The Impact Of Technological Change On Marketing Costs And Growers Return

Author : Henry Timmons Badger
Publisher : Forgotten Books
ISBN 13 : 9780332622750
Total Pages : 42 pages
Book Rating : 4.6/5 (227 download)

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Download or read book The Impact of Technological Change on Marketing Costs and Grower's Returns written by Henry Timmons Badger and published by Forgotten Books. This book was released on 2017-12-14 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from The Impact of Technological Change on Marketing Costs and Grower's Returns: Case Studies for Potatoes, Snap Beans, Oranges, Lemons Case studies were conducted on four food products retailed in Washington, D. C. In 1959-60 to determine the impact of added processing on prices and marketing costs. The farm products selected for study were potatoes, snap beans, oranges, and lemons. Data were collected regarding the fresh product and at least two processed forms of the product. These data consisted of retail prices; retail, wholesale, packer, and processor gross margins; transportation charges; and returns to growers. Fresh potatoes from Maine and New York retail in Washington, D C., for lower prices than the processed products, frozen french fries and dehydrated mashed potatoes (fresh equivalent basis). Fresh potatoes from Idaho, however, cost consumers a little more than the dehydrated product. Total marketing margins were larger for the two processed products than for the fresh potatoes. The processor margin accounted for more than half of the total margin of the processed products. Grower' s returns from the processed products marketed in Washington during the period of the case studies were lower than those for fresh potatoes. The average retail price was lower for fresh snap beans than for equivalent quantities of frozen or canned snap beans. Chain store and packer's margins also were lower for fresh beans, than they were for processed beans. Transportation charges, however, were lower for the processed products. Compared with total marketing charges for fresh snap beans, those for canned snap beans were 76 percent higher and those for frozen beans were 97 percent higher. Grower's gross returns were considerably lower for beans to be processed than those for the fresh market. Production expenses, of course, may have been lower for beans sold to processors. Prices consumers paid for canned orange juice and frozen orange concentrate were about the same as those for equivalent quantities of Florida fresh oranges but much lower than retail prices of California oranges during the period studied. Oranges used in the processed products were grown in Florida. Retail margins were smaller for the processed products than for the fresh oranges. Transportation charges, likewise, were lower for the processed products than for Florida fresh oranges and much lower than for California oranges. The packer's margin for Florida fresh oranges was less than processor margins. Total marketing margins for each of the processed products were less than those for the fresh oranges. Florida growers received more for oranges sold to processors than from those for fresh markets. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.