of the airport marketing mix (product, price, distribution and promotion). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. This new second edition has been updated to include: New and expanded content on branding and the passenger experience, marketing partnerships, engagement marketing and customer relationship management. Three brand new chapters on digital marketing, marketing for a more sustainable future, and crisis communications and marketing, in light of the Covid-19 pandemic. New, global case studies and examples throughout. This comprehensive textbook written by two airport marketing experts will be essential reading for air transport students and future managers.
