The Growth Matrix

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Why Marketing to Women Doesn't Work

Author : J. Darroch
Publisher : Springer
ISBN 13 : 1137358173
Total Pages : 250 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Why Marketing to Women Doesn't Work by : J. Darroch

Download or read book Why Marketing to Women Doesn't Work written by J. Darroch and published by Springer. This book was released on 2014-07-05 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.

The BCG Growth-Share Matrix: Theory and Applications

Author : 50minutes,
Publisher : 50 Minutes
ISBN 13 : 2806266157
Total Pages : 29 pages
Book Rating : 4.8/5 (62 download)

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Book Synopsis The BCG Growth-Share Matrix: Theory and Applications by : 50minutes,

Download or read book The BCG Growth-Share Matrix: Theory and Applications written by 50minutes, and published by 50 Minutes. This book was released on 2015-09-02 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key to portfolio management! This book is a practical and accessible guide to understanding and implementing the BCG growth-share matrix, providing you with the essential information and saving time. In 50 minutes you will be able to: • Analyze the activities in your business portfolio and identify the role they play in the business as a whole • Sort these activities into the four categories of the matrix: stars, question marks, cash cows and dogs • Identify the future market shares and growth to make sure you invest in the right activities ABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Jobs to Be Done

Author : Anthony W. Ulwick
Publisher :
ISBN 13 : 9780990576747
Total Pages : pages
Book Rating : 4.5/5 (767 download)

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Book Synopsis Jobs to Be Done by : Anthony W. Ulwick

Download or read book Jobs to Be Done written by Anthony W. Ulwick and published by . This book was released on 2016-10-25 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do some innovation projects succeed where others fail? The book reveals the business implications of Jobs Theory and explains how to put Jobs Theory into practice using Outcome-Driven Innovation.

The Growth Plate

Author : Irving M. Shapiro
Publisher : IOS Press
ISBN 13 : 9781586032401
Total Pages : 312 pages
Book Rating : 4.0/5 (324 download)

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Book Synopsis The Growth Plate by : Irving M. Shapiro

Download or read book The Growth Plate written by Irving M. Shapiro and published by IOS Press. This book was released on 2002 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Evidence generated by a number of genetic studies indicates that growth is regulated by a number of genes and that interference with their expression can have catastrophic effects on the well being of the whole organism. This work covers skeletal development and growth.

The Imagination Machine

Author : Martin Reeves
Publisher : Harvard Business Press
ISBN 13 : 1647820871
Total Pages : 248 pages
Book Rating : 4.6/5 (478 download)

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Book Synopsis The Imagination Machine by : Martin Reeves

Download or read book The Imagination Machine written by Martin Reeves and published by Harvard Business Press. This book was released on 2021-06-08 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide for mining the imagination to find powerful new ways to succeed. We need imagination now more than ever—to find new opportunities, rethink our businesses, and discover paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it in a systematic way? The Imagination Machine answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, Martin Reeves of Boston Consulting Group's Henderson Institute and Jack Fuller, an expert in neuroscience, provide a fascinating look into the mechanics of imagination and lay out a process for creating ideas and bringing them to life: The Seduction: How to open yourself up to surprises The Idea: How to generate new ideas The Collision: How to rethink your idea based on real-world feedback The Epidemic: How to spread an evolving idea to others The New Ordinary: How to turn your novel idea into an accepted reality The Encore: How to repeat the process—again and again. Imagination is one of the least understood but most crucial ingredients of success. It's what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to transformation—especially during a crisis. The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools at your disposal.

Lindenmayer Systems

Author : Grzegorz Rozenberg
Publisher : Springer Science & Business Media
ISBN 13 : 364258117X
Total Pages : 503 pages
Book Rating : 4.6/5 (425 download)

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Book Synopsis Lindenmayer Systems by : Grzegorz Rozenberg

Download or read book Lindenmayer Systems written by Grzegorz Rozenberg and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: L systems are language-theoretic models for developmental biology. They wereintroduced in 1968 by Aristid Lindenmayer (1925-1989) and have proved to be among the most beautiful examples of interdisciplinary science, where work in one area induces fruitful ideas and results in other areas. L systemsare based on relational and set-theoretic concepts, which are more suitable for the discrete and combinatorial structures of biology than mathematical models based on calculus or statistics. L systems have stimulated new work not only in the realistic simulation of developing organisms but also in the theory of automata and formal languages, formal power series, computer graphics, and combinatorics of words. This book contains research papers by almost all leading authorities and by many of the most promising young researchers in the field. The 28 contributions are organized in sections on basic L systems, computer graphics, graph grammars and map L systems, biological aspects and models, and variations and generalizations of L systems. The introductory paper by Lindenmayer and J}rgensen was written for a wide audience and is accessible to the non-specialist reader. The volume documents the state of the art in the theory of L systems and their applications. It will interest researchers and advanced students in theoretical computer science and developmental biology as well as professionals in computer graphics.

Key Marketing Concepts

Author : Mike Meldrum
Publisher :
ISBN 13 : 9780333645635
Total Pages : 246 pages
Book Rating : 4.6/5 (456 download)

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Book Synopsis Key Marketing Concepts by : Mike Meldrum

Download or read book Key Marketing Concepts written by Mike Meldrum and published by . This book was released on 1995 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new book provides over 40 ten-minute 'reads' on most of the key concepts in marketing. Each concept is dealt with in a clear, concise and stand-alone fashion, and the text is designed for those who want a quick but complete overview of marketing.

Official Gazette of the United States Patent and Trademark Office

Author : United States. Patent and Trademark Office
Publisher :
ISBN 13 :
Total Pages : 1498 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Official Gazette of the United States Patent and Trademark Office by : United States. Patent and Trademark Office

Download or read book Official Gazette of the United States Patent and Trademark Office written by United States. Patent and Trademark Office and published by . This book was released on 2002 with total page 1498 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategic Investment

Author : Han T. J. Smit
Publisher : Princeton University Press
ISBN 13 : 1400829399
Total Pages : 504 pages
Book Rating : 4.4/5 (8 download)

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Book Synopsis Strategic Investment by : Han T. J. Smit

Download or read book Strategic Investment written by Han T. J. Smit and published by Princeton University Press. This book was released on 2012-01-12 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate finance and corporate strategy have long been seen as different sides of the same coin. Though both focus on the same broad problem, investment decision-making, the gap between the two sides--and between theory and practice--remains embarrassingly large. This book synthesizes cutting-edge developments in corporate finance and related fields--in particular, real options and game theory--to help bridge this gap. In clear, straightforward exposition and through numerous examples and applications from various industries, Han Smit and Lenos Trigeorgis set forth an extended valuation framework for competitive strategies. The book follows a problem-solving approach that synthesizes ideas from game theory, real options, and strategy. Thinking in terms of options-games can help managers address questions such as: When is it best to invest early to preempt competitive entry, and when to wait? Should a firm compete in R&D or adopt an accommodating stance? How does one value growth options or infrastructure investments? The authors provide a wide range of valuation examples, such as acquisition strategies, R&D investment in high-tech sectors, joint research ventures, product introductions in consumer electronics, infrastructure, and oil exploration investment. Representing a major step beyond standard real options or strategy analysis, and extending the power of real options and strategic thinking in a rigorous fashion, Strategic Investment will be an indispensable guide and resource for corporate managers, MBA students, and academics alike.

The Book of L

Author : G. Rozenberg
Publisher : Springer Science & Business Media
ISBN 13 : 3642954863
Total Pages : 465 pages
Book Rating : 4.6/5 (429 download)

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Book Synopsis The Book of L by : G. Rozenberg

Download or read book The Book of L written by G. Rozenberg and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is dedicated to Aristid Lindenmayer on the occasion of his 60th birthday on November 17, 1985. Contributions range from mathematics and theoretical computer science to biology. Aristid Lindenmayer introduced language-theoretic models for developmental biology in 1968. Since then the models have been cus tomarily referred to as L systems. Lindenmayer's invention turned out to be one of the most beautiful examples of interdisciplinary science: work in one area (developmental biology) induces most fruitful ideas in other areas (theory of formal languages and automata, and formal power series). As evident from the articles and references in this book, the in terest in L systems is continuously growing. For newcomers the first contact with L systems usually happens via the most basic class of L systems, namely, DOL systems. Here "0" stands for zero context between developing cells. It has been a major typographical problem that printers are unable to distinguish between 0 (zero) and 0 (oh). Thus, DOL was almost always printed with "oh" rather than "zero", and also pronounced that way. However, this misunderstanding turned out to be very fortunate. The wrong spelling "DOL" of "DOL" could be read in the suggestive way: DO L Indeed, hundreds of researchers have followed this suggestion. Some of them appear as contributors to this book. Of the many who could not contribute, we in particular regret the absence of A. Ehrenfeucht, G. Herman and H.A. Maurer whose influence in the theory of L systems has been most significant.

An Invariant Approach to Statistical Analysis of Shapes

Author : Subhash R. Lele
Publisher : CRC Press
ISBN 13 : 1420036173
Total Pages : 323 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis An Invariant Approach to Statistical Analysis of Shapes by : Subhash R. Lele

Download or read book An Invariant Approach to Statistical Analysis of Shapes written by Subhash R. Lele and published by CRC Press. This book was released on 2001-01-19 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Natural scientists perceive and classify organisms primarily on the basis of their appearance and structure- their form , defined as that characteristic remaining invariant after translation, rotation, and possibly reflection of the object. The quantitative study of form and form change comprises the field of morphometrics. For morphometrics to suc

Be the Elephant

Author : Steve Kaplan
Publisher : Better Business Selling
ISBN 13 : 9780761144489
Total Pages : 252 pages
Book Rating : 4.1/5 (444 download)

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Book Synopsis Be the Elephant by : Steve Kaplan

Download or read book Be the Elephant written by Steve Kaplan and published by Better Business Selling. This book was released on 2007-02 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kaplan's latest book combines dynamic advice, deep real-life experience, and a friendly, no-nonsense writing style to take the mystery and fear out of achieving significant business growth.

Strategic Analysis

Author : Hiriyappa B
Publisher : PublishDrive
ISBN 13 :
Total Pages : 40 pages
Book Rating : 4.:/5 (661 download)

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Book Synopsis Strategic Analysis by : Hiriyappa B

Download or read book Strategic Analysis written by Hiriyappa B and published by PublishDrive. This book was released on 2018-06-01 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Analysis of Business is vital reading for CEOs and senior executives, heads of strategy, current and future entrepreneurs, investors - especially corporate business development managers - and any businessperson who has responsibility for analysis of Business, industry, Competitive Situation by application of SWOT, TOWS and BCG Matrix to tackle the business-related issues, challenges, and problems associated with business. This book is specially designed for those who are the students of Business, MBA, PGDM & Executives. IT management, businessmen, entrepreneurs, operating managers, middle-level managers across the management consultant, business executives and business professionals such as director of forecasting and planning, forecast manager, director of strategic planning, director of marketing, sales manager, advertising manager, CFO, financial officer, controller, treasurer, financial analyst, production manager, brand/product manager, new product manager, supply chain manager, logistics manager, material management manager, purchasing agent, scheduling manager, and director of information systems.

Arto Salomaa: Mathematician, Computer Scientist, and Teacher

Author : Jukka Paakki
Publisher : Springer Nature
ISBN 13 : 3030160491
Total Pages : 302 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Arto Salomaa: Mathematician, Computer Scientist, and Teacher by : Jukka Paakki

Download or read book Arto Salomaa: Mathematician, Computer Scientist, and Teacher written by Jukka Paakki and published by Springer Nature. This book was released on 2019-10-08 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book outlines the scientific career of Arto Salomaa, a pioneer in theoretical computer science and mathematics. The author first interviewed the subject and his family and collaborators, and he then researched this fascinating biography of an intellectual who was key in the development of these fields. Early chapters progress chronologically from Academician Salomaa's origins, childhood, and education to his professional successes in science, teaching, and publishing. His most impactful direct research efforts have been in the areas of automata and formal languages. Beyond that he has influenced many more scientists and professionals through collaborations, teaching, and books on topics such as biocomputing and cryptography. The author offers insights into Finnish history, culture, and academia, while historians of computer science will appreciate the vignettes describing some of the people who have shaped the field from the 1950s to today. The author and his subject return throughout to underlying themes such as the importance of family and the value of longstanding collegial relationships, while the work and achievements are leavened with humor and references to interests such as music, sport, and the sauna.

Graphs, Combinatorics, Algorithms and Applications

Author : S. Arumugam
Publisher : Alpha Science Int'l Ltd.
ISBN 13 : 9788173196126
Total Pages : 204 pages
Book Rating : 4.1/5 (961 download)

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Book Synopsis Graphs, Combinatorics, Algorithms and Applications by : S. Arumugam

Download or read book Graphs, Combinatorics, Algorithms and Applications written by S. Arumugam and published by Alpha Science Int'l Ltd.. This book was released on 2005 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graphs, Combinatorics, Algorithms and Applications: The research papers contributed by leading experts in their respective field discusses current areas of research in graph theory such as: Graphoidal covers Hyper graphs Domination in graph Signed graphs Graph labelings and Theoretical computer science This volume will serve as an excellent reference for experts and research scholars working in Graph Theory and related topics.

Marketing in Healthcare-Related Industries

Author : Robert E. Hinson
Publisher : IAP
ISBN 13 : 1648021085
Total Pages : 287 pages
Book Rating : 4.6/5 (48 download)

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Book Synopsis Marketing in Healthcare-Related Industries by : Robert E. Hinson

Download or read book Marketing in Healthcare-Related Industries written by Robert E. Hinson and published by IAP. This book was released on 2020-07-01 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing healthcare in today’s environment. The book provides detailed conceptual and practical insights that will be of great benefit to healthcare scholars and practitioners. Topics on healthcare marketing have been carefully selected to provide wide coverage and are illustrated by mini-cases with a highly practical marketing tool kit for healthcare managers included. The healthcare sector in the 21st century face a multiplicity of challenges, which include changing disease patterns, more technology-driven health interventions, a more assertive and quality conscious clientele, as well as a rapidly growing for-profit segment of the industry. This places more responsibilities on healthcare service providers in both the public and private sectors, to deliver value-for-money services at competitive costs. To respond to the changing business environment, a carefully crafted marketing approach is needed by all players in the industry to create value and sustain the confidence of clientele and stakeholders. Praise for Marketing in Healthcare-Related Industries: "Marketing in Healthcare-Related Industries is a timely book as the healthcare industry grows more customer-focused and faces increasing pressure to deliver high-quality service at more affordable costs. This book will serve as a roadmap for practitioners as it synthesizes insights from many marketing researchers into useful and actionable advice. It should also help students easily master the application of marketing principles to the healthcare industry with tools like review questions at the end of each chapter and mini-cases to apply marketing concepts." ~ Dr. Bruce A. Huhmann, Department Chair and Professor of Marketing, Virginia Commonwealth University "Marketing In Healthcare-related Industries could not have come at a better time. Just as the epidemiological and demographic transitions have changed the cycle of planning, resource allocation, delivering, monitoring and evaluating healthcare (especially in developing countries), shrinking domestic and donor resources for health, and ambitious agendas like the Universal Health Coverage 2030 Agenda, make it imperative that healthcare providers do more with less. This book provides a clear road map to a MARKETING TRANSITION, which links healthcare and marketing in a way hitherto not so clearly outlined. The Toolkit will be a valuable tool for undergraduate and graduate students in healthcare provision, as well as health practitioners who have traditionally not been trained in this area. I commend it highly as a must-read book in this area." ~ Dr. Victor Asare Bampoe - Former Deputy Minister of Health, Ghana and currently Director & Coordinator, Global Financing & Technical Support, Joint United Nation Programme on HIV&AIDS, Geneva "A truly remarkable scholarly work of our time. An easy-to-read and insightful book that captivates the reader, whether practitioner or student." ~ Dr. Abigail Mensah, Korle-Bu Teaching Hospital, Ghana "This book is well-written, easy-to-understand, and very up-to-date in its approach to marketing in healthcare-related industries. It is useful for undergraduate and graduate students as well as healthcare practitioners." ~ Dr. Gouher Ahmed, Professor of Strategic Leadership & International Business, Skyline University College, UAE

Modelling in Geography

Author : Reginald William Thomas
Publisher : Rowman & Littlefield
ISBN 13 : 9780389200499
Total Pages : 354 pages
Book Rating : 4.2/5 (4 download)

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Book Synopsis Modelling in Geography by : Reginald William Thomas

Download or read book Modelling in Geography written by Reginald William Thomas and published by Rowman & Littlefield. This book was released on 1980 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: To find more information about Rowman and Littlefield titles, please visit www.rowmanlittlefield.com.