The Hype Machine

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Author :
Publisher : Currency
ISBN 13 : 0525574522
Total Pages : 417 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis The Hype Machine by : Sinan Aral

Download or read book The Hype Machine written by Sinan Aral and published by Currency. This book was released on 2020-09-15 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.

The Charisma Machine

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Author :
Publisher : MIT Press
ISBN 13 : 0262537443
Total Pages : 323 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis The Charisma Machine by : Morgan G. Ames

Download or read book The Charisma Machine written by Morgan G. Ames and published by MIT Press. This book was released on 2019-11-19 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating examination of technological utopianism and its complicated consequences. In The Charisma Machine, Morgan Ames chronicles the life and legacy of the One Laptop per Child project and explains why—despite its failures—the same utopian visions that inspired OLPC still motivate other projects trying to use technology to “disrupt” education and development. Announced in 2005 by MIT Media Lab cofounder Nicholas Negroponte, One Laptop per Child promised to transform the lives of children across the Global South with a small, sturdy, and cheap laptop computer, powered by a hand crank. In reality, the project fell short in many ways—starting with the hand crank, which never materialized. Yet the project remained charismatic to many who were captivated by its claims of access to educational opportunities previously out of reach. Behind its promises, OLPC, like many technology projects that make similarly grand claims, had a fundamentally flawed vision of who the computer was made for and what role technology should play in learning. Drawing on fifty years of history and a seven-month study of a model OLPC project in Paraguay, Ames reveals that the laptops were not only frustrating to use, easy to break, and hard to repair, they were designed for “technically precocious boys”—idealized younger versions of the developers themselves—rather than the children who were actually using them. The Charisma Machine offers a cautionary tale about the allure of technology hype and the problems that result when utopian dreams drive technology development.

Hacking ISIS

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Publisher : Simon and Schuster
ISBN 13 : 1510718931
Total Pages : 374 pages
Book Rating : 4.5/5 (17 download)

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Book Synopsis Hacking ISIS by : Malcolm Nance

Download or read book Hacking ISIS written by Malcolm Nance and published by Simon and Schuster. This book was released on 2017-04-25 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is written by two of the leading terrorist experts in the world - Malcolm Nance, NBC News/MSNBC terrorism analyst and Christopher Sampson, cyber-terrorist expert. Malcolm Nance is a 35 year practitioner in Middle East Special Operations and terrorism intelligence activities. Chris Sampson is the terrorism media and cyber warfare expert for the Terror Asymmetric Project and has spent 15 years collecting and exploiting terrorism media. For two years, their Terror Asymmetrics Project has been attacking and exploiting intelligence found on ISIS Dark Web operations. Hacking ISIS will explain and illustrate in graphic detail how ISIS produces religious cultism, recruits vulnerable young people of all religions and nationalities and disseminates their brutal social media to the world. More, the book will map out the cyberspace level tactics on how ISIS spreads its terrifying content, how it distributes tens of thousands of pieces of propaganda daily and is winning the battle in Cyberspace and how to stop it in its tracks. Hacking ISIS is uniquely positioned to give an insider’s view into how this group spreads its ideology and brainwashes tens of thousands of followers to join the cult that is the Islamic State and how average computer users can engage in the removal of ISIS from the internet.

Never Be Alone Again

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Publisher : Two Palms Publishing
ISBN 13 : 9780578983004
Total Pages : 162 pages
Book Rating : 4.9/5 (83 download)

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Book Synopsis Never Be Alone Again by : Lina Abascal

Download or read book Never Be Alone Again written by Lina Abascal and published by Two Palms Publishing. This book was released on 2021-11-23 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEVER BE ALONE AGAIN: How Bloghouse United the Internet and the Dancefloor is the first book dedicated to the music and Internet culture in the early 2000s known as bloghouse. With a foreword by DJ/producer A-Trak the book includes over 50 original interviews with musicians, bloggers, music industry professionals, and party people from around the world including Steve Aoki, The Bloody Beetroots, Girl Talk, The Cobra Snake, Chromeo, Flosstradamus, The Cool Kids, MySpace Music, MSTRKRFT, and Simian Mobile Disco. NEVER BE ALONE AGAIN chronicles the rise of the DJ-slash-It Girl, roaming party photography, illegal Mp3 file sharing, canonical scene reports of bloghouse capitals Los Angeles and Paris, the overlooked impact of suburban Latino communities on nightlife, Kanye West's contribution to the movement, and the slow death of the blog itself.

The Big R-Book

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119632722
Total Pages : 928 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis The Big R-Book by : Philippe J. S. De Brouwer

Download or read book The Big R-Book written by Philippe J. S. De Brouwer and published by John Wiley & Sons. This book was released on 2020-10-27 with total page 928 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces professionals and scientists to statistics and machine learning using the programming language R Written by and for practitioners, this book provides an overall introduction to R, focusing on tools and methods commonly used in data science, and placing emphasis on practice and business use. It covers a wide range of topics in a single volume, including big data, databases, statistical machine learning, data wrangling, data visualization, and the reporting of results. The topics covered are all important for someone with a science/math background that is looking to quickly learn several practical technologies to enter or transition to the growing field of data science. The Big R-Book for Professionals: From Data Science to Learning Machines and Reporting with R includes nine parts, starting with an introduction to the subject and followed by an overview of R and elements of statistics. The third part revolves around data, while the fourth focuses on data wrangling. Part 5 teaches readers about exploring data. In Part 6 we learn to build models, Part 7 introduces the reader to the reality in companies, Part 8 covers reports and interactive applications and finally Part 9 introduces the reader to big data and performance computing. It also includes some helpful appendices. Provides a practical guide for non-experts with a focus on business users Contains a unique combination of topics including an introduction to R, machine learning, mathematical models, data wrangling, and reporting Uses a practical tone and integrates multiple topics in a coherent framework Demystifies the hype around machine learning and AI by enabling readers to understand the provided models and program them in R Shows readers how to visualize results in static and interactive reports Supplementary materials includes PDF slides based on the book’s content, as well as all the extracted R-code and is available to everyone on a Wiley Book Companion Site The Big R-Book is an excellent guide for science technology, engineering, or mathematics students who wish to make a successful transition from the academic world to the professional. It will also appeal to all young data scientists, quantitative analysts, and analytics professionals, as well as those who make mathematical models.

The Label Machine: How to Start, Run and Grow Your Own Independent Music Label

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Author :
Publisher : Velocity Press
ISBN 13 :
Total Pages : 250 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Label Machine: How to Start, Run and Grow Your Own Independent Music Label by : Nick Sadler

Download or read book The Label Machine: How to Start, Run and Grow Your Own Independent Music Label written by Nick Sadler and published by Velocity Press. This book was released on 2021-07-04 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you want to start a record label, self-release your own music, or are just an avid music lover, this book will give you information about the business of music. The Label Machine: How to Start, Run and Grow Your Own Independent Music Label is the first book to give music artists practical step-by-step comprehensive instructions for setting up and running an independent music label to successfully distribute and market their music. You will learn all about the music industry business and how to navigate the tricky dos and don'ts. You will finally understand and take control of your music copyright and get to grips with the legalities involved. You will build your music business effortlessly, learning how to professionally market your music and artists - allowing you to reach thousands of fans. And essentially, you will learn how to create multiple label revenue streams to create an established record label. It features a detailed breakdown of how every part of the industry works together, including copyright in the UK and US, record label set-up, record releases, and royalty collection. It also provides in-depth guides on marketing, covering; traditional PR, Facebook and Instagram advertising, Spotify playlisting, and fan growth. Includes templates for record label and management contracts, marketing and promotion schedules, press releases, and fan email automation.

Falling

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Publisher : Simon and Schuster
ISBN 13 : 198217790X
Total Pages : 320 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis Falling by : T. J. Newman

Download or read book Falling written by T. J. Newman and published by Simon and Schuster. This book was released on 2021-07-06 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NATIONAL BESTSELLER * NEW YORK TIMES BESTSELLER “Terrifying…buckle up for a chilling summer read.” —People (Best Books of the Week) “The perfect thriller! A must-read.” —Gillian Flynn “Stunning and relentless. This is Jaws at 35,000 feet.” —Don Winslow You just boarded a flight to New York. There are one hundred and forty-three other passengers onboard. What you don’t know is that thirty minutes before the flight your pilot’s family was kidnapped. For his family to live, everyone on your plane must die. The only way the family will survive is if the pilot follows his orders and crashes the plane. Enjoy the flight.

Money Machine

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Author :
Publisher : AMACOM
ISBN 13 : 0814438571
Total Pages : 320 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Money Machine by : Gary V. Smith

Download or read book Money Machine written by Gary V. Smith and published by AMACOM. This book was released on 2017-06-08 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at Wall Street wonders Warren Buffet, Benjamin Graham, and other legends and shares how you can utilize their secrets to unimaginable success! It’s time to put your money to work the smart way and stop chasing quick payoffs that never turn out. That seductive stock tip you just overheard? That’s your ticket to flushing your savings down the toilet. The story you saw on a promising new product? Only those who invested before the story came out have any chance of a solid payout. If you want to succeed in the market, you need to learn how to invest based on value, selecting stocks that will continue to enrich you for years to come. By learning the keys to value investing, Money Machine will teach you how to: Judge a stock by the cash it generates Determine the stock’s intrinsic value Use key investment benchmarks such as price-earnings ratio and dividend-price ratio Recognize stock market bubbles and profit from panics Avoid psychological traps that can trip you up Investing in the market doesn’t have to be reckless speculation. Invest in value, not ventures, and find the financial success all those gamblers are still looking for!

Social Media Is Bullshit

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Publisher : St. Martin's Press
ISBN 13 : 1250017505
Total Pages : 239 pages
Book Rating : 4.2/5 (5 download)

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Book Synopsis Social Media Is Bullshit by : B. J. Mendelson

Download or read book Social Media Is Bullshit written by B. J. Mendelson and published by St. Martin's Press. This book was released on 2012-09-04 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of "social media" first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet—without spending a fortune in the process. Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand.

Wonderstruck

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Author :
Publisher : Scholastic
ISBN 13 : 1407166557
Total Pages : 325 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Wonderstruck by : Brian Selznick

Download or read book Wonderstruck written by Brian Selznick and published by Scholastic. This book was released on 2015-09-03 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ben's story takes place in 1977 and is told in words. Rose's story in 1927 is told entirely in pictures. Ever since his mother died, Ben feels lost. At home with her father, Rose feels alone. When Ben finds a mysterious clue hidden in his mother's room, both children risk everything to find what's missing.

The Soft Machine

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Author :
Publisher : Grove/Atlantic, Inc.
ISBN 13 : 0802197213
Total Pages : 202 pages
Book Rating : 4.8/5 (21 download)

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Book Synopsis The Soft Machine by : William S. Burroughs

Download or read book The Soft Machine written by William S. Burroughs and published by Grove/Atlantic, Inc.. This book was released on 2011-02-24 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Naked Lunch, William S. Burroughs revealed his genius. In The Soft Machine he begins an adventure that will take us even further into the dark recesses of his imagination, a region where nothing is sacred, nothing taboo. Continuing his ferocious verbal assault on hatred, hype, poverty, war, bureaucracy, and addiction in all its forms, Burroughs gives us a surreal space odyssey through the wounded galaxies in a book only he could create.

How Smart Machines Think

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Publisher : MIT Press
ISBN 13 : 0262038404
Total Pages : 313 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis How Smart Machines Think by : Sean Gerrish

Download or read book How Smart Machines Think written by Sean Gerrish and published by MIT Press. This book was released on 2018-10-30 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything you've always wanted to know about self-driving cars, Netflix recommendations, IBM's Watson, and video game-playing computer programs. The future is here: Self-driving cars are on the streets, an algorithm gives you movie and TV recommendations, IBM's Watson triumphed on Jeopardy over puny human brains, computer programs can be trained to play Atari games. But how do all these things work? In this book, Sean Gerrish offers an engaging and accessible overview of the breakthroughs in artificial intelligence and machine learning that have made today's machines so smart. Gerrish outlines some of the key ideas that enable intelligent machines to perceive and interact with the world. He describes the software architecture that allows self-driving cars to stay on the road and to navigate crowded urban environments; the million-dollar Netflix competition for a better recommendation engine (which had an unexpected ending); and how programmers trained computers to perform certain behaviors by offering them treats, as if they were training a dog. He explains how artificial neural networks enable computers to perceive the world—and to play Atari video games better than humans. He explains Watson's famous victory on Jeopardy, and he looks at how computers play games, describing AlphaGo and Deep Blue, which beat reigning world champions at the strategy games of Go and chess. Computers have not yet mastered everything, however; Gerrish outlines the difficulties in creating intelligent agents that can successfully play video games like StarCraft that have evaded solution—at least for now. Gerrish weaves the stories behind these breakthroughs into the narrative, introducing readers to many of the researchers involved, and keeping technical details to a minimum. Science and technology buffs will find this book an essential guide to a future in which machines can outsmart people.

Machine Made: Tammany Hall and the Creation of Modern American Politics

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Author :
Publisher : W. W. Norton & Company
ISBN 13 : 0871407922
Total Pages : 511 pages
Book Rating : 4.8/5 (714 download)

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Book Synopsis Machine Made: Tammany Hall and the Creation of Modern American Politics by : Terry Golway

Download or read book Machine Made: Tammany Hall and the Creation of Modern American Politics written by Terry Golway and published by W. W. Norton & Company. This book was released on 2014-03-03 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Golway’s revisionist take is a useful reminder of the unmatched ingenuity of American politics.”—Wall Street Journal History casts Tammany Hall as shorthand for the worst of urban politics: graft and patronage personified by notoriously crooked characters. In his groundbreaking work Machine Made, journalist and historian Terry Golway dismantles these stereotypes, focusing on the many benefits of machine politics for marginalized immigrants. As thousands sought refuge from Ireland’s potato famine, the very question of who would be included under the protection of American democracy was at stake. Tammany’s transactional politics were at the heart of crucial social reforms—such as child labor laws, workers’ compensation, and minimum wages— and Golway demonstrates that American political history cannot be understood without Tammany’s profound contribution. Culminating in FDR’s New Deal, Machine Made reveals how Tammany Hall “changed the role of government—for the better to millions of disenfranchised recent American arrivals” (New York Observer).

Ensemble Methods for Machine Learning

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Author :
Publisher : Simon and Schuster
ISBN 13 : 163835670X
Total Pages : 350 pages
Book Rating : 4.6/5 (383 download)

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Book Synopsis Ensemble Methods for Machine Learning by : Gautam Kunapuli

Download or read book Ensemble Methods for Machine Learning written by Gautam Kunapuli and published by Simon and Schuster. This book was released on 2023-05-30 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ensemble machine learning combines the power of multiple machine learning approaches, working together to deliver models that are highly performant and highly accurate. Inside Ensemble Methods for Machine Learning you will find: Methods for classification, regression, and recommendations Sophisticated off-the-shelf ensemble implementations Random forests, boosting, and gradient boosting Feature engineering and ensemble diversity Interpretability and explainability for ensemble methods Ensemble machine learning trains a diverse group of machine learning models to work together, aggregating their output to deliver richer results than a single model. Now in Ensemble Methods for Machine Learning you’ll discover core ensemble methods that have proven records in both data science competitions and real-world applications. Hands-on case studies show you how each algorithm works in production. By the time you're done, you'll know the benefits, limitations, and practical methods of applying ensemble machine learning to real-world data, and be ready to build more explainable ML systems. About the Technology Automatically compare, contrast, and blend the output from multiple models to squeeze the best results from your data. Ensemble machine learning applies a “wisdom of crowds” method that dodges the inaccuracies and limitations of a single model. By basing responses on multiple perspectives, this innovative approach can deliver robust predictions even without massive datasets. About the Book Ensemble Methods for Machine Learning teaches you practical techniques for applying multiple ML approaches simultaneously. Each chapter contains a unique case study that demonstrates a fully functional ensemble method, with examples including medical diagnosis, sentiment analysis, handwriting classification, and more. There’s no complex math or theory—you’ll learn in a visuals-first manner, with ample code for easy experimentation! What’s Inside Bagging, boosting, and gradient boosting Methods for classification, regression, and retrieval Interpretability and explainability for ensemble methods Feature engineering and ensemble diversity About the Reader For Python programmers with machine learning experience. About the Author Gautam Kunapuli has over 15 years of experience in academia and the machine learning industry. Table of Contents PART 1 - THE BASICS OF ENSEMBLES 1 Ensemble methods: Hype or hallelujah? PART 2 - ESSENTIAL ENSEMBLE METHODS 2 Homogeneous parallel ensembles: Bagging and random forests 3 Heterogeneous parallel ensembles: Combining strong learners 4 Sequential ensembles: Adaptive boosting 5 Sequential ensembles: Gradient boosting 6 Sequential ensembles: Newton boosting PART 3 - ENSEMBLES IN THE WILD: ADAPTING ENSEMBLE METHODS TO YOUR DATA 7 Learning with continuous and count labels 8 Learning with categorical features 9 Explaining your ensembles

God, Human, Animal, Machine

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Author :
Publisher : Vintage
ISBN 13 : 0525562710
Total Pages : 305 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis God, Human, Animal, Machine by : Meghan O'Gieblyn

Download or read book God, Human, Animal, Machine written by Meghan O'Gieblyn and published by Vintage. This book was released on 2022-07-12 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: A strikingly original exploration of what it might mean to be authentically human in the age of artificial intelligence, from the author of the critically-acclaimed Interior States. • "At times personal, at times philosophical, with a bracing mixture of openness and skepticism, it speaks thoughtfully and articulately to the most crucial issues awaiting our future." —Phillip Lopate “[A] truly fantastic book.”—Ezra Klein For most of human history the world was a magical and enchanted place ruled by forces beyond our understanding. The rise of science and Descartes's division of mind from world made materialism our ruling paradigm, in the process asking whether our own consciousness—i.e., souls—might be illusions. Now the inexorable rise of technology, with artificial intelligences that surpass our comprehension and control, and the spread of digital metaphors for self-understanding, the core questions of existence—identity, knowledge, the very nature and purpose of life itself—urgently require rethinking. Meghan O'Gieblyn tackles this challenge with philosophical rigor, intellectual reach, essayistic verve, refreshing originality, and an ironic sense of contradiction. She draws deeply and sometimes humorously from her own personal experience as a formerly religious believer still haunted by questions of faith, and she serves as the best possible guide to navigating the territory we are all entering.

Subprime Attention Crisis

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Author :
Publisher : FSG Originals
ISBN 13 : 0374721246
Total Pages : 103 pages
Book Rating : 4.3/5 (747 download)

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Book Synopsis Subprime Attention Crisis by : Tim Hwang

Download or read book Subprime Attention Crisis written by Tim Hwang and published by FSG Originals. This book was released on 2020-10-13 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: From FSGO x Logic: a revealing examination of digital advertising and the internet's precarious foundation In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising—the beating heart of the internet—is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that while consumers’ attention has never been more prized, the true value of that attention itself—much like subprime mortgages—is wildly misrepresented. And if online advertising goes belly-up, the internet—and its free services—will suddenly be accessible only to those who can afford it. Deeply researched, convincing, and alarming, Subprime Attention Crisis will change the way you look at the internet, and its precarious future. FSG Originals × Logic dissects the way technology functions in everyday lives. The titans of Silicon Valley, for all their utopian imaginings, never really had our best interests at heart: recent threats to democracy, truth, privacy, and safety, as a result of tech’s reckless pursuit of progress, have shown as much. We present an alternate story, one that delights in capturing technology in all its contradictions and innovation, across borders and socioeconomic divisions, from history through the future, beyond platitudes and PR hype, and past doom and gloom. Our collaboration features four brief but provocative forays into the tech industry’s many worlds, and aspires to incite fresh conversations about technology focused on nuanced and accessible explorations of the emerging tools that reorganize and redefine life today.

Messing with the Enemy

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Author :
Publisher : HarperCollins
ISBN 13 : 0062796011
Total Pages : 318 pages
Book Rating : 4.0/5 (627 download)

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Book Synopsis Messing with the Enemy by : Clint Watts

Download or read book Messing with the Enemy written by Clint Watts and published by HarperCollins. This book was released on 2018-05-29 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: A former FBI Special Agent and leading cyber-security expert offers a devastating and essential look at the misinformation campaigns, fake news, and electronic espionage operations that have become the cutting edge of modern warfare—and how we can protect ourselves and our country against them. Clint Watts electrified the nation when he testified in front of the House Intelligence Committee regarding Russian interference in the 2016 election. In Messing with the Enemy, the cyber and homeland security expert introduces us to a frightening world in which terrorists and cyber criminals don’t hack your computer, they hack your mind. Watts reveals how these malefactors use your information and that of your friends and family to work for them through social media, which they use to map your social networks, scour your world affiliations, and master your fears and preferences. Thanks to the schemes engineered by social media manipulators using you and your information, business executives have coughed up millions in fraudulent wire transfers, seemingly good kids have joined the Islamic State, and staunch anti-communist Reagan Republicans have cheered the Russian government’s hacking of a Democratic presidential candidate’s e-mails. Watts knows how they do it because he’s mirrored their methods to understand their intentions, combat their actions, and coopt their efforts. Watts examines a particular social media platform—from Twitter to internet Forums to Facebook to LinkedIn—and a specific bad actor—from al Qaeda to the Islamic State to the Russian and Syrian governments—to illuminate exactly how social media tracking is used for nefarious purposes. He explains how he’s learned, through his successes and his failures, to engage with hackers, terrorists, and even the Russians—and how these interactions have generated methods of fighting back. Shocking, funny, and eye-opening, Messing with the Enemy is a deeply urgent guide for living safe and smart in a super-connected world.