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The Hook Books
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Download or read book The Hook written by Richard Krevolin and published by Red Wheel/Weiser. This book was released on 2015-11-23 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty. The Hook gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the world and get consumers and customers to listen to and remember your message. More specifically, The Hook will teach you how story-selling can be used as an incredibly powerful instrument to: Create an emotional connection between your organization and its target market, or between a product and consumers. Generate interest, enthusiasm, and support for a person, company, or product. Demonstrate the benefits and potential of any product, service, company, or individual. Create a culture of inclusion for any company or product. Enhance staff commitment to mission and objectives. Improve the power, tone, and texture of speeches, proposals, presentations, and printed materials.
Download or read book The Book of Hook written by Amy Cook and published by . This book was released on 2020-11-03 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: There was once a boy who wouldn't grow old. A boy who came to the windows of children yearning for adventure, all too eager to grant it to them. A boy who could breathe magic into a mind otherwise doomed for stodgy, grownup responsibilities and boredom.Or that's how the story goes. Reality often bears a darker shade of truth. One thing is for sure; the book she grew up reading got it all wrong. Neverland isn't all it was written to be.A warning would have been nice. . .* Contains adult situations, this book intended for 18+
Download or read book The Hook written by Donald E. Westlake and published by Mysterious Press. This book was released on 2001-04-11 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Critically acclaimed for his recent bestseller, "The Ax, " Westlake returns with a tale of twisted psychological suspense involving two cunning authors--and one deadly proposition.
Download or read book Hooked written by Nir Eyal and published by Penguin. This book was released on 2014-11-04 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Download or read book On the Hook written by Francisco X. Stork and published by Scholastic Inc.. This book was released on 2021-05-18 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: "You know I'm coming. You're dead already." Hector has always minded his own business, working hard to make his way to a better life someday. He's the chess team champion, helps the family with his job at the grocery, and teaches his little sister to shoot hoops overhand. Until Joey singles him out. Joey, whose older brother, Chavo, is head of the Discipulos gang, tells Hector that he's going to kill him: maybe not today, or tomorrow, but someday. And Hector, frozen with fear, does nothing. From that day forward, Hector's death is hanging over his head every time he leaves the house. He tries to fade into the shadows -- to drop off Joey's radar -- to become no one. But when a fight between Chavo and Hector's brother Fili escalates, Hector is left with no choice but to take a stand. The violent confrontation will take Hector places he never expected, including a reform school where he has to live side-by-side with his enemy, Joey. It's up to Hector to choose whether he's going to lose himself to revenge or get back to the hard work of living.
Book Synopsis Crimes and Covers by : Amanda Flower
Download or read book Crimes and Covers written by Amanda Flower and published by Crooked Lane Books. This book was released on 2022-01-11 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Violet Waverly sleuths a Thoreau-ly puzzling Christmastime murder in Agatha Award-winning, USA Today bestselling author Amanda Flower's fifth Magical Bookshop mystery. Christmas is coming to the Western New York village of Cascade Springs, and so is the long-awaited wedding of Charming Books proprietor Violet Waverly and police chief David Rainwater. Grandma Daisy and Violet's best friend, Sadie, go all out to make the nuptials the event of the season--whether Violet likes it or not. But the reception becomes memorable for all the wrong reasons when a woman's dead body floats by on the frigid Niagara River. Violet is shocked to recognize the deceased as a mysterious woman who visited Charming Books two days before the wedding, toting a rare first edition of Henry David Thoreau's Walden. Well aware that a mint condition copy could be worth more than $14,000, Violet told the woman she would have to have the book appraised before she could consider buying it. Most displeased, the woman tucked the precious tome under her arm and stormed out of the shop. Now she's dead, and an enigmatic message scrawled in pen upon her palm reads, "They stole my book." It's a confounding case, indeed. But fortunately, Violet can draw on the resources of her bookshop's magical consciousness, which communicates clues to Violet via quotes from Walden. With Emerson the tuxedo cat and Faulkner the crow at her side, Violet sets out to recover the priceless book by solving a murder most transcendental.
Book Synopsis Making with Meaning by : Jessica Carey
Download or read book Making with Meaning written by Jessica Carey and published by Abrams. This book was released on 2020-10-06 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thoughtful, purposeful approach to prioritize time for making, adding more meaning and intention to your life. From cooking and cleaning to children’s events to business meetings to just about everything else, it’s hard to ï¬?nd quiet moments to just be. Jessica Carey has found that her best times for be-ingare when she is making. Hers is an inspiring approach to a beloved pastime, putting to use the meditative and therapeutic beneï¬?ts of working with your hands. Featuring more than 20 different crochet patterns to inspire you as you make time for making, the book offers instructions to those who want to begin their crochet journey and teaches how to crochet through detailed explanation and visual guidance. Projects vary in skill level but are all designed for readers to be able to free their minds, leaving space for stitch-repetition to kick in. Accompanied by essays focused on gratitude, creativity, and living with intention, among other topics, the book invites you to take time to reflect on these themes and their presence in your life. Jessica offers support and encouragement so that you can strengthen more than just your crochet skills as you explore this adventure.
Book Synopsis InvestiGators: Off the Hook by : John Patrick Green
Download or read book InvestiGators: Off the Hook written by John Patrick Green and published by First Second. This book was released on 2021-02-23 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: InvestiGators Mango and Brash don their fanciest V.E.S.T.s for InvestiGators: Off the Hook, a zany new adventure from John Patrick Green that will have readers HOOKED! Join more three million fans as we follow these sewer-loving secret agents in their fight for the GATOR good! The InvestiGators are the best crime-fighting duo in the world. But not even their hi-tech training programs can prepare them for the return of their greatest nemesis, Crackerdile, in a shocking new form! Even worse, he’s creating a team of super villains! Faced with the choice between saving themselves or catching the crooks, can Mango and Brash make sure the gator good prevails?
Download or read book Hook written by Randall Horton and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Literary Nonfiction. African & African American Studies. Latino/Latina Studies. Winner of the Great Lakes Colleges Association "Discover" Award for Creative Nonfiction. HOOK: A MEMOIR is a gripping story of transformation. Without excuse or indulgence, author and educator Randall Horton explores his downward spiral from unassuming Howard University undergraduate to homeless drug addict, international cocaine smuggler, and incarcerated felon--before showing us the redemptive role that writing and literature played in helping him reclaim his life. The multilayered narrative bridges past and present through both the vivid portrayal of Horton's singular experiences and his correspondence in letters with the anonymous Lxxxx, a Latina woman awaiting trial. HOOK explores race and social construction in America, the forgotten lives within the prison industrial complex, and the resilience of the human spirit.
Book Synopsis The Meat Hook Meat Book by : Tom Mylan
Download or read book The Meat Hook Meat Book written by Tom Mylan and published by Artisan Books. This book was released on 2014-05-20 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buying large, unbutchered pieces of meat from a local farm or butcher shop means knowing where and how your food was raised, and getting meat that is more reasonably priced. It means getting what you want, not just what a grocery store puts out for sale—and tailoring your cuts to what you want to cook, not the other way around. For the average cook ready to take on the challenge, The Meat Hook Meat Book is the perfect guide: equal parts cookbook and butchering handbook, it will open readers up to a whole new world—start by cutting up a chicken, and soon you’ll be breaking down an entire pig, creating your own custom burger blends, and throwing a legendary barbecue (hint: it will include The Man Steak—the be-all and end-all of grilling one-upmanship—and a cooler full of ice-cold cheap beer). This first cookbook from meat maven Tom Mylan, co-owner of The Meat Hook, in Williamsburg, Brooklyn, is filled with more than 60 recipes and hundreds of photographs and clever illustrations to make the average cook a butchering enthusiast. With stories that capture the Meat Hook experience, even those who haven’t shopped there will become fans.
Book Synopsis The World Ends in April by : Stacy McAnulty
Download or read book The World Ends in April written by Stacy McAnulty and published by Yearling. This book was released on 2021-03-02 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is middle school drama scarier than an asteroid heading for Earth? Find out in this smart and funny novel by the author of The Miscalculations of Lightning Girl. Every day in middle school can feel like the end of the world. Eleanor Dross knows a thing or two about the end of the world, thanks to a survivalist grandfather who stockpiles freeze-dried food and supplies--just in case. So when she reads about a Harvard scientist's prediction that an asteroid will strike Earth in April, Eleanor knows her family will be prepared. Her classmates? They're on their own! Eleanor has just one friend she wants to keep safe: Mack. They've been best friends since kindergarten, even though he's more of a smiley emoji and she's more of an eye-roll emoji. They'll survive the end of the world together . . . if Mack doesn't go away to a special school for the blind. But it's hard to keep quiet about a life-destroying asteroid--especially at a crowded lunch table--and soon Eleanor is the president of the (secret) End of the World Club. It turns out that prepping for TEOTWAWKI (the End of the World as We Know It) is actually kind of fun. But you can't really prepare for everything life drops on you. And one way or another, Eleanor's world is about to change.
Book Synopsis Reasons for Avoiding Friends by : Megan Leavell
Download or read book Reasons for Avoiding Friends written by Megan Leavell and published by Cedar House Press. This book was released on 2021-09-14 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Growing up, Gwen and Iris were the best of friends, even if they couldn't have been more different. Now Gwen is living her hometown dream, or so she reminds herself while juggling endless parenting drama, an unemployed husband, and a neighborhood pyramid scheme. Never mind that at age thirty-nine, her social circle still resembles middle school. Her life is everything she ever wanted it to be, but nothing like she had planned. Iris was never destined for the ordinary. When she moved to Manhattan, she shed her old life for a better one-but not without a cost. From a distance, Iris's life couldn't be more charmed, but no one knows about the cracks in the image she's worked so hard to cultivate. No one knows the real Iris at all. Except for Gwen. But Iris and Gwen haven't spoken for years. Until... When Iris's past catches up with her, she turns to the one person she could always count on-but she isn't the only one keeping secrets, and as Gwen scrambles to preserve an illusion of domestic bliss, she finds herself wondering when they went from telling each other everything to sharing nothing. Now, a little wiser, and most certainly a little older, Gwen and Iris discover that the truest of friends accept you just as you are, and that loving yourself is sometimes the best way to find happiness.
Download or read book Unknown Pleasures written by Peter Hook and published by Simon and Schuster. This book was released on 2013-04-25 with total page 557 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Genuinely funny: indeed, the story will… keep you entertained for a very long time' Sunday Times Joy Division changed the face of music. Godfathers of the current alternative scene, they reinvented rock in the post-punk era, creating a new sound - dark, hypnotic, intense - that would influence U2, Morrissey, R.E.M., Radiohead and many others. This is the story of Joy Division told by the band's legendary bassist, Peter Hook. 'Hook has restored a flesh-and-blood rawness to what was becoming a standard tale. Few pop music books manage that'Guardian 'An honest, enthusiastic account … It's a window like no other into the reality of life in this most aloof of bands' METRO 'An immense account of Joy Division's rise…Having read Hook's book, you'll feel like you were the fifth member of the band' GQ 'A bittersweet, profanity filled recollection… If you like Joy Division, you really have to read it' Q Magazine 'Hook lifts the lid on the real Ian Curtis' NME 'He's frank, incredibly funny, and isn't shy'Artrocker
Download or read book The Hook Up written by Kristen Callihan and published by Harlequin. This book was released on 2024-07-02 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #SpicyTok favorite GAME ON series by New York Times bestselling author Kristen Callihan brings the heat. Are you ready for it? The rules: no kissing on the mouth, no staying the night, no telling anyone and above all…no falling in love. Anna Jones just wants to finish college and figure out her life. Falling for star quarterback Drew Baylor is most definitely not on her to-do list. Confident and charming, he lives in the limelight and is way too gorgeous for his own good. If only she could ignore his heated stares and stop thinking about doing hot and dirty things with him. Easy, right? Football has been good to Drew—two National Championships and the Heisman. But what he really craves is sexy yet prickly Anna Jones. Her cutting humor and blatant disregard for his fame turn him on like nothing else. But there’s one problem: she’s shut him down. Completely. That is…until a chance encounter leads to the hottest sex of their lives. Anna wants it to remain a hook up, but Drew sees the possibility of something great. Now it’s up to him to persuade her. It’s a good thing Drew knows all about winning. As the saying goes, All’s fair in love and football… Game on. The GAME ON series by Kristen Callihan: Book 1: The Hook Up Book 2: The Friend Zone Book 3: The Game Plan Book 4: The Hot Shot Book 5: Only on Gameday - Coming 2026!
Download or read book Hook Shot written by Kennedy Ryan and published by Scribechick Media, LLC. This book was released on with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: A deeply emotional standalone romance set in the worlds of professional basketball and high fashion. Divorced. Single dad. Traded to a losing squad. Cheated on, betrayed, exposed. My perfect life blew up in my face and I'm still picking up the pieces. The last thing I need is her. A wildflower. A storm. A woman I can't resist. Lotus DuPree is a kick to my gut and a wrench in my plans from the moment our eyes meet. I promised myself I wouldn't trust a woman again, but I've never wanted anyone the way I want Lo. She's not the plan I made, but she's the risk I have to take. A warrior. A baller. The one they call Gladiator. Kenan Ross charged into my life smelling all good, looking even better and snatching my breath from the moment we met. The last thing I need is him. I'm working on me. Facing my pain and conquering my demons. I've seen what trusting a man gets you. I. Don't. Have. Time. For. This. But he just keeps coming for me. Keeps knocking down my defenses and stealing my excuses one by one. He never gives up, and now...I'm not sure I want him to.
Book Synopsis When Angels Speak of Love by : bell hooks
Download or read book When Angels Speak of Love written by bell hooks and published by Simon and Schuster. This book was released on 2007-02-06 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: The late feminist icon and author of over twenty books, including her classic New York Times bestseller All About Love, bell hooks reminds us of the good and bad moments we spend in love through her inspiring poetry. Written from the heart, When Angels Speak of Love is a book of 50 love poems by the icon of the feminist movement and most famous among public intellectuals. In beautiful, profoundly poetic terms, hooks challenges our views and experiences with love—tracing the link between seduction and surrender, the intensity of desire, and the anguish of death. Whether towards family, friends, or oneself, hooks's creative genius makes love both magical and beautiful.
Download or read book Hook Man Speaks written by Matt Clark and published by Berkley Trade. This book was released on 2001 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this quirky debut novel, Clark gives life to the Hook Man, the nightmare of romantic teens on Lovers' Lanes from coast to coast.
