Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
The Hollywood Brand
Download The Hollywood Brand full books in PDF, epub, and Kindle. Read online The Hollywood Brand ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis The Hollywood Brand by : Peter Catapano
Download or read book The Hollywood Brand written by Peter Catapano and published by Routledge. This book was released on 2018-01-31 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Hollywood Brand traces the development of the moving picture from its humble roots as an object of mass amusement to its transformation into an art form worthy of exhibition in museums and academic study in leading universities. This book provides historical context to the ideas that coalesce to create the iconic Hollywood brand that comes to define American identity.
Download or read book Brand Hollywood written by Paul Grainge and published by Routledge. This book was released on 2007-10-31 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business. Outlining changes in the marketing and media environment during the 1990s and 2000s, Paul Grainge explores how the logic of branding has propelled specific kinds of approach to the status and selling of film. Analyzing the practice of branding, the poetics of corporate logos, and the industrial politics surrounding the development of branded texts, properties and spaces - including franchises ranging from Looney Tunes to Lord of the Rings and Harry Potter to The Matrix - Grainge considers the relation of branding to the emergent principle of ‘total entertainment’. Employing an interdisciplinary method drawn from film studies, cultural studies and advertising and media studies, Brand Hollywood demonstrates the complexities of selling entertainment in the global media moment, providing a fresh and engaging perspective on branding’s significance for commercial film and the industrial culture from which it is produced.
Download or read book Hollywood written by Jill Tietjen and published by Rowman & Littlefield. This book was released on 2019-04-26 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: The year was 1896, the woman was Alice Guy-Blaché, and the film was The Cabbage Fairy. It was less than a minute long. Guy-Blaché, the first female director, made hundreds of movies during her career. Thousands of women with passion and commitment to storytelling followed in her footsteps. Working in all aspects of the movie industry, they collaborated with others to create memorable images on the screen. This book pays tribute to the spirit, ambition, grit and talent of these filmmakers and artists. With more than 1200 women featured in the book, you will find names that everyone knows and loves—the movie legends. But you will also discover hundreds and hundreds of women whose names are unknown to you: actresses, directors, stuntwomen, screenwriters, composers, animators, editors, producers, cinematographers and on and on. Stunning photographs capture and document the women who worked their magic in the movie business. Perfect for anyone who enjoys the movies, this photo-treasury of women and film is not to be missed.
Download or read book The Hollywood MBA written by Tom Reilly and published by Macmillan. This book was released on 2017-01-10 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: What would you do if alligators were loose in your office? Or if your place of business changed 80 times during a four month period? What if two of your key employees were infant twins? Or you were asked to manage 130 people who were hired yesterday? Tom Reilly has faced these obstacles and thousands more in his three-decade career managing major motion pictures. He’s led more than 100,000 employees and been responsible for overseeing over two billion dollars in pro-rated production budgets and learned that successful management isn’t about what you want; the question is, what do you NEED? Often filming at live locations, Reilly was forced to adopt a unique set of strategies to accommodate for extreme workplace conditions and the challenge of leading and managing big budget projects, a revolving-door workforce of technicians, and actors such as Al Pacino, Robert de Niro, Tom Hanks, Charlize Theron, Sean Connery, and Harrison Ford. In The Hollywood MBA, Reilly explores the ten key strategies he utilized to manage big crews, big budgets, and big personalities on major motion pictures, and shows us how these strategies can be leveraged in any business for success. With an eye for making small adjustments to management strategy that produce big results, Reilly utilizes the narrative backdrop of the film set as an extreme case study in modern management identifying proven, easy-to-implement, and often counter intuitive practices that will increase engagement, team cohesion, efficiency, creativity, quality, and the bottom line in any industry.
Book Synopsis Sleepless in Hollywood by : Lynda Obst
Download or read book Sleepless in Hollywood written by Lynda Obst and published by Simon and Schuster. This book was released on 2013-06-11 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The veteran producer and author of the bestseller Hello, He Lied takes a witty and critical look at the new Hollywood. Over the past decade, producer Lynda Obst gradually realized she was working in a Hollywood that was undergoing a drastic transformation. The industry where everything had once been familiar to her was suddenly disturbingly strange. Combining her own industry experience and interviews with the brightest minds in the business, Obst explains what has stalled the vast moviemaking machine. The calamitous DVD collapse helped usher in what she calls the New Abnormal (because Hollywood was never normal to begin with), where studios are now heavily dependent on foreign markets for profit, a situation which directly impacts the kind of entertainment we get to see. Can comedy survive if they don’t get our jokes in Seoul or allow them in China? Why are studios making fewer movies than ever—and why are they bigger, more expensive and nearly always sequels or recycled ideas? Obst writes with affection, regret, humor and hope, and her behind-the-scenes vantage point allows her to explore what has changed in Hollywood like no one else has. This candid, insightful account explains what has happened to the movie business and explores whether it’ll ever return to making the movies we love—the classics that make us laugh or cry, or that we just can’t stop talking about.
Book Synopsis Slaves of Hollywood by : Declan Brand
Download or read book Slaves of Hollywood written by Declan Brand and published by . This book was released on 2020-07-24 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Hollywood Before Glamour by : M. Tolini Finamore
Download or read book Hollywood Before Glamour written by M. Tolini Finamore and published by Springer. This book was released on 2013-01-28 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: This exploration of fashion in American silent film offers fresh perspectives on the era preceding the studio system, and the evolution of Hollywood's distinctive brand of glamour. By the 1910s, the moving image was an integral part of everyday life and communicated fascinating, but as yet un-investigated, ideas and ideals about fashionable dress.
Book Synopsis Hollywood Made in China by : Aynne Kokas
Download or read book Hollywood Made in China written by Aynne Kokas and published by Univ of California Press. This book was released on 2017-02-07 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In a race to capture new audiences, Hollywood moguls began courting Chinese investors to create branded entertainment on an international scale--from behemoth theme parks to blockbuster films--after China's 2001 World Trade Organization entry. Hollywood Made in China examines this compelling dynamic, where the distinctions between Hollywood's "Dream Factory" and the "Chinese Dream" of global influence become increasingly blurred. What is revealed illuminates how China's influence is transforming the global media industries from the inside out"--Provided by publisher.
Book Synopsis Indecent Exposure by : David McClintick
Download or read book Indecent Exposure written by David McClintick and published by Harper Collins. This book was released on 2002-12-03 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the head of Columbia Pictures, David Begelman, got caught forging Cliff Robertson's name on a $10,000 check, it seemed, at first, like a simple case of embezzlement. It wasn't. The incident was the tip of the iceberg, the first hint of a scandal that shook Hollywood and rattled Wall Street. Soon powerful studio executives were engulfed in controversy; careers derailed; reputations died; and a ruthless, take-no-prisoners corporate power struggle for the world-famous Hollywood dream factory began. First published in 1982, this now classic story of greed and lies in Tinseltown appears here with a stunning final chapter on Begelman's post-Columbia career as he continued to dazzle and defraud . . . until his last hours in a Hollywood hotel room, where his story dramatically and poignantly would end.
Book Synopsis Hollywood Dealmaking by : Dina Appleton
Download or read book Hollywood Dealmaking written by Dina Appleton and published by Skyhorse Publishing Inc.. This book was released on 2010-01-12 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to negotiating a deal for film, television, or new media that covers key players, terminology, option-purchase rights, creating employment deals, working out distribution deals and rights, specifying net profit and box-office bonuses, and other related topics.
Book Synopsis Hollywood Costume by : Deborah Nadoolman Landis
Download or read book Hollywood Costume written by Deborah Nadoolman Landis and published by Harry N. Abrams. This book was released on 2013-10-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reprint. Originally published: London: Victoria & Albert Museum, 2012.
Download or read book Bad Company written by Steve Wick and published by Houghton Mifflin Harcourt P. This book was released on 1990 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each had what the others wanted, and before Roy Radin's decomposed body was found in a dry creek, Laney Jacobs, Robert Evans, and Radin, seemed destined for a successful partnership.
Book Synopsis Hollywood Made in China by : Aynne Kokas
Download or read book Hollywood Made in China written by Aynne Kokas and published by Univ of California Press. This book was released on 2017-01-31 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the Next Generation Indie Book Award Winner of the Chinese American Librarian Association Best Book Award China’s entry into the World Trade Organization in 2001 ignited a race to capture new global media audiences. Hollywood moguls began courting Chinese investors to create entertainment on an international scale—from behemoth theme parks to blockbuster films. Hollywood Made in China examines these new collaborations, where the distinctions between Hollywood’s “dream factory” and Xi Jinping's "Chinese Dream" of global influence become increasingly blurred. With insightful policy analysis, ethnographic research, and interviews with CEOs, directors, and film workers in Beijing, Shanghai, and Los Angeles, Aynne Kokas offers an unflinching look at China’s new role in the global media industries. A window into the partnerships with Chinese corporations that now shape Hollywood, this book will captivate anyone who consumes commercial media in the twenty-first century.
Book Synopsis Feeding the Dragon by : Chris Fenton
Download or read book Feeding the Dragon written by Chris Fenton and published by Post Hill Press. This book was released on 2020-07-28 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Paced like a thriller, with comparable doses of international intrigue and conflict, Chris Fenton’s bracingly candid business memoir Feeding the Dragon takes readers deep behind the scenes of Hollywood’s shaky foothold in China. Dealing at the highest levels with Chinese government officials and major American brands like Disney, Marvel, and the NBA, the former Olive Garden waiter-turned-entertainment-industry-power-broker disarmed and defied authorities on both sides of the superpower divide to make billions—and history. Thanks to a brisk, page-turning storytelling style and an evenhanded, insider-level perspective decades in the making, Feeding the Dragon manages to be both timeless and timely. Captivating details on Robert Downey Jr., LeBron James, Kurt Cobain, Michael Phelps, and Marvel Universe creative mastermind Kevin Feige (among others) will enthrall average fans and aspiring moguls alike. But the beating narrative heart remains Fenton’s down-to-earth recounting of a headline-making journey. Ultimately, the intrepid exec builds a compelling case for the power of “cultural diplomacy”: mutually-beneficial, soft power-sharing exchanges as a better way forward than the hardliner battle lines being drawn across Beijing, Washington, and Los Angeles. Teeming with urgent insights about unlikely alliances and dangerous misperceptions, Feeding the Dragon is a must-read for anyone interested in the future of the US-China relationship and the bottom-line realities of show business and professional sports today. Even better, it’s a supremely entertaining ride for anyone who simply loves a great story…. Chris often told me about projects and plans off-the-record that I wouldn’t have reported on anyway, because they all seemed wildly improbable. Every single one came true. And now they’re all down on the page.” —Jamie Bryan, Fast Company contributor
Book Synopsis The Hollywood Book Club by : Steven Rea
Download or read book The Hollywood Book Club written by Steven Rea and published by Chronicle Books. This book was released on 2019-09-10 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Audrey Hepburn, Humphrey Bogart, Gregory Peck, Rita Hayworth, Marilyn Monroe—the brightest stars of the silver screen couldn't resist curling up with a good book. This unique collection of rare photographs celebrates the joy of reading in classic film style. The Hollywood Book Club captures screen luminaries on set, in films, in playful promotional photos, or in their own homes and libraries with books from literary classics to thrillers, from biographies to children's books, reading with their kids, and more. Featuring nearly 60 enchanting images, lively captions about the stars and what they're reading by Hollywood photo archivist Steven Rea, here's a real page-turner for booklovers and cinephiles.
Book Synopsis Comic Books Incorporated by : Shawna Kidman
Download or read book Comic Books Incorporated written by Shawna Kidman and published by University of California Press. This book was released on 2019-04-30 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comic Books Incorporated tells the story of the US comic book business, reframing the history of the medium through an industrial and transmedial lens. Comic books wielded their influence from the margins and in-between spaces of the entertainment business for half a century before moving to the center of mainstream film and television production. This extraordinary history begins at the medium’s origin in the 1930s, when comics were a reviled, disorganized, and lowbrow mass medium, and surveys critical moments along the way—market crashes, corporate takeovers, upheavals in distribution, and financial transformations. Shawna Kidman concludes this revisionist history in the early 2000s, when Hollywood had fully incorporated comic book properties and strategies into its business models and transformed the medium into the heavily exploited, exceedingly corporate, and yet highly esteemed niche art form we know so well today.
Download or read book Red Carpet written by Erich Schwartzel and published by Penguin. This book was released on 2022-02-08 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is a fascinating book. It will educate you. Schwartzel has done some extraordinary reporting." — The New York Times Book Review “In this highly entertaining but deeply disturbing book, Erich Schwartzel demonstrates the extent of our cultural thrall to China. His depiction of the craven characters, American and Chinese, who have enabled this situation represents a significant feat of investigative journalism. His narrative is about not merely the movie business, but the new world order.” —Andrew Solomon, author of Far from the Tree and The Noonday Demon An eye-opening and deeply reported narrative that details the surprising role of the movie business in the high-stakes contest between the U.S. and China From trade to technology to military might, competition between the United States and China dominates the foreign policy landscape. But this battle for global influence is also playing out in a strange and unexpected arena: the movies. The film industry, Wall Street Journal reporter Erich Schwartzel explains, is the latest battleground in the tense and complex rivalry between these two world powers. In recent decades, as China has grown into a giant of the international economy, it has become a crucial source of revenue for the American film industry. Hollywood studios are now bending over backward to make movies that will appeal to China’s citizens—and gain approval from severe Communist Party censors. At the same time, and with America’s unwitting help, China has built its own film industry into an essential arm of its plan to export its national agenda to the rest of the world. The competition between these two movie businesses is a Cold War for this century, a clash that determines whether democratic or authoritarian values will be broadcast most powerfully around the world. Red Carpet is packed with memorable characters who have—knowingly or otherwise—played key roles in this tangled industry web: not only A-list stars like Matt Damon, Angelina Jolie, and Richard Gere but also eccentric Chinese billionaires, zany expatriate filmmakers, and starlets who disappear from public life without explanation or trace. Schwartzel combines original reporting, political history, and show-biz intrigue in an exhilarating tour of global entertainment, from propaganda film sets in Beijing to the boardrooms of Hollywood studios to the living rooms in Kenya where families decide whether to watch an American or Chinese movie. Alarming, occasionally absurd, and wildly entertaining, Red Carpet will not only alter the way we watch movies but also offer essential new perspective on the power struggle of this century.
