The Illustrated Guide To The Mass Communication Research Project

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The Illustrated Guide to the Content Analysis Research Project

Author : Patricia Swann
Publisher : Routledge
ISBN 13 : 0429887221
Total Pages : 274 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis The Illustrated Guide to the Content Analysis Research Project by : Patricia Swann

Download or read book The Illustrated Guide to the Content Analysis Research Project written by Patricia Swann and published by Routledge. This book was released on 2020-06-07 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Illustrated Guide to the Content Analysis Research Project makes mass media research more accessible through an informal and humorous student-centered approach. Author Patricia Swann provides a colorful, step-by-step guide to developing a typical mass media research project using the content analysis method. The fundamental elements of this research method are presented in plainspoken language perfect for undergraduates and new researchers, complete with engaging illustrations and an informal narrative that tackle students’ most common sticking-points when learning and applying research methods. Supplemented by online worksheets for further reflection, this book is an excellent companion to research-centered courses in mass media, communication studies, marketing, and public relations at the introductory level.

The Illustrated Guide to the Mass Communication Research Project

Author : Patricia Swann
Publisher : Taylor & Francis
ISBN 13 : 100078830X
Total Pages : 343 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis The Illustrated Guide to the Mass Communication Research Project by : Patricia Swann

Download or read book The Illustrated Guide to the Mass Communication Research Project written by Patricia Swann and published by Taylor & Francis. This book was released on 2022-12-21 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book makes mass communication research projects more accessible to the new student researcher through a balance between an academically rigorous guide and an informal and humorous student-centered approach. The Illustrated Guide to the Mass Communication Research Project’s unique, visual approach brings to life concepts and tactics under discussion through vivid illustrations. The book follows the universal format of the academic research paper: abstract, introduction, literature review, methodology, hypotheses/research questions, quantitative and qualitative analysis/findings, discussion, and conclusion. It guides the reader through using key methods central to much of mass communication research: observation, interviews, focus groups, case studies, content analysis, surveys, experiments, and sampling. Each chapter contains examples of the segment under discussion, using excerpted research studies that provide writing models for the student’s own research report. Ideal for students in research-centered courses in mass media, communication studies, marketing, and public relations, whether at the undergraduate or graduate level, this text will continue to serve as a valuable resource into a future communications and marketing career. Online resources are provided to support the book: examples of an in-depth interview guide, a focus group moderator guide, a content analysis coding form, observation field notes and an experiment cover story; templates for a personal SWOT analysis and an informed consent form; a research topic worksheet; a literature review matrix; and coding exercises. Please visit www.routledge.com/9781032080758.

Research in Mass Communication

Author : Paula M. Poindexter
Publisher : Bedford/St. Martin's
ISBN 13 : 9780312191627
Total Pages : 451 pages
Book Rating : 4.1/5 (916 download)

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Book Synopsis Research in Mass Communication by : Paula M. Poindexter

Download or read book Research in Mass Communication written by Paula M. Poindexter and published by Bedford/St. Martin's. This book was released on 1999-11-12 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research in Mass Communication provides students with a step-by-step guide to planning, conducting, and applying mass communication research in both academic and industry settings.

Mass Communication Research Methods

Author : Anders Hansen
Publisher : SAGE Publications Limited
ISBN 13 :
Total Pages : 448 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Mass Communication Research Methods by : Anders Hansen

Download or read book Mass Communication Research Methods written by Anders Hansen and published by SAGE Publications Limited. This book was released on 2009-02-03 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essential set brings together leading articles on the three major domains of the communication process: 1) Institutions/Organisations/Production; 2) Content/Representation; and 3) Audiences/Consumption.

Applied Mass Communication Theory

Author : Jack Rosenberry
Publisher : Routledge
ISBN 13 : 1000453588
Total Pages : 310 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Applied Mass Communication Theory by : Jack Rosenberry

Download or read book Applied Mass Communication Theory written by Jack Rosenberry and published by Routledge. This book was released on 2021-09-30 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today’s media and communication careers. Maintaining a focus on modern professional application throughout, this text provides chronological coverage of the development and use of major theories, an overview of both quantitative and qualitative research methods, and a step-by-step guide to conducting a research project informed by this knowledge. It helps students bridge their academic coursework with professional contexts including public relations, advertising, and digital media contexts. It provides breakout boxes with definitions of key terms and theories, extended applied examples, and graphical models of key theories to offer a visualization of how the various concepts in the theory fit together. Applied Mass Communication Theory’s hybrid and flexible nature make it a useful textbook for both introductory and capstone courses on mass communication and media theory and research methods, as well as courses focused on media industries and professional skills. Instructors can access an online instructor’s manual, including sample exercises, test questions, and a syllabus, at www.routledge.com/9780367630362

Mass Communications Research Resources

Author : Christopher H. Sterling
Publisher : Routledge
ISBN 13 : 1136694544
Total Pages : 316 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Mass Communications Research Resources by : Christopher H. Sterling

Download or read book Mass Communications Research Resources written by Christopher H. Sterling and published by Routledge. This book was released on 2016-05-06 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This reference book is designed as a road map for researchers who need to find specific information about American mass communication as expeditiously as possible. Taking a topical approach, it integrates publications and organizations into subject-focused chapters for easy user reference. The editors define mass communication to include print journalism and electronic media and the processes by which they communicate messages to their audiences. Included are newspaper, magazine, radio, television, cable, and newer electronic media industries. Within that definition, this volume offers an indexed inventory of more than 1,400 resources on most aspects of American mass communication history, technology, economics, content, audience research, policy, and regulation. The material featured represents the carefully considered judgment of three experts -- two of them librarians -- plus four contributors from different industry venues. The primary focus is on the domestic American print and electronic media industries. Although there is no claim to a complete census of all materials on print journalism and electronic media -- what is available is now too vast for any single guide -- the most important and useful items are here. The emphasis is on material published since 1980, though useful older resources are included as well. Each chapter is designed to stand alone, providing the most important and useful resources of a primary nature -- organizations and documents as well as secondary books and reports. In addition, online resources and internet citations are included where possible.

A Guide to Research Utilization

Author : George Peter Cernada
Publisher : Routledge
ISBN 13 : 1351843427
Total Pages : 189 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis A Guide to Research Utilization by : George Peter Cernada

Download or read book A Guide to Research Utilization written by George Peter Cernada and published by Routledge. This book was released on 2019-03-19 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aims to describe why and how applied research carried out in a national public health program sometimes influenced program action in the field - and sometimes did not. This title presents and analyses a number of modified case studies to draw some practical lessons and to provide a theoretical basis for future program action.

Mass Communication Research Methods

Author : Anders Hansen
Publisher : Red Globe Press
ISBN 13 : 033361710X
Total Pages : 0 pages
Book Rating : 4.3/5 (336 download)

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Book Synopsis Mass Communication Research Methods by : Anders Hansen

Download or read book Mass Communication Research Methods written by Anders Hansen and published by Red Globe Press. This book was released on 1998-05-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with how to select the correct methods for research questions, and describes the application of these methods.

Illustrated Handbook of Mass Communication and Journalism

Author :
Publisher :
ISBN 13 : 9781680945140
Total Pages : 287 pages
Book Rating : 4.9/5 (451 download)

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Book Synopsis Illustrated Handbook of Mass Communication and Journalism by :

Download or read book Illustrated Handbook of Mass Communication and Journalism written by and published by . This book was released on 2019 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Theory and Research in Mass Communication

Author : David K. Perry
Publisher : Routledge
ISBN 13 : 1135645000
Total Pages : 332 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Theory and Research in Mass Communication by : David K. Perry

Download or read book Theory and Research in Mass Communication written by David K. Perry and published by Routledge. This book was released on 2001-11-01 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated edition presents a civic journalism treatment of the field of mass communication research. The sine qua non of the civic journalism movement seems to center around an implicit assumption that the human mind is an evolved part in the natural world, not a detached spectator as much traditional philosophy assumes. Thus, it has attempted to encourage journalists and members of their audiences to participate actively in civic life. Applying the same idea to mass communication academics, this book focuses on the empirical consequences of their work, especially its possible impact on human life. It argues that researchers need to connect with the broader communities in which they live and considers the impact of media research on society. Features of the second edition include: *detailed update of research evidence concerning the media violence issue; *additional material concerning media ownership structures and their possible relationship to media content and effects; *new material focusing on the impact of tobacco and alcohol advertising; *updated and expanded section concerning the history of media studies; and *an expanded discussion of philosophical issues pertaining to theory construction. This book is intended for graduate and advanced undergraduate students studying mass communication theory and related subjects, such as communication theory, media effects, media literacy, and media and society.

Resources in Education

Author :
Publisher :
ISBN 13 :
Total Pages : 684 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Resources in Education by :

Download or read book Resources in Education written by and published by . This book was released on 1994 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advances in Foundational Mass Communication Theories

Author : Ran Wei
Publisher :
ISBN 13 : 9780367234843
Total Pages : 328 pages
Book Rating : 4.2/5 (348 download)

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Book Synopsis Advances in Foundational Mass Communication Theories by : Ran Wei

Download or read book Advances in Foundational Mass Communication Theories written by Ran Wei and published by . This book was released on 2019-02-14 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing leading-edge perspectives on the legacy theories of mass media and society, this collection advances the foundational theories of mass communications, which have sustained the field of study over the past fifty years. Many of these contributions were originally published as a Deutschmann Scholarly Essay in the Mass Communication and Society journal, and together they comprise a remarkable source of knowledge, equipped to lead mass communications theory through the emergence of new technologies, and the evolution of communications, in the 21stcentury. Moreover, the contributions gathered in this volume contradict any critics who may claim the theories of the 20thcentury have outlived their usefulness, for these prove to guide contemporary research as forcefully as ever in the digital era. Validating the classic media theories across time and their various forms constitute the second focal section of this volume. Finally, senior media scholars offer their views on the future directions in which mass communication theories can be advanced. his volume. Finally, senior media scholars offer their views on the future directions in which mass communication theories can be advanced.

Practicing Mass Media Research

Author : Fran Power Judd
Publisher : Wadsworth Publishing Company
ISBN 13 : 9780534067052
Total Pages : 277 pages
Book Rating : 4.0/5 (67 download)

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Book Synopsis Practicing Mass Media Research by : Fran Power Judd

Download or read book Practicing Mass Media Research written by Fran Power Judd and published by Wadsworth Publishing Company. This book was released on 1987 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Research in Education

Author :
Publisher :
ISBN 13 :
Total Pages : 1116 pages
Book Rating : 4.3/5 (126 download)

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Book Synopsis Research in Education by :

Download or read book Research in Education written by and published by . This book was released on 1971 with total page 1116 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Visual Public Relations

Author : Simon Collister
Publisher : Routledge
ISBN 13 : 1351662058
Total Pages : 313 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Visual Public Relations by : Simon Collister

Download or read book Visual Public Relations written by Simon Collister and published by Routledge. This book was released on 2018-03-28 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it outlines how non-textual and non-representational forces play a central role in the efficacy and reception of public relations. Challenging the dominant accounts of public relations which center on the purely representational uses of text and imagery, the book critiques the suitability of accepted definitions of the field and highlights future directions for conceptualizing strategic communication within a multi-sensory environment. Drawing on the work of global researchers in public relations, visual culture and communication, design and cultural theory, it brings a welcome inter-disciplinary approach which pushes the boundaries of public relations scholarship in a global cultural context. This exciting analysis will be of great interest to public relations scholars, advanced students of strategic communication, as well as communication researchers from cultural, media and critical studies exploring PR as a socio-cultural phenomenon.

Understanding Mass Communication

Author : Melvin Lawrence DeFleur
Publisher :
ISBN 13 : 9780395297223
Total Pages : 532 pages
Book Rating : 4.2/5 (972 download)

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Book Synopsis Understanding Mass Communication by : Melvin Lawrence DeFleur

Download or read book Understanding Mass Communication written by Melvin Lawrence DeFleur and published by . This book was released on 1981 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Dynamics of News

Author : Richard M. Perloff
Publisher : Routledge
ISBN 13 : 1351233491
Total Pages : 328 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis The Dynamics of News by : Richard M. Perloff

Download or read book The Dynamics of News written by Richard M. Perloff and published by Routledge. This book was released on 2019-09-09 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new and highly readable textbook by Richard M. Perloff introduces students to the complex world of contemporary news and its theoretical underpinnings, engaging with debates and ethical quandaries. The book takes readers on a concept-guided tour of the contours, continuities, and changing features of news. It covers a huge breadth of topics including: the classic theories of what news should do, its colorful history in America and popular myths of news, the overarching forces involved in contemporary news gathering, critical economic determinants of news and social system influences, and innovative trends in the future of journalism. Drawing on scholarship in the fields of journalism studies and sociology of news, Perloff offers readers a critical, in-depth exploration of news filled with relevant examples from newspapers, newscasts, and social media. Students of journalism, communication, sociology, politics, and related courses, as well as inquisitive scholars, will find this book’s intellectual focus enriching, the writing and examples engaging, and the thoroughness of its search of the contemporary media scene invigorating. Boxes summarizing theory and key concepts help students to deepen their understanding of both what news is now and its future.