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The Influence Of Culture And Personality On Customer Satisfaction
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Book Synopsis The Influence of Culture and Personality on Customer Satisfaction by : Franziska Krüger
Download or read book The Influence of Culture and Personality on Customer Satisfaction written by Franziska Krüger and published by Springer. This book was released on 2016-02-23 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Franziska Krüger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstede's cultural dimensions and the Big Five personality traits on the models' variables. As a result, the studies confirm that both models can be used to explain customer satisfaction and its determinants across national borders and cultures.
Book Synopsis Handbook of Culture and Consumer Behavior by : Sharon Ng
Download or read book Handbook of Culture and Consumer Behavior written by Sharon Ng and published by Oxford University Press. This book was released on 2015-03-10 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing globalization, managers are becoming increasingly aware that operating in multiple markets is crucial for firms' survival and growth. As the world's growth engine shifts from Europe and North America to Asia and Latin America, it has become apparent that an inward-looking and domestic focus strategy will not be sustainable in the long run. And success in foreign markets requires marketers to understand not just what consumers in these markets need but also how they think, behave, consume, and purchase. Numerous studies have documented cultural differences in values and beliefs, motivational orientations, emotions, self-regulation, and information-processing styles, and the effects of these cultural variations on consumer behavior such as brand evaluation, materialism, and impulsive consumption. In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field. Collectively, the chapters provide a forum for researchers to engage in thoughtful debates and stimulating conversations and offer directions for future research.
Book Synopsis Success Management by : Ali Soofastaei
Download or read book Success Management written by Ali Soofastaei and published by Xlibris Corporation. This book was released on 2020-12-18 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Success management is a very exciting topic that can not only help us to achieve different interests but also provide us with a powerful tool to keep them as permanent benefits in life. This book aims to help people who have decided to choose a better path in life and improve their quality of life in different aspects. Those who, despite the desire to progress, need validated methods to save their time and money in order to achieve success and sustain it in life. The presented principles in this book are based on scientific standards, in a very simple language, and with dozens of examples so that the reader can easily communicate with them. This book presents a comprehensive executive program to guide the reader step by step from the current situation to the desired situation. This practical program is not limited to a specific time and place, and successful people throughout history and across the world have used it consciously or unconsciously. The numerous actual examples presented in the book show the practical power of the principles and rules that have been addressed in various chapters. In short, this book gives you all the tools you need to design and build an ideal life. Approved tools with which no excuses for failure have been accepted!
Book Synopsis Organisational Behaviour by : Stephen Robbins
Download or read book Organisational Behaviour written by Stephen Robbins and published by Pearson Higher Education AU. This book was released on 2013-08-20 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robbins: Leading the way in OB Organisational Behaviour shows managers how to apply the concepts and practices of modern organisational behaviour in a competitive, dynamic business world. Written and researched by industry-respected authors, this continues to be Australia’s most popular text for introductory courses in organisational behaviour. A new suite of learning and teaching resources that will excite future managers and inspire critical thinking, accompanies the text.
Book Synopsis The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services by : Jung Kee Hong
Download or read book The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services written by Jung Kee Hong and published by Routledge. This book was released on 2014-04-24 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: The traditional walls between banking, insurance and securities markets are breaking down as a result of deregulation and liberalization of financial services. The cross-buying of financial services has become a global trend as a part of the convergence of financial services. This trend has recently commenced in East Asian countries, such as Taiwan and Korea, where the tremendous growth of these activities has been noticed. The book explores what the determinants of this growth in East Asia, particularly in Korea and Taiwan are, and how these determinants influence differently to the customers of these two countries when compared with the studies conducted on other countries (e.g. Europe and North America). The book opens the view on the subject of customers’ behavioral intentions of cross-buying banking services in East Asian countries, especially from a cross-cultural perspective and empirically tested findings help marketing personnel in financial institutions, marketing practitioners’ in banks and researchers of financial services and marketing, understanding on East Asia such as Taiwan and Korea, where the tremendous growth of these activities has been noticed in recent years.
Book Synopsis Advances in Hospitality and Leisure by :
Download or read book Advances in Hospitality and Leisure written by and published by Emerald Group Publishing. This book was released on 2016-12-19 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in Hospitality and Leisure delivers refreshing insights from a host of scientific studies in the domains of hospitality, leisure and tourism.
Book Synopsis Hospitality and Tourism by : Norzuwana Sumarjan
Download or read book Hospitality and Tourism written by Norzuwana Sumarjan and published by CRC Press. This book was released on 2013-11-18 with total page 638 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hospitality and Tourism - Synergizing creativity and innovation in research contains 116 accepted papers from the International Hospitality and Tourism Postgraduate Conference 2013 (Shah Alam, Malaysia, 2–3 September 2013). The book presents trends and practical ideas in the area of hospitality and tourism, and is divided into the sections below: - Hospitality and tourism management - Hospitality and tourism marketing - Current trends in hospitality & tourism - Technology, advancement and innovation in hospitality and tourism - Green hospitality and tourism - Food service and food safety - Relevant areas in hospitality and tourism Hospitality and Tourism - Synergizing creativity and innovation in research will be useful to postgraduate students, academia and professionals involved in the area of hospitality and tourism.
Book Synopsis Managing Employee Attitudes and Behaviors in the Tourism and Hospitality Industry by : Salih Kusluvan
Download or read book Managing Employee Attitudes and Behaviors in the Tourism and Hospitality Industry written by Salih Kusluvan and published by Nova Publishers. This book was released on 2003 with total page 876 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tourism industry, of which the hospitality industry is the core element, is one of the largest and the fastest growing industries world-wide. According to World Tourism Organisation forecasts, the industry will continue to grow and employ more people in the twenty-first century. In parallel with the growth of the tourism and hospitality industry world-wide, consumer expectations and demands for quality are rising while consumer tastes are varying on the one hand, and competition among the firms, both nationally and internationally, is intensifying on the other. In this business environment of heightened consumer expectations, distinct market segments that demand unique products and services, and stiff competition, tourism and hospitality organisations are looking for ways to excel in service quality, customer satisfaction, competition and performance. This book takes the view that employees are one of the most, if not the most, important resources or assets for tourism and hospitality organisations in their endeavour to provide excellent service, meet and exceed consumer expectations, achieve competitive advantage and exceptional organisational performance. The purpose of this book is to emphasise the critical role of employees for tourism and hospitality organisations and to examine the ways and means of managing their attitudes and behaviours for the mutual benefit of both parties: tourism and hospitality organisations and their employees.
Book Synopsis CONSUMER BEHAVIOUR by : Prof. (Dr.) Shruti V. Joshi
Download or read book CONSUMER BEHAVIOUR written by Prof. (Dr.) Shruti V. Joshi and published by Thakur Publication Private Limited. This book was released on 2023-11-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy Consumer Behaviour e-Book for Mba 2nd Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur publication.
Book Synopsis Quantitative Tourism Research in Asia by : Sajad Rezaei
Download or read book Quantitative Tourism Research in Asia written by Sajad Rezaei and published by Springer. This book was released on 2018-12-14 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book is twofold. First, this book is an attempt to map the state of quantitative research in Asian tourism and hospitality context and provide a detailed description of the design, implementation, application, and challenges of quantitative methods in tourism in Asia. Second, this book aims to contribute to the tourism literature by discussing the past, current and future quantitative data analysis methods. The book offers new insights into well-established research techniques such as regression analysis, but goes beyond first generation data analysis techniques to introduce methods seldom – if ever – used in tourism and hospitality research. In addition to investigating existing and novel research techniques, the book suggests areas for future studies. In order to achieve its objectives the analysis is split into three main sections: understanding the tourism industry in Asia; the current status of quantitative data analysis; and future directions for Asian tourism research.
Book Synopsis Cross-Cultural Aspects of Tourism and Hospitality by : Erdogan Koc
Download or read book Cross-Cultural Aspects of Tourism and Hospitality written by Erdogan Koc and published by Routledge. This book was released on 2020-09-03 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cross-Cultural Aspects of Tourism and Hospitality is the first textbook to offer students, lecturers, researchers and practitioners a comprehensive guide to the influence of culture on service providers as well as on customers, affecting both the supply and the demand sides of the industry – organisational behaviour, and human resource management, and marketing and consumer behaviour. Given the need for delivering superior customer value, understanding different cultures from both demand and supply sides of tourism and hospitality and the impact of culture on these international industries is an essential part of all students’ and practitioners’ learning and development. This book takes a research-based approach critically reviewing seminal cultural theories and evaluating how these influence employee and customer behaviour in service encounters, marketing, and management processes and activities. Individual chapters cover a diverse range of cultural aspects including intercultural competence and intercultural sensitivity, uncertainty and risk avoidance, context in communication, power distance, indulgence and restraint, time orientation, gender, assertiveness, individualism and collectivism, performance orientation, and humane orientation. This book integrates international case studies throughout to show the application of theory, includes self-test questions, activities, further reading, and a set of PowerPoint slides to accompany each chapter. This will be essential reading for all students, lecturers, researchers and practitioners and future managers in the fields of Tourism and Hospitality.
Book Synopsis Cultural and Social Influences on Consumer Behavior by : Xuehua Wang
Download or read book Cultural and Social Influences on Consumer Behavior written by Xuehua Wang and published by Springer Nature. This book was released on 2023-10-03 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how cultural and social influences affect consumer decision making with a focus on uncertainty avoidance, rituals, and external threats. Indeed, uncertainty avoidance can exert significant influence on consumer behavior. For example, consumers in a culture with high uncertainty avoidance may show less positive attitudes towards new products than those in a culture with low uncertainty avoidance. Prior cultural research has mainly focused on how individualism/collectivism or power distance belief influences consumer attitudes and behaviors at an individual level, while seldom does research investigate the effect of uncertainty avoidance on consumption. This book examines how uncertainty avoidance affects superstitious consumption as well as its underlying mechanism and boundary condition. Rituals, as a component of culture, can affect consumer behaviors. However, few studies have shedded light on how repeating rituals can affect consumers’ willingness to use the products involved in the ritual. Consumer behavior is complex. Consumers are surrounded with various external threats such as health, economic, and informational threats, while prior research has primarily focused on health threats. Beyond this, inter-client conflicts, as a special type of social threat, can also affect consumption experience. In all, this book aims to examine how uncertainty avoidance, rituals and external threats influence consumer attitudes and behaviors. In this book, new research models would be developed. This book enriches our understanding on how cultural and social influences affect consumer decision making and provides insights for both researchers and practitioners in marketing.
Book Synopsis Journal of Education and Learning (EduLearn) by : Lina Handayani
Download or read book Journal of Education and Learning (EduLearn) written by Lina Handayani and published by Universitas Ahmad Dahlan. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Journal of Education and Learning (EduLearn) is an interdisciplinary international journal of original research and writing on education. The EduLearn aims to provide a forum for scholarly understanding of the field of education and plays an important role in promoting the process that accumulated knowledge, values, and skills are transmitted from one generation to another; and to make methods and contents of evaluation and research in education available to teachers, administrators and research workers Critical Analysis of the Supportive and Suppressive Factors for the Children’s Literature Program in Malaysia Siti Salina Mustakim, Ramlee Mustapha, Othman Lebar 1 Assessment on Hybrid e-Learning Instrument Intan Farahana Kamsin, Rosseni Din 11 Open & Distance Learning (ODL) and Agricultural Extension Workers’ Social Competence in Indonesia Nurul Huda 17 Preparedness of Colleges of Education in Southwestern Nigeria for the Adoption of Blended Learning Olayiwola Idowu Olusola, Alimi Kudirat Mojirade 25 Initial Oral English Communication Needs of Learners in the BE Classroom Paramudia, Hadina Habil 35 The Influence of Netspeak on Students’ Writing Shalini Thangaraj, Mahendran Maniam 45 The Relationship between Multiple Intelligences with Preferred Science Teaching and Science Process Skills Mohd Ali Samsudin, Noor Hasyimah Haniza, Corrienna Abdul-Talib, Hayani Marlia Mhd Ibrahim 53 The Effect of Personality Value of Principals toward Attitude, Discipline, Qualities and Communications of Work Muhammad Asri, Lokman Bin Mohd Tahir 61 Causes, Effects of Stress, and the Coping Mechanism of the Bachelor of Science in Information Technology Students in A Philippine University Generoso N. Mazo 71 How to Develop Character of Madrassa Students in Indonesia Lukman Abu, Mahani Mokhtar, Zainudin Hassan & Siti Zakiah. D.S. 79
Book Synopsis Personality, Design and Marketing by : Gloria Moss
Download or read book Personality, Design and Marketing written by Gloria Moss and published by Routledge. This book was released on 2017-01-20 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is a marketing truism that products should be shaped around the preferences of customers, not designers, and that a design or advert that is effective with one personality type may not be effective with another. Since purchasing intent can be increased by providing products that appeal to particular types of customers, an understanding of the impact of personality on design will help maximise the effectiveness of design and advertising efforts. Gloria Moss brings together contributions from leading experts in academia and industry, including Professor Judi Harris, Dr Ceri Sims, Professor Paul Springer, Holly Buchanan and the late Bill Wylie. This book reveals the extent to which design and advertising effectiveness can be improved through an understanding of the personalities of a range of stakeholders. While the impact of demographic factors (age, class, geographical location) is the object of considerable research, the impact of personality on production and preference aesthetics has been greatly overlooked. It is only by grouping together research conducted on diverse fields that a larger picture of the impact of personality on design production and preference aesthetics can be constructed. Personality, Design and Marketing will be of great interest to those who would like to see the effectiveness of design and marketing enhanced, whether it is those working in the area of design, or marketing or general management. It shows the extent to which preferences vary according to personality and the limitations of a one-size-fits-all approach to design.
Download or read book ICEMBDA 2023 written by Jianguo Liu and published by European Alliance for Innovation. This book was released on 2024-01-19 with total page 1261 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 4th International Conference on Economic Management and Big Data Applications was successfully held in Tianjin, China from October 27th to 29th, 2023. This conference served as a platform for researchers, scholars, and industry professionals to exchange knowledge and insights in the field of economic management and the application of big data. The conference held great significance in advancing the understanding and application of economic management and big data. By bringing together experts from around the globe, the conference facilitated the exchange of innovative ideas and research findings, contributing to the development of these fields. The topics covered during the conference showcased the latest advancements and trends in enterprise economic statistics, information evaluation, blockchain technology, industrial structure optimization, information retrieval, data regression analysis, intelligent Internet of Things platforms, and data encryption. The discussions and presentations during the conference allowed participants to explore new methodologies, strategies, and technologies that can enhance economic management practices and leverage the potential of big data. The conference provided a platform for scholars and practitioners to share their experiences, insights, and best practices, fostering collaboration and networking opportunities. Furthermore, the proceedings were published, ensuring the dissemination of valuable research findings to a wider audience. The collective knowledge and research presented at the conference will contribute to the academic community, industry professionals, and policymakers, enabling them to make informed decisions and develop effective strategies in the fields of economic management and big data applications. Overall, the 4th International Conference on Economic Management and Big Data Applications played a pivotal role in promoting knowledge exchange, fostering innovation, and shaping the future of economic management by harnessing the power of big data.
Book Synopsis Culture and Cultures in Tourism by : Andres Artal-Tur
Download or read book Culture and Cultures in Tourism written by Andres Artal-Tur and published by Routledge. This book was released on 2020-06-29 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to the World Tourism Organization (UNWTO), international tourists engaging in cultural activities accounted for more than 500 million of international tourist numbers in 2017. City tourism relies on culture as a major product, providing benefits not only for interested visitors, but also for the local resident population. New trends in tourism include "experiential tourism", where the interactions between tourists and residents become a key part of the tourism experience and overall customer satisfaction. New technologies and IT applications allow tourists to design their own trip, given the presence of global companies like Trip Advisor, Booking.com and AirBnB. This comprehensive volume explores new trends in cultural tourism, demonstrating how and why culture has become a central factor in tourism. The authors analyse a wide range of relevant issues, including: how heritage-based and cultural tourism could contribute to the sustainability of destinations; the increase of religious travels to and within Arab countries; and how cultural tourism fosters understanding among people and cultures, and could even potentially help to consolidate peace at a regional level. The book also analyses interactions between hosts (the local residents) and guests (the cultural visitors), revisiting the pioneer hippy travelling experiences in Turkey of the 1960s and how they shaped youth culture. This book will be of great interest to students and researchers of cultural tourism. The chapters were originally published in the journal Anatolia.
Book Synopsis Customer Service for Hospitality and Tourism by : Simon Hudson
Download or read book Customer Service for Hospitality and Tourism written by Simon Hudson and published by Goodfellow Publishers Ltd. This book was released on 2022-03-20 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fully updated new edition of this bestselling text that explains not only the theory behind the importance of customer service but also acts as a guidebook for those wishing to put this theory into practice. With 10 new international cases focusing on how some in the hospitality sector have adapted – and thrived - during the COVID-19 pandemic.
