The Impulse Purchase

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The Impulse Purchase

Author : Veronica Henry
Publisher : Orion
ISBN 13 : 1409183599
Total Pages : 378 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis The Impulse Purchase by : Veronica Henry

Download or read book The Impulse Purchase written by Veronica Henry and published by Orion. This book was released on 2022-02-03 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Gorgeous. A joy to read from start to finish' JILL MANSELL 'An exquisite story bursting at the seams with summer, hope and love' MILLY JOHNSON Sometimes you have to let your heart rule your head . . . Cherry, Maggie and Rose are mother, daughter and granddaughter, each with their own hopes, dreams and even sorrows. They have always been close, so when, in a moment of impulse, Cherry buys a gorgeous but rundown pub in the village she grew up in, it soon becomes a family affair. All three women uproot themselves and move to Rushbrook, deep in the heart of Somerset, to take over The Swan and restore it to its former glory. Cherry is at the helm, Maggie is in charge of the kitchen, and Rose tends the picturesque garden that leads down to the river. Before long, the locals are delighted to find the beating heart of the village is back, bringing all kinds of surprises through the door. Could Cherry's impulse purchase change all their lives - and bring everyone the happiness they're searching for? Escape to the glorious Somerset countryside with this joyful and uplifting story of family, love and hope. Praise for The Impulse Purchase from your favourite authors: 'Uplifting, inspiring and guaranteed to make you hungry' SARAH MORGAN 'Warm, escapist and utterly uplifting, this is Veronica Henry at her very best' LUCY DIAMOND 'A lovely, cosy, delicious read' LIBBY PAGE 'Perfect escapism full of warmth, joy and a brilliant cast of characters' ALEX BROWN

Online Impulse Buying and Cognitive Dissonance

Author : Giovanni Mattia
Publisher : Springer Nature
ISBN 13 : 3030659232
Total Pages : 99 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Online Impulse Buying and Cognitive Dissonance by : Giovanni Mattia

Download or read book Online Impulse Buying and Cognitive Dissonance written by Giovanni Mattia and published by Springer Nature. This book was released on 2021-02-12 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website. Impulse buying in particular is influenced by a number of factors, for example how stimulating the e-shopping platform is, and how easy it is to click on the cart a certain product, for instance a smartphone. But what happens after an online impulse buy is made? Often the customer can regret the purchase and in the throes of anxiety, look for reasons to justify the choices made. Consumer behaviour scholars and pyschologists call this phenomenon cognitive dissonance, and certain individuals are more sensitive than others in developing this than others. This book offers a deep investigation around online impulse buying and subsequent cognitive dissonance. Specifically, the authors present a research case study of a group of millenials who are shopping for smartphones to study whether an initial positive state can reduce the onset of cognitive dissonance in consumers. Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.

Impulse Buying: Concepts, Frameworks and Consumer Insights

Author : Dr. C. Nagadeepa
Publisher : Shanlax Publications
ISBN 13 : 9391373577
Total Pages : 74 pages
Book Rating : 4.3/5 (913 download)

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Book Synopsis Impulse Buying: Concepts, Frameworks and Consumer Insights by : Dr. C. Nagadeepa

Download or read book Impulse Buying: Concepts, Frameworks and Consumer Insights written by Dr. C. Nagadeepa and published by Shanlax Publications. This book was released on with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book emphasizes on Impulse buying, its concepts and consumer insights. Consumer behaviour is always a remarkably interesting topic and complex subject for all marketers and retailers. Retailers have long recognised the value of impulse purchases, which have contributed significantly to their bottom lines. Getting customers to buy on impulse is a tried-and-true approach to increase average purchase value in any retail store. Marketers and retailers tend to exploit these impulses which are tied to the basic want for instant gratification. The entry of foreign products into the Indian market, growth in the organised retail industry, increasing disposable income, favourable demographic segmentation, and changing culture and lifestyle, Indian consumers' shopping behaviour has radically changed, and impulse buying is emerging as a highly noticeable behaviour. In this background, we are privileged and honoured by the interest of the academicians, research scholars and students that this Book on “Impulse Buying Behaviour” will contribute to the changing scenarios in the Field of Marketing. [email protected], for further suggestions and improvement.

The Impulse Economy

Author : Gary Schwartz
Publisher : Simon and Schuster
ISBN 13 : 1451671865
Total Pages : 242 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis The Impulse Economy by : Gary Schwartz

Download or read book The Impulse Economy written by Gary Schwartz and published by Simon and Schuster. This book was released on 2011-11 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: "From a pioneer in mobile technology and marketing, a guide to navigating and harnessing the mobile economy to drive and increase impulse shopping habits among buyers everywhere"--

Impulse

Author : David Lewis
Publisher : Harvard University Press
ISBN 13 : 0674729900
Total Pages : 333 pages
Book Rating : 4.6/5 (747 download)

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Book Synopsis Impulse by : David Lewis

Download or read book Impulse written by David Lewis and published by Harvard University Press. This book was released on 2013-10-01 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Impulse explores what people do despite knowing better, along with snap decisions that occasionally enrich their lives. This eye-opening account looks at two kinds of thinking--one slow and reflective, the other fast but prone to error--and shows how our mental tracks switch from the first to the second, leading to impulsive behavior.

Impulse purchases in retailing

Author : Pirmin Sessler
Publisher : GRIN Verlag
ISBN 13 : 3656475970
Total Pages : 144 pages
Book Rating : 4.6/5 (564 download)

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Book Synopsis Impulse purchases in retailing by : Pirmin Sessler

Download or read book Impulse purchases in retailing written by Pirmin Sessler and published by GRIN Verlag. This book was released on 2013-08-07 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 6,0, University of St. Gallen (Institute of Retail Management), language: English, abstract: The purpose of this thesis is to examine impulse buying from the consumer’s perspective, pinpoint criteria that help to identify impulse shoppers, and help retail managers increase the level of impulse buying in their stores. Two studies were conducted: An online study (N=72), and a field study in a drugstore that comprised 111 participants. The extant literature on impulse buying was comprehensively reviewed to give the reader profound background knowledge. The online study yielded rich descriptions of consumers’ definitions of impulse purchases and self-reported impulse purchase episodes. Both studies corroborated the important role of emotions in impulse buying and identified the most prevalent emotions. The pervasiveness of a variety of impulse buying motives was determined, as well as the importance of different retailer-related buying determinants. The field study also served to detect seven variables, out of fifteen, that help to distinguish impulse shoppers. The author addresses the studies’ limitations, indicates promising future research avenues, and derives managerial implications from the studies’ results. The thesis provides insights into shoppers’ view of impulse buying and serves as a starting point for retail managers seeking to increase the level of impulse purchasing in their stores.

The Impulse Factor

Author : Nick Tasler
Publisher : Simon and Schuster
ISBN 13 : 1439157278
Total Pages : 274 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis The Impulse Factor by : Nick Tasler

Download or read book The Impulse Factor written by Nick Tasler and published by Simon and Schuster. This book was released on 2009-12 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with riveting examples and controversial research, "The Impulse Factor" provides a clear understanding of why people make the choices they do--and the tools necessary to turn those decisions into something great.

Impulse Purchasing by Lalit Mohanty

Author : Lalit Prasad Mohanty
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.8/5 (741 download)

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Book Synopsis Impulse Purchasing by Lalit Mohanty by : Lalit Prasad Mohanty

Download or read book Impulse Purchasing by Lalit Mohanty written by Lalit Prasad Mohanty and published by Independently Published. This book was released on 2024-01-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Impulse Purchasing by Lalit Mohanty Chapter 1: The Siren's Call Understanding the Allure of Impulse Purchasing Chapter 2: The Psychology Behind Impulse Buying Delving into the Human Mind Chapter 3: The Impulse Purchase Spectrum From Minor Splurges to Major Regrets Chapter 4: The Rise of Impulse Culture How Society Fuels Impulsive Behavior Chapter 5: The Retailer's Playground Strategies to Entice Impulse Purchases Chapter 6: The Power of Packaging Unwrapping the Influence of Presentation Chapter 7: The Digital Temptation Impulse Buying in the Age of E-Commerce Chapter 8: The Social Media Spiral From Scrolling to Checkout in Seconds Chapter 9: The Role of Discounts and Promotions How Sales Propel Impulse Purchases Chapter 10: Impulse Purchasing and Emotions Emotional Triggers and the Buying Frenzy Chapter 11: The Aftermath of Impulse Buying Dealing with Buyer's Remorse Chapter 12: The Impulse-Resistant Consumer Strategies for Building Resistance Chapter 13: The Impulse Purchasing Paradox Balancing Spontaneity and Fiscal Responsibility Chapter 14: Personal Finance and Impulse Control Budgeting in the Face of Temptation Chapter 15: Cognitive Biases and Impulse Purchasing How Our Minds Betray Us Chapter 16: Breaking the Habit Loop Overcoming the Urge to Splurge Chapter 17: Impulse Buying in Different Cultures Cross-Cultural Perspectives Chapter 18: Peer Pressure and Impulse Purchases Navigating the Social Influence Chapter 19: Retail Therapy or Retail Trap? Understanding the Thin Line Chapter 20: The Impulse Purchase Diary A Tool for Self-Reflection Chapter 21: The Ethical Dimensions of Impulse Selling Balancing Profit and Responsibility Chapter 22: Marketing to the Mindful Consumer Shifting Trends in Consumer Behavior Chapter 23: The Role of Technology in Impulse Purchasing From Augmented Reality to Virtual Carts Chapter 24: Education and Impulse Control Impulse Management as a Life Skill Chapter 25: The Future of Impulse Purchasing Predicting Trends and Adapting Strategies

The Impulse Society

Author : Paul Roberts
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1608198189
Total Pages : 320 pages
Book Rating : 4.6/5 (81 download)

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Book Synopsis The Impulse Society by : Paul Roberts

Download or read book The Impulse Society written by Paul Roberts and published by Bloomsbury Publishing USA. This book was released on 2014-09-02 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's something most of us have sensed for years-the rise of a world defined only by “mine” and “now.” A world where business shamelessly seeks the fastest reward, regardless of the long-term social consequences; where political leaders reflexively choose short-term fixes over broad, sustainable social progress; where individuals feel increasingly exploited by a marketplace obsessed with our private cravings yet oblivious to our spiritual well-being or the larger needs of our families and communities. At the heart of The Impulse Society is an urgent, powerful story: how the pursuit of short-term self-gratification, once scorned as a sign of personal weakness, became the default principle not only for individuals, but for all sectors of our society. Drawing on the latest research in economics, psychology, political philosophy, and business management, Paul Roberts shows how a potent combination of rapidly advancing technologies, corrupted ideologies, and bottom-line business ethics has pushed us across a threshold to an unprecedented state: a virtual merging of the market and the self. The result is a socioeconomic system ruled by impulse, by the reflexive, id-like drive for the largest, quickest, most “efficient” reward, without regard for long-term costs to ourselves or to broader society. More than thirty years ago, Christopher Lasch hinted at this bleak world in his landmark book, The Culture of Narcissism. In The Impulse Society, Roberts shows how that self-destructive pattern has grown so pervasive that anxiety and emptiness are becoming embedded in our national character. Yet it is in this unease that Roberts finds clear signs of change-and broad revolt as millions of Americans try step off the self-defeating treadmill of gratification and restore a sense of balance. Fresh, vital, and free of ideological, right-wing/left-wing formulations, The Impulse Society shows the way back to a world of real and lasting good.

Thriving in a New World Economy

Author : Kirk Plangger
Publisher : Springer
ISBN 13 : 9783319241463
Total Pages : 0 pages
Book Rating : 4.2/5 (414 download)

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Book Synopsis Thriving in a New World Economy by : Kirk Plangger

Download or read book Thriving in a New World Economy written by Kirk Plangger and published by Springer. This book was released on 2015-11-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. The focus of the conference and the enclosed papers is on global marketing thought, issues and practices. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

The Life You Left Behind

Author : Debbie Howells
Publisher : Boldwood Books Ltd
ISBN 13 : 1802809961
Total Pages : 351 pages
Book Rating : 4.8/5 (28 download)

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Book Synopsis The Life You Left Behind by : Debbie Howells

Download or read book The Life You Left Behind written by Debbie Howells and published by Boldwood Books Ltd. This book was released on 2022-02-23 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘A warm, uplifting story about love and loss . . . but beware, you'll need a big box of tissues!’ Clare Swatman, author of Before We Grow Old Two strangers. One missed flight. It only takes a moment to change a life. One year ago Casey Cassidy was happy. She had great friends, a wonderful teaching job and a busy life – until with one missed flight, everything changes. One year later Casey knows what it means to find that once-in-a-lifetime love people dream of. But when Ben leaves, her heart is shattered. Left facing a year of firsts without him, piecing her life back together seems impossible. But then a friend offers her a home in rural France. In the solitude and emptiness, Casey needs to come to terms with what’s happened and find a way to move forward. She has no idea where that will take her one year later... What readers are saying about The Life You Left Behind: ‘A powerful, emotional, and life-affirming story of love and hope’ Rachael Lucas ‘The writing was INCREDIBLE! I’ve never highlighted so many sections of a book before, but there were just so many beautifully written passages that I knew I indeed to save to come back to' Shan _treatyoshelves_ ‘Still crying. I do not think any other book touched me so much’ itsallaboutbooksandmacarons 'I really loved this book. It's one I'll never forget’ coffee.break.book.reviews 'That was absolutely beautiful. Heart-breaking but beautiful’ mrsbookburnee

We Love You, Charlie Freeman

Author : Kaitlyn Greenidge
Publisher : Algonquin Books
ISBN 13 : 1616206446
Total Pages : 353 pages
Book Rating : 4.6/5 (162 download)

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Book Synopsis We Love You, Charlie Freeman by : Kaitlyn Greenidge

Download or read book We Love You, Charlie Freeman written by Kaitlyn Greenidge and published by Algonquin Books. This book was released on 2017-01-31 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: A FINALIST FOR THE 2016 CENTER FOR FICTION FIRST NOVEL PRIZE AND THE 2017 YOUNG LIONS AWARD “A terrifically auspicious debut.” —Janet Maslin, The New York Times “Smart, timely and powerful . . . A rich examination of America’s treatment of race, and the ways we attempt to discuss and confront it today.” —The Huffington Post The Freeman family--Charles, Laurel, and their daughters, teenage Charlotte and nine-year-old Callie--have been invited to the Toneybee Institute to participate in a research experiment. They will live in an apartment on campus with Charlie, a young chimp abandoned by his mother. The Freemans were selected because they know sign language; they are supposed to teach it to Charlie and welcome him as a member of their family. But when Charlotte discovers the truth about the institute’s history of questionable studies, the secrets of the past invade the present in devious ways. The power of this shattering novel resides in Greenidge’s undeniable storytelling talents. What appears to be a story of mothers and daughters, of sisterhood put to the test, of adolescent love and grown-up misconduct, and of history’s long reach, becomes a provocative and compelling exploration of America’s failure to find a language to talk about race. “A magnificently textured, vital, visceral feat of storytelling . . . [by] a sharp, poignant, extraordinary new voice of American literature.” —Téa Obreht, author of The Tiger’s Wife

Guerrilla Marketing to Heal the World

Author : Jay Conrad Levinson
Publisher : Morgan James Publishing
ISBN 13 : 1630476595
Total Pages : 386 pages
Book Rating : 4.6/5 (34 download)

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Book Synopsis Guerrilla Marketing to Heal the World by : Jay Conrad Levinson

Download or read book Guerrilla Marketing to Heal the World written by Jay Conrad Levinson and published by Morgan James Publishing. This book was released on 2016-03-15 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Levinson and Horowitz show the dramatic potential for profit in not just being a green company, but in addressing the huge social problems that have stumped humankind for millennia. Instead of waiting centuries for government to get it done, business can grab the reins and accomplish more through the profit motive than through any amount of guilt-tripping. Green practices can save and make money, and deep social change can skyrocket those revenues---when marketed correctly.

Should I Tell You?

Author : Jill Mansell
Publisher : Sourcebooks, Inc.
ISBN 13 : 1728252555
Total Pages : 336 pages
Book Rating : 4.7/5 (282 download)

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Book Synopsis Should I Tell You? by : Jill Mansell

Download or read book Should I Tell You? written by Jill Mansell and published by Sourcebooks, Inc.. This book was released on 2022-07-05 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens when falling in love makes everyone around you go bonkers? Amber Nicholls, Lachlan McCarthy, and Raffaele Wright grew up as foster kids in Teddy Penhaligon's seaside home and have forged a bond tighter than glue. When they get the news that Teddy's met someone while on vacation, they'll do anything to protect him from a presumed gold-digger—even if she seems lovely and charming. Is she fooling them all? Or is she spurring them to uncover their own secret loves? "Uplifting, heartwarming, and supremely feel-good."—SOPHIE KINSELLA, #1 New York Times bestselling author, for It Started with a Secret "Gripping and incredibly comforting."—MARIAN KEYES, #1 international bestselling author, for It Started with a Secret "Engaging and enchanting."—Woman's World for Maybe This Time

Advances in Chinese Brand Management

Author : John M. T. Balmer
Publisher : Springer
ISBN 13 : 1352000113
Total Pages : 355 pages
Book Rating : 4.3/5 (52 download)

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Book Synopsis Advances in Chinese Brand Management by : John M. T. Balmer

Download or read book Advances in Chinese Brand Management written by John M. T. Balmer and published by Springer. This book was released on 2016-11-14 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area of considerable and growing interest among branding scholars and practitioners owing to the rise and significance of brands within China. Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China.

Lust & Wonder

Author : Augusten Burroughs
Publisher : St. Martin's Press
ISBN 13 : 1250082366
Total Pages : 329 pages
Book Rating : 4.2/5 (5 download)

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Book Synopsis Lust & Wonder by : Augusten Burroughs

Download or read book Lust & Wonder written by Augusten Burroughs and published by St. Martin's Press. This book was released on 2016-03-29 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: The instant New York Times bestseller Lust: 1. intense sexual desire or appetite 2.a passionate or overmastering desire or craving 3.ardent enthusiasm; zest; relish. Wonder: 1. something strange and surprising; a cause of surprise, astonishment,or admiration 2. the emotion excited by what is strange and surprising; a feeling of surprised or puzzled interest, sometimes tinged with admiration 3. a miraculous deed or event; remarkable phenomenon From the beloved #1 New York Times bestselling author comes an intimate look at the driving forces in one man’s life. With Augusten's unique and singular observations and his own unabashed way of detailing both the horrific and the humorous, Lust and Wonder is a hilariously frank memoir that his legions of fans have been waiting for. His story began in Running with Scissors, endured through Dry, and continues with this memoir, the capstone to the life of Augusten Burroughs. Funny, sweet, alarming, and ultimately, moving and tender, Lust & Wonder is an experience of a book that will resonate with anyone who has loved and lost and loved again.

A Night on the Orient Express

Author : Veronica Henry
Publisher : Hachette UK
ISBN 13 : 1409130967
Total Pages : 303 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis A Night on the Orient Express by : Veronica Henry

Download or read book A Night on the Orient Express written by Veronica Henry and published by Hachette UK. This book was released on 2013-07-04 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get ready for the journey of a lifetime. The wonderful award-winning novel from the bestselling author of THE LONG WEEKEND. The Orient Express. Luxury. Mystery. Romance. For one group of passengers settling in to their seats and taking their first sips of champagne, the journey from London to Venice is more than the trip of a lifetime. A mysterious errand; a promise made to a dying friend; an unexpected proposal; a secret reaching back a lifetime...As the train sweeps on, revelations, confessions and assignations unfold against the most romantic and infamous setting in the world.