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The Impact Of Culture On Relationship Marketing In International Services
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Book Synopsis The Impact of Culture on Relationship Marketing in International Services by : Jan Hendrik Schumann
Download or read book The Impact of Culture on Relationship Marketing in International Services written by Jan Hendrik Schumann and published by Gabler Verlag. This book was released on 2009-09-24 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dramatic increase in global trade confronts service firms with the challenge of adapting their services to the varying requirements of customers in different cultures. Jan H. Schumann focuses on three relationship marketing issues that are of relevance for both academics and practitioners: the establishment of trusting customer relationships, customer co-production, and the effect of word-of-mouth referrals.
Book Synopsis The Impact of Culture on Relationship Marketing in International Services by : Jan Hendrik Schumann
Download or read book The Impact of Culture on Relationship Marketing in International Services written by Jan Hendrik Schumann and published by Springer Science & Business Media. This book was released on 2009-11-16 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dramatic increase in global trade confronts service firms with the challenge of adapting their services to the varying requirements of customers in different cultures. Jan H. Schumann focuses on three relationship marketing issues that are of relevance for both academics and practitioners: the establishment of trusting customer relationships, customer co-production, and the effect of word-of-mouth referrals.
Book Synopsis Relationship Marketing by : Robert W. Palmatier
Download or read book Relationship Marketing written by Robert W. Palmatier and published by . This book was released on 2008-01-01 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers useful perspectives to academic researchers interested in better understanding the conceptual underpinnings of relationships and to managers seeking to build effective relationships with customers.
Book Synopsis Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives by : Aiello, Lucia
Download or read book Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives written by Aiello, Lucia and published by IGI Global. This book was released on 2014-01-31 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.
Book Synopsis Communication Across Cultures by : Elizabeth Christopher
Download or read book Communication Across Cultures written by Elizabeth Christopher and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new textbook exploring communication in international management. Provides a comprehensive overview of the field, summarising the key theoretical perspectives and introducing students to the multi-cultural 'big picture' in which global business operates. Experts provide a wealth of cases and other learning and teaching resources.
Book Synopsis Internal Brand Management in an International Context by : Christina Ravens
Download or read book Internal Brand Management in an International Context written by Christina Ravens and published by Springer Science & Business Media. This book was released on 2013-10-29 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Employees with a sound knowledge of and strong commitments to a brand are likely to display behaviors that conform to a brand’s identity, so called brand citizenship behavior. Organizations have access to various internal branding instruments that support commitment structures but multinational corporations are challenged by a diverse workforce environment. The study analyzes the relevance of these instruments across a German, Chinese and North American sample. This research further analyzes the impact of an individual’s cultural values on brand commitment which is an antecedent to brand citizenship behavior.
Book Synopsis Cultural Leadership in Transition Tourism by : Elena Borin
Download or read book Cultural Leadership in Transition Tourism written by Elena Borin and published by Springer Nature. This book was released on 2022-10-05 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural tourism has proved to be a significant source of economic development for cultural destinations, but it has also emerged as a sometimes potentially controversial and unsustainable phenomenon. The recent pandemic has also pointed out that we need different models of development of tourism, that include a more balanced approach to cultural components in cities and rural areas. Calls have been made on the need to design more sustainable models of tourism development for cultural destinations, conceiving tourism as a means to increasing the quality of life and generating economic opportunities in cities and regions by involving their communities and stakeholders. This book presents an in-depth analysis of the transition towards more sustainable models of cultural tourism development. Starting from the ongoing debate on cultural ecosystems, the book explores the potential key role of cultural and creative organizations as leaders of change. Including theoretical contributions, quantitative and qualitative analyses and international case studies, the book explores the role of cultural actors as leaders and their potential as drivers of culture-led innovation for tourism in cities and regions.
Book Synopsis Advances in Data Mining: Applications and Theoretical Aspects by : Petra Perner
Download or read book Advances in Data Mining: Applications and Theoretical Aspects written by Petra Perner and published by Springer. This book was released on 2014-07-17 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 14th Industrial Conference on Advances in Data Mining, ICDM 2014, held in St. Petersburg, Russia, in July 2014. The 16 revised full papers presented were carefully reviewed and selected from various submissions. The topics range from theoretical aspects of data mining to applications of data mining, such as in multimedia data, in marketing, in medicine and agriculture and in process control, industry and society.
Book Synopsis Intercultural Marketing. The Impact of Culture on the Marketing-Mix by : Olivier Samo
Download or read book Intercultural Marketing. The Impact of Culture on the Marketing-Mix written by Olivier Samo and published by GRIN Verlag. This book was released on 2015-10-07 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2.3, University of Applied Sciences Wiesbaden Rüsselsheim Geisenheim, language: English, abstract: The objective of this presented bachelor thesis is to demonstrate how culture affects international marketing activities, thus portray the marketing intercultural branch. In other words, the reader will gain an idea of the importance of culture in the strategic marketing planning. From a marketing point of view, it is recognizable that worldwide interdependence of economies has partly created homogeneity of business operations, but the world is still comprised of cultural differences and specificity and various consumer behaviors and needs. Bearing this fact in mind, enterprises integrate culture more and more into international marketing activities, especially when doing business in an environment full of cultural diversity. The question of a strategic choice is raised at this point. Active international corporations have to decide whether to standardize or to adapt to marketing-mix activities. This leads to the following questions: which factors determine businesses choice for a differentiated or a standardized strategy in marketing mix activities? To what extent can companies standardize goods and services? Is standardization relevant for all marketing mix activities and for all foreign target markets? Is it a necessary for the active international firm to adapt their activities to each national culture? How important is the impact of culture on marketing-mix? The presented paper will provide some preliminary answers to these questions with an emphasis on marketing-mix elements and will investigate whether and to what extent culture should be considered as a strategic key success factor.
Book Synopsis The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior by : Denise Steckstor
Download or read book The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior written by Denise Steckstor and published by Springer Science & Business Media. This book was released on 2011-11-06 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Firms increasingly concentrate their Corporate Social Responsibility strategies within marketing by implementing Cause-Related Marketing programs. Especially against the background of an increased marketing accountability, Denise Steckstor develops a comprehensive model of Cause-Related Marketing determinants and customer attitudes as well as behavior and validates it on the basis of a quasi-experimental field study. She shows that Cause-Related Marketing programs can, additionally to generating donations for the not-for-profit partner, contribute to achieving central marketing goals. Based on her findings, she provides an overview for marketing managers on how to effectively design and manage Cause-Related Marketing programs.
Book Synopsis Political and Legal Perspectives of the EU Eastern Partnership Policy by : Tanel Kerikmäe
Download or read book Political and Legal Perspectives of the EU Eastern Partnership Policy written by Tanel Kerikmäe and published by Springer. This book was released on 2016-01-23 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines EU Eastern Partnership taking into account geopolitical challenges of EU integration. It highlights reasons for limited success, such as systematic conflict of EU External Action. In addition, the book analyses country-specific issues and discusses EaP influence on them, investigating political, economic and social factors, while seeking for potential solutions to existing problems. The reluctance of the Eastern countries to the European reforms should not reduce political pro-activeness of the EU. The authors suggest that EaP strategies should be reviewed to be more reciprocal and not based solely on the EU-laden agenda. This book is one of the good examples of cooperation between scholars not only from EaP and EU countries, but also from different disciplines, bringing diversity to the discussion process.
Book Synopsis The Impact of International Relationship Marketing by : Ulrich Scholz
Download or read book The Impact of International Relationship Marketing written by Ulrich Scholz and published by . This book was released on 2009 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Handbook on Research in Relationship Marketing by : Robert M. Morgan
Download or read book Handbook on Research in Relationship Marketing written by Robert M. Morgan and published by Edward Elgar Publishing. This book was released on 2015-01-30 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook on Research in Relationship Marketing includes contributions from relationship marketing experts in business-to-business, business-to-consumer, global services, technology and a variety of other contexts of practice. Academics, students, a
Book Synopsis International Business Relationship Management in Different Countries with Different Business Tools and Cultural Dimensions by : D.M.C.D Dissanayake
Download or read book International Business Relationship Management in Different Countries with Different Business Tools and Cultural Dimensions written by D.M.C.D Dissanayake and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizational culture is important for organizations when making networking with other parties and for relationship marketing. Relationship marketing refers to a marketing strategy of making relationships with other parties in long term. Different companies in different countries adapted different organizational cultures in relation to relationship marketing. This review article consists of organizational cultures and cultural dimensions related to countries such as China, Ghana, South Korea, and Vietnam. In China, Guanxi is the cultural concept used by businesses as a business tool. Guanxi is a term that alludes to considering individual trust and a solid relationship with someone, as well as moral obligations and favor exchanges. Similarly, In Vietnam relationship quality accept as an important criterion for relationship marketing. In addition to that, cultural awareness considers with relationship quality. Ethnocentrism is a cultural dimension used in Vietnam. In Ghana, national culture consists of masculine culture, high power distance, high uncertainty avoidance, and collective culture impact on organizational culture. Resource-based theory and Hofstede's concept were adopted by the companies in Ghana for creating organizational culture. In South Korea some business cultures similar to China and Japan. In addition to that, there are several kinds of cultural aspects in South Korea. However, Kibun and Inhwa are the two major cultural dimensions in South Korea. As per a summary of this review article, it presents the importance of different cultural aspects in different countries finally.
Book Synopsis International Relationship Marketing by : Andrew D. Pressey
Download or read book International Relationship Marketing written by Andrew D. Pressey and published by . This book was released on 2000 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies by : Eid, Riyad
Download or read book Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies written by Eid, Riyad and published by IGI Global. This book was released on 2013-03-31 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technologys involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organizational managers, executives, and professionals, as well as academics and students interested in this constantly changing field.
Book Synopsis Handshake. Intercultural Communication in the Area of Relationship Marketing by : Daniel Zellner
Download or read book Handshake. Intercultural Communication in the Area of Relationship Marketing written by Daniel Zellner and published by . This book was released on 2019-03-25 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2019 in the subject Communications - Intercultural Communication, grade: 1,3, Fresenius University of Applied Sciences Munich, language: English, abstract: In recent decades, research into and practical applications of the influence of cultural standards in management have evolved at an international level. This paper deals with intercultural communication in the field of relationship marketing using the specific example of the handshake as a greeting and parting ritual. The different greeting and parting rituals in Germany (the handshake) and Japan (the bow) will be identified and compared with one another. As well as briefly defining terms, the points of entry and the impact of culture-based communication, particularly in the field of relationship marketing, will be described. Historical, religious and cultural-anthropological aspects will then be incorporated in a comparative analysis of the handshake/bow. Building on these explanations, the paper will go on to demonstrate how studies on intercultural communication can also be used as a rationale for the influence of cultural standards. This is the only manner, in which the intercultural overlap identified in a comparison between Germany and Japan can be better understood. The objective of this paper is not to fully review the existing explanations, particularly those contained in the individual theories on intercultural communication postulated by Hofstede, Trompenaars or Hall. Instead, the aim is to apply a methodological implication between communication and culture to plausibly and reasonably raise awareness of intercultural communication in the field of relationship management using the example of the handshake.
